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市場調查報告書
商品編碼
1641996

標籤管理系統 -市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Tag Management System - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

標籤管理系統市場規模預計在 2025 年為 18.5 億美元，預計到 2030 年將達到 35.7 億美元，預測期內（2025-2030 年）的複合年成長率為 14.05%。

標籤管理系統-市場-IMG1

標籤管理系統市場對於追蹤頁面瀏覽量、事件、再行銷清單、跨網域追蹤和應用程式內分析至關重要。 TMS 提供更簡單的更新，減少網站中斷的機會，並提高頁面載入效能。

關鍵亮點

  • 網站是任何企業的關鍵組成部分，因為它們用於收集高價值的客戶資料以改善客戶體驗和行銷策略。標籤管理系統是負責人用來管理、維護和實施數位行銷標籤的軟體。這是用於管理網頁、影片和應用程式標籤的系統。
  • Facebook、Twitter 和 Instagram 等社群媒體平台為商業目的提供了與大量受眾互動的機會。到 2022 年，全球將有超過 47 億人使用社群媒體。 55% 的人透過社群媒體了解某個品牌，79.7% 的人會根據線上或社群媒體廣告進行購買。 TMS 對於追蹤社群媒體平台上的流量和消費行為至關重要。
  • 此外，新興國家對標籤管理系統的大量投資，是由數位轉型的重大轉變、中小企業擴大使用雲端運算和技術進步，以及搜尋引擎最佳化和社交媒體推廣。的推動。
  • 標籤管理服務的高昂前期成本預計會阻礙市場擴張。然而，這項技術對於電子商務參與企業來說是一個福音，因為它允許他們透過識別和適應客戶需求來增強其線上形象。
  • COVID-19 疫情加速了企業建立網路形象的趨勢，預計這一趨勢將持續下去。透過轉向線上商務和遠距工作，企業可以接觸到更多的讀者並在當今的數位市場中保持競爭力。隨著無程式碼網站建立器的廣泛普及，企業在線上開展業務變得前所未有的簡單。

標籤管理系統市場趨勢

標籤管理系統在零售和電子商務領域發揮關鍵作用

  • 標籤管理系統可協助電子商務網站進行更好的宣傳活動。 TMS 讓最佳化您的網站變得簡單。用戶希望網站能夠快速加載，尤其是在行動裝置上。標籤對於了解您的行動用戶至關重要，但它們可能會降低您的行動網站的速度。您可以在 TMS 的幫助下使用最適合您行動網站的標籤。
  • 時尚產業正擴大用自動化產品標記取代對時尚產品的手動標記，自動化產品標記使用尖端的人工智慧 (AI) 演算法根據產品屬性對產品圖像進行分類和歸類。
  • Crazyegg 是一個線上標記工具，可以追蹤用戶在瀏覽網站時點擊的位置和內容。您還可以組織訪客參與度並查看訪客離開之前瀏覽過哪些頁面。
  • 標籤管理解決方案對於識別買家行為非常有幫助。據學術研究顯示，網路消費40%屬於衝動性購買。

預計北美將在預測期內佔據最大市場

  • 全球整體有 11.3 億個網站，其中 82% 處於非活動狀態。在北美，51.2%的網路流量來自行動裝置。 2022 年，美國將有 2.68 億線上消費者，預計到 2025 年這一數字將成長到約 2.85 億。網路普及率高鼓勵企業擴大其線上業務，標籤管理系統有助於管理這些網站。
  • 北美已經是一個技術先進的地區，其基於網路的應用程式普及率很高，用於執行各種任務，如網路購物、教育、業務等，因此，預計該地區將佔據標籤管理系統的很大佔有率市場。
  • 微軟與自主購物技術新興企業AiFi 合作推出了一項名為「Smart Store Analytics」的雲端服務。該平台從 AiFi 平台提取商店資料並提供見解，幫助零售經理更好地調整商店佈局和庫存。分析平台追蹤每位顧客的平均消費金額、他們接觸的產品以及他們經過的過道。該服務還繪製了顧客在特定展示品前停留的時間，以及「銷售量與員工身高」的比率，以幫助確定最佳貨架佈局。
  • Win with AEP 計劃是 Adob​​e 為北美、歐洲、中東、非洲和亞太地區的首選合作夥伴開發的。該過程涉及 20 家國際諮詢公司和機構。 DMPG 參加 Adob​​e 的「Win with AEP」競賽並榮獲「最佳超個人化體驗」獎。這為其他組織提供了一個模型，讓他們學習如何跨線上和線下平台連結資料來建立客戶檔案，並在每次客戶參與中提供更多機會。

標籤管理系統產業概覽

標籤管理系統市場是分散的。擁有較大市場佔有率的大公司可以透過利用策略合作計劃來提高市場佔有率和盈利，從而更有效地增加其網站流量並擴大其在國際市場的基本客群。和各種解決方案。 Google Inc.、Adobe Inc.、Tealium Inc.、Ensighten Inc.、Qubit Digital Ltd.、Signal Group Inc. 等是服務該行業的一些主要企業。

2023 年 3 月：領先的雲端基礎物聯網軟體解決方案供應商之一 Tapwow 宣布與物聯網 (IoT) 數位安全和情報領域的全球領導者之一 Identiv 建立新的策略夥伴關係。其用於智慧包裝的物聯網解決方案套件，將其描述為用於智慧包裝的綜合物聯網解決方案套件，包括客戶參與、身份驗證、產品重新利用和可追溯性。 Tapwow 的 DIRX2 智慧包裝和連網產品平台將加速 Identiv 的標籤管理、內容傳送和分析解決方案。在同一平台上支援 NFC、2D碼和感測器，使品牌能夠選擇最適合其應用的技術。

2022 年 8 月：Landingi 是一款與 Microsoft 的追蹤標籤整合的頁面建立器，可協助您記錄客戶在您網站上的操作。電子商務受益於銷售額的增加、轉換率的提高以及時間的節省。

2022 年 1 月：PCI 產品專家和北美能源市場協會 (NAEMA) 舉辦網路研討會，推廣為電子商務開發的 e-Tag+。猶他州市政電力局 (UMPA) 正在使用該軟體透過 e-Tag+ 實現可再生資源工作流程自動化。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 調查結果
  • 調查前提
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 採用市場促進因素與限制因素
  • 市場促進因素
    • 使用者友善且功能豐富的軟體
    • 提供更好的客戶體驗
    • 統一的生態系建構能力
  • 市場限制
    • 標籤管理系統的前期成本高
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 新進入者的威脅
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度

第5章 市場區隔

  • 依部署類型
    • 雲
    • 本地
  • 按應用
    • 宣傳活動管理
    • 內容管理
    • 合規管理
    • 其他應用
  • 按最終用戶
    • BFSI
    • 零售與電子商務
    • 醫療
    • 製造業
    • 其他
  • 地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 英國
      • 德國
      • 法國
      • 歐洲其他地區
    • 亞太地區
      • 日本
      • 印度
      • 其他亞太地區
    • 拉丁美洲
      • 墨西哥
      • 巴西
      • 其他拉丁美洲國家
    • 中東和非洲

第6章 競爭格局

  • 公司簡介
    • Google Inc.
    • Adobe Inc.
    • Tealium, Inc.
    • Ensighten Inc.
    • Qubit Digital Ltd.
    • Signal Group Inc.
    • Hub'Scan Inc.
    • Piwik Pro Sp. z oo
    • OpenX Software Ltd.
    • Fjord Technologies SAS
    • Oracle Corporation
    • Datalicious Pty Ltd.
    • IBM Corporation
    • Yottaa, Inc.

第7章投資分析

第8章 市場機會與未來趨勢

簡介目錄
Product Code: 64799

The Tag Management System Market size is estimated at USD 1.85 billion in 2025, and is expected to reach USD 3.57 billion by 2030, at a CAGR of 14.05% during the forecast period (2025-2030).

Tag Management System - Market - IMG1

The tag management system market is essential to track page views, events, remarketing lists, cross-domain tracking, and in-app analytics.TMSs provide simpler updates, less potential for site disruptions, and improved page loading performance.

Key Highlights

  • The website is very important component of a company and it is used to collecting customer data which is very valuable for improving the customer experience and marketing strategies. The tag management system is a software which is used by marketers to manage, maintain, and implement tags in digital marketing. This is a system which is employed for managing the tags for webpages, videos and apps.
  • Social Media platforms such as Facebook, Twitter, and Instagram offer the chance to interact with a massive audience for business objectives. In 2022, more than 4.7 billion people worldwide used social media. 55% of people learn about brands from social media, and 79.7% make purchases based on online or social media advertisements. TMS is vital in tracking traffic and consumer behavior on social media platforms.
  • Moreover, substantial investment in the tag management system of emerging countries is driven by factors such as a major shift to digital transformation, an increased use of cloud computing and technological improvements among small and medium sized businesses; and ongoing modernisation of digital marketing techniques like search engine optimisation and social media promotion.
  • The market's expansion is anticipated to be hampered by the high initial cost of tag management services. However, this technology is a blessing for E-commerce players because it allows them to recognize and adapt to customer needs, increasing their online presence.
  • The COVID-19 pandemic hastened the trend of companies creating a web presence, and this trend is expected to continue in the future. Companies move to online commerce and remote working to reach a wider audience and stay competitive in today's digital market. Establishing a company's online business has been simpler than ever due to the wide availability of code-free website builders.

Tag Management System Market Trends

Tag Management Systems to Play a Significant Role in Retail and E-commerce Sector

  • Tag management systems help build better campaigns for e-commerce websites. Website optimization becomes easy with a TMS. Users expect websites to load quickly, especially on mobile devices. Although tags are essential for comprehending mobile users, they can make a mobile site load more slowly. The best tags for mobile sites can be used with the aid of a TMS.
  • The fashion industry is moving toward automatic product tagging, which replaces manual tagging of fashion products and categorizes and classifies product images based on their attributes using cutting-edge Artificial Intelligence (AI) algorithms.
  • Crazyegg, the online Tag tool, keeps track of where and what users click while they are surfing the website. It organizes visitor engagement and may even display the pages that visitors browse before leaving.
  • Tag management solutions are very helpful in recognizing the buyer's behavior. As per a study done by scholars, 40% of online consumer expenditures are the consequence of impulsive purchases.

North America is expected to Account for the Largest Market Size during the Forecast Period

  • Out of 1.13 billion websites globally, 82% of these are inactive. i.e., only 0.2 billion websites are functional and visited. In North America, 51.2% of web traffic comes from mobile devices. In 2022, there were 268 million online shoppers in the United States, which is anticipated to rise to about 285 million by 2025. The high internet penetration is encouraging the companies to expand their online presence, and Tag Management System is helping to manage these websites.
  • As North America region has already technologically advanced region and the penetration of web-based application, which is used to perform various tasks such as online shopping, education and banking is high, hence this region dominates the tag management system market globally.
  • Microsoft partnered with an autonomous shopping tech startup AiFi, to launch a cloud service called Smart Store Analytics. This platform pulls store data from the AiFi platform to provide insights that let retail managers better adjust store layouts and inventory. The analytics platform tracks how much each customer spends on average, which products they interact with, and moves through aisles. The service also plots how long customers dwell in front of specific displays and the 'unit sales-to-shopper height' ratio to help dial in on optimal shelf placements.
  • The Win with AEP program was developed for Adobe's preferred partners encompassing North America, EMEA, and APAC. Twenty international consultancies and agencies participated in the process. DMPG participated in the Adobe "Win with AEP" competition and won the 'Best Hyper-Personalised Experience Award. This sets an example for other organizations to know how data should be linked across online and offline platforms to create customer profiles and offer major opportunities throughout each customer engagement.

Tag Management System Industry Overview

Tag Mangement System Market is fragmented. The major players with a significant share of the market are concentrating on developing more effective tag management software and various solutions for increasing website traffic and expanding their customer bases across international markets by utilizing strategic collaborative initiatives to increase their market share and their profitability. Google Inc., Adobe Inc., Tealium Inc., Ensighten Inc., Qubit Digital Ltd., and Signal Group Inc. are some of the major players serving this industry.

In March 2023: Tapwow, one of the leading providers of cloud-based IoT software solutions, announced a new strategic partnership with Identiv, one of the global leaders in digital security and identification in the Internet of Things (IoT), to provide a set of comprehensive IoT solutions for smart packaging, including customer engagement, authentication, product diversion, and traceability. Tapwow's DIRX2 smart packaging and connected products platform would enable Identiv to accelerate its tag management, content delivery, and analytics solutions. With support for NFC, QR codes and sensors in the same platform, brands would now choose which technology is best for their applications.

In August 2022: Landingi, the page builder integrated with Microsoft Tracking Tag, helps businesses record what customers do on their websites. E-commerce will benefit from increased sales, more conversion rate, and time-saving.

In January 2022: PCI product experts and North American Energy Markets Association (NAEMA) hosted a webinar to promote the e-Tag+ developed for e-commerce. Utah Municipal Power Agency (UMPA) is using the software and has automated its renewable resource workflows using e-Tag+

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Introduction to Market Drivers and Restraints
  • 4.3 Market Drivers
    • 4.3.1 User-friendly and Feature-packed Software
    • 4.3.2 Better Customer Experience Deliverance
    • 4.3.3 Ability to Build a Unified Ecosystem
  • 4.4 Market Restraints
    • 4.4.1 High Initial Fee for Tag Management Systems
  • 4.5 Industry Value Chain Analysis
  • 4.6 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Deployment Type
    • 5.1.1 Cloud
    • 5.1.2 On-premises
  • 5.2 By Application
    • 5.2.1 Campaign Management
    • 5.2.2 Content Management
    • 5.2.3 Compliance Management
    • 5.2.4 Other Applications
  • 5.3 By End-User
    • 5.3.1 BFSI
    • 5.3.2 Retail & E-commerce
    • 5.3.3 Healthcare
    • 5.3.4 Manufacturing
    • 5.3.5 Other End-Users
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 France
      • 5.4.2.4 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 Japan
      • 5.4.3.2 India
      • 5.4.3.3 Rest of Asia-Pacific
    • 5.4.4 Latin America
      • 5.4.4.1 Mexico
      • 5.4.4.2 Brazil
      • 5.4.4.3 Rest of Latin America
    • 5.4.5 Middle-East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Google Inc.
    • 6.1.2 Adobe Inc.
    • 6.1.3 Tealium, Inc.
    • 6.1.4 Ensighten Inc.
    • 6.1.5 Qubit Digital Ltd.
    • 6.1.6 Signal Group Inc.
    • 6.1.7 Hub'Scan Inc.
    • 6.1.8 Piwik Pro Sp. z o.o.
    • 6.1.9 OpenX Software Ltd.
    • 6.1.10 Fjord Technologies S.A.S.
    • 6.1.11 Oracle Corporation
    • 6.1.12 Datalicious Pty Ltd.
    • 6.1.13 IBM Corporation
    • 6.1.14 Yottaa, Inc.

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS