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1661085

2025 年至 2033 年嬰兒口腔護理產品市場報告（按產品（牙膏、牙刷等）、配銷通路（超市和大賣場、百貨公司、便利商店、網上等）和地區分類）

Baby Oral Care Products Market Report by Product (Toothpaste, Toothbrush, and Others), Distribution Channel (Supermarkets and Hypermarkets, Departmental Stores, Convenience Stores, Online, and Others), and Region 2025-2033
出版日期: | 出版商: IMARC | 英文 133 Pages | 商品交期: 2-3個工作天內

價格

2024IMARC Group全球嬰兒口腔護理產品市場規模達到 13.7 億美元。嬰兒口腔護理產品市場的主要促進因素是全球範圍內人們對兒童牙科問題的關注度不斷成長、人們對早期口腔健康的認知不斷提高以及父母和照顧者對預防性保健實踐的日益重視。

嬰兒口腔護理產品包括一系列專門的牙齒衛生用品，以滿足嬰幼兒的獨特需求。這些產品旨在促進幼兒的口腔健康和衛生，確保他們正在發育的牙齒和牙齦保持最佳狀態。一些常用的嬰兒口腔護理產品包括軟毛牙刷、無氟牙膏、出牙凝膠、牙齦按摩器和指刷。它們採用對嬰兒和幼兒安全的成分製成，通常不含刺激性化學物質。因此，嬰兒口腔護理產品越來越受歡迎，因為它們在從小就養成健康的口腔護理習慣、預防蛀牙和牙齦刺激等問題方面發揮著至關重要的作用。

隨著父母和照顧者越來越認知到從小保持牙齦和牙齒健康的重要性，嬰幼兒對口腔衛生的意識不斷提高，這將在預測期內刺激市場的成長。此外，由於預防保健的新興趨勢，對嬰兒口腔護理的關注度不斷提高，增加了對專門嬰兒牙科產品的需求，從而對市場成長產生了積極影響。此外，人們對兒童牙科問題（包括蛀牙和牙齦問題）的日益關注正在推動市場成長。為了解決這些問題，父母們正在積極尋求安全有效的解決方案，例如軟毛牙刷、無氟牙膏和出牙凝膠。除此之外，嬰兒出牙不適的日益普遍也增加了對舒緩口腔護理產品的需求，從而促進了市場成長。

嬰兒口腔護理產品市場趨勢/促進因素：

提高早期口腔健康意識

嬰兒口腔護理產品市場的主要驅動力之一是父母和照顧者對早期口腔健康重要性的認知不斷提高。近年來，人們的觀念發生了顯著轉變，越來越多的人認知到從嬰兒期保持口腔衛生的重要性。教育活動、醫療專業人士的建議以及有關忽視嬰兒口腔護理可能造成的後果的現有資訊的不斷湧現，增強了人們的這種認知。因此，父母積極尋求專門的嬰兒口腔護理產品，如溫和的牙刷、無氟牙膏和出牙護理液，以便嬰幼兒養成健康的口腔衛生習慣。這種對早期口腔健康的增強意識為市場的持續成長奠定了堅實的基礎。

越來越重視預防性醫療保健

人們對預防性醫療保健實踐的日益重視延伸到了嬰兒口腔護理領域，成為嬰兒口腔護理產品市場的另一個主要驅動力。父母和照顧者擴大採取主動措施來預防幼兒的牙齒問題，而不是被動地應對。這種方法的轉變導致對專為嬰幼兒設計的口腔護理產品的需求增加，包括軟毛牙刷和無氟牙膏。這些產品的配方安全有效，符合預防性醫療保健的大趨勢。因此，嬰兒口腔護理產品的採用率增加，因為它們滿足了人們為幼兒提供最佳預防性口腔護理的不斷變化的需求。

兒童牙科問題日益嚴重

蛀牙和牙齦問題等眾多兒童牙科問題的普遍存在正在推動市場擴張。父母和照顧者越來越意識到可能影響嬰幼兒的牙齒問題。這種認知導致對旨在解決這些問題的專業嬰兒口腔護理解決方案的需求增加。出牙凝膠和牙齦按摩器等產品非常受歡迎，因為它們可以緩解嬰兒出牙時的不適感並預防相關的問題。此外，家長們也積極尋求無氟牙膏和軟毛牙刷，以維護孩子的口腔健康。市場滿足這些特定需求，提供一系列嬰兒口腔護理產品，幫助解決和緩解兒童牙齒問題，從而促進其持續成長。

目錄

第 1 章：前言

第 2 章：範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第 3 章：執行摘要

第 4 章：簡介

  • 概述
  • 主要行業趨勢

第5章：全球嬰兒口腔護理產品市場

  • 市場概況
  • 市場表現
  • 影響 COVID-19
  • 市場區隔：按產品
  • 市場區隔：按配銷通路
  • 市場分佈：按地區
  • 市場預測

第6章：市場區隔：依產品

  • 牙膏
    • 市場趨勢
    • 市場預測
  • 牙刷
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第7章：市場區隔：按配銷通路

  • 超市和大賣場
    • 市場趨勢
    • 市場預測
  • 百貨公司
    • 市場趨勢
    • 市場預測
  • 便利商店
    • 市場趨勢
    • 市場預測
  • 線上
    • 市場趨勢
    • 市場預測
  • 其他
    • 市場趨勢
    • 市場預測

第 8 章：市場區隔：按地區

  • 歐洲
    • 市場趨勢
    • 市場預測
  • 北美洲
    • 市場趨勢
    • 市場預測
  • 亞太地區
    • 市場趨勢
    • 市場預測
  • 中東和非洲
    • 市場趨勢
    • 市場預測
  • 拉丁美洲
    • 市場趨勢
    • 市場預測

第 9 章：SWOT 分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 10 章：價值鏈分析

第 11 章：波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第 12 章：價格分析

  • 價格指標
  • 價格結構
  • 利潤分析

第 13 章：競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Church & Dwight Co., Inc.
    • Colgate-Palmolive Company
    • Johnson & Johnson
    • Procter & Gamble (P&G) Company
    • Pigeon Corporation
    • Unilever Plc
Product Code: SR112025A1327

The global baby oral care products market size reached USD 1.37 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.63 Billion by 2033, exhibiting a growth rate (CAGR) of 1.9% during 2025-2033. The baby oral care products market is primarily driven by the growing pediatric dental concerns, heightened awareness of early oral health, and an increasing emphasis on preventive healthcare practices among parents and caregivers worldwide.

Baby oral care products encompass a range of specialized dental hygiene items tailored to meet the unique needs of infants and toddlers. These products are designed to promote oral health and hygiene among young children, ensuring that their developing teeth and gums remain in optimal condition. Some commonly used baby oral care products include soft-bristle toothbrushes, fluoride-free toothpaste, teething gels, gum massagers, and finger brushes. They are formulated with ingredients that are safe for babies and toddlers, often free from harsh chemicals. As a result, baby oral care products are gaining immense popularity as they play a crucial role in establishing healthy oral care habits from an early age, preventing issues like cavities and gum irritation.

The rising awareness of oral hygiene in infants and toddlers, as parents and caregivers increasingly recognize the importance of maintaining healthy gums and teeth from an early age, will stimulate the growth of the market during the forecast period. Moreover, the heightening focus on baby oral care due to the emerging trend of preventive healthcare has augmented the demand for specialized baby dental products, thereby positively influencing market growth. Furthermore, the rising concerns about pediatric dental issues, including cavities and gum problems, are propelling the market growth. Parents are actively seeking safe and effective solutions such as soft-bristle toothbrushes, fluoride-free toothpaste, and teething gels to address these concerns. Apart from this, the increasing prevalence of teething discomfort in babies has escalated the demand for soothing oral care products, thus contributing to market growth.

Baby Oral Care Products Market Trends/Drivers:

Increase in the awareness of early oral health

One of the primary drivers of the baby oral care products market is the increasing awareness about the importance of early oral health among parents and caregivers. In recent years, there has been a notable shift in mindset, with more individuals recognizing the significance of maintaining oral hygiene from infancy. This awareness has been fueled by educational campaigns, healthcare professionals' recommendations, and readily available information on the potential consequences of neglecting oral care in babies. As a result, parents are actively seeking specialized baby oral care products, such as gentle toothbrushes, fluoride-free toothpaste, and teething solutions, to develop healthy oral hygiene habits in their infants and toddlers. This heightened consciousness of early oral health sets a strong foundation for the sustained growth of the market.

Rise in the emphasis on preventive healthcare

The growing emphasis on preventive healthcare practices extends to the realm of oral care for babies, acting as another key driver for the baby oral care products market. Parents and caregivers are increasingly adopting proactive measures to prevent dental issues in young children rather than addressing them reactively. This shift in approach has led to a rise in demand for oral care products designed specifically for infants and toddlers, including soft-bristle toothbrushes and fluoride-free toothpaste. These products are formulated to be safe and effective, aligning with the broader trend of preventive healthcare. As a result, there is an increase in the adoption of baby oral care products as they cater to the evolving needs of individuals seeking to provide the best possible preventive oral care for their young ones.

Escalating pediatric dental concerns

The prevalence of numerous pediatric dental concerns, such as cavities and gum issues, is propelling the market expansion. Parents and caregivers are becoming increasingly conscious of the potential dental problems that can affect infants and toddlers. This awareness has led to a heightened demand for specialized baby oral care solutions designed to address these concerns. Products like teething gels and gum massagers are highly sought after to alleviate discomfort and prevent issues associated with teething in infants. Additionally, parents are actively seeking fluoride-free toothpaste and soft-bristle toothbrushes to maintain the oral health of their children. The market caters to these specific needs, offering a range of baby oral care products that help address and mitigate pediatric dental concerns, thereby contributing to its sustained growth.

Baby Oral Care Products Industry Segmentation:

Breakup by Product:

  • Toothpaste
  • Toothbrush
  • Others

Toothpaste represents the most popular product

Toothpaste is a crucial component of oral hygiene and plays a pivotal role in driving the growth of the baby oral care products market as it is specifically formulated for infants and toddlers and serves as a fundamental tool in establishing early oral care habits. It aids in addressing the unique needs of young children, typically offering fluoride-free formulations and appealing flavors that make toothbrushing a positive experience. The inclusion of safe and non-toxic ingredients ensures that parents can trust these products for their babies.

Furthermore, toothpaste packaging often features colorful and child-friendly designs, enhancing its appeal to both parents and children. As parents recognize the importance of preventing dental issues from an early age, the demand for effective and child-friendly toothpaste options continues to grow. Manufacturers are responding to this demand with innovative formulations and packaging, thus contributing significantly to the expansion of the baby oral care products market.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Convenience Stores
  • Online
  • Others

Supermarkets and hypermarkets account for the majority of the market share

Supermarkets and hypermarkets are large retail establishments that offer a wide variety of products, including groceries, household items, and personal care products. These retail giants provide a convenient one-stop shopping destination for parents and caregivers. Within these stores, the dedicated sections for baby and toddler products prominently feature baby oral care products, making them easily accessible to shoppers.

Additionally, supermarkets and hypermarkets often run promotions, discounts, and bundle deals, encouraging parents to purchase oral care products for their infants and toddlers while doing their routine shopping. The sheer footfall of customers in these stores ensures high visibility for baby oral care products, which lead to increased sales. Furthermore, the wide variety of brands and products available in these retail environments allows parents to compare and choose the best oral care solutions for their children, contributing to market growth.

Breakup by Region:

  • North America
  • Europe
  • Asia Pacific
  • Middle East and Africa
  • Latin America

Asia Pacific exhibits a clear dominance in the market

The market research report has also provided a comprehensive analysis of all the major regional markets, which include Europe, North America, Asia Pacific, the Middle East and Africa, and Latin America. According to the report, Asia Pacific accounted for the largest market share.

Asia Pacific held the biggest share in the market since the region is witnessing robust population growth, particularly in countries like China and India that results in a large number of infants and toddlers, creating a substantial consumer base for baby oral care products. Moreover, rising consumer disposable incomes in various Asian countries have led to higher purchasing power, enabling parents to invest in high-quality oral care products for their children. Additionally, the growing awareness about the importance of early oral health and Western-style hygiene practices has catalyzed the demand for these products.

Furthermore, the rising influence of international brands and their marketing efforts has significantly expanded the market in the region, as parents often associate these brands with quality and safety. Apart from this, the elevating urbanization trend and busy consumer lifestyles have led to an increasing preference for convenient shopping in modern retail outlets, such as supermarkets and e-commerce platforms, where baby oral care products are readily available, further propelling market growth in the Asia Pacific region.

Competitive Landscape:

The baby oral care products market is experiencing moderate growth as key players have been actively innovating to meet the evolving demands of parents and caregivers. One such notable innovation is the development of smart toothbrushes designed for babies and toddlers. These toothbrushes often incorporate Bluetooth connectivity and companion mobile apps, allowing parents to monitor their child's brushing habits in real-time, providing valuable feedback on their oral care routine. Additionally, eco-friendly and biodegradable baby toothbrushes and toothpaste packaging have gained traction, addressing sustainability concerns. Some companies have introduced advanced teething relief solutions, such as teething necklaces and pacifiers with textured surfaces for gum massage. Furthermore, these industry leaders are focusing on using natural and organic ingredients in toothpaste formulations, catering to the preferences of health-conscious parents. These innovations reflect a commitment to both oral health and eco-consciousness, propelling the market forward.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Procter & Gamble (P&G) Company
  • Pigeon Corporation
  • Unilever Plc

Key Questions Answered in This Report

  • 1.What was the size of the global baby oral care products market in 2024?
  • 2.What is the expected growth rate of the global baby oral care products market during 2025-2033?
  • 3.What are the key factors driving the global baby oral care products market?
  • 4.What has been the impact of COVID-19 on the global baby oral care products market?
  • 5.What is the breakup of the global baby oral care products market based on the product?
  • 6.What is the breakup of the global baby oral care products market based on the distribution channel?
  • 7.What are the key regions in the global baby oral care products market?
  • 8.Who are the key players/companies in the global baby oral care products market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Baby Oral Care Products Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact COVID-19
  • 5.4 Market Breakup by Product
  • 5.5 Market Breakup by Distribution Channel
  • 5.6 Market Breakup by Region
  • 5.7 Market Forecast

6 Market Breakup by Product

  • 6.1 Toothpaste
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Toothbrush
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Others
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Supermarkets and Hypermarkets
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Departmental Stores
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Convenience Stores
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Online
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast
  • 7.5 Others
    • 7.5.1 Market Trends
    • 7.5.2 Market Forecast

8 Market Breakup by Region

  • 8.1 Europe
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 North America
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Asia Pacific
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Middle East and Africa
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Latin America
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

  • 12.1 Price Indicators
  • 12.2 Price Structure
  • 12.3 Margin Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Church & Dwight Co., Inc.
    • 13.3.2 Colgate-Palmolive Company
    • 13.3.3 Johnson & Johnson
    • 13.3.4 Procter & Gamble (P&G) Company
    • 13.3.5 Pigeon Corporation
    • 13.3.6 Unilever Plc

List of Figures

  • Figure 1: Global: Baby Oral Care Products Market: Major Drivers and Challenges
  • Figure 2: Global: Baby Oral Care Products Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Baby Oral Care Products Market: Breakup by Product (in %), 2024
  • Figure 4: Global: Baby Oral Care Products Market: Breakup by Distribution Channel (in %), 2024
  • Figure 5: Global: Baby Oral Care Products Market: Breakup by Region (in %), 2024
  • Figure 6: Global: Baby Oral Care Products Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 7: Global: Baby Oral Care Products Industry: SWOT Analysis
  • Figure 8: Global: Baby Oral Care Products Industry: Value Chain Analysis
  • Figure 9: Global: Baby Oral Care Products Industry: Porter's Five Forces Analysis
  • Figure 10: Global: Baby Oral Care Products (Toothpaste) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Baby Oral Care Products (Toothpaste) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Baby Oral Care Products (Toothbrush) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Baby Oral Care Products (Toothbrush) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Baby Oral Care Products (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Baby Oral Care Products (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Baby Oral Care Products Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
  • Figure 17: Global: Baby Oral Care Products Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
  • Figure 18: Global: Baby Oral Care Products Market: Sales through Departmental Stores (in Million USD), 2019 & 2024
  • Figure 19: Global: Baby Oral Care Products Market Forecast: Sales through Departmental Stores (in Million USD), 2025-2033
  • Figure 20: Global: Baby Oral Care Products Market: Sales through Convenience Stores (in Million USD), 2019 & 2024
  • Figure 21: Global: Baby Oral Care Products Market Forecast: Sales through Convenience Stores (in Million USD), 2025-2033
  • Figure 22: Global: Baby Oral Care Products Market: Online Sales (in Million USD), 2019 & 2024
  • Figure 23: Global: Baby Oral Care Products Market Forecast: Online Sales (in Million USD), 2025-2033
  • Figure 24: Global: Baby Oral Care Products Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
  • Figure 25: Global: Baby Oral Care Products Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
  • Figure 26: Europe: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: Europe: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: North America: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: North America: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Asia Pacific: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Asia Pacific: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: Middle East and Africa: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: Middle East and Africa: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Latin America: Baby Oral Care Products Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Latin America: Baby Oral Care Products Market Forecast: Sales Value (in Million USD), 2025-2033

List of Tables

  • Table 1: Global: Baby Oral Care Products Market: Key Industry Highlights, 2024 & 2033
  • Table 2: Global: Baby Oral Care Products Market Forecast: Breakup by Product (in Million USD), 2025-2033
  • Table 3: Global: Baby Oral Care Products Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 4: Global: Baby Oral Care Products Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 5: Global: Baby Oral Care Products Market Structure
  • Table 6: Global: Baby Oral Care Products Market: Key Players