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市場調查報告書
商品編碼
1688925
歐洲數位照片列印市場規模及預測 2021 - 2031、區域佔有率、趨勢和成長機會分析報告範圍:按產品類型、配銷通路和地理分類Europe Digital Photo Printing Market Size and Forecast 2021 - 2031, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Distribution Channel, and Geography |
2024 年歐洲數位照片列印市場規模價值 37.7 億美元,預計到 2031 年將達到 52.1 億美元。預計 2024 年至 2031 年歐洲數位照片列印市場的複合年成長率為 4.7%。
隨著數位照片列印市場的不斷發展,人工智慧驅動的個人化成為重塑客戶體驗和營運效率的主要趨勢。這項創新的一個典型例子是惠普公司最近推出的 HP Print AI,它引入了智慧列印體驗,旨在簡化列印流程和提高輸出質量,最終為家庭和工作場所環境中的個人化和無摩擦列印解決方案鋪平道路。 2024 年 9 月,惠普公司推出了 HP Print AI,這是業界首個旨在改變列印流程的智慧列印體驗。 HP Print AI 的功能可消除從印表機設定到支援的常見挑戰,使列印變得順暢。第一個功能「完美輸出」可確保列印件看起來完美無缺,並可透過獨家測試程序獲得。 HP Print AI 功能還透過釋放創造力、生產力和協作的新可能性來增強列印體驗。
人工智慧正在透過個人化推薦改變數位照片列印的範式。人工智慧可以分析過去的行為、偏好以及與線上商店或應用程式的互動,以提供有針對性的推薦。例如,AI可以根據客戶先前的訂單、風格選擇甚至季節性趨勢來識別客戶可能感興趣的照片列印、相簿或個人化禮物。透過提供有針對性的產品推薦,企業可以增強客戶體驗並提高轉換率。此外,人工智慧可以改善客製化流程。利用機器學習演算法,企業可以提供先進的照片編輯和增強工具,自動調整影像以獲得更好的列印品質、色彩平衡和解析度。因此,人工智慧驅動的個人化正在對歐洲數位照片列印市場的成長產生積極影響。
根據產品類型,歐洲數位照片印刷市場分為印刷品、牆壁藝術、卡片、照片禮品、相簿、日曆等。 2024 年,印刷品領域佔據了歐洲數位照片印刷市場的最大佔有率。隨著歐洲對高品質、實物記憶表現的需求不斷上升,個人和企業都在尋求各種材料上的專業級印刷品。數位印刷技術可提供清晰、豐富的照片列印,可用於個人家居裝飾、贈送禮物或專業用途。油墨和紙張類型的創新擴大了客製化印刷選項的範圍,包括金屬、霧面和環保飾面。在歐洲,越來越多的消費者喜歡印製自己珍愛的照片,以創造可以展示的實體記憶。線上平台上傳和訂購照片的便利性也增加了對列印照片的需求。此外,企業還使用照片列印進行品牌推廣和廣告宣傳,這進一步推動了該領域的成長。個人消費者對於保存記憶的興趣以及企業對高品質列印解決方案的需求推動了該領域的持續成長。
薩爾數位公司; Popsa 國際有限公司;從前 AB; Journi GmbH; Mixtiles BV;CEWE 基金會與兩合公司; JONDO 有限公司; Smartphoto Group NV;全球攝影書庫;和 MPP sp。 z oo 是《歐洲數位照片列印市場》報告中介紹的知名參與者之一。歐洲數位照片列印市場報告還研究和分析了其他幾家主要參與者,以全面了解該市場及其生態系統。
歐洲數位照片列印市場的整體佔有率是透過一手資料和二手資料得出的。我們利用內部和外部資源進行了詳盡的二手研究,以獲得與歐洲數位照片列印市場相關的定性和定量資訊。該過程還有助於獲得有關所有細分市場的市場概況和預測。此外,我們也對產業參與者進行了多次初步訪談,以驗證資料並獲得分析見解。這個流程包括副總裁、業務發展經理、市場情報經理和國家銷售經理等行業專家,以及估值專家、研究分析師和關鍵意見領袖等外部顧問,專門研究歐洲數位照片列印市場。
The Europe Digital Photo Printing Market size was valued at US$ 3.77 billion in 2024 and is expected to reach US$ 5.21 billion by 2031. The Europe Digital Photo Printing Market is estimated to record a CAGR of 4.7% from 2024 to 2031.
As the digital photo printing market continues to evolve, AI-driven personalization emerges as a key trend that is reshaping customer experiences and operational efficiency. A prime example of this innovation is HP Inc.'s recent launch of HP Print AI, which introduced intelligent print experiences designed to streamline the printing process and enhance output quality, ultimately paving the way for personalized and frictionless printing solutions in home and workplace settings. In September 2024, HP Inc. unveiled HP Print AI, the industry's first intelligent print experience designed to change the printing process. HP Print AI's features make printing frictionless by eliminating common challenges from printer setup to support. The first feature-Perfect Output-ensures prints look perfect and is available via an exclusive beta program. HP Print AI features also enhance the printing experience by unlocking new possibilities for creativity, productivity, and collaboration.
AI is changing the paradigm for digital photo printing through personalized recommendations. AI can analyze past behaviors, preferences, and interactions with an online store or app for targeted recommendations. For example, AI identifies photo prints, photo books, or personalized gifts that a customer may be interested in based on the customer's previous orders, style selections, or even seasonal trends. By offering focused product recommendations, businesses can enhance the customer experience and boost conversion rates. Additionally, AI can improve the customization process. Using machine learning algorithms, businesses can offer advanced photo editing and enhancement tools that automatically adjust images for better print quality, color balance, and resolution. Thus, AI-driven personalization is positively influencing the Europe Digital Photo Printing Market growth.
Based on product type, the Europe digital photo printing market is divided into prints, wall arts, cards, photo gifts, photo books, calendars, and others. The prints segment held the largest Europe Digital Photo Printing Market share in 2024. As the demand for high-quality, physical representations of memories continues to rise in Europe, individuals and businesses seek out professional-grade prints on various materials. Digital printing technology offers sharp and rich photo prints for personal home decor, gifting, or professional uses. Innovations in ink and paper types have expanded the range of custom printing options, including metallic, matte, and eco-friendly finishes. In Europe, consumers are increasingly drawn to printing their cherished photos to create physical memories they can display. The ease and convenience of online platforms for photo upload and ordering also contribute to the demand for prints. Additionally, businesses use photo prints for branding and advertising, which further drives the growth of the segment. The segment's continued growth is fueled by personal consumer interest in preserving memories and businesses' demand for high-quality printing solutions.
Saal Digital Corporation; Popsa International Limited; Once Upon AB; Journi GmbH; Mixtiles B.V.; CEWE Stiftung & Co KGaA; JONDO, Ltd.; Smartphoto Group NV; Photobook Worldwide; and MPP sp. z o.o are among the prominent players profiled in the Europe Digital Photo Printing Market report. Several other major players were also studied and analyzed in the Europe Digital Photo Printing Market report to get a holistic view of the market and its ecosystem.
The overall Europe Digital Photo Printing Market share has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe Digital Photo Printing Market. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe Digital Photo Printing Market.