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市場調查報告書

商品編碼

1623023

線上賭博和投注市場：按遊戲類型、設備類型和地區劃分，2024-2031 年

Online Gambling And Betting Market By Gaming Type (Bingo, Casino, Lottery, Poker), Device Type (Desktop, Mobile, Tab), & Region for 2024-2031

出版日期: 2024年09月14日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

線上賭博和博彩市場評估，2024-2031

智慧型手機的普及和網路連線的不斷增強對於推動線上賭博和博彩市場的成長至關重要。據 Verified Market Research 分析師稱，到 2031 年，線上賭博和博彩市場的估值預計將達到 1,144 億美元，低於 2024 年的約 615 億美元。

全球消費者可支配收入的增加也使該市場在 2024 年至 2031 年間以 9.3% 的複合年增長率成長。

線上賭博和博彩市場定義/概述

線上賭博，也稱為 iGaming 或網路賭博，涵蓋廣泛的活動，其中個人對透過網路進行的遊戲、競賽和活動的結果下注金錢或有價值的東西。這種形式的賭博包括許多不同類型的投注，包括虛擬撲克、賭場遊戲、體育博彩和彩票。線上賭博的基本性質在於，基於不受賭徒控制的不確定結果，投注有價值的東西，以期贏得額外價值（通常是金錢）。

線上賭博的參與者透過各種平台進行賭博，這些平台允許他們在家中或透過行動裝置下注和玩遊戲。現場投注、互動元素以及迎合不同口味的多樣化遊戲選擇等功能增強了線上賭博體驗。

支付安全性和交易便利性如何提高用戶對線上賭博和博彩市場的信任？

支付安全性和交易便利性是極大影響用戶對線上博弈市場信任度的重要因素。隨著產業的發展，2024年至2031年的複合年增長率為9.3%，2031年市場規模約為1,144億美元，確保安全、無縫的支付流程對於營運商來說至關重要。使用者越來越關注其財務資訊的安全，因此強有力的安全措施至關重要。根據European Gaming and Betting Association的數據，在線博彩行業的博彩總收入 (GGR) 預計在 2022 年將達到 293 億歐元，隨著越來越多的玩家參與在線博彩，對可靠交易方式的需求將會增加。

此外，快速、簡單的交易帶來的便利性改善了用戶體驗並鼓勵重複參與。一份報告顯示，有 3.4 億印度人參與板球博彩，在大型體育賽事上進行了大量投注，因此沒有有效的方法來處理大量交易，這凸顯了對靈活支付系統的需求。信用卡、電子錢包和加密貨幣等多種支付方式的出現，進一步簡化了投注流程，並向更廣泛的受眾開放了投注。政府法規也發揮了作用。例如，印度對線上遊戲徵收 28% 的商品及服務稅，旨在規範該行業，同時解決對非法賭博的擔憂。最終，透過優先考慮支付安全性和交易便利性，線上博彩平台可以提高用戶信任度和參與度，並促進這個充滿活力的市場的持續成長。

監管限制將如何影響線上賭博和博彩行業的擴張？

監管限制極大地影響了線上博彩行業的擴張。它創造了一個複雜的監管環境，營運商必須在尋求成長機會的同時保持合規性。在美國，2018 年墨菲訴 NCAA 最高法院裁決允許各州監管體育博彩，後果導致監管環境分散，各州實施了不同程度的監管。例如，截至 2022 年初，已有十多個州將線上體育博彩合法化，僅在紐約州，新建立的市場的年收入預計將超過 10 億美元。然而，這種成長受到嚴格的許可要求和稅務義務的限制，在某些司法管轄區，稅務義務可能達到博彩總收入的 51%，從而限制了營運商的利潤率。

義大利和瑞典等國家對歡迎獎金等促銷活動實施了嚴格的廣告禁令和限制。歐盟第四項反洗錢指令（Anti-Money Laundering Directive）和一般資料保護規範（General Data Protection Regulation：GDPR）透過要求嚴格的資料保護和詐欺預防措施進一步加強了營運商的合規性，這讓事情變得更加複雜。這些規定不僅增加了營運成本，也為新公司設置了進入障礙。因此，雖然監管框架旨在保護消費者並確保公平競爭，但它已成為業務擴張的重大課題，營運商在合規性方面投入巨資，並被迫調整其業務模式，以滿足不同的法律要求。

The widespread adoption of smartphones and increased internet connectivity are pivotal in driving online gambling and betting market growth. According to the analyst from Verified Market Research, the Online Gambling And Betting Market is estimated to reach a valuation of USD 114.4 Billion By 2031 by subjugating around USD 61.5 Billion in 2024.

The rising disposable income among consumers globally is also enabling the market to grow at a CAGR of 9.3% from 2024 to 2031.

Online Gambling And Betting Market: Definition/ Overview

Online gambling, also referred to as iGaming or internet gambling, encompasses a wide array of activities where individuals wager money or something of value on the outcome of games, contests, or events conducted over the internet. This form of gambling includes various types of betting such as virtual poker, casino games, sports betting, and lotteries. The fundamental nature of online gambling lies in the act of staking something of value with the expectation of winning additional value, typically money, based on uncertain outcomes that are not under the gambler's control.

Participants engage in online gambling through various platforms that allow them to place bets and play games from the comfort of their homes or on mobile devices. The online gambling experience is enhanced by features such as live betting, interactive elements, and a diverse selection of games that cater to different tastes.

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How do Payment Security and Ease of Transactions Drive User Confidence in the Online Gambling and Betting Market?

Payment security and ease of transactions are critical factors that significantly influence user confidence in the online betting market. As the industry grows, with projections indicating a market value of approximately USD 114.4 Billion by 2031 at a compound annual growth rate (CAGR) of 9.3% from 2024 to 2031, ensuring secure and seamless payment processes becomes paramount for operators. Users are increasingly concerned about the safety of their financial information, making robust security measures essential. According to the European Gaming and Betting Association, the online gambling sector's gross gaming revenue (GGR) was expected to reach €29.3 billion in 2022, underscoring the necessity for trustworthy transaction methods as more players engage in online gambling activities.

Moreover, the convenience of quick and easy transactions enhances user experience, encouraging repeat participation. A report indicates that 340 million Indians participate in cricket betting, with significant amounts wagered during major sporting events, highlighting the need for efficient payment systems to accommodate high transaction volumes. The availability of diverse payment options, including credit cards, e-wallets, and cryptocurrencies, further simplifies the betting process, attracting a broader audience. Government regulations also play a role; for instance, India's imposition of a 28% GST on online gaming aims to regulate the industry while also addressing concerns about illegal betting practices. Ultimately, by prioritizing payment security and transaction ease, online betting platforms can foster greater user trust and engagement, driving sustained growth in this dynamic market.

How do Regulatory Restrictions Affect the Expansion of the Online Gambling and Betting Industry?

Regulatory restrictions significantly impact the expansion of the online betting industry by creating a complex landscape that operators must navigate to remain compliant while seeking growth opportunities. In the United States, the aftermath of the 2018 Supreme Court decision in Murphy v. NCAA, which allowed states to regulate sports betting, has led to a fragmented regulatory environment where individual states impose varying degrees of restrictions. For instance, as of early 2022, more than a dozen states had legalized online sports betting, with New York alone expected to exceed USD 1 Billion in annual revenue from its newly established market. However, this growth is tempered by stringent licensing requirements and tax obligations that can reach up to 51% of gross gaming revenue in some jurisdictions, limiting profit margins for operators.

In Europe, regulations are similarly stringent, with countries like Italy and Sweden imposing strict advertising bans and limitations on promotional offers such as welcome bonuses. The EU's Fourth Anti-Money Laundering Directive and the General Data Protection Regulation (GDPR) further complicate compliance for operators by mandating rigorous data protection and anti-fraud measures. These regulations not only increase operational costs but also create barriers to entry for new companies looking to enter the market. Consequently, while regulatory frameworks aim to protect consumers and ensure fair play, they also pose significant challenges for expansion, forcing operators to invest heavily in compliance and adapt their business models to align with diverse legal requirements across different regions.

Category-Wise Acumens

What Factors Make Sports Betting the Most Popular Segment in the Online Gambling and Betting Market?

Sports betting has surged to become the most popular segment in the online betting market due to several interrelated factors. With the global sports betting market valued at approximately USD 83.65 Billion in 2022 and projected to grow at a CAGR of 10.3% through 2030, the increasing enthusiasm for sports plays a pivotal role. Legalization efforts have expanded access; as of January 2023, sports betting is legal in 36 U.S. states, significantly broadening the market's reach. The convenience of mobile technology also enhances participation, with mobile devices accounting for about 70% of online betting revenue in 2020.

Additionally, major sporting events like the FIFA World Cup and Super Bowl attract massive betting volumes, while aggressive marketing strategies by sportsbooks create awareness and engagement among fans. This combination of accessibility, excitement, and effective promotion solidifies sports betting's dominance in the online gambling landscape.

What Role do Mobile Apps Play in Enhancing User Accessibility and Convenience in Online Gambling and Betting?

