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市場調查報告書
商品編碼
1361540

韓國美容產品市場 - 2018-2028F 全球產業規模、佔有率、趨勢、機會和預測，按產品類型、最終用戶、銷售管道、地區、競爭預測和機會細分

K-Beauty Products Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F Segmented By Product Type, By End User, By Sales Channel, By Region, By Competition Forecast & Opportunities
出版日期: | 出版商: TechSci Research | 英文 189 Pages | 商品交期: 2-3個工作天內

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簡介目錄

近年來，在源自韓國的創新護膚和彩妝創新融合的推動下，全球韓國美容產品市場呈現顯著成長。這個市場包含各種各樣的產品，包括潔面乳、保濕霜、精華液、面膜和化妝品，所有這些產品都受到韓國美容 (K-Beauty) 強調實現完美無瑕、容光煥發的肌膚的影響。這一趨勢的廣泛流行可歸因於多種因素，包括消費者對天然和有機成分的日益偏好、有效的護膚程序和獨特的包裝設計。 K-Beauty 的影響力超越了傳統的保養品；它提倡整體美容方法，強調自我照顧和整體健康。社群媒體平台在擴大這一趨勢的影響力方面發揮了關鍵作用，影響者和美容愛好者分享他們的經驗和慣例，從而增加了對韓國美容產品的需求。

主要市場促進因素

市場概況
預測期 2024-2028
2022 年市場規模 111.2億美元
2028 年市場規模 180.6億美元
2023-2028 年年複合成長率 8.66%
成長最快的細分市場 線上的
最大的市場 亞太

多步驟護膚程序和自我護理：K-Beauty 標誌性的多步驟護膚程序為市場的成功做出了重大貢獻。多種產品分層的概念，每種產品都有特定的用途，引起了重視自我照顧和全面護膚方法的消費者的共鳴。這一趨勢導致產品消費激增，消費者投資於潔面乳、爽膚水、精華液、精華液、保濕霜和面膜等各種產品。強調透過日常護膚來滿足自己的需求，與人們日益成長的整體健康意識相一致，將 K-Beauty 提升為一種生活方式的選擇，而不僅僅是一種美容養生方式。

數位化與社群媒體：數位化和社群媒體作為全球韓妝產品市場的重要驅動力，其影響力不容小覷。 Instagram、YouTube、TikTok 和美容部落格等社交平台已發展成為傳播趨勢、產品評論和教學的有效管道。韓國美容品牌與美容部落客、影片部落客和名人合作，有效地利用影響力行銷來推廣其產品。這種方法不僅擴大了市場範圍，而且還促進了與消費者的直接接觸。 K-Beauty 的視覺特性與社群媒體上的可分享內容相結合，加速了其全球知名度，並在美容愛好者中培養了社群意識。

文化影響力與全球化：韓國美容的文化魅力植根於韓國護膚傳統，已經超越地理界限，成為世界現象。 K-Beauty 的整體美容方法與消費者對清潔、天然和整體產品的偏好轉變相一致。隨著消費者尋求將文化多樣性融入他們的美容習慣中，K-Beauty 提供了一個全新的視角。這一趨勢的全球化促使韓國美容品牌與國際市場之間進行合作，從而推出適合不同皮膚類型、氣候和偏好的產品。此外，K-Beauty 的包裝美學以鮮豔的色彩、俏皮的設計和異想天開的紋理為特徵，引起了人們的關注，並將其與傳統美容產品區分開來。

主要市場挑戰

文化適應與在地化：全球韓妝產品市場的一個重要挑戰是有效地使產品適應不同的文化並進行在地化。雖然 K-Beauty 的核心原則引起了全球消費者的共鳴，但這些產品的某些方面可能無法完全符合每個市場的偏好和需求。當向不同皮膚類型、氣候和美容標準的地區推出韓妝產品時，這項挑戰變得尤為重要。適應當地市場需要仔細考慮產品配方、包裝、行銷策略和訊息傳遞，以確保文化相關性並防止誤解。克服這項挑戰需要深入了解當地市場、消費者行為和有效的溝通策略。

產品真實性和過度飽和：隨著 K-Beauty 產品越來越受歡迎，確保產品真實性和維持品質控制的挑戰也隨之而來。韓國美容的成功導致大量聲稱受「韓國美容啟發」或正品的品牌和產品湧入。這種過度飽和可能會導致消費者混淆，不知道哪些產品真正遵循韓國美容原則，哪些產品只是利用了這個趨勢。對仿冒品和劣質仿製品的擔憂進一步加劇了維護產品真實性的挑戰。維護 K-Beauty 產品的完整性需要強力的品質控制措施、透明的成分標籤以及幫助消費者區分正品和仿製品的教育工作。

主要市場趨勢

清潔和永續美容：全球韓國美容產品市場近期的一個重要趨勢是越來越重視清潔和永續美容。消費者對皮膚上使用的成分以及護膚程序對環境的影響越來越挑剔。為此，K-Beauty 品牌正在採用天然、環保的成分配製產品，並採用永續的包裝實踐。植物萃取物、植物藥和益生菌等成分因其護膚功效和永續性而受到關注。品牌也在探索減少浪費的方法，例如提供補充和使用可生物分解或可回收的包裝材料。這一趨勢反映了美容行業向道德和負責任實踐的更廣泛轉變，而韓國美容品牌正在將這些價值觀融入他們的產品中。

個人化和客製化：隨著消費者尋求適合其個人需求和偏好的護膚解決方案，個人化已成為韓國美容產品市場的關鍵驅動力。人工智慧驅動的皮膚分析應用程式和線上測驗等技術進步使品牌能夠提供個人化的產品推薦。可客製化的護膚程序使消費者能夠根據自己的特定皮膚問題混合搭配產品，確保採取更有針對性和更有效的方法。 K-Beauty品牌也推出了模組化包裝的產品，讓消費者能夠組合不同的配方來創造個人化產品。這一趨勢與對客製化美容體驗不斷成長的需求相一致，並反映了該行業向消費者賦權的趨勢。

混合產品和極簡常規：在單一配方中提供多種功效的混合產品在韓國美容市場越來越受歡迎。這些產品迎合了尋求高效護膚程序而又不犧牲效果的消費者。例如，具有綜合 SPF 的保濕霜、含有護膚成分的有色防曬霜以及具有護膚功效的色彩校正底漆。這一趨勢與向極簡主義習慣的轉變產生了共鳴，即消費者優先考慮能夠簡化護膚方案的多功能產品。 K-Beauty 品牌正在創新創造混合配方，既能提供即時美容效果，又能提供長期護膚效果，吸引追求簡單和功效的注重時間的消費者。

包容性和多元化表現：近年來，美容產業對多元化和包容性的需求不斷成長，韓妝產品市場也不例外。消費者正在尋找適合更廣泛膚色和類型的產品。 K-Beauty 品牌正在擴大彩妝產品的色號範圍，確保所有膚色的人都能享受他們的產品。此外，人們越來越關注透過有針對性的解決方案來解決各種皮膚護理問題，例如色素沉著、痤瘡和老化。品牌也在行銷活動中融入不同的模特兒和影響者，以反映全球消費者群。這一趨勢強調了文化敏感度和代表性的重要性，並標誌著韓妝更具包容性的方向。

總而言之，在強調清潔和永續美容、個人化和客製化、混合產品和極簡主義慣例以及包容性和多樣化表現的最新趨勢的推動下，全球韓妝產品市場正在經歷重大變化。這些趨勢反映了美容行業消費者偏好和價值觀的更廣泛變化，影響著韓國美容品牌的創新、行銷和與受眾互動的方式。隨著市場的不斷發展，這些趨勢可能會影響產品開發、行銷策略和消費者期望，為消費者和產業利害關係人創造一個動態的格局。

細分市場洞察

最終用戶洞察：全球韓國美容產品市場女性消費者的需求大幅成長。 K-Beauty 的創新配方、多步驟護膚程序以及對整體健康的重視，與尋求有效和全面護膚解決方案的女性消費者的偏好產生了共鳴。影響力人士和社群媒體推動了這一趨勢在全球的流行，鼓勵女性採用韓國美容程序和產品。女性消費者喜歡滿足不同皮膚類型和問題的個人化和可自訂的選擇。此外，韓國美容行銷中展現的包容性和多樣性引起了尋求代表和產品來滿足其獨特美容需求的女性的共鳴。因此，隨著越來越多不同人群的女性擁抱這一趨勢並將韓妝融入她們的護膚和美容程序，韓妝產品市場正在蓬勃發展。

銷售管道洞察：全球韓國美容產品市場透過線上銷售管道的需求正在大幅成長。這一趨勢可歸因於電子商務平台上的便利性、可近性和廣泛的產品範圍。全球消費者選擇線上購物是因為其便捷性，使他們能夠在舒適的家中探索和購買 K-Beauty 產品。線上環境還為資訊內容提供了充足的空間，包括評論、教程和成分詳細資訊，使消費者能夠做出明智的選擇。此外，隨著實體店客流量下降，新冠肺炎 (COVID-19) 大流行加速了人們向線上購物的轉變。線上銷售管道的需求不斷成長，凸顯了美容行業的數位轉型，以及虛擬平台在塑造韓國美容市場消費者偏好和購買行為方面日益重要的作用。

區域洞察：亞太地區全球韓國美容產品市場的需求正在顯著上升。 K-Beauty 源自韓國，與該地區各國的文化美容標準和護膚傳統產生了深刻的共鳴。韓國、中國、日本和印度等國家的消費者越來越接受 K-Beauty 的創新配方、多步驟護膚程序和整體美容方法。這一趨勢強調實現完美無瑕、容光煥發的肌膚，符合該地區長期以來的美麗理想。此外，中產階級人口的成長、可支配收入的增加以及網路普及率的提高進一步刺激了對韓妝產品的需求。因此，亞太地區已成為韓國美容品牌的主要市場，促使他們客製化產品，以滿足這個充滿活力且不斷擴大的消費者群的多樣化需求和偏好。

主要市場參與者

  • 愛博C&C有限公司
  • 阿德溫韓國公司
  • 安妮之路國際有限公司
  • 美容工廠有限公司
  • BNH化妝品
  • 喜樂健健康美容有限公司
  • CK美容企業有限公司
  • 藍色擁抱公司
  • LG 生活保健
  • 愛茉莉太平洋株式會社

報告範圍：

在本報告中，除了以下詳細介紹的產業趨勢外，全球韓國美容產品市場也分為以下幾類：

  • 全球韓國美容產品市場，依產品類型：

片狀面膜

潔面乳

保濕霜

化妝品

其他

  • 全球韓國美容產品市場（按最終用戶）：

男性

女性

  • 全球韓國美容產品市場（依銷售管道）：

超市/大賣場

多品牌商店

線上的

其他

  • 全球韓國美容產品市場（按地區）：

亞太地區

北美洲

歐洲

中東和非洲

南美洲

競爭格局

公司概況：全球韓國美容產品市場主要公司的詳細分析。

可用的客製化：

全球韓國美容產品市場報告包含給定的市場資料，科技科學研究根據公司的具體需求提供客製化服務。該報告可以使用以下自訂選項：

公司資訊

  • 其他市場參與者（最多五個）的詳細分析和概況分析。

目錄

第 1 章：簡介

  • 產品概述
  • 報告的主要亮點
  • 市場覆蓋範圍
  • 涵蓋的細分市場
  • 考慮研究任期

第 2 章：研究方法

  • 研究目的
  • 基線方法
  • 主要產業夥伴
  • 主要協會和二手資料來源
  • 預測方法
  • 數據三角測量與驗證
  • 假設和限制

第 3 章：執行摘要

  • 市場概況
  • 市場預測
  • 重點地區
  • 關鍵環節

第 4 章：客戶之聲

  • 品牌意識
  • 影響購買決策的因素
  • 意識來源

第 5 章：全球韓國美容產品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析（面膜、潔面乳、保濕霜、化妝品等）
    • 按最終用戶市場佔有率分析（男性和女性）
    • 依銷售通路市場佔有率分析（超市/大賣場、多品牌商店、線上等）
    • 按區域市佔率分析
    • 按前 5 名的公司市佔率分析，其他 (2022)
  • 全球韓國美容產品市場定位與機會評估
    • 按產品類型市場測繪和機會評估
    • 按最終用戶市場測繪和機會評估
    • 按銷售通路市場測繪和機會評估
    • 透過區域市場測繪和機會評估

第 6 章：亞太地區韓國美容產品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按最終用戶市佔率分析
    • 按銷售通路市場佔有率分析
    • 按國家市佔率分析

第 7 章：北美韓妝產品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按最終用戶市佔率分析
    • 按銷售通路市場佔有率分析
    • 按國家市佔率分析

第 8 章：歐洲韓國美容產品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按最終用戶市佔率分析
    • 按銷售通路市場佔有率分析
    • 按國家市佔率分析

第 9 章：中東和非洲韓國美容產品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按最終用戶市佔率分析
    • 按銷售通路市場佔有率分析
    • 按國家市佔率分析

第 10 章：南美韓國美容產品市場展望

  • 市場規模及預測
    • 按價值
  • 市佔率及預測
    • 依產品類型市佔率分析
    • 按最終用戶市佔率分析
    • 按銷售通路市場佔有率分析
    • 按國家市佔率分析

第 11 章：市場動態

  • 動力
  • 挑戰

第 12 章：COVID-19 對全球韓國美容產品市場的影響

  • 影響評估模型
    • 受影響的關鍵領域
    • 受影響的主要地區
    • 受影響的主要國家

第 13 章：市場趨勢與發展

第14章：競爭格局

  • 公司簡介
    • ABLE C&C CO., Ltd.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Adwin Korea Corp
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Annie's Way International Co., Ltd.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • The Beauty Factory, Ltd.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • BNH Cosmetics
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Ceragem Health and Beauty Co, Ltd.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • CK Beauty Enterprise Inc.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Bluehug, Inc.
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • LG Household & Health Care
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員
    • Amorepacific Corporation
      • 公司詳情
      • 產品
      • 財務（根據可用性）
      • 主要市場焦點和地域分佈
      • 最近的發展
      • 主要管理人員

第 15 章：策略建議/行動計劃

  • 重點關注領域
  • 目標產品類型
  • 目標銷售通路

第 16 章：關於我們與免責聲明

簡介目錄
Product Code: 15993

The global K-Beauty products market has demonstrated remarkable growth in recent years, driven by the convergence of innovative skincare and makeup innovations originating from South Korea. This market encompasses a diverse range of products, including cleansers, moisturizers, serums, masks, and cosmetics, all influenced by K-Beauty's emphasis on achieving flawless and radiant skin. The widespread popularity of this trend can be attributed to several factors, including an increasing consumer preference for natural and organic ingredients, effective skincare routines, and distinctive packaging designs. K-Beauty's impact extends beyond conventional skincare; it promotes a holistic approach to beauty, highlighting self-care and overall wellness. Social media platforms have played a pivotal role in expanding the trend's reach, with influencers and beauty enthusiasts sharing their experiences and routines, thereby boosting the demand for K-Beauty products.

Key Market Drivers

Formulations and Ingredients: One of the primary driving forces behind the global K-Beauty products market is its dedication to innovative formulations and cutting-edge ingredients. K-Beauty brands are renowned for their commitment to research and development, consistently introducing new products that address various skincare concerns. The market's emphasis on employing natural and distinct ingredients, such as snail mucin, propolis, and ginseng, has attracted consumers seeking effective and unconventional solutions. Additionally, the integration of advanced technologies like fermentation and nanotechnology has set K-Beauty products apart, promising enhanced outcomes and a luxurious experience.

Market Overview
Forecast Period2024-2028
Market Size 2022USD 11.12 Billion
Market Size 2028USD 18.06 Billion
CAGR 2023-20288.66%
Fastest Growing SegmentOnline
Largest MarketAsia-Pacific

Multi-Step Skincare Routines and Self-Care: K-Beauty's iconic multi-step skincare routines have significantly contributed to the market's success. The concept of layering multiple products, each serving a specific purpose, resonates with consumers who value self-care and a comprehensive skincare approach. This trend has led to an upsurge in product consumption, with consumers investing in various products such as cleansers, toners, serums, essences, moisturizers, and masks. The emphasis on indulging oneself through skincare routines aligns with the growing awareness of holistic well-being, elevating K-Beauty to a lifestyle choice rather than just a beauty regimen.

Digitalization and Social Media: The influence of digitalization and social media cannot be underestimated as a significant driver of the global K-Beauty products market. Social platforms such as Instagram, YouTube, TikTok, and beauty blogs have evolved into potent channels for disseminating trends, product reviews, and tutorials. K-Beauty brands have effectively leveraged influencer marketing to promote their products, collaborating with beauty bloggers, vloggers, and celebrities. This approach has not only expanded the market's reach but has also facilitated direct engagement with consumers. The visual nature of K-Beauty, combined with the shareable content on social media, has accelerated its global visibility and fostered a sense of community among beauty enthusiasts.

Cultural Influence and Globalization: The cultural allure of K-Beauty, rooted in South Korean skincare traditions, has transcended geographical boundaries to become a worldwide phenomenon. K-Beauty's holistic approach to beauty aligns with shifting consumer preferences towards clean, natural, and holistic products. As consumers seek to infuse cultural diversity into their beauty routines, K-Beauty provides a fresh perspective. The globalization of this trend has prompted collaborations between K-Beauty brands and international markets, resulting in products tailored to different skin types, climates, and preferences. Furthermore, K-Beauty's packaging aesthetics, characterized by vibrant colors, playful designs, and whimsical textures, have garnered attention and set it apart from traditional beauty products.

Key Market Challenges

Cultural Adaptation and Localization: An essential challenge in the global K-Beauty products market is effectively adapting and localizing products to different cultures. While K-Beauty's core principles resonate with consumers worldwide, certain aspects of these products may not align perfectly with the preferences and needs of every market. This challenge becomes particularly relevant when introducing K-Beauty products to regions with varying skin types, climates, and beauty standards. Adapting to local markets requires careful consideration of product formulation, packaging, marketing strategies, and messaging to ensure cultural relevance and prevent misunderstandings. Overcoming this challenge demands a deep understanding of local markets, consumer behaviors, and effective communication strategies.

Product Authenticity and Oversaturation: As the popularity of K-Beauty products grows, the challenge of ensuring product authenticity and maintaining quality control arises. The success of K-Beauty has led to an influx of brands and products claiming to be "K-Beauty-inspired" or authentic. This oversaturation can lead to consumer confusion about which products genuinely adhere to K-Beauty principles and which are merely capitalizing on the trend. Concerns about counterfeit products and subpar imitations that fail to deliver promised benefits further compound the challenge of maintaining product authenticity. Upholding the integrity of K-Beauty products necessitates robust quality control measures, transparent ingredient labeling, and educational efforts to help consumers differentiate between genuine products and imitations.

Key Market Trends

Clean and Sustainable Beauty: A significant recent trend in the global K-Beauty products market is the growing emphasis on clean and sustainable beauty. Consumers are becoming more discerning about the ingredients they apply to their skin and the environmental impact of their skincare routines. In response, K-Beauty brands are formulating products with natural, eco-friendly ingredients and adopting sustainable packaging practices. Ingredients like plant extracts, botanicals, and probiotics are gaining traction due to their perceived skincare benefits and sustainability. Brands are also exploring methods to reduce waste, such as offering refills and utilizing biodegradable or recyclable packaging materials. This trend mirrors a broader shift in the beauty industry towards ethical and responsible practices, and K-Beauty brands are weaving these values into their offerings.

Personalization and Customization: Personalization has become a pivotal driver in the K-Beauty products market as consumers seek skincare solutions tailored to their individual needs and preferences. Technological advancements, such as AI-powered skin analysis apps and online quizzes, enable brands to offer personalized product recommendations. Customizable skincare routines empower consumers to mix and match products based on their specific skin concerns, ensuring a more targeted and effective approach. K-Beauty brands are also introducing products with modular packaging, allowing consumers to combine different formulas to create personalized products. This trend aligns with the burgeoning demand for tailored beauty experiences and reflects the industry's movement towards consumer empowerment.

Hybrid Products and Minimalist Routines: The popularity of hybrid products that offer multiple benefits within a single formulation is growing in the K-Beauty market. These products cater to consumers seeking efficient skincare routines without sacrificing results. Examples include moisturizers with integrated SPF, tinted sunscreens featuring skincare ingredients, and color-correcting primers with skincare benefits. This trend resonates with the shift towards minimalist routines, where consumers prioritize multifunctional products that streamline their skincare regimen. K-Beauty brands are innovating to create hybrid formulas that provide both immediate cosmetic benefits and long-term skincare results, appealing to time-conscious consumers seeking simplicity and efficacy.

Inclusivity and Diverse Representation: In recent years, there has been a rising demand for diversity and inclusivity in the beauty industry, and the K-Beauty products market is no exception. Consumers are seeking products that cater to a wider range of skin tones and types. K-Beauty brands are expanding their shade ranges for makeup products, ensuring that individuals of all skin tones can enjoy their products. Moreover, there is a growing focus on addressing diverse skincare concerns, such as hyperpigmentation, acne, and aging, through targeted solutions. Brands are also incorporating diverse models and influencers in their marketing campaigns to mirror the global consumer base. This trend underscores the importance of cultural sensitivity and representation, signaling a more inclusive direction for K-Beauty.

In conclusion, the global K-Beauty products market is undergoing significant changes driven by recent trends that emphasize clean and sustainable beauty, personalization and customization, hybrid products and minimalist routines, as well as inclusivity and diverse representation. These trends reflect broader shifts in consumer preferences and values within the beauty industry, shaping how K-Beauty brands innovate, market, and engage with their audiences. As the market continues to evolve, these trends are likely to influence product development, marketing strategies, and consumer expectations, creating a dynamic landscape for both consumers and industry stakeholders.

Segmental Insights

End User Insights: The Global K-Beauty Products Market is witnessing a substantial surge in demand from female consumers. K-Beauty's innovative formulations, multi-step skincare routines, and emphasis on holistic well-being resonate with the preferences of female consumers seeking effective and comprehensive skincare solutions. The trend's global popularity has been fueled by influencers and social media, inspiring women to adopt K-Beauty routines and products. Female consumers appreciate the personalized and customizable options that cater to diverse skin types and concerns. Additionally, the inclusivity and diversity showcased in K-Beauty marketing resonate with females seeking representation and products that address their unique beauty needs. As a result, the K-Beauty Products Market is flourishing as more women across various demographics embrace the trend and incorporate K-Beauty into their skincare and beauty routines.

Sales Channel Insights: The Global K-Beauty Products Market is experiencing a significant surge in demand through online sales channels. This trend can be attributed to the convenience, accessibility, and extensive range of products available on e-commerce platforms. Consumers worldwide are opting for online shopping due to its ease, allowing them to explore and purchase K-Beauty products from the comfort of their homes. The online environment also provides ample space for informative content, including reviews, tutorials, and ingredient details, which empowers consumers to make informed choices. Moreover, the COVID-19 pandemic has expedited the shift to online shopping as physical store visits declined. The increasing demand from online sales channels underscores the digital transformation of the beauty industry and the growing importance of virtual platforms in shaping consumer preferences and purchasing behaviors in the K-Beauty market.

Regional Insights: The Asia Pacific region is witnessing a significant upswing in demand within the Global K-Beauty Products Market. Originating from South Korea, K-Beauty resonates deeply with the cultural beauty standards and skincare traditions of countries within the region. Consumers in countries such as South Korea, China, Japan, and India are increasingly embracing K-Beauty's innovative formulations, multi-step skincare routines, and holistic approach to beauty. The trend's emphasis on achieving flawless and radiant skin aligns with the region's long-standing beauty ideals. Furthermore, the growing middle-class population, rising disposable incomes, and increased internet penetration have further fueled the demand for K-Beauty products. As a result, Asia Pacific has emerged as a key market for K-Beauty brands, prompting them to tailor their offerings to suit the diverse needs and preferences of this dynamic and expanding consumer base.

Key Market Players

  • ABLE C&C CO., Ltd.
  • Adwin Korea Corp
  • Annie's Way International Co., Ltd.
  • The Beauty Factory, Ltd.
  • BNH Cosmetics
  • Ceragem Health and Beauty Co, Ltd.
  • CK Beauty Enterprise Inc.
  • Bluehug, Inc.
  • LG Household & Health Care
  • Amorepacific Corporation

Report Scope:

In this report, the Global K-Beauty Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

  • Global K-Beauty Products Market, By Product Type:

Sheet Masks

Cleansers

Moisturizers

Makeup

Others

  • Global K-Beauty Products Market, By End User:

Male

Female

  • Global K-Beauty Products Market, By Sales Channel:

Supermarkets/Hypermarkets

Multi-Branded Stores

Online

Others

  • Global K-Beauty Products Market, By Region:

Asia Pacific

North America

Europe

Middle East & Africa

South America

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global K-Beauty Products Market.

Available Customizations:

Global K-Beauty Products Market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

  • 1.1. Product Overview
  • 1.2. Key Highlights of the Report
  • 1.3. Market Coverage
  • 1.4. Market Segments Covered
  • 1.5. Research Tenure Considered

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Market Overview
  • 3.2. Market Forecast
  • 3.3. Key Regions
  • 3.4. Key Segments

4. Voice of Customer

  • 4.1. Brand Awareness
  • 4.2. Factors Influencing Purchase Decision
  • 4.3. Sources of Awareness

5. Global K-Beauty Products Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Product Type Market Share Analysis (Sheet Masks, Cleansers, Moisturizers, Makeup and Others)
    • 5.2.2. By End User Market Share Analysis (Male and Female)
    • 5.2.3. By Sales Channel Market Share Analysis (Supermarkets/Hypermarkets, Multi-Branded Stores, Online, and Others)
    • 5.2.4. By Regional Market Share Analysis
      • 5.2.4.1. Asia-Pacific Market Share Analysis
      • 5.2.4.2. North America Market Share Analysis
      • 5.2.4.3. Europe Market Share Analysis
      • 5.2.4.4. Middle East & Africa Market Share Analysis
      • 5.2.4.5. South America Market Share Analysis
    • 5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
  • 5.3. Global K-Beauty Products Market Mapping & Opportunity Assessment
    • 5.3.1. By Product Type Market Mapping & Opportunity Assessment
    • 5.3.2. By End User Market Mapping & Opportunity Assessment
    • 5.3.3. By Sales Channel Market Mapping & Opportunity Assessment
    • 5.3.4. By Regional Market Mapping & Opportunity Assessment

6. Asia-Pacific K-Beauty Products Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Product Type Market Share Analysis
    • 6.2.2. By End User Market Share Analysis
    • 6.2.3. By Sales Channel Market Share Analysis
    • 6.2.4. By Country Market Share Analysis
      • 6.2.4.1. China K-Beauty Products Market Outlook
        • 6.2.4.1.1. Market Size & Forecast
        • 6.2.4.1.1.1. By Value
        • 6.2.4.1.2. Market Share & Forecast
        • 6.2.4.1.2.1. By Product Type Market Share Analysis
        • 6.2.4.1.2.2. By End User Market Share Analysis
        • 6.2.4.1.2.3. By Sales Channel Market Share
      • 6.2.4.2. Japan K-Beauty Products Market Outlook
        • 6.2.4.2.1. Market Size & Forecast
        • 6.2.4.2.1.1. By Value
        • 6.2.4.2.2. Market Share & Forecast
        • 6.2.4.2.2.1. By Product Type Market Share Analysis
        • 6.2.4.2.2.2. By End User Market Share Analysis
        • 6.2.4.2.2.3. By Sales Channel Market Share
      • 6.2.4.3. India K-Beauty Products Market Outlook
        • 6.2.4.3.1. Market Size & Forecast
        • 6.2.4.3.1.1. By Value
        • 6.2.4.3.2. Market Share & Forecast
        • 6.2.4.3.2.1. By Product Type Market Share Analysis
        • 6.2.4.3.2.2. By End User Market Share Analysis
        • 6.2.4.3.2.3. By Sales Channel Market Share
      • 6.2.4.4. Vietnam K-Beauty Products Market Outlook
        • 6.2.4.4.1. Market Size & Forecast
        • 6.2.4.4.1.1. By Value
        • 6.2.4.4.2. Market Share & Forecast
        • 6.2.4.4.2.1. By Product Type Market Share Analysis
        • 6.2.4.4.2.2. By End User Market Share Analysis
        • 6.2.4.4.2.3. By Sales Channel Market Share
      • 6.2.4.5. South Korea K-Beauty Products Market Outlook
        • 6.2.4.5.1. Market Size & Forecast
        • 6.2.4.5.1.1. By Value
        • 6.2.4.5.2. Market Share & Forecast
        • 6.2.4.5.2.1. By Product Type Market Share Analysis
        • 6.2.4.5.2.2. By End User Market Share Analysis
        • 6.2.4.5.2.3. By Sales Channel Market Share

7. North America K-Beauty Products Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Product Type Market Share Analysis
    • 7.2.2. By End User Market Share Analysis
    • 7.2.3. By Sales Channel Market Share Analysis
    • 7.2.4. By Country Market Share Analysis
      • 7.2.4.1. United States K-Beauty Products Market Outlook
        • 7.2.4.1.1. Market Size & Forecast
        • 7.2.4.1.1.1. By Value
        • 7.2.4.1.2. Market Share & Forecast
        • 7.2.4.1.2.1. By Product Type Market Share Analysis
        • 7.2.4.1.2.2. By End User Market Share Analysis
        • 7.2.4.1.2.3. By Sales Channel Market Share Analysis
      • 7.2.4.2. Canada K-Beauty Products Market Outlook
        • 7.2.4.2.1. Market Size & Forecast
        • 7.2.4.2.1.1. By Value
        • 7.2.4.2.2. Market Share & Forecast
        • 7.2.4.2.2.1. By Product Type Market Share Analysis
        • 7.2.4.2.2.2. By End User Market Share Analysis
        • 7.2.4.2.2.3. By Sales Channel Market Share
      • 7.2.4.3. Mexico K-Beauty Products Market Outlook
        • 7.2.4.3.1. Market Size & Forecast
        • 7.2.4.3.1.1. By Value
        • 7.2.4.3.2. Market Share & Forecast
        • 7.2.4.3.2.1. By Product Type Market Share Analysis
        • 7.2.4.3.2.2. By End User Market Share Analysis
        • 7.2.4.3.2.3. By Sales Channel Market Share

8. Europe K-Beauty Products Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Product Type Market Share Analysis
    • 8.2.2. By End User Market Share Analysis
    • 8.2.3. By Sales Channel Market Share Analysis
    • 8.2.4. By Country Market Share Analysis
      • 8.2.4.1. France K-Beauty Products Market Outlook
        • 8.2.4.1.1. Market Size & Forecast
        • 8.2.4.1.1.1. By Value
        • 8.2.4.1.2. Market Share & Forecast
        • 8.2.4.1.2.1. By Product Type Market Share Analysis
        • 8.2.4.1.2.2. By End User Market Share Analysis
        • 8.2.4.1.2.3. By Sales Channel Market Share
      • 8.2.4.2. Germany K-Beauty Products Market Outlook
        • 8.2.4.2.1. Market Size & Forecast
        • 8.2.4.2.1.1. By Value
        • 8.2.4.2.2. Market Share & Forecast
        • 8.2.4.2.2.1. By Product Type Market Share Analysis
        • 8.2.4.2.2.2. By End User Market Share Analysis
        • 8.2.4.2.2.3. By Sales Channel Market Share
      • 8.2.4.3. Spain K-Beauty Products Market Outlook
        • 8.2.4.3.1. Market Size & Forecast
        • 8.2.4.3.1.1. By Value
        • 8.2.4.3.2. Market Share & Forecast
        • 8.2.4.3.2.1. By Product Type Market Share Analysis
        • 8.2.4.3.2.2. By End User Market Share Analysis
        • 8.2.4.3.2.3. By Sales Channel Market Share
      • 8.2.4.4. Italy K-Beauty Products Market Outlook
        • 8.2.4.4.1. Market Size & Forecast
        • 8.2.4.4.1.1. By Value
        • 8.2.4.4.2. Market Share & Forecast
        • 8.2.4.4.2.1. By Product Type Market Share Analysis
        • 8.2.4.4.2.2. By End User Market Share Analysis
        • 8.2.4.4.2.3. By Sales Channel Market Share
      • 8.2.4.5. United Kingdom K-Beauty Products Market Outlook
        • 8.2.4.5.1. Market Size & Forecast
        • 8.2.4.5.1.1. By Value
        • 8.2.4.5.2. Market Share & Forecast
        • 8.2.4.5.2.1. By Product Type Market Share Analysis
        • 8.2.4.5.2.2. By End User Market Share Analysis
        • 8.2.4.5.2.3. By Sales Channel Market Share

9. Middle East & Africa K-Beauty Products Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Product Type Market Share Analysis
    • 9.2.2. By End User Market Share Analysis
    • 9.2.3. By Sales Channel Market Share Analysis
    • 9.2.4. By Country Market Share Analysis
      • 9.2.4.1. South Africa K-Beauty Products Market Outlook
        • 9.2.4.1.1. Market Size & Forecast
        • 9.2.4.1.1.1. By Value
        • 9.2.4.1.2. Market Share & Forecast
        • 9.2.4.1.2.1. By Product Type Market Share Analysis
        • 9.2.4.1.2.2. By End User Market Share Analysis
        • 9.2.4.1.2.3. By Sales Channel Market Share
      • 9.2.4.2. Saudi Arabia K-Beauty Products Market Outlook
        • 9.2.4.2.1. Market Size & Forecast
        • 9.2.4.2.1.1. By Value
        • 9.2.4.2.2. Market Share & Forecast
        • 9.2.4.2.2.1. By Product Type Market Share Analysis
        • 9.2.4.2.2.2. By End User Market Share Analysis
        • 9.2.4.2.2.3. By Sales Channel Market Share
      • 9.2.4.3. UAE K-Beauty Products Market Outlook
        • 9.2.4.3.1. Market Size & Forecast
        • 9.2.4.3.1.1. By Value
        • 9.2.4.3.2. Market Share & Forecast
        • 9.2.4.3.2.1. By Product Type Market Share Analysis
        • 9.2.4.3.2.2. By End User Market Share Analysis
        • 9.2.4.3.2.3. By Sales Channel Market Share

10. South America K-Beauty Products Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Product Type Market Share Analysis
    • 10.2.2. By End User Market Share Analysis
    • 10.2.3. By Sales Channel Market Share Analysis
    • 10.2.4. By Country Market Share Analysis
      • 10.2.4.1. Argentina K-Beauty Products Market Outlook
        • 10.2.4.1.1. Market Size & Forecast
        • 10.2.4.1.1.1. By Value
        • 10.2.4.1.2. Market Share & Forecast
        • 10.2.4.1.2.1. By Product Type Market Share Analysis
        • 10.2.4.1.2.2. By End User Market Share Analysis
        • 10.2.4.1.2.3. By Sales Channel Market Share
      • 10.2.4.2. Colombia K-Beauty Products Market Outlook
        • 10.2.4.2.1. Market Size & Forecast
        • 10.2.4.2.1.1. By Value
        • 10.2.4.2.2. Market Share & Forecast
        • 10.2.4.2.2.1. By Product Type Market Share Analysis
        • 10.2.4.2.2.2. By End User Market Share Analysis
        • 10.2.4.2.2.3. By Sales Channel Market Share
      • 10.2.4.3. Brazil K-Beauty Products Market Outlook
        • 10.2.4.3.1. Market Size & Forecast
        • 10.2.4.3.1.1. By Value
        • 10.2.4.3.2. Market Share & Forecast
        • 10.2.4.3.2.1. By Product Type Market Share Analysis
        • 10.2.4.3.2.2. By End User Market Share Analysis
        • 10.2.4.3.2.3. By Sales Channel Market Share

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Impact of COVID-19 on Global K-Beauty Products Market

  • 12.1. Impact Assessment Model
    • 12.1.1. Key Segments Impacted
    • 12.1.2. Key Regions Impacted
    • 12.1.3. Key Countries Impacted

13. Market Trends & Developments

14. Competitive Landscape

  • 14.1. Company Profiles
    • 14.1.1. ABLE C&C CO., Ltd.
      • 14.1.1.1. Company Details
      • 14.1.1.2. Products
      • 14.1.1.3. Financials (As Per Availability)
      • 14.1.1.4. Key Market Focus & Geographical Presence
      • 14.1.1.5. Recent Developments
      • 14.1.1.6. Key Management Personnel
    • 14.1.2. Adwin Korea Corp
      • 14.1.2.1. Company Details
      • 14.1.2.2. Products
      • 14.1.2.3. Financials (As Per Availability)
      • 14.1.2.4. Key Market Focus & Geographical Presence
      • 14.1.2.5. Recent Developments
      • 14.1.2.6. Key Management Personnel
    • 14.1.3. Annie's Way International Co., Ltd.
      • 14.1.3.1. Company Details
      • 14.1.3.2. Products
      • 14.1.3.3. Financials (As Per Availability)
      • 14.1.3.4. Key Market Focus & Geographical Presence
      • 14.1.3.5. Recent Developments
      • 14.1.3.6. Key Management Personnel
    • 14.1.4. The Beauty Factory, Ltd.
      • 14.1.4.1. Company Details
      • 14.1.4.2. Products
      • 14.1.4.3. Financials (As Per Availability)
      • 14.1.4.4. Key Market Focus & Geographical Presence
      • 14.1.4.5. Recent Developments
      • 14.1.4.6. Key Management Personnel
    • 14.1.5. BNH Cosmetics
      • 14.1.5.1. Company Details
      • 14.1.5.2. Products
      • 14.1.5.3. Financials (As Per Availability)
      • 14.1.5.4. Key Market Focus & Geographical Presence
      • 14.1.5.5. Recent Developments
      • 14.1.5.6. Key Management Personnel
    • 14.1.6. Ceragem Health and Beauty Co, Ltd.
      • 14.1.6.1. Company Details
      • 14.1.6.2. Products
      • 14.1.6.3. Financials (As Per Availability)
      • 14.1.6.4. Key Market Focus & Geographical Presence
      • 14.1.6.5. Recent Developments
      • 14.1.6.6. Key Management Personnel
    • 14.1.7. CK Beauty Enterprise Inc.
      • 14.1.7.1. Company Details
      • 14.1.7.2. Products
      • 14.1.7.3. Financials (As Per Availability)
      • 14.1.7.4. Key Market Focus & Geographical Presence
      • 14.1.7.5. Recent Developments
      • 14.1.7.6. Key Management Personnel
    • 14.1.8. Bluehug, Inc.
      • 14.1.8.1. Company Details
      • 14.1.8.2. Products
      • 14.1.8.3. Financials (As Per Availability)
      • 14.1.8.4. Key Market Focus & Geographical Presence
      • 14.1.8.5. Recent Developments
      • 14.1.8.6. Key Management Personnel
    • 14.1.9. LG Household & Health Care
      • 14.1.9.1. Company Details
      • 14.1.9.2. Products
      • 14.1.9.3. Financials (As Per Availability)
      • 14.1.9.4. Key Market Focus & Geographical Presence
      • 14.1.9.5. Recent Developments
      • 14.1.9.6. Key Management Personnel
    • 14.1.10. Amorepacific Corporation
      • 14.1.10.1. Company Details
      • 14.1.10.2. Products
      • 14.1.10.3. Financials (As Per Availability)
      • 14.1.10.4. Key Market Focus & Geographical Presence
      • 14.1.10.5. Recent Developments
      • 14.1.10.6. Key Management Personnel

15. Strategic Recommendations/Action Plan

  • 15.1. Key Focus Areas
  • 15.2. Target Product Type
  • 15.3. Target Sales Channel

16. About Us & Disclaimer