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市場調查報告書
商品編碼
1702107
2025 年至 2033 年數位印刷市場報告,按類型(噴墨、雷射)、墨水類型(水性墨水、UV 固化墨水、溶劑墨水、乳膠墨水、熱昇華墨水)、應用(塑膠薄膜或箔、織物、玻璃、紙張/書籍、陶瓷等)和地區分類Digital Printing Market Report by Type (Inkjet, Laser), Ink Type (Aqueous Ink, UV-Cured Ink, Solvent Ink, Latex Ink, Dye Sublimation Ink), Application (Plastic Film or Foil, Fabric, Glass, Paper/Books, Ceramic, and Others), and Region 2025-2033 |
2024年全球數位印刷市場規模達305億美元。展望未來, IMARC Group預計到2033年市場規模將達到493億美元,2025-2033年期間的成長率(CAGR)為5.5%。個人化印刷需求的不斷成長、技術進步提高了印刷品質、電子商務對可客製化包裝的需求以及有利於環保實踐的永續性關注是推動市場發展的一些主要因素。
主要市場驅動力:數位印刷市場收入適中,並且隨著數位解決方案的技術進步和對環保印刷選項的需求不斷成長而大幅擴大。
主要市場趨勢:人們對綠色環保印刷的日益重視也推動了數位印刷需求的成長,因為它比傳統方法產生的耗材浪費更少。此外,最終用戶偏好的變化推動了數位印刷在包裝領域的快速應用,主要是因為它可以實現客製化並縮短生產週期。
競爭格局:全球數位印刷產業的主要市場參與者包括佳能公司、DIC 公司、精工愛普生公司和 Everlight Amcor PLC 等。
地理趨勢:由於早期採用數位技術以及主要行業參與者的強大影響力,北美在市場上佔據明顯主導地位。受零售業對數位印刷需求不斷成長的推動,亞太地區也正在成為一個快速成長的市場。
挑戰與機會:也存在一些挑戰,例如大量的初始成本投入和一些技術複雜性。然而,向數位印刷的轉變提供了無數的機會,例如透過提供客製化包裝和由於需求不斷成長而提供永續的印刷解決方案來進入新市場的機會。
短期和按需印刷的需求
數位印刷市場產品,包括印表機、油墨和軟體解決方案,正在滿足商業和個人用戶不斷變化的需求。各行業對短期印刷和按需印刷的需求不斷成長是推動市場成長的關鍵因素之一。同時,傳統的印刷方法通常需要製作印版,這對於小批量印刷來說可能既費時又昂貴。此外,美國商務部已就對來自中國的鋁平版印刷版徵收反補貼稅作出初步肯定性裁定,該裁定自2024年3月1日起生效,預計可徵收反補貼稅的補貼稅率範圍為38.50%至231.98%。
印刷技術的進步
數位方法的不斷創新,例如改進的油墨配方、更高的列印解析度和增強的色彩管理,正在提高列印品質。此外,包括時尚和室內設計領域在內的各行各業對更好的視覺輸出的需求日益成長,這對市場產生了積極的影響。此外,數位印刷在複製複雜設計時具有出色的清晰度和色彩準確度,使其成為一系列應用的靈活選擇,從而擴大了其市場範圍。此外,2022年印刷技術進步會議重點介紹了印刷技術的前沿進步,包括創新的噴墨印刷流程和永續發展舉措。該會議由成像科學與技術協會組織,討論了數位印刷技術、永續印刷實踐以及印刷對環境的影響等主題。
此外,受技術進步和各行業對客製化印刷解決方案日益成長的需求的推動,數位印刷市場價值預計還會上升。此外,愛普生的噴墨印表機採用無熱技術,與傳統雷射印表機相比,能耗降低高達 96%。
電子商務和包裝需求
電子商務平台在大眾中的日益普及推動了對有效且適應性強的包裝解決方案的需求,為市場成長帶來了機會。除此之外,數位印刷能夠在各種基材上進行印刷的適應性,加上其適應短版印刷的能力,符合電子商務領域的要求,從而催化了數位印刷市場的需求。此外,不同的品牌和商家正在為其產品設計獨特且視覺上吸引人的包裝,以提高其線上知名度和客戶吸引力,從而促進市場成長。聯合國貿發會議的新資料顯示,2021 年個人電子商務活動顯著增加,66 個受調查國家的線上銷售額均有所上升。在觀察期之前,網上購物已經獲得了發展動力,平均有 53% 的網路使用者在網路上購物。在調查期間,這一數字上升至60%。此外,數位印刷市場概況強調了由於向永續印刷解決方案的轉變而實現的成長。
The global digital printing market size reached USD 30.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 49.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.5% during 2025-2033. The increasing demand for personalized printing, technological advancements enhancing print quality, e-commerce's need for customizable packaging, and sustainability concerns favoring eco-friendly practices are some of the major factors propelling the market.
Major Market Drivers: The digital printing market revenue was moderate and is significantly expanding with the increasing technological advancements in digital solutions and the growing need for environmentally friendly printing options.
Key Market Trends: The increasing commitment to green and eco-friendly printing is also driving an increase in digital printing demand because it generates less wasted supplies than traditional methods. Additionally, changes in end-user preferences are driving the rapid adoption of digital printing in packaging mainly because it enables customization and shorter production runs.
Competitive Landscape: Some of the major market players in the global digital printing industry include Canon Inc, DIC Corporation, Seiko Epson Corporation, and Everlight Amcor PLC, among many others.
Geographical Trends: North America exhibits a clear dominance in the market due to the early adoption of digital technologies and the strong presence of key industry players. Asia-Pacific is also emerging as a fast-growing market, driven by the rising demand for digital printing in the retail sector.
Challenges and Opportunities: There are also a number of challenges, such as a significant initial cost investment and some technical complexities. However, the shift towards digital printing provides numerous opportunities, such as the opportunity to enter new markets through offering customized packaging and providing sustainable printing solutions due to the growing demand.
Demand for short-run and on-demand printing
The digital printing market products, including printers, inks, and software solutions is catering to the evolving needs of both commercial and individual users. The rising demand for short-run and on-demand printing across various sectors represents one of the key factors impelling the market growth. Concurrent with this, traditional printing methods often necessitate the creation of printing plates, which can be time-consuming and costly for small print quantities. Moreover, the U.S. Department of Commerce has issued a preliminary affirmative determination on countervailing duties for aluminum lithographic printing plates from China, effective March 1, 2024. The range of projected rates of countervailable subsidies is 38.50% to 231.98%.
Advancements in printing technology
The continuous innovations in digital methods, such as improved ink formulations, higher print resolutions, and enhanced color management are enhancing the print quality. Furthermore, the growing need for better visual output from a variety of industries, including the fashion and interior design sectors is positively influencing the market. Additionally, the remarkable clarity and color accuracy of digital printing in replicating complex designs makes it a flexible option for a range of applications, hence broadening its market reach. In addition, the Advances in Printing Technology 2022 conference highlighted cutting-edge advancements in printing technology, including innovative inkjet printing processes and sustainability initiatives. Organized by the Society for Imaging Sciences and Technology, the conference featured sessions on topics like digital printing technology, sustainable printing practices, and the environmental impact of printing.
Furthermore, the digital printing market value is projected to rise, driven by technological advancements and the growing demand for customized printing solutions across various sectors. In addition, Epson's inkjet printers, powered by heat-free technology, utilize up to 96% less energy compared to traditional laser printers.
E-commerce and packaging needs
The rising popularity of e-commerce platforms among the masses is driving the demand for effective and adaptable packaging solutions, opening opportunities for market growth. Besides this, the adaptability of digital printing to print on various substrates, combined with its capability to accommodate short print runs, aligns with the requirements of the e-commerce sector, catalyzing the digital printing market demand. Furthermore, different brands and merchants that are designing distinctive and visually appealing packaging for their products to improve their online visibility and customer appeal are bolstering the market growth. The new UNCTAD data revealed a notable increase in individual e-commerce activity in 2021, marked by a rise in online sales value across 66 surveyed countries. Before the observed period, online shopping had already gained traction, with an average of 53% of internet users making purchases online. This figure rose to 60% during the surveyed period. In addition, the digital printing market overview highlights its growth due to a shift towards sustainable printing solutions.
Inkjet dominates the market
The growing demand for inkjet digital printing attributed to its versatility and applicability across diverse sectors is creating a favorable digital printing market outlook. The ability of this technique to print on a variety of substrates, such as ceramics, fabrics, and even three-dimensional objects, is drawing the attention of businesses looking for cutting-edge solutions. Additionally, inkjet printing is non-contact in nature and reduces the chance of substrate damage, which is suitable for sensitive materials. Moreover, Canon India announced the rebranding of its ink tank printer lineup to PIXMA MegaTank and MAXIFY MegaTank, showcasing advancements in inkjet printing technology. This move emphasized the commitment of the company to delivering high-quality printouts with best-in-class page yields at low costs, catering to the needs of modern users, including home offices and small businesses.
Apart from this, it provides vivid, high-resolution prints on unusual surfaces, including signs and packing, making it more appealing to businesses that prioritize visual appeal and brand distinction. These unique attributes position inkjet digital printing as a dynamic and adaptable choice. According to the data provided by IMARC Group, the printing packaging market reached US$22.6 billion in 2023 and is expected to acquire US$40.3 billion by 2032.
Aqueous ink holds the largest share in the market
The demand for digital aqueous ink printing is mainly driven by its eco-friendly characteristics and suitability for various applications. As environmental concerns increasingly impact company activities, water-based, non-toxic aqueous inks are gaining popularity. Reducing their environmental impact is the top priority for these inks. Moreover, aqueous inks are recognized for producing prints with minimum emissions of volatile organic compounds (VOCs) and vivid and crisp images.
In addition, KRONOS was announced as a sponsor for the IMI Inkjet Conference 2022, where they unveiled their latest innovation: KRONOS 9900, a novel aqueous white pigment concentrate tailored for inkjet printing. This breakthrough addressed challenges in achieving successful white image printing, offering excellent stability, opacity, and whiteness. KRONOS 9900 was designed for water-based inkjet systems and complies with industry regulations.
Plastic film or foil dominates the market
The increasing demand for digital printing on plastic film or foil owing to its ability to offer exceptional customization and cost-effective short-run production in the packaging industry is contributing to the digital printing market growth. Plastic film and foil are used in packaging due to their versatility, but traditional printing on these substrates often involves high setup costs and limited design flexibility. Digital printing solves these issues as it does not require printing plates and can produce complex and variable designs, making it ideal for smaller manufacturing quantities. This helps companies create striking, distinctive package designs that appeal to users, which is especially helpful for enterprises where packaging is a crucial marketing tool. In addition, digital printing on plastic film or foil is gaining traction due to the rising need for customized packaging and the need to stand out in a crowded market. Moreover, in March 2022, ProAmpac, a leading flexible packaging company, acquired Specialty Packaging, Inc., a family-owned manufacturer specializing in digital printing on plastic film and foil. This strategic move expanded ProAmpac's reach in the food service industry and strengthened its position in digitally printed packaging.
North America exhibits a clear dominance, accounting for the largest digital printing market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.
The thriving e-commerce industry in North America, propelled by a customer base with digital connectivity, is creating a need for customized and on-demand packaging solutions. The potential of digital printing to create short runs of personalized packaging with premium graphics fits with the trend of firms looking to improve their online presence. Moreover, the North American market has witnessed a surge in sustainability consciousness, with businesses and consumers alike showing a preference for eco-friendly practices. Additionally, the rising awareness about sustainability in the North American among both individuals and businesses is leading to a preference for eco-friendly methods. Apart from this, the focus of the region on innovation and technological advancement in digital printing technologies is ensuring that North America remains at the forefront of industry growth.
The competitive landscape of the global digital printing market is characterized by a dynamic interplay of established players and innovative newcomers, all vying for a significant market share. Key players dominate with their extensive product portfolios and well-established distribution networks, which allow them to serve a variety of sectors Moreover, emerging players are providing specialized products, which frequently target specialized markets with distinctive uses. The collaboration between print technology providers and software developers is resulting in workflow automation and enhanced print management systems, which provides clients with greater value. Additionally, the future of the digital printing market looks promising, with technological advancements and the growing demand for customization and eco-friendly solutions driving its expansion.
Fujifilm introduces AQUAFUZE inkjet ink technology, merging water-based and UV-curable inks for wide-format printing on plastic film and foil. This innovation, launching in Autumn 2024, offers stretchability, durability, and odorless printing, catering to indoor signage and wallpaper needs. It minimizes printhead clogging, adheres well without primers, reduces image thickness for a glossy finish, and prioritizes user safety.