Mobile apps play a crucial role in enhancing user accessibility and convenience in the online betting market by allowing users to place bets anytime and anywhere, effectively breaking down traditional barriers associated with physical betting locations. The rapid proliferation of smartphones has led to mobile devices accounting for approximately 56.8% of online gambling activities in 2024, highlighting their dominance in the market. According to the American Gaming Association, nearly 18% of American adults participated in sports betting in 2020, with a significant portion of this activity facilitated through mobile applications. These apps offer user-friendly interfaces, real-time updates on odds and scores, and features like live betting, which enhance the overall user experience.

Furthermore, the integration of secure payment options within these apps simplifies transactions, making it easy for users to deposit and withdraw funds quickly. As mobile internet penetration is projected to reach 61% globally by 2025, mobile betting is set to continue its growth trajectory, appealing to a broader demographic of bettors.

Country/Region-wise Acumens

What Makes Europe the Largest Market for Online Gambling and Betting Globally?

Europe stands out as the largest market for online gambling and betting globally due to a combination of regulatory frameworks, technological advancements, and cultural acceptance of gambling. The European online gambling market was valued at approximately $38.59 billion in 2022, with projections indicating growth to USD 52.30 Billion by 2024 and reaching USD 88.16 Billion by 2029, reflecting a compound annual growth rate (CAGR) of 11.01% during this period. The United Kingdom is a key player, contributing significantly to the market; for instance, gross online gambling revenue in the UK reached £6.4 billion in the tax year from April 2021 to April 2022.

Additionally, the region boasts a high internet penetration rate and a robust mobile gaming sector, with 53% of online bets placed via mobile devices as of 2022. This combination of favorable economic conditions, innovative technology adoption, and a strong regulatory environment fosters an ecosystem conducive to online gambling growth in Europe.

What Role do Recent Regulatory Changes in the U.S. Play in Boosting the Online Gambling and Betting Market in North America?

Recent regulatory changes in the U.S. have significantly boosted the online gambling and betting market by creating a more favorable legal environment for operators and consumers. Following the 2018 Supreme Court decision that allowed states to legalize sports betting, over 36 states have enacted legislation to regulate online gambling, leading to a surge in market participation. By 2023, the U.S. online gambling market was valued at approximately USD 11.68 Billion, with projections indicating it could reach 25.79 billion by 2030, growing at a CAGR of 12.0%.

Additionally, 92% of the U.S. population had internet access in 2022, facilitating easier access to online platforms. States like New Jersey have set benchmarks for revenue generation, reporting over $1 billion from sports betting annually. These regulatory advancements not only enhance consumer confidence but also attract new operators, fostering competition and innovation within the industry.

Competitive Landscape

The competitive landscape of the online gambling and betting market is characterized by the presence of several key players, including 888 Holdings plc, Bet365 Group Ltd, Betfred Ltd, Fortuna Entertainment Group, GVC Holdings plc. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Some of the prominent players operating in the online gambling and betting market include:

888 Holdings plc

Bet365 Group Ltd

Betfred Ltd

Fortuna Entertainment Group

GVC Holdings plc

Hong Kong Jockey Club

Kindred Group

MYBET Holdings

Paddy Power Betfair

Playtech

Latest Developments

In March 2024, Bet365 launched a new mobile app feature that focuses on personalized user experiences, leveraging artificial intelligence to tailor content and promotions based on individual betting patterns.

In October 2023, Betfred launched a new mobile app feature that allows users to access live streaming of sporting events, enhancing user engagement and providing a more immersive betting experience.

1 INTRODUCTION OF GLOBAL ONLINE GAMBLING AND BETTING MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL ONLINE GAMBLING AND BETTING MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model
4.4 Value Chain Analysis

5 GLOBAL ONLINE GAMBLING AND BETTING MARKET, BY GAMING TYPE

5.1 Overview
5.2 Bingo
5.3 Casino
5.4 Lottery
5.5 Poker
5.6 Sports Betting
5.7 Others

6 GLOBAL ONLINE GAMBLING AND BETTING MARKET, BY DEVICE TYPE

6.1 Overview
6.2 Desktop
6.3 Mobile
6.4 Tab
6.5 Others

7 GLOBAL ONLINE GAMBLING AND BETTING MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 The U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 The U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 The Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Latin America
- 7.5.2 Middle East and Africa

8 GLOBAL ONLINE GAMBLING AND BETTING MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 888 Holding Plc
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Bet365 Group Ltd
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Betfred Ltd
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Fortuna Entertainment Group
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 GVC Holdings Plc
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 Hong Kong Jockey Club
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Kindred Group
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 MYBET Holding
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 Paddy Power Betfair Plc
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 Playtech
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments