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市場調查報告書
商品編碼
1642829
2025-2033 年韓國美容產品市場規模、佔有率、趨勢和預測(按產品類型、配銷通路、最終用戶和地區分類)K-Beauty Products Market Size, Share, Trends, and Forecast by Product Type, Distribution Channel, End User, and Region, 2025-2033 |
2024年,全球韓妝產品市場規模達到146.895IMARC Group美元。亞太地區目前在市場上佔據主導地位,到 2024 年,其市場佔有率將超過 35.0%。
主要市場促進因素:為多種皮膚問題提供有效解決方案的護膚產品的需求不斷成長,是推動市場的關鍵因素之一。此外,天然和獨特成分的廣泛採用也是另一個重要的生長誘導因素。
主要市場趨勢:對多步驟方法的日益關注,包括爽膚、清潔、保濕和針對性治療,正在擴大市場。除此之外,消費者對發酵成分、植物萃取物和草藥的興趣不斷提高,進一步提振了全球市場。
競爭格局:市場上一些知名的公司包括Able C & C Ltd.、Adwin Korea Corporation、Amorepacific Corporation、CLIO COSMETICS Co. Ltd.、Cosrx Inc.、LG H&H Co. Ltd. (LG Coproration)、The Creme Shop Inc.、The Face Shop Inc. 和 Tonymoly Co. Ltd. 等。
地理趨勢:由於人們對清潔和有機美容產品的偏好發生變化,亞太地區在市場上表現出明顯的主導地位。除此之外,明星代言的廣泛影響力也在推動區域市場的發展。
挑戰與機會:阻礙市場的主要挑戰之一是主要參與者之間的激烈競爭。然而,創新配方的開發以及對透過個人化行銷策略瞄準利基消費者需求的日益重視將在未來幾年繼續推動市場發展。
轉向天然成分
對有機成分不斷成長的需求鼓勵消費者選擇不含有害化學物質和合成添加劑的化妝品和護膚品。例如,2023年10月,SUGAR Cosmetics推出了Quench Botanics,這是一個採用天然成分,針對印度皮膚和天氣狀況量身定做的韓國品牌。除此之外,2023年9月,OLIVIAUMMA LLC開發了護膚品牌OLIVIAUMMA,Glass Skin Tanghulu,採用高頻技術從蘋果、木瓜、心葉、光澤麝香、青梅中提取,使面部膚色均勻、乾淨、滋潤此外,2024 年1 月,韓國領先的高階個人護理公司之一KUNDAL(以其使用澳洲堅果和蜂蜜而聞名)推出了其K-Beauty Halal 髮際線,其特點是抗皮脂P + Hyalocta 複合物,提供了頭皮瞬間感覺清爽。除此之外,2024年3月,LG生活保健旗下的CNP實驗室推出了以蜂膠為主要成分的獨家產品,旨在加強在日本的地位。此外,Whamisa 和 Innisfree 等品牌正在融入天然成分,包括蜂蜜、綠茶和多種植物成分,預計將在預測期內推動市場發展。
個人化護膚方案
韓國美容產品以其針對性療法和創新配方而聞名,從而滿足各種皮膚類型和問題的需求。例如,2024年6月,Lady K Malaysia推出了不含動物成分的清真和純素護膚產品。此外,2024 年 5 月,菲律賓致力於提供高品質美容和健康產品的公司之一 Sapphire Beauty & Wellness (SB&W) 推出了兩個韓國護膚品牌 Desembre 和 Dermagarden。除此之外,人們願意在日常美容上投入時間和精力,這是另一個重要的成長誘導因素。例如,2023 年 11 月,愛茉莉太平洋旗下的韓國營養化妝品公司 Vital Beautie 推出了一種基於視黃醇的膳食補充劑,聲稱即使對於對該成分敏感的人來說也是安全的。此外,IOPE 的實驗室客製化解決方案通常涉及皮膚分析和個人化諮詢,以推薦解決個人皮膚問題的產品。與此一致的是,Mediheal 和 Dr. Jart+ 等品牌浸泡在營養豐富的精華液中的一次性面膜越來越受歡迎,這為韓國美容產品的市場佔有率做出了貢獻。
產品的廣泛可近性
不斷變化的消費者需求正在推動電子商務和數位平台的使用,從而推動市場發展。 2024 年 4 月,著名美容零售商之一 Tira 在其電子商務平台和精選商店獨家推出韓國美容品牌 Kundal,將其頭髮和身體護理產品引入印度市場,並加強其國際品牌選擇。同樣,2024 年 3 月,Skin1004 推出了可透過 Tirra 應用程式普遍使用的產品。除此之外,Soko Glam、YesStyle、亞馬遜等其他網站對於吸引更廣泛的受眾也變得至關重要,從而使世界各地的個人能夠輕鬆獲得韓國美容產品。此外,實體店數量的增加也推動了市場的發展。例如,2024 年 5 月,韓國著名美容連鎖店 CJ Olive Young Corp. 宣佈在日本設立子公司,向全國各地的當地經銷商供應化妝品產品。除此之外,特定品牌的線上商店,例如蘭芝和悅詩風吟的網站,提供直接面對消費者的銷售,預計這將在未來幾年推動全球市場。
The global K-beauty products market size reached USD 14,689.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 31,818.4 Million by 2033, exhibiting a growth rate (CAGR) of 8.97% during 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 35.0% in 2024. The increasing influence of social media platforms, along with the rising consciousness towards a comprehensive skincare routine, is primarily bolstering the market.
