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市場調查報告書
商品編碼
1642583
2025-2033 年按產品類型、印刷類型、使用的設備、配銷通路和地區分類的照片列印和商品市場報告Photo Printing and Merchandise Market Report by Product Type, Printing Type, Device Used, Distribution Channel, and Region 2025-2033 |
2024 年,全球照片印刷和商品IMARC Group規模達到 224 億美元。由於全球網路設施的便利性,個人對智慧型手機的使用不斷增加,對用於送禮的個人化照片列印的需求不斷成長,以及技術進步是推動市場的一些主要因素。
照片印刷及商品是印有照片的禮品和裝飾產品。它們包括卡片、日曆、鑰匙圈、馬克杯、靠墊、時鐘、T 恤和畫布。它們依賴染料昇華技術,有助於提供持久且充滿活力的效果,並且可以在多種材料上印刷。它們允許個人在實體物件上保存和顯示數位影像,以供個人使用、裝飾和送禮之用。由於它們被組織廣泛用於促銷目的,全球對照片印刷和商品的需求正在增加。
目前,對防刮耐用照片列印產品的需求不斷成長,推動了市場的成長。此外,由於企業禮品日益流行,對照片印刷和商品的需求不斷成長,這帶來了積極的市場前景。除此之外,照片印刷和商品透過全球線上和線下分銷管道的廣泛供應正在推動市場的成長。此外,照片印刷擴大用於房屋裝飾,為行業投資者提供了利潤豐厚的成長機會。除此之外,世界各地照片印刷服務數量的增加正在加強市場的成長。此外,對節省個人時間的即時列印技術的需求不斷成長,也促進了市場的成長。
智慧型手機使用率的上升正在推動市場成長
智慧型手機的使用率不斷上升,因為它們為用戶提供了方便且快速的服務。由於社群媒體的影響力不斷增強,使用者也更喜歡高解析度影像和現代攝影。除此之外,智慧型手機以及經濟的網路設施透過各種分銷管道廣泛提供。此外,寬頻基礎設施和網路速度的不斷改善正在推動市場的成長。此外,由於社群網路在世界各地的個人中日益普及,智慧型手機的普及也帶來了良好的市場前景。
對個人化照片列印的需求不斷成長對市場產生正面影響
與傳統的簡單照片相比,消費者對用於送禮的個人化照片列印的偏好有所增加。人們會贈送個人化照片列印賀卡,因為它們是獨一無二的。與此一致的是,年輕人更傾向於向朋友、家人和同事贈送獨特和創意的產品。除此之外,對經濟高效、耐用且實用的個人化照片印刷書籍和日曆的需求也在增加。此外,蛋糕上個人個人化照片印刷的日益增多正在加強市場的成長。
技術進步正在刺激市場成長
印刷技術的各種技術進步(例如光柵印刷)正在促進照片印刷和商品市場的成長。此外,光柵印刷可提供高清印刷品,並廣泛用於創建在商品上具有深度錯覺的3D (3D) 印刷品。用於廣告目的的先進印刷技術為客戶提供了更好的視覺吸引力。他們也喜歡高清照片印刷和多功能且耐用的商品。此外,許多公司正在採用光柵印刷來提高品牌知名度並創造更多的業務收入。此外,店主正在使用 3D 顯示器來增加實體店的消費者流量。
The global photo printing and merchandise market size reached USD 22.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.8% during 2025-2033. The growing utilization of smartphones among individuals on account of the easy availability of internet facilities worldwide, rising demand for personalized photo prints for gifting purposes, and technological advancements are some of the major factors propelling the market.
Photo printing and merchandise are gifting and decoration products on which photographs are printed. They comprise cards, calendars, keychains, mugs, cushions, clocks, t-shirts, and canvases. They rely on dye sublimation techniques that assist in providing long-lasting and vibrant results and can be printed on a wide variety of materials. They allow individuals to preserve and display digital images on a physical object for personal use, decoration, and gifting purposes. As they are widely utilized by organizations for promotion purposes, the demand for photo printing and merchandise is increasing across the globe.
At present, rising demand for scratch-resistant and durable photo printing products are bolstering the growth of the market. In addition, the growing demand for photo printing and merchandise due to the increasing popularity of corporate giftings is offering a positive market outlook. Apart from this, the wide availability of photo printing and merchandise through online and offline distribution channels across the globe is propelling the growth of the market. Moreover, the increasing utilization of photo printing for decorative purposes in houses is offering lucrative growth opportunities to industry investors. Besides this, the rising number of photo printing services around the world is strengthening the growth of the market. Furthermore, the rising demand for immediate printing technologies that save time for individuals is contributing to the growth of the market.
Rising utilization of smartphones is propelling the market growth
There is a rise in the adoption of smartphones as they offer convenience and quick services to users. Users are also preferring enhanced resolution images and modern photography due to the rising influence of social media. Apart from this, smartphones are widely available through various distribution channels, along with economical internet facilities. Moreover, increasing improvements in broadband infrastructure and internet speed are impelling the growth of the market. Furthermore, the growing adoption of smartphones on account of the increasing popularity of social networking among individuals around the world is offering a favorable market outlook.
Growing demand for personalized photo prints is positively influencing the market
There is an increase in the consumer preferences for personalized photo prints for gifting purposes as compared to conventional and simple prints. People are gifting personalized photo printed greeting cards, as they are unique. In line with this, the young population is more inclined toward gifting exclusive and creative products to their friends, family members, and colleagues. Apart from this, there is a rise in the demand for personalized photo printed books and calendars that are cost-effective, durable, and useful. Furthermore, the increasing employment of personalized photo prints of individuals on cakes is strengthening the growth of the market.
Technological advancements is stimulating market growth
Various technological advancements in printing technology, such as lenticular printing, are bolstering the growth of the photo printing and merchandise market. In addition, lenticular printing provides high-definition prints and is widely utilized for creating three-dimensional (3D) prints with an illusion of depth on the merchandise. The advanced printing technology for advertising purposes provides better visual appeal to customers. They also prefer high clarity photo printing and merchandise products that are versatile and durable. Furthermore, various companies are adopting lenticular printing to increase their brand awareness and generate more revenues in a business. Moreover, shopkeepers are using 3D displays to increase consumer traffic in the physical stores.
Prints
Wall Arts
Cards
Photo Gifts
Photo Books
Calendars
Others
Prints dominate the photo printing and merchandise market
Furthermore, the increasing adoption of photo printing on wall arts to enhance the aesthetic of the house is supporting the growth of the market. In line with this, the growing demand for religious and nature related photo printing in residential areas is contributing to the growth of the market.
The growing adoption of photo printing for birthday cards is strengthening the growth of the market. Apart from this, the increasing utilization of photo printing on wedding and invitation cards to give a royal look is impelling the growth of the market.
Digital Printing
Film Printing
Digital printing holds the biggest market share
Film printing is the traditional method of printing images in which different inks can be used for printing. Besides this, the rising demand for film printing, as it produces clean images, is contributing to the growth of the market.
Desktop
Mobile
Desktop accounts for the majority of the market share
The rising utilization of mobiles for photo printing and merchandise, as they are versatile, flexible, and portable as compared to desktops, is contributing to the growth of the market. Apart from this, the increasing number of mobile phone users around the world is strengthening the growth of the market. In addition, the rising utilization of mobiles, as they have high resolution cameras that assist in improving picture quality, is supporting the growth of the market.
Instant Kiosk
Online Stores
Retail Stores
Others
Online stores represent the largest market share
The wide availability of photo printing and merchandise through retail stores across the globe is propelling the growth of the market. In addition, the growing preference for retail stores, as they have easy accessibility to photo printing and merchandise and avoid shipping costs, is positively influencing the market.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
North America exhibits a clear dominance, accounting for the largest photo printing and merchandise market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.
North America held the biggest market share due to the quick and early acceptance of photo printing among individuals. In addition, the presence of various photo printing companies in the region is supporting the growth of the market. Besides this, the rising emergence of advanced printing devices is strengthening the growth of the market.
Asia Pacific is estimated to expand further in this domain due to the thriving e-commerce sector. In line with this, the increasing development of new features and capabilities in digital cameras is contributing to the growth of the market. Apart from this, rising improvements in wireless connectivity networks is propelling the growth of the market in the region.
Key players in the industry are rapidly advancing their digital printing technologies to provide reliable, cost-effective, and easy to use solutions. In addition, various companies are engaging in partnerships to expand their product portfolios, generate more revenues, create brand awareness, and provide premium photographic services to customers across the globe. In line with this, there is an increase in the demand for professional photography advice and individualized framing services. Apart from this, several players are introducing online photo printing services that allow customers to print digital photos and order personalized photo books and stationery products. Furthermore, the rising mergers and acquisitions (M&A) among companies to increase product segments, such as metal prints and albums, is impelling the market growth.
American Greetings Corporation
Bay Photo Inc. (Circle Graphics Inc.)
Card Factory
Cimpress NV
Digitalab Ltd.
Eastman Kodak Company
Hallmark Cards Inc.
Hewlett Packard Enterprise Development LP
Shutterfly Inc.
Walgreens Co. (Walgreens Boots Alliance Inc.)