市場調查報告書
商品編碼
1561523
2024-2032 年按聚合物(聚氯乙烯、聚丙烯、聚乙烯等)、薄膜類型、印刷技術、最終用途和地區分類的圖形薄膜市場報告Graphic Film Market Report by Polymer (Polyvinylchloride, Polypropylene, Polyethylene, and Others), Film Type, Printing Technology, End Use, and Region 2024-2032 |
2023年全球圖形薄膜IMARC Group規模達290億美元。對品牌和行銷的需求不斷成長、圖形薄膜在汽車行業的廣泛採用以及圖形薄膜在商業和住宅環境中的日益普及是推動市場的一些關鍵因素。
圖形電影,也稱為視覺傳達或動態圖形,是一種結合設計、動畫和電影攝影來講述故事或傳達訊息的創意表達方式。它採用多種方法製作,例如傳統動畫、電腦生成圖像 (CGI)、定格動畫和真人影片。它可以透過使用視覺效果、文字和動畫,以觀眾可以輕鬆理解的方式傳達複雜的想法和情感。此外,它經常用於行銷和廣告中來宣傳商品或服務。廣告主可以製作引人注目的廣告,吸引觀眾的注意力,並利用動畫和動態圖形有效地解釋產品或服務的特徵和優點。因此,它在全球範圍內獲得了廣泛的關注,因為圖形電影是一種有效的視覺表達形式,它結合了設計、動畫和電影攝影,製作出具有視覺吸引力和情感吸引力的電影。
對品牌和行銷的需求不斷成長主要推動了全球市場。社群媒體和數位行銷的日益普及可以支持這一點,從而導致對品牌和行銷材料的需求顯著增加。為了製作用於廣告和促銷材料的引人注目的圖形,許多企業更喜歡圖形薄膜而不是其他材料。圖形薄膜在廣泛用於店面、車輛貼膜和其他類型標誌的定製圖形的製造中的廣泛使用進一步推動了市場。除此之外,汽車行業廣泛採用圖形薄膜來生產貼花,因為它非常耐用並且可以列印客製化設計。此外,圖形薄膜在商業和住宅環境中越來越受歡迎,透過減少太陽得熱和眩光來提高建築物的能源效率,同時仍允許自然光進入,這對市場起到了顯著的支撐作用。除此之外,許多領先的製造商正致力於透過利用可再生材料(例如可生物分解塑膠和可回收材料)開發環保薄膜來創造永續和環保的產品,從而推動了全球的需求。此外,印刷技術的不斷進步,可以在各種材料(包括乙烯基、聚酯和其他塑膠薄膜)上生產高解析度圖形,正在創造積極的市場前景。
The global graphic film market size reached US$ 29.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 41.1 Billion by 2032, exhibiting a growth rate (CAGR) of 3.8% during 2024-2032. The increasing demand for branding and marketing, the widespread adoption of graphic film in the automotive industry, and the growing popularity of graphic films in both commercial and residential settings are some of the key factors driving the market.
Graphic film, also known as visual communication or motion graphics, is a type of creative expression that combines design, animation, and cinematography to tell a story or convey a message. It is produced utilizing various methods, such as traditional animation, computer-generated imagery (CGI), stop-motion animation, and live-action video. It may communicate complicated ideas and emotions in a way that audiences can easily understand by using visuals, text, and animation. Additionally, it is frequently used in marketing and advertising to advertise goods or services. Advertisers can produce visually arresting advertising that captures viewers' attention and effectively explain the characteristics and benefits of a product or service by utilizing animation and motion graphics. As a result, it is gaining widespread prominence across the globe since graphic film is a potent form of visual expression that combines design, animation, and cinematography to produce visually attractive and emotionally compelling films.
The escalating demand for branding and marketing majorly drives the global market. This can be supported by the rising popularity of social media and digital marketing that leads to a significant increase in demand for branding and marketing materials. In order to produce eye-catching and compelling graphics for use in advertising and promotional materials, many businesses are preferring graphic films over other materials. The market is further driven by the extensive utilization of graphic films in the manufacturing of custom graphics widely used for storefronts, vehicle wraps, and other kinds of signs. Along with this, the widespread adoption of graphic film in the automotive industry for producing decals as it is highly durable and can be printed with custom designs. In addition, the growing popularity of graphic films in both commercial and residential settings to enhance the energy efficiency of buildings by reducing solar heat gain and glare, while still allowing natural light to enter is significantly supporting the market. Apart from this, numerous leading manufacturers are focusing on creating sustainable and environmentally friendly products by developing eco-friendly films from renewable materials, such as biodegradable plastics and recyclable materials are driving the demand on the global level. Furthermore, continual advancements in printing technology to produce high-resolution graphics on a variety of materials, including vinyl, polyester, and other plastic films are creating a positive market outlook.
IMARC Group provides an analysis of the key trends in each sub-segment of the global graphic film market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on polymer, film type, printing technology and end use.
The report has provided a detailed breakup and analysis of the graphic film market based on the polymer. This includes polyvinylchloride (PVC), polypropylene (PP), polyethylene (PE), and others. According to the report, polyvinylchloride (PVC) represented the largest segment.
A detailed breakup and analysis of the graphic film market based on the film type have also been provided in the report. This includes reflective, opaque, transparent, and translucent. Amongst these, opaque represents the largest segment.
The report has provided a detailed breakup and analysis of the graphic film market based on the printing technology. This includes rotogravure, flexography, offset, and digital. According to the report, flexography represented the largest segment.
A detailed breakup and analysis of the graphic film market based on the end use have also been provided in the report. This includes promotional and advertisement, automotive, and others. Amongst these, promotional and advertisement represent the largest segment.
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (United States, Canada); Asia-Pacific (China, Japan, India, South Korea, Australia, Indonesia, others); Europe (Germany, France, United Kingdom, Italy, Spain, Russia, others); Latin America (Brazil, Mexico, others); and the Middle East and Africa. According to the report, Asia-Pacific was the largest market for the graphic film. Some of the factors driving Asia-Pacific graphic film market included rapid industrialization, significant growth in the automotive industry, continual technological advancements, etc.
The report has also provided a comprehensive analysis of the competitive landscape in the global graphic film market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered are 3M Company, Achilles Corporation, Arlon Graphics LLC (FLEXcon Company Inc.), Avery Dennison Corporation, CCL Industries Inc., Constantia Flexibles Group, Drytac Corporation, DUNMORE Corporation (API Group), DuPont de Nemours Inc., FDC Graphic Films Inc., Hexis S.A. and Kay Premium Marking Films Ltd. (ORAFOL Europe GmbH). Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.