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市場調查報告書
商品編碼
1661213
2025 年至 2033 年按產品類型(可換鏡頭相機、內建鏡頭相機)和地區分類的數位相機市場報告Digital Camera Market Report by Product Type (Interchangeable Lens Cameras, Built-in Lens Cameras), and Region 2025-2033 |
2024 年全球數IMARC Group相機市場規模達到 82 億美元。整合新的相機技術,例如更高的像素數、更快的自動對焦系統和改進的影像穩定性;越來越多的人把攝影當作一種興趣;以及電子商務領域的顯著擴張是推動市場發展的一些關鍵因素。
設計技術升級推動市場發展
目前,眾多技術的不斷發展成為對市場產生正面影響的主要驅動力之一。此外,各種物聯網 (IoT) 設備的日益普及正在催化對支援物聯網的數位單眼 (DSLR) 相機的需求。此外,數位感測相機廣泛應用於醫療相關的機械和設備。除此之外,電影製作設施的發展為主要市場參與者開發創新和客製化的數位相機提供了豐厚的成長機會。此外,消費者在購買過程中對設備的各種參數(如緊湊性、重量、成本和解析度特徵)的認知不斷提高,從而導致數位相機設計的創新不斷增加。
報告涵蓋了市場結構、主要參與者的市場佔有率、參與者定位、最佳制勝策略、競爭儀表板和公司評估象限等競爭分析。此外,也提供了所有主要公司的詳細資料。市場結構集中,頂級企業佔據整體市場的大部分佔有率。由於市場集中度高、市場成長率下降、資本投入要求高以及品牌忠誠度等因素,數位相機產業新進者數量較少。產品差異化程度很高,因為產業製造商根據設計、特性和所用組件來區分其產品。
什麼是數位相機?
數位相機也稱為數位相機,是一種以數位格式擷取和儲存照片或影片的裝置。它包括鏡頭、影像感測器、處理器、記憶卡、液晶顯示器 (LCD)、觀景窗、電池和閃光燈。它還擁有內建記憶體插槽,與模擬產品相比,它可以幫助儲存數百張圖像。與傳統底片相機相比,它具有多種優勢,包括便利性、多功能性和易用性。它還可以在拍攝後立即查看影像、無需更換膠卷即可拍攝多張照片以及在電腦上編輯和處理影像。目前,主要市場參與者正在數位相機中引入連拍、自動對焦、快門速度、數位變焦、最佳拍攝選擇器以及改變感測器靈敏度(ISO)和自動白平衡(AWB)等專門功能,這正在創造良好的市場前景。
新冠疫情對數位相機市場產生了重大影響。零售店的大面積關閉和消費者支出的減少給數位相機的銷售帶來了挑戰。疫情擾亂了供應鏈和生產,導致新款相機發布延遲,部分相機零件短缺。這也導致數位相機產量大幅下降,包裝公司訂單延遲。此外,零售店的關閉進一步導致數位相機需求下降,限制了市場的成長。然而,疫情期間消費者行為發生了變化,越來越多的人在家工作和學習,在社交媒體上花費了更多時間,對用於製作影片的高品質網路攝影機的需求增加了,這為全球領先製造商提供了新的成長機會。
目前,更高像素數、更快的自動對焦系統、更佳的影像穩定性等新相機技術的整合是積極影響全球市場的關鍵因素之一。此外,社交媒體平台日益普及,人們可以輕鬆地與他人分享照片和影片,這也推動了對能夠捕捉高解析度圖像和影片的高品質相機的需求。再加上越來越多的人以視訊部落格和內容創作為職業,全球對數位相機的需求不斷增加。此外,主要市場參與者正在提供先進的功能,例如 4K 解析度、慢動作和外部麥克風輸入,這正在創造積極的市場前景。同時,電子商務行業的擴張為主要市場參與者增加了銷售額,提供了豐厚的成長機會。這一變化,加上人們可支配收入的增加以及相機及其他攝影設備價格的不斷上漲,推動了全球市場的成長。此外,越來越多的人將攝影作為愛好,這也刺激了對能夠拍攝高品質影像的相機的需求。除此之外,無反光鏡相機比傳統數位單眼相機更小更輕,因其先進的功能、便攜性和易用性而受到業餘和專業攝影師的青睞,從而進一步促進了市場的成長。此外,攝影也被用作放鬆和緩解壓力的一種手段。隨著人們越來越意識到心理健康和幸福的重要性,他們開始採用攝影作為應對壓力和焦慮的一種手段,這推動了市場的成長。此外,人們對野生動物和自然攝影的興趣日益濃厚,而這需要專門的設備和技術,這也增加了具有長變焦鏡頭、快速自動對焦和堅固耐用、防風雨機身的相機的銷量,從而推動了全球市場的發展。
The global digital camera market size reached USD 8.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 11.3 Billion by 2033, exhibiting a growth rate (CAGR) of 4.13% during 2025-2033. The integration of new camera technologies, such as higher megapixel counts, faster autofocus systems, and improved image stabilization; an increasing number of people taking photography as a hobby; and significant expansion of the e-commerce sector represent some of the key factors driving the market.
Technical Upgradation in the Design is Driving the Market
Ongoing development in numerous technologies currently represents one of the primary drivers positively influencing the market. Additionally, the increasing adoption of different internet of things (IoT) devices is catalyzing the demand for IoT-enabled digital single lens reflex (DSLR) cameras. Moreover, digital sensing cameras are widely employed in healthcare-related machinery and equipment. Apart from this, the development of film production facilities is offering lucrative growth opportunities to key market players for developing innovative and customized digital cameras. In addition, the rising consumer awareness about various parameters of the device, such as compactness, weight, cost, and resolution feature, during purchase is resulting in rising innovations in the design of digital cameras.
Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. The market structure is concentrated, with top players holding most of the share of the overall market. The volume of new entrants is low in the digital camera industry due to factors, such as the concentrated nature of the market, declining market growth, requirement for high capital investment, and brand loyalty. Product differentiation is high as the manufacturers in the industry differentiate their products as per the design, features, and components used.
What is a Digital Camera?
Also known as digicam, a digital camera is a device that captures and stores photographs or videos in digital format. It comprises lens, image sensor, processor, memory card, liquid crystal display (LCD) screen, viewfinder, battery, and flash. It also possesses inbuilt slots for memory, which aid in storing several hundred images as compared to their analog counterparts. It offers several advantages over traditional film cameras, including convenience, versatility, and ease of use. It also facilitates the ability to view images immediately after capture, take multiple shots without changing film, and edit and manipulate images on a computer. At present, key market players are introducing specialized features, such as burst shots, auto-focus, shutter speed, digital zoom, best-shot selector, and altering sensor sensitivity (ISO) and automatic white balance (AWB), in digital cameras, which is creating a favorable market outlook.
The COVID-19 pandemic had a significant impact on the digital camera market. The widespread closure of retail stores and reduced consumer spending imposed challenges for the sales of digital cameras. The pandemic has disrupted supply chains and production, causing delays in the release of new camera models and shortages of some camera components. It also caused a significant drop in the production of digital cameras and order delays for the packaging companies. Moreover, the shutting down of retail outlets further led to a decline in the demand for digital cameras, which limited the growth of the market. However, a shift in consumer behavior during the pandemic, with more people working and studying from home and spending more time on social media, increased demand for high-quality webcams for making videos, which offered new growth opportunities for leading manufacturers across the globe.
At present, the integration of new camera technologies, such as higher megapixel counts, faster autofocus systems, and improved image stabilization, represent one of the key factors positively influencing the market across the globe. In addition, the rising popularity of social media platforms, which allow people to easily share photos and videos with others, is propelling the demand for high-quality cameras that can capture high-resolution images and videos. This, in confluence with the increasing number of individuals taking up vlogging and content creation as a profession, is increasing the demand for digital cameras worldwide. Moreover, key market players are offering advanced features, such as 4K resolution, slow-motion, and external microphone inputs, which is creating a positive market outlook. In line with this, the expansion of the e-commerce sector is offering lucrative growth opportunities to leading market players for increasing their sales. This, along with the inflating disposable incomes and increasing affordability of cameras and other photography equipment, is bolstering the growth of the market around the world. Additionally, the increasing number of people taking photography as a hobby is catalyzing the demand for cameras that can capture high-quality images. Apart from this, the widespread adoption of mirrorless cameras, which are smaller and lighter than traditional DSLR cameras, is gaining traction among both amateur and professional photographers due to their advanced features, portability, and ease of use, which is strengthening the market growth. In addition, photography is used as a means of relaxation and stress relief. As people are becoming more aware of the importance of mental health and well-being, they are adopting photography as a means to cope with stress and anxiety, which is fueling the market growth. Furthermore, the growing interest of people in wildlife and nature photography, which requires specialized equipment and techniques, is increasing the sales of cameras with long zoom lenses, fast autofocus, and rugged, weather-resistant bodies, which is driving the market worldwide.