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1561484

2024-2032 年按組件、部署模型、組織規模、垂直產業和地區分類的標籤管理系統市場報告

Tag Management System Market Report by Component, Deployment Model, Organizational Size, Industry Vertical, and Region 2024-2032
出版日期: | 出版商: IMARC | 英文 144 Pages | 商品交期: 2-3個工作天內

價格

2023年，全球標籤管理系統市場IMARC Group達到10.33億美元。該市場的推動因素包括：對強大的資料保護機制的需求不斷成長，以符合網路安全標準和立法；不同平台和工具組成的龐大生態系統，例如分析、廣告網路、客戶關係管理(CRM) 系統；以及不斷增加的網路攻擊。

標籤管理系統市場分析：

  • 主要市場促進因素：對標籤管理系統 (TMS) 的需求不斷成長，因為它們可以提供額外的安全保護來防範有害腳本和標籤，從而提供了良好的市場前景。
  • 主要市場趨勢：必須在網站和應用程式上實施和維護的行銷標籤（例如追蹤像素、分析標籤和廣告腳本）數量的增加正在推動市場成長。
  • 地理趨勢：北美憑藉其先進且成熟的數位行銷生態系統，在市場上享有領先地位。
  • 競爭格局：標籤管理系統產業的一些主要市場參與者包括 Adform、Adobe Inc.、Blue Triangle Technologies Inc.、Commanders Act、Ensighten Inc.、Google LLC (Alphabet Inc.)、International Business Machines Corporation、Observepoint Inc. . 、Oracle Corporation、Relay42 Dutch BV、Segment.io Inc. (Twilio) 和Tealium Inc. 等。
  • 挑戰與機會：雖然市場面臨管理日益複雜的數位生態系統等挑戰，但它也遇到了利用人工智慧和機器學習 (ML) 進行高級分析的機會。

標籤管理系統市場趨勢：

網路攻擊數量不斷增加

國際貨幣基金組織（IMF）網站2024年發表的一篇文章顯示，過去20年來，金融部門遭受了超過2萬次網路攻擊，造成了120億美元的損失。隨著網路威脅的增加，組織正在尋找更好的方法來保護其數位資產。標籤管理系統 (TMS) 可以提供額外的安全保護，防止可能危及網站安全的有害腳本和標籤。組織可以透過集中標籤管理來更有效地監控和控制所有標籤，從而降低將不需要的或損壞的標籤發佈到其網站的可能性。透過提供管理同意、調節資料流和執行安全策略的功能（所有這些都有助於防止資料外洩和保護敏感資訊），TMS 平台可以幫助確保遵守這些標準，從而促進標籤管理系統的需求。

數位行銷成長

根據IMARC Group 的報告，全球數位行銷市場到2023 年將達到3,661 億美元。急劇增加。 TMS 技術簡化了這個過程，使行銷人員能夠有效且有效率地處理大量標籤。現代數位行銷使用了由不同平台和工具組成的龐大生態系統，例如分析、廣告網路、客戶關係管理 (CRM) 系統。 TMS 平台透過提供處理這些不同標籤的單一解決方案，確保各種行銷工具之間的順利整合和通訊，從而支援標籤管理系統市場的成長。 TMS 平台可以快速安裝和修改標籤，更輕鬆地立即開始收集和分析資料。由於其敏捷性，行銷人員可以即時調整策略並對市場變化做出快速反應。

主要參與者之間的策略夥伴關係

透過合作夥伴關係，TMS 供應商可以透過整合互補技術和服務來增強其產品供應。透過與分析、客戶資料平台 (CDP) 或內容管理系統 (CMS) 合作，TMS 平台可以變得更具吸引力和適應性，從而為客戶提供更全面的解決方案。 TMS 提供者可以透過與類似行業的成熟企業結盟來進入新的市場和客戶群。透過與頂級數位行銷公司合作，TMS 供應商可以透過接觸該機構的廣泛客戶來擴大其市場滲透率。透過結合多家公司的資源和技能，合作促進創新。例如，2023年，領先的基於雲端的物聯網軟體解決方案供應商Tapwow宣布與物聯網(IoT)數位安全和識別領域的全球領導者Identiv建立新的策略合作夥伴關係，提供一套全面的物聯網解決方案智慧包裝解決方案，包括客戶參與、身份驗證、產品轉移和可追溯性。

標籤管理系統市場細分：

IMARC Group提供了每個細分市場的主要趨勢分析，以及 2024-2032 年全球、區域和國家層面的預測。我們的報告根據組件、部署模型、組織規模和垂直行業對市場進行了分類。

按組件分類：

  • 工具
  • 服務

工具佔大部分市場佔有率

該報告根據組成部分提供了詳細的市場細分和分析。這包括工具和服務。根據該報告，工具代表了最大的部分。

TMS 的主要目的是使在網站和行動應用程式上實施、管理和保留標籤變得更加容易。這種能力包括標籤生成、配置、測試、調試和部署等方面，取決於工具。這些是 TMS 平台最重要的部分，因為它們是核心功能。企業使用一系列標籤來實現各種目標，包括社群媒體整合、分析、廣告和再行銷。借助 TMS 解決方案，可以使用適當的功能來處理這些不同的標籤，從而實現高效且有效的管理，而無需大量編碼或 IT 支持，這增加了標籤管理系統的價值。

按部署模型分類：

  • 本地
  • 基於雲端

本地部署佔產業最大佔有率

報告還提供了基於部署模型的詳細市場細分和分析。這包括本地和基於雲端的。報告顯示，本地部署佔據了最大的市場佔有率。

透過本地部署，可以更好地控制資料安全和隱私。為了遵守嚴格的資料保護規則並防止資料洩露，組織，尤其是金融、醫療保健和政府等高度監管領域的組織，更願意將資料保存在自己的基礎設施內。資料處理和儲存可能需要在組織的場所進行，以遵守某些立法和合規標準。為了確保敏感的用戶端資料不會暴露給外部伺服器或第三方設置，本地 TMS 解決方案可協助企業遵守此類法律義務。

按組織規模分類：

  • 中小企業
  • 大型企業

大型企業代表主導細分市場

該報告根據組織規模對市場進行了詳細的細分和分析。這包括中小企業和大型企業。報告稱，大型企業佔最大部分。

大型企業從多個來源產生並收集大量資料。收集這些資料的追蹤標籤的部署由 TMS 進行有效管理，保證所有數位接觸點的精確和一致的資料收集，從而擴大了標籤管理市場範圍。這些公司經常在多個管道和地區同時開展多項行銷活動。借助 TMS 解決方案提供的功能，行銷人員可以有效地追蹤和調整其行銷活動的有效性，以滿足各種標記標準。大型企業可以利用金融和技術手段投資尖端 TMS 解決方案。他們有能力支付建立和維護這些系統所需的初始費用以及支援和培訓的持續費用。

按垂直行業細分：

  • 衛生保健
  • 零售與電子商務
  • BFSI
  • 資訊科技和電信
  • 媒體與娛樂
  • 製造業
  • 其他

IT和電信在市場上表現出明顯的主導地位

報告還提供了基於垂直行業的詳細市場細分和分析。這包括醫療保健、零售和電子商務、BFSI、IT 和電信、媒體和娛樂、製造等。報告顯示，IT和電信佔據最大的市場佔有率。

由於大力開展數位行銷，IT 和電信業的公司在網路上擁有強大的影響力。他們透過網站、行動應用程式和其他數位管道與客戶溝通，因此，為了監控和最大化用戶交互，他們需要採用先進的標籤管理。這些企業經常運行複雜的數位生態系統，其中包括各種平台、服務和應用程式。強大的 TMS 系統對於管理這些不同接觸點的標籤是必要的，以確保一致的資料收集和效能追蹤。數據分析是 IT 和電信業用於決策的主要工具。借助 TMS 平台，這些企業可以從各種數位來源獲取精確資料，這些平台提供了改進的見解和數據驅動的計劃。

按地區分類：

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲

北美市場領先，佔據最大的標籤管理系統市場佔有率

該報告還對所有主要區域市場進行了全面分析，其中包括北美（美國和加拿大）；亞太地區（中國、日本、印度、韓國、澳洲、印尼等）；歐洲（德國、法國、英國、義大利、西班牙、俄羅斯等）；拉丁美洲（巴西、墨西哥等）；以及中東和非洲。報告稱，北美是標籤管理系統最大的區域市場。

北美，尤其是美國的數位行銷生態系統相當先進且成熟。該地區公司對新技術和先進行銷技術的早期採用推動了對先進 TMS 解決方案的需求。該地區電子商務活動活躍，網路普及率很高。北美企業嚴重依賴數位平台來提高客戶參與度和收入，這意味著有效的標籤管理對於監控和最大化線上互動至關重要。此外，主要參與者正專注於合作、夥伴關係和收購，以擴大其客戶群。例如，2023 年，IBM 收購了法國領先的雲端專業服務公司 Agyla SAS，以擴展 IBM Consulting 為法國客戶提供的在地化雲端專業知識。

（請注意，這只是關鍵參與者的部分列表，報告中提供了完整列表。）

  • 為了滿足資料管理和數位行銷不斷變化的需求，標籤管理系統 (TMS) 行業的主要公司正在不斷開發和擴大其產品範圍。例如，2023年，Atlan推出標籤管理，成為首批實現雙向標籤同步的雪花資料治理合作夥伴之一。他們不斷利用尖端功能來改善其 TMS 系統，包括與多種行銷和分析工具的全面整合、即時資料處理和增強的安全措施。此外，他們還致力於利用自動化功能和方便用戶使用的介面來增強用戶體驗，讓行銷人員無需 IT 幫助即可管理和部署標籤，這對標籤管理市場收入產生了積極影響。為了擴大生態系統並提供更完整的解決方案，這些主要參與者也與其他資料和技術公司建立策略聯盟。

標籤管理系統市場新聞：

  • 2023 年：值得信賴的客戶資料平台 (CDP) Tealium Inc. 發布了 iQ Events，這是一項無程式碼功能，可讓使用者更好地收集和利用零資料和第一方資料。 Tealium iQ 標籤管理的最新無程式碼功能透過更精細的參與追蹤功能建構更豐富的客戶檔案。

本報告回答的關鍵問題

  • 2023年全球標籤管理系統市場規模是多少
  • 2024-2032年全球標籤管理系統市場的預期成長率是多少
  • COVID-19 對全球標籤管理系統市場有何影響
  • 推動全球標籤管理系統市場的關鍵因素是什麼
  • 基於組件的全球標籤管理系統市場的詳細情形如何
  • 基於部署模型的全球標籤管理系統市場區隔是怎樣的
  • 根據組織規模，全球標籤管理系統市場的細分如何
  • 基於產業垂直的全球標籤管理系統市場區隔是怎樣的
  • 全球標籤管理系統市場的重點區域有哪些
  • 10. 全球標籤管理系統市場的主要參與者/公司有哪些？

本報告回答的關鍵問題

  • 2023年全球標籤管理系統市場規模有多大？ 2024-2032年全球標籤管理系統市場的預期成長率是多少？
  • COVID-19 對全球標籤管理系統市場有何影響？
  • 推動全球標籤管理系統市場的關鍵因素是什麼？
  • 基於組件的全球標籤管理系統市場的詳細情形如何？
  • 基於部署模型的全球標籤管理系統市場區隔是怎樣的？
  • 根據組織規模，全球標籤管理系統市場的細分如何？
  • 全球標籤管理系統市場基於垂直產業的詳細情形如何？
  • 全球標籤管理系統市場的重點區域有哪些？
  • 全球標籤管理系統市場的主要參與者/公司有哪些？

目錄

第1章：前言

第 2 章：範圍與方法

  • 研究目的
  • 利害關係人
  • 數據來源
    • 主要來源
    • 二手資料
  • 市場預測
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第 5 章：全球標籤管理系統市場

  • 市場概況
  • 市場表現
  • COVID-19 的影響
  • 市場預測

第 6 章：市場區隔：按組成部分

  • 工具
    • 市場趨勢
    • 市場預測
  • 服務
    • 市場趨勢
    • 市場預測

第 7 章：市場區隔：依部署模型

  • 本地
    • 市場趨勢
    • 市場預測
  • 基於雲端
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：依組織規模

  • 中小企業
    • 市場趨勢
    • 市場預測
  • 大型企業
    • 市場趨勢
    • 市場預測

第 9 章：市場區隔：依垂直產業

  • 衛生保健
    • 市場趨勢
    • 市場預測
  • 零售與電子商務
    • 市場趨勢
    • 市場預測
  • BFSI
    • 市場趨勢
    • 市場預測
  • 資訊科技和電信
    • 市場趨勢
    • 市場預測
  • 媒體與娛樂
    • 市場趨勢
    • 市場預測
  • 製造業
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 10 章：市場區隔：按地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場趨勢
    • 市場細分：按國家/地區
    • 市場預測

第 11 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 12 章：價值鏈分析

第 13 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 14 章：價格分析

第15章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Adform
    • Adobe Inc.
    • Blue Triangle Technologies Inc.
    • Commanders Act
    • Ensighten Inc.
    • Google LLC (Alphabet Inc.)
    • International Business Machines Corporation
    • Observepoint Inc.
    • Oracle Corporation
    • Relay42 Netherlands BV
    • Segment.io Inc. (Twilio)
    • Tealium Inc.
Product Code: SR112024A4787

The global tag management system market size reached US$ 1,033.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 2,816.6 Million by 2032, exhibiting a growth rate (CAGR) of 11.3% during 2024-2032. The market is driven by the growing need for strong data protection mechanisms to comply with cybersecurity standards and legislation, vast ecosystem of different platforms and tools, such as analytics, advertising networks, customer relationship management (CRM) systems, and increasing number of cyberattacks.

Tag Management System Market Analysis:

  • Major Market Drivers: The rising demand for tag management systems (TMS), as they can provide additional security protections that guard against harmful scripts and tags, is offering a favorable market outlook.
  • Key Market Trends: The increasing quantity of marketing tags like tracking pixels, analytics tags, and advertising scripts that must be implemented and maintained on websites and applications is propelling the market growth.
  • Geographical Trends: North America enjoys the leading position in the market owing to its advanced and established digital marketing ecosystem.
  • Competitive Landscape: Some of the major market players in the tag management system industry include Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio), and Tealium Inc., among many others.
  • Challenges and Opportunities: While the market faces challenges, such as managing increasing complexity of digital ecosystems, it also encounters opportunities in leveraging AI and machine learning (ML) for advanced analytics.

Tag Management System Market Trends:

Rising number of cyberattacks

As per an article published in 2024 on the website of the International Monetary Fund (IMF), the financial sector has suffered more than 20,000 cyberattacks, causing 12-billion-dollar losses over the past 20 years. Organizations are searching for better ways to safeguard their digital assets as cyber threats are rising. Tag management systems (TMS) can provide additional security protections that guard against harmful scripts and tags that could jeopardize the security of websites. Organizations may monitor and control all tags more effectively by centralizing tag management, which lowers the possibility of unwanted or damaging tags being posted to their websites. By offering capabilities to manage consent, regulate data flow, and enforce security policies, all of which contribute to preventing data breaches and safeguarding sensitive information, TMS platforms may help ensure compliance with these standards, which is catalyzing the tag management system demand.

Digital marketing growth

According to the IMARC Group's report, the global digital marketing market reached US$ 366.1 Billion in 2023. The quantity of marketing tags like tracking pixels, analytics tags, and advertising scripts that must be implemented and maintained on websites and applications is rising dramatically with the sophistication and reach of digital marketing efforts. TMS technologies streamline this procedure, enabling marketers to handle a high volume of tags effectively and efficiently. A vast ecosystem of different platforms and tools, such as analytics, advertising networks, customer relationship management (CRM) systems, are used in modern digital marketing. TMS platforms ensure smooth integration and communication between various marketing tools by offering a single solution for handling these disparate tags, thereby supporting the tag management system market growth. TMS platforms make it possible to quickly install and modify tags, which makes it easier to start collecting and analyzing data right away. Because of their agility, marketers can adjust their tactics in real time and react quickly to changes in the market.

Strategic partnerships among key players

Through partnerships, TMS providers can enhance their product offerings by integrating complementary technology and services. TMS platforms can become more appealing and adaptable through partnerships with analytics, customer data platforms (CDPs), or content management systems (CMS), which can provide clients a more comprehensive solution. TMS providers can access new markets and client bases by forming alliances with well-established businesses in similar industries. By collaborating with a top digital marketing firm, a TMS provider can expand its market penetration by gaining access to the agency's wide clientele. Through the combination of resources and skills from several companies, collaborations promote innovations. For instance, in 2023, Tapwow, a leading provider of cloud based IoT software solutions, announced a new strategic partnership with Identiv, a global leader in digital security and identification in the Internet of Things (IoT), to offer a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion and traceability.

Tag Management System Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on component, deployment model, organizational size, and industry vertical.

Breakup by Component:

  • Tools
  • Service

Tools account for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the component. This includes tools and service. According to the report, tools represent the largest segment.

A TMS's major purpose is to make it easier to implement, manage, and keep tags on websites and mobile applications. This capability, which includes aspects like tag generation, configuration, testing, debugging, and deployment, depends on tools. These are the most important part of TMS platforms because they are the core features. Businesses use a range of tags for various objectives, including social media integration, analytics, advertising, and remarketing. With the help of TMS solutions, these various tags may be handled with the appropriate capabilities, enabling efficient and effective management without requiring a lot of coding or IT support, which is increasing the tag management system value.

Breakup by Deployment Model:

  • On-premises
  • Cloud-based

On-premises hold the largest share of the industry

A detailed breakup and analysis of the market based on the deployment model have also been provided in the report. This includes on-premises and cloud-based. According to the report, on-premises account for the largest market share.

There is more control over data security and privacy with on-premises deployment. To comply with tight data protection rules and prevent data breaches, organizations, especially those in highly regulated areas like finance, healthcare, and government, prefer to keep their data within their own infrastructure. Data processing and storage may need to take place on the organization's premises to comply with certain legislation and compliance standards. To ensure that sensitive client data is not exposed to external servers or third-party settings, on-premises TMS solutions assist enterprises in adhering to such legal obligations.

Breakup by Organizational Size:

  • Small and Medium-sized Enterprises
  • Large Enterprises

Large enterprises represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the organizational size. This includes small and medium-sized enterprises and large enterprises. According to the report, large enterprises represent the largest segment.

Large enterprises produce and gather a lot of data from several sources. The deployment of tracking tags that gather this data is effectively managed by a TMS, guaranteeing precise and consistent data collection across all digital touchpoints, which is expanding the tag management market scope. These companies frequently conduct several concurrent marketing initiatives on several channels and geographies. With the capabilities provided by TMS solutions, marketers may effectively track and adjust the effectiveness of their campaigns to meet the various tagging criteria. The financial and technological means to invest in cutting-edge TMS solutions are available to larger businesses. They are able to pay for the initial outlay needed to set up and maintain these systems as well as the continuing fees for support and training.

Breakup by Industry Vertical:

  • Healthcare
  • Retail and e-commerce
  • BFSI
  • IT and Telecommunication
  • Media and Entertainment
  • Manufacturing
  • Others

IT and telecommunication exhibit a clear dominance in the market

A detailed breakup and analysis of the market based on the industry vertical have also been provided in the report. This includes healthcare, retail and e-commerce, BFSI, IT and telecommunication, media and entertainment, manufacturing, and others. According to the report, IT and telecommunication account for the largest market share.

Companies in the IT and telecom sectors have strong online presence due to intensive efforts in digital marketing. They communicate with clients via websites, mobile applications, and other digital channels, therefore, to monitor and maximize user interactions, they need to adopt advanced tag management. These businesses frequently run intricate digital ecosystems that include a variety of platforms, services, and apps. Robust TMS systems are necessary for managing tags across these diverse touchpoints to guarantee consistent data gathering and performance tracking. Data analytics is a major tool used in the IT and telecom industries for decision-making. These businesses may obtain precise data from a variety of digital sources thanks to TMS platforms, which offer improved insights and data-driven initiatives.

Breakup by Region:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

North America leads the market, accounting for the largest tag management system market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America represents the largest regional market for tag management system.

The digital marketing ecosystem in North America, and especially in the US, is quite advanced and established. The need for sophisticated TMS solutions is driven by the early adoption of new technologies and sophisticated marketing techniques by companies in this region. The area has substantial e-commerce activity and high rates of internet adoption. North American businesses rely significantly on digital platforms for customer engagement and revenue, which means effective tag management is necessary to monitor and maximize online interactions. Moreover, key players are focusing on collaborations, partnerships, and acquisitions to expand their customer base. For instance, in 2023, IBM acquired Agyla SAS, a leading cloud professional services firm in France, to expand IBM Consulting's localized cloud expertise for French clients.

Competitive Landscape:

  • The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major market players in the tag management system industry include Adform, Adobe Inc., Blue Triangle Technologies Inc., Commanders Act, Ensighten Inc., Google LLC (Alphabet Inc.), International Business Machines Corporation, Observepoint Inc., Oracle Corporation, Relay42 Netherlands B.V., Segment.io Inc. (Twilio), and Tealium Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

  • To address the changing demands of data management and digital marketing, major companies in the tag management system (TMS) industry are constantly developing and broadening their product offerings. For instance, in 2023, Atlan launched tag management, becoming one of the first snowflake data governance partners to enable bi-directional tag sync. They are constantly improving their TMS systems with cutting-edge features including comprehensive integrations with several marketing and analytics tools, real-time data processing, and increased security measures. Additionally, they are concentrating on enhancing the user experience by utilizing automation features and user-friendly interfaces that let marketers manage and deploy tags with little assistance from IT, which is positively influencing the tag management market revenue. To broaden their ecosystems and provide more complete solutions, these major players are also establishing strategic alliances with other data and technology firms.

Tag Management System Market News:

  • In 2023: Tealium Inc., a trusted customer data platform (CDP), released iQ Events, a no-code feature that allows users to better collect and utilize zero and first party data. Tealium iQ Tag Management's latest no-code feature builds richer customer profiles with more granular engagement tracking capabilities.

Key Questions Answered in This Report

  • 1. What was the size of the global tag management system market in 2023?
  • 2. What is the expected growth rate of the global tag management system market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global tag management system market?
  • 4. What are the key factors driving the global tag management system market?
  • 5. What is the breakup of the global tag management system market based on the component?
  • 6. What is the breakup of the global tag management system market based on the deployment model?
  • 7. What is the breakup of the global tag management system market based on the organizational size?
  • 8. What is the breakup of the global tag management system market based on the industry vertical?
  • 9. What are the key regions in the global tag management system market?
  • 10. Who are the key players/companies in the global tag management system market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Tag Management System Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Component

  • 6.1 Tools
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Service
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Deployment Model

  • 7.1 On-premises
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Cloud-based
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Organizational Size

  • 8.1 Small and Medium-sized Enterprises
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Large Enterprises
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Industry Vertical

  • 9.1 Healthcare
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Retail and e-commerce
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 BFSI
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 IT and Telecommunication
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Media and Entertainment
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast
  • 9.6 Manufacturing
    • 9.6.1 Market Trends
    • 9.6.2 Market Forecast
  • 9.7 Others
    • 9.7.1 Market Trends
    • 9.7.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adform
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Adobe Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Blue Triangle Technologies Inc.
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 Commanders Act
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Ensighten Inc.
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 Google LLC (Alphabet Inc.)
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 SWOT Analysis
    • 15.3.7 International Business Machines Corporation
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Observepoint Inc.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 Oracle Corporation
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
      • 15.3.9.4 SWOT Analysis
    • 15.3.10 Relay42 Netherlands B.V.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Segment.io Inc. (Twilio)
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 Tealium Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio

List of Figures

  • Figure 1: Global: Tag Management System Market: Major Drivers and Challenges
  • Figure 2: Global: Tag Management System Market: Sales Value (in Million US$), 2018-2023
  • Figure 3: Global: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 4: Global: Tag Management System Market: Breakup by Component (in %), 2023
  • Figure 5: Global: Tag Management System Market: Breakup by Deployment Model (in %), 2023
  • Figure 6: Global: Tag Management System Market: Breakup by Organizational Size (in %), 2023
  • Figure 7: Global: Tag Management System Market: Breakup by Industry Vertical (in %), 2023
  • Figure 8: Global: Tag Management System Market: Breakup by Region (in %), 2023
  • Figure 9: Global: Tag Management System (Tools) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 10: Global: Tag Management System (Tools) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 11: Global: Tag Management System (Service) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 12: Global: Tag Management System (Service) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 13: Global: Tag Management System (On-premises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 14: Global: Tag Management System (On-premises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 15: Global: Tag Management System (Cloud-based) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 16: Global: Tag Management System (Cloud-based) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 17: Global: Tag Management System (Small and Medium-sized Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 18: Global: Tag Management System (Small and Medium-sized Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 19: Global: Tag Management System (Large Enterprises) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 20: Global: Tag Management System (Large Enterprises) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 21: Global: Tag Management System (Healthcare) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 22: Global: Tag Management System (Healthcare) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 23: Global: Tag Management System (Retail and e-commerce) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 24: Global: Tag Management System (Retail and e-commerce) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 25: Global: Tag Management System (BFSI) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 26: Global: Tag Management System (BFSI) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 27: Global: Tag Management System (IT and Telecommunication) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 28: Global: Tag Management System (IT and Telecommunication) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 29: Global: Tag Management System (Media and Entertainment) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 30: Global: Tag Management System (Media and Entertainment) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 31: Global: Tag Management System (Manufacturing) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 32: Global: Tag Management System (Manufacturing) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 33: Global: Tag Management System (Other Industry Verticals) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 34: Global: Tag Management System (Other Industry Verticals) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 35: North America: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 36: North America: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 37: United States: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 38: United States: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 39: Canada: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 40: Canada: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 41: Asia-Pacific: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 42: Asia-Pacific: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 43: China: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 44: China: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 45: Japan: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 46: Japan: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 47: India: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 48: India: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 49: South Korea: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 50: South Korea: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 51: Australia: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 52: Australia: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 53: Indonesia: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 54: Indonesia: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 55: Others: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 56: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 57: Europe: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 58: Europe: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 59: Germany: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 60: Germany: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 61: France: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 62: France: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 63: United Kingdom: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 64: United Kingdom: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 65: Italy: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 66: Italy: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 67: Spain: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 68: Spain: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 69: Russia: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 70: Russia: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Others: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 72: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 73: Latin America: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 74: Latin America: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 75: Brazil: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 76: Brazil: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Mexico: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 78: Mexico: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 79: Others: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 80: Others: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 81: Middle East and Africa: Tag Management System Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 82: Middle East and Africa: Tag Management System Market: Breakup by Country (in %), 2023
  • Figure 83: Middle East and Africa: Tag Management System Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 84: Global: Tag Management System Industry: SWOT Analysis
  • Figure 85: Global: Tag Management System Industry: Value Chain Analysis
  • Figure 86: Global: Tag Management System Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Tag Management System Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Tag Management System Market Forecast: Breakup by Component (in Million US$), 2024-2032
  • Table 3: Global: Tag Management System Market Forecast: Breakup by Deployment Model (in Million US$), 2024-2032
  • Table 4: Global: Tag Management System Market Forecast: Breakup by Organizational Size (in Million US$), 2024-2032
  • Table 5: Global: Tag Management System Market Forecast: Breakup by Industry Vertical (in Million US$), 2024-2032
  • Table 6: Global: Tag Management System Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 7: Global: Tag Management System Market: Competitive Structure
  • Table 8: Global: Tag Management System Market: Key Players