Major Market Drivers: The rising demand for skincare products that provide effective solutions for several skin concerns is one of the key factors propelling the market. Additionally, the widespread adoption of natural and unique ingredients is also acting as another significant growth-inducing factor.
Key Market Trends: The inflating focus on a multi-step approach, including toning, cleansing, moisturizing, and targeted treatments, is augmenting the market. Besides this, the elevating consumer inclination towards fermented ingredients, botanical extracts, and herbal remedies is further bolstering the global market.
Competitive Landscape: Some of the prominent companies in the market include Able C & C Ltd., Adwin Korea Corporation, Amorepacific Corporation, CLIO COSMETICS Co. Ltd., Cosrx Inc., LG H&H Co. Ltd. (LG Coproration), The Creme Shop Inc., The Face Shop Inc., and Tonymoly Co. Ltd., among many others.
Geographical Trends: Asia Pacific exhibits a clear dominance in the market, owing to the shifting preference for clean and organic beauty products. Besides this, the widespread influence of celebrity endorsements is also propelling the regional market.
Challenges and Opportunities: One of the main challenges hindering the market is the intense competition among key players. However, the development of innovative formulations and the increasing emphasis on targeting niche consumer needs through personalized marketing strategies will continue to fuel the market in the coming years.
Shift Towards Natural Ingredients
The rising demand for organic ingredients is encouraging consumers to opt for cosmetic and skincare products that are free from harmful chemicals and synthetic additives. For example, in October 2023, SUGAR Cosmetics launched Quench Botanics, a Korean brand tailor-made for Indian skin and weather conditions with natural ingredients. Besides this, in September 2023, OLIVIAUMMA LLC developed the skincare brand OLIVIAUMMA, Glass Skin Tanghulu that is extracted from apple, papaya, heartleaf, shine muscat, and green plum with high-frequency technology, thereby making the face tone even, clean, moisturized, etc. Additionally, in January 2024, one of the leading Korean premium personal care companies, KUNDAL, known for its usage of macadamia and honey, introduced its K-Beauty Halal hairline that features an anti-sebum P + hyalocta complex, providing an instant refreshing sensation to the scalp. Apart from this, in March 2024, LG Household & Health Care-owned CNP Laboratory aimed to strengthen its position in Japan with the launch of exclusive products, which contain propolis as the main ingredient. Furthermore, brands like Whamisa and Innisfree are incorporating natural ingredients, including honey, green tea, and numerous botanicals, which is anticipated to fuel the market over the forecasted period.
Personalized Skincare Regimes
K-beauty products are known for their targeted treatments and innovative formulations, thereby catering to a wide range of skin types and issues. For example, in June 2024, Lady K Malaysia introduced halal and vegan skincare products that are free from animal-based ingredients. Additionally, in May 2024, Sapphire Beauty & Wellness (SB&W), one of the companies dedicated to providing high-quality beauty and wellness items in the Philippines, unveiled two South Korean skincare brands, Desembre and Dermagarden. Besides this, individuals are willing to invest time and effort in their beauty routines, which is acting as another significant growth-inducing factor. For instance, in November 2023, South Korean nutricosmetics company Vital Beautie, owned by Amorepacific, introduced a retinol-based dietary supplement that claims to be safe even for people who are sensitive to the ingredient. Moreover, IOPE's lab-tailored solution usually involves skin analysis and personalized consultations to recommend products that address individual skin concerns. In line with this, the rising popularity of single-use masks soaked in nutrient-rich serums by brands like Mediheal and Dr. Jart+ is contributing to the K-beauty products market share.
Wide Accessibility of Products
Evolving consumer demand is inflating the use of e-commerce and digital platforms, which is driving the market. In April 2024, one of the prominent beauty retailers, Tira, exclusively launched the K-beauty brand Kundal on its e-commerce platform and in select stores to introduce its hair and body care products to the Indian market and bolster its international brand selection. Similarly, in March 2024, Skin1004 unveiled its offerings that are commonly available via the Tirra App. Besides this, other websites, such as Soko Glam, YesStyle, Amazon, etc., are becoming crucial in reaching a wider audience, thereby allowing individuals from all over the world to access K-beauty products easily. Moreover, the growing number of brick-and-mortar stores is also propelling the market. For instance, in May 2024, CJ Olive Young Corp., South Korea's prominent beauty store chain, announced to set up its subsidiary in Japan to supply cosmetics offerings to local distributors across the country. Apart from this, brand-specific online stores, such as Laneige's and Innisfree's websites, offer direct-to-consumer sales, which is projected to fuel the global market in the coming years.
Sheet Masks
Cleansers
Moisturizers
Makeup
Others
Sheet masks currently hold most of the total market share
Sheet masks account for the largest segmentation in the market due to their convenience, efficacy, and ability to cater to a wide range of skin concerns. These masks are easy to use, providing a quick and effective skincare solution that fits into any routine. The hydrating and nutrient-rich formulations found in sheet masks deliver immediate visible results, making them a popular choice among consumers seeking instant skin benefits. The variety of options available, from moisturizing and brightening to anti-aging and soothing, thereby ensuring that there is a sheet mask for every skin type and concern. For instance, brands, including Dr. Jart+ and Innisfree, incorporate the latest skincare trends and scientific advancements. Additionally, in February 2022, Atman created a unique sheet mask called Kosk that allows the wearer to cover the nose and comfortably eat and drink whenever they want to remove it completely.
Online Retail
Supermarket/Hypermarket
Specialty/Monobrand Stores
Specialty/monobrand stores account for the largest market share
The ability of specialty/ mono-brand stores to provide a tailored and immersive shopping experience that aligns with the high standards and unique identity of each brand is augmenting the segment's growth. This dedicated retail environment helps in building strong brand loyalty and trust among consumers, as they receive personalized service and expert advice tailored to their specific skincare needs. For example, Innisfree's flagship stores provide an immersive experience that includes in-store demonstrations, skin consultations, and an extensive selection of their natural ingredient-based products. Similarly, Amorepacific's Aritaum stores offer an exclusive showcase of their various brands, like Laneige, Sulwhasoo, Mamonde, etc., ensuring that customers have access to the latest products and innovations.
Male
Female
Female account for the largest market share
The K-beauty industry is known for its focus on skincare routines and beauty solutions that cater specifically to women's diverse skincare needs and aesthetic preferences. With a wide array of products designed to address various skin concerns such as hydration, anti-aging, brightening, and acne prevention, K-beauty brands have successfully captured the attention of female consumers who prioritize skincare as an essential aspect of their daily routine. For example, brands like Etude House and Missha offer extensive product lines that include serums, moisturizers, and makeup items that appeal to different skin types and beauty goals. Additionally, the K-beauty market's emphasis on natural ingredients, innovative formulations, and appealing packaging resonates strongly with women seeking both effectiveness and aesthetic pleasure in their skincare products.
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance in the market
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The rising cultural emphasis on skincare, along with the expanding middle-class population, is primarily propelling the market in Asia Pacific. In China, the use of e-commerce platforms like Tmall and JD.com has made it easier for consumers to access a wide range of K-beauty products, leading to robust sales growth. Moreover, continuous collaborations among key players are also acting as significant growth-inducing factors. For example, in July 2022, Saturday Skin partnered with Nykaa to expand its presence in India and offer a wide array of K-beauty products via the Nykaa website and mobile app. Similarly, in November 2022, L'Oreal announced the collaboration with Shihyo, a Korean brand that includes 24 herbal ingredients steeped in fermented rice and other innovative Asian techniques.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major market companies have also been provided. Some of the key players in the market include:
Able C & C Ltd.
Adwin Korea Corporation
Amorepacific Corporation
CLIO COSMETICS Co. Ltd.
Cosrx Inc.
LG H&H Co. Ltd. (LG Coproration)
The Creme Shop Inc.
The Face Shop Inc.
Tonymoly Co. Ltd.
Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.