線上賭博市場機會、成長動力、產業趨勢分析及 2025-2034 年預測

Online Gambling Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

出版日期: 2025年02月21日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

全球線上賭博市場在 2024 年的價值為 955 億美元，預計在 2025 年至 2034 年期間的複合年成長率為 10.5%。這一成長是由智慧型手機普及率的提高、網際網路連接的廣泛以及數位遊戲技術的進步所推動的。隨著線上博弈平台變得越來越容易訪問，用戶參與度持續激增。安全支付閘道器、沉浸式遊戲介面和人工智慧驅動的個人化的廣泛採用正在改變這個行業，使數位賭博更具吸引力和安全性。

隨時隨地玩遊戲的便利性，加上即時遊戲體驗，激發了用戶對各種投注類別的參與度。營運商正在透過直播功能、即時分析和人工智慧驅動的推薦來增強他們的平台，從而提升整體用戶體驗。虛擬和擴增實境的融合正在進一步重塑該領域，讓玩家能夠與逼真的遊戲環境進行互動。隨著政府引入結構化框架以確保交易安全與公平競爭，多個地區的監管進步也促進了市場成長。

市場範圍
起始年份	2024
預測年份	2025-2034
起始值	955億美元
預測值	2750億美元
複合年成長率	10.5%

籃球體育博彩領域在 2024 年佔據了 26.5% 的主導市場佔有率，預計在整個預測期內將保持其主導地位。這項運動在多個國家的受歡迎程度，加上豐富的職業聯賽和賽事安排，持續推動球員的參與度。持續投注機會的出現吸引了大量用戶，而人工智慧驅動的賠率計算和預測分析使體育博彩更具戰略性和吸引力。現場投注和遊戲內投注的日益普及進一步加強了這一領域，使用戶能夠根據即時遊戲發展動態下注。

根據設備類型，市場分為行動裝置、平板電腦和桌上型電腦。 2024 年，桌上型電腦佔據了總市場佔有率的 55.4%，這得益於其支援高解析度圖形和複雜遊戲體驗的能力。尋求身臨其境和高效能遊戲體驗的玩家更喜歡桌上型電腦，因為它們具有卓越的處理能力和更大的螢幕。雖然由於基於應用程式的平台和便利性的增強，行動遊戲正在成長，但桌上型電腦仍然是要求無縫遊戲和高清視覺效果的專業和高風險玩家的首選。

隨著數位遊戲平台可訪問性的不斷提高，義大利線上賭博市場規模預計到 2034 年將達到 167 億美元。由於平台安全性的提高、無縫支付解決方案以及網路普及率的提高，越來越多的用戶正在探索線上投注選項。在家參與賭場遊戲的能力吸引了越來越多的玩家，而數位創新則繼續增強整體賭博體驗。隨著用戶群的不斷擴大和技術的不斷進步，義大利仍然是網路賭博營運商最有利可圖的市場之一。

產業生態系統分析
產業衝擊力
- 成長動力
  - 對永續航空的需求不斷成長
  - 民眾對環保旅遊的需求
  - 企業間合作生產氫氣
  - 長期營運節省成本
  - 再生能源產業的支持
- 產業陷阱與挑戰
  - 與現有問題的兼容性
  - 氫氣供應鏈不足
成長潛力分析
監管格局
技術格局
未來市場趨勢
差距分析
波特的分析
PESTEL分析

第4章：競爭格局

介紹
公司市佔率分析
主要市場參與者的競爭分析
競爭定位矩陣
策略儀表板

第5章：市場估計與預測：按遊戲類型，2021 年至 2034 年

主要趨勢
體育博彩
- 足球
- 賽馬
- 網球
- 蟋蟀
- 籃球
- 其他運動
賭場
- 真人娛樂場
- 百家樂
- 二十一點
- 撲克
- 插槽
- 其他賭場遊戲
抽籤
賓果
其他

第6章：市場估計與預測：按技術，2021 年至 2034 年

主要趨勢
手機和平板電腦
桌面

第7章：市場估計與預測：按地區，2021 年至 2034 年

主要趨勢
北美洲
- 美國
- 加拿大
歐洲
- 德國
- 英國
- 法國
- 西班牙
- 義大利
- 荷蘭
亞太地區
- 中國
- 印度
- 澳洲
- 韓國
- 新加坡
- 菲律賓
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中東和非洲
- 土耳其
- 南非

第8章：公司簡介

Betsson AB
22bet
888 Holdings PLC
Bet365
Draftkings Inc.
Entain PLC
Flutter Entertainment PLC
Kindred Group PLC
Mgm Resorts International
Super Group (sghc Limited)
William Hill

簡介目錄

Product Code: 4795

The Global Online Gambling Market, valued at USD 95.5 billion in 2024, is expected to grow at a CAGR of 10.5% from 2025 to 2034. The growth is driven by the increasing penetration of smartphones, widespread internet connectivity, and advancements in digital gaming technologies. As online betting platforms become more accessible, user participation continues to surge. The widespread adoption of secure payment gateways, immersive gaming interfaces, and AI-driven personalization is transforming the industry, making digital gambling more engaging and secure.

The convenience of playing from anywhere, coupled with real-time gaming experiences, is fueling user engagement across various betting categories. Operators are enhancing their platforms with live-streaming features, real-time analytics, and AI-driven recommendations, elevating the overall user experience. Virtual and augmented reality integrations are further reshaping the sector, allowing players to interact with realistic gaming environments. Regulatory advancements in multiple regions are also contributing to the market growth as governments introduce structured frameworks to ensure secure transactions and fair play.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$95.5 Billion
Forecast Value	$275 Billion
CAGR	10.5%

The basketball sports betting segment captured a dominant market share of 26.5% in 2024 and is expected to maintain its dominance throughout the forecast period. The sport's popularity across multiple countries, combined with an extensive schedule of professional leagues and events, continues to drive player engagement. The availability of consistent betting opportunities attracts a large user base, while AI-driven odds calculation and predictive analytics make sports betting more strategic and appealing. The increasing adoption of live betting and in-game wagering further strengthens the segment, allowing users to place bets dynamically based on real-time game developments.

By device type, the market is segmented into mobile & tablets and desktops. In 2024, desktops accounted for 55.4% of the total market share, owing to their ability to support high-resolution graphics and complex gaming experiences. Players seeking immersive and high-performance gaming sessions prefer desktops for their superior processing power and larger screens. While mobile gaming is growing due to enhanced app-based platforms and convenience, desktops remain the preferred choice for professional and high-stakes players who demand seamless gameplay and high-definition visuals.

Italy online gambling market is poised to reach USD 16.7 billion by 2034, fueled by the rising accessibility of digital gaming platforms. More users are exploring online betting options due to improved platform security, seamless payment solutions, and increasing internet penetration. The ability to participate in casino games from home is attracting a growing player base, while digital innovations continue to enhance the overall gambling experience. With an expanding user base and ongoing technological advancements, Italy remains one of the most lucrative markets for online gambling operators.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research Approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Growing demand for sustainable aviation
  - 3.2.1.2 Public demand for eco-friendly travel
  - 3.2.1.3 Collaboration between companies for manufacturing of hydrogen
  - 3.2.1.4 Cost saving over long term operations
  - 3.2.1.5 Support from renewable energy sector
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Compatibility with existing issues
  - 3.2.2.2 Insufficient hydrogen supply chain
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Technology landscape
3.6 Future market trends
3.7 Gap analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Game Type, 2021 – 2034 ($ Mn)

5.1 Key trends
5.2 Sports betting
- 5.2.1 Football
- 5.2.2 Horse racing
- 5.2.3 Tennis
- 5.2.4 Cricket
- 5.2.5 Basketball
- 5.2.6 Other sports
5.3 Casino
- 5.3.1 Live casino
- 5.3.2 Baccarat
- 5.3.3 Blackjack
- 5.3.4 Poker
- 5.3.5 Slots
- 5.3.6 Others casino games
5.4 Lottery
5.5 Bingo
5.6 Others

Chapter 6 Market Estimates and Forecast, By Technology, 2021 – 2034 ($ Mn)

6.1 Key trends
6.2 Mobile & tablets
6.3 Desktop

Chapter 7 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

7.1 Key trends
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
7.3 Europe
- 7.3.1 Germany
- 7.3.2 UK
- 7.3.3 France
- 7.3.4 Spain
- 7.3.5 Italy
- 7.3.6 Netherlands
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 India
- 7.4.3 Australia
- 7.4.4 South Korea
- 7.4.5 Singapore
- 7.4.6 Philippines
7.5 Latin America
- 7.5.1 Brazil
- 7.5.2 Mexico
- 7.5.3 Argentina
7.6 Middle East and Africa
- 7.6.1 Turkey
- 7.6.2 South Africa