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市場調查報告書
商品編碼
1702129

微灌系統市場報告,按類型(滴灌系統、噴灌系統)、作物類型(大田作物、果園作物、景觀和草坪等)、最終用戶(農業、工業)和地區分類,2025 年至 2033 年

Micro Irrigation Systems Market Report by Type (Drip Irrigation System, Sprinkler Irrigation System), Crop Type (Field Crops, Orchard Crops, Landscape and Turf, and Others), End User (Agricultural, Industrial), and Region 2025-2033

出版日期: | 出版商: IMARC | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

2024 年全球微灌溉系統市場規模達 126 億美元。展望未來, IMARC Group預計到 2033 年市場規模將達到 247 億美元,2025-2033 年期間的成長率 (CAGR) 為 7.38%。支持市場成長的一些關鍵促進因素包括對糧食安全日益成長的需求、由於人們對水資源短缺的擔憂而對節水工作的日益重視,以及自動化和精準農業等新發展。

微灌系統是一種管道分配網路,有助於在土地表面或地下頻繁施用少量水。它依靠沿著供水管道放置的滴頭、灑水器、煙霧器和發射器。這是一種簡單的灌溉和化學灌溉方法,適用於所有類型的土壤。由於它能提高農作物產量並減少勞動力和田間準備成本,因此它比傳統的噴水系統更受歡迎。此外,它還廣泛應用於世界各地的園藝、園林綠化以及恢復生態學和環境修復實踐。

微灌溉系統市場趨勢:

全球人口不斷成長,隨之而來的是可耕地面積的減少,這加劇了世界各地的糧食安全問題。這是微灌系統需求增加的關鍵因素之一,因為它們有助於有效利用耕地並確保作物高產量。此外,溫室生產蔬菜的廣泛採用也促進了市場的成長。除此之外,人們對節水的日益關注,加上永續灌溉方法的日益普及,促進了市場的成長。此外,一些國家的政府也為農業提供低利率貸款和補貼,增加了微灌溉系統的採用。除此之外,橫向移動、噴灌和中央樞軸微灌系統中全球定位系統(GPS)和遠端控制等先進技術的整合正在加強市場成長。預計新興的城市園藝趨勢將在未來幾年進一步推動市場發展。

本報告回答的關鍵問題

  • 2024 年全球微灌溉系統市場規模? 2025-2033 年全球微灌溉系統市場的預期成長率是多少?
  • 推動全球微灌溉系統市場發展的關鍵因素有哪些?
  • COVID-19 對全球微灌溉系統市場有何影響?
  • 根據類型,全球微灌溉系統市場是如何分類的?
  • 根據作物類型,全球微灌溉系統市場是如何分類的?
  • 根據最終用戶,全球微灌溉系統市場是如何分佈的?
  • 全球微灌溉系統市場的主要區域有哪些?
  • 全球微灌溉系統市場的主要參與者/公司有哪些?

目錄

第1章:前言

第2章:範圍與方法

  • 研究目標
  • 利害關係人
  • 資料來源
    • 主要來源
    • 次要來源
  • 市場評估
    • 自下而上的方法
    • 自上而下的方法
  • 預測方法

第3章:執行摘要

第4章:簡介

  • 概述
  • 主要行業趨勢

第5章:全球微灌溉系統市場

  • 市場概覽
  • 市場表現
  • COVID-19的影響
  • 市場預測

第6章:市場細分:依類型

  • 滴灌系統
  • 噴灌系統

第7章:市場區隔:依作物類型

  • 大田作物
  • 果園作物
  • 景觀和草坪
  • 其他

第8章:市場區隔:按最終用戶

  • 農業
  • 工業的

第9章:市場細分:依地區

  • 北美洲
    • 美國
    • 加拿大
  • 亞太
    • 中國
    • 日本
    • 印度
    • 韓國
    • 澳洲
    • 印尼
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 義大利
    • 西班牙
    • 俄羅斯
    • 其他
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他
  • 中東和非洲
    • 市場區隔:依國家

第10章:SWOT分析

  • 概述
  • 優勢
  • 弱點
  • 機會
  • 威脅

第 11 章:價值鏈分析

第 12 章:波特五力分析

  • 概述
  • 買家的議價能力
  • 供應商的議價能力
  • 競爭程度
  • 新進入者的威脅
  • 替代品的威脅

第13章:價格分析

第 14 章:競爭格局

  • 市場結構
  • 關鍵參與者
  • 關鍵參與者簡介
    • Antelco Pty Ltd
    • Elgo Irrigation Ltd.
    • Hunter Industries
    • Irritec SpA
    • Jain Irrigation Systems Ltd.
    • Lindsay Corporation
    • Mahindra EPC Irrigation Limited (Mahindra & Mahindra Limited)
    • Nelson Irrigation Corporation
    • Netafim (Orbia)
    • Rain Bird Corporation
    