嬰兒口腔護理市場規模、佔有率及成長分析（按產品、通路、應用及地區）－2025-2032 年產業預測

2023 年全球嬰兒口腔護理市場規模為 15 億美元，預計將從 2024 年的 15.8 億美元成長到 2032 年的 23.5 億美元，預測期內（2025-2032 年）的複合年成長率為 5.1%。

兒童和成人齲齒盛行率的上升預計將推動嬰兒口腔護理市場的成長。世界衛生組織 (WHO) 報告稱，超過 5.3 億兒童患有齲齒，不良的飲食和不良的口腔衛生習慣使這群人特別容易受到傷害。引入專科牙科諮詢鼓勵使用適當的口腔清潔用品。人口老化也是一個關鍵因素，約有 2,300 萬老年人完全無牙，這增加了牙齒修復的需求。此外，向天然和環保產品的轉變反映出父母的健康意識日益增強。飛利浦 Sonicare 連網兒童牙刷和 Tom's of Maine 天然牙膏等創新產品透過迎合現代消費者的偏好和永續的做法，進一步增強了市場前景。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究分析
• 客戶和購買標準分析

嬰兒口腔護理市場規模（按產品和複合年成長率） (2025-2032)

• 市場概覽
• 牙膏
• 牙刷
• 假牙產品
• 漱口水
• 其他

嬰兒口腔護理市場規模（依分銷管道分類）及複合年成長率（2025-2032 年）

• 市場概覽
• 大賣場/超級市場
• 專賣店
• 線上零售商
• 其他

嬰兒口腔護理市場規模（按應用分類）及複合年成長率（2025-2032）

• 市場概覽
• 家
• 牙科

嬰兒口腔護理市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble（P&G）（United States）
• Colgate-Palmolive Company（United States）
• Johnson & Johnson（United States）
• Unilever（United Kingdom）
• Chicco（Artsana Group）（Italy）
• The Humble Co.（Sweden）
• Church & Dwight Co., Inc.（United States）
• Dr. Brown's（Handi-Craft Company）（United States）
• Mamaearth（India）
• Grabease（United States）
• Jack N'Jill Kids（Australia）
• Radius Corporation（United States）
• Brush-Baby Ltd.（United Kingdom）

結論和建議

Global Baby Oral Care Market size was valued at USD 1.5 billion in 2023 and is poised to grow from USD 1.58 billion in 2024 to USD 2.35 billion by 2032, growing at a CAGR of 5.1% during the forecast period (2025-2032).

The rising incidence of dental cavities in both children and adults is expected to drive growth in the baby oral care market. With over 530 million children affected by primary tooth decay, as reported by the World Health Organization, poor dietary habits and inadequate oral hygiene practices make this demographic particularly vulnerable. The adoption of professional dental consultations is encouraging the use of appropriate oral care products. The aging population also plays a crucial role, with approximately 23 million older adults completely edentulous, increasing the demand for dental restorations. Additionally, the shift towards natural, eco-friendly products reflects heightened health awareness among parents. Innovative offerings, such as Philips Sonicare's connected children's toothbrush and Tom's of Maine's natural toothpaste, further enhance market prospects by appealing to modern consumer preferences and sustainable practices.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Oral Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Oral Care Market Segments Analysis

Global Baby Oral Care Market is segmented by Product, Distribution Channel, Application and region. Based on Product, the market is segmented into Toothpaste, Toothbrush, Denture Products, Mouthwash and Others. Based on Distribution Channel, the market is segmented into Hypermarkets/Supermarkets, Specialty Stores, Online Retailers and Others. Based on Application, the market is segmented into Home and Dentistry. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Oral Care Market

The Global Baby Oral Care market is experiencing significant growth driven by the rising awareness among parents about the significance of early oral hygiene in preventing dental issues like cavities and gum problems in children. This growing consciousness prompts market players to launch educational campaigns and develop products specifically designed to address pediatric dental discomfort. As a result, there is a demand for specialized oral care solutions for children, including fluoride-free toothpaste, ultra-soft toothbrushes, and natural mouthwashes. These initiatives not only cater to the needs of parents seeking effective solutions for their kids but also stimulate innovation in the market.

Restraints in the Global Baby Oral Care Market

The Global Baby Oral Care market faces several constraints that impact its growth. Certain additives used in toothpaste and mouthwash, intended to enhance flavor and appearance, can trigger allergic reactions in children, leading to issues such as contact dermatitis, urticaria, rhinitis, and angioedema. These adverse effects can deter parents from purchasing these products, subsequently affecting overall demand. Furthermore, intense competition among local market players, who often undercut prices, creates a challenging environment for market expansion. This combination of health concerns and competitive pricing significantly constrains the potential growth of the baby oral care sector.

Market Trends of the Global Baby Oral Care Market

The Global Baby Oral Care market is witnessing a significant shift towards natural and organic products as parents prioritize the health and safety of their children. Increasing awareness about the potential risks associated with synthetic ingredients is propelling the demand for chemical-free alternatives. Brands such as Tom's of Maine and Jack N' Jill Kids are responding to this trend by offering plant-based toothpastes devoid of artificial additives and harmful chemicals, aligning with consumer preferences. This growing inclination towards eco-friendly and safe oral care solutions highlights a larger movement in the market, reflecting a commitment to sustainability and holistic health for infants and toddlers.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Baby Oral Care Market Size by Product & CAGR (2025-2032)

• Market Overview
• Toothpaste
• Toothbrush
• Denture Products
• Mouthwash
• Others

Global Baby Oral Care Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Specialty Stores
• Online Retailers
• Others

Global Baby Oral Care Market Size by Application & CAGR (2025-2032)

• Market Overview
• Home
• Dentistry

Global Baby Oral Care Market Size & CAGR (2025-2032)

• North America (Product, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (P&G) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Artsana Group) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Humble Co. (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dr. Brown's (Handi-Craft Company) (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grabease (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jack N' Jill Kids (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Radius Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brush-Baby Ltd. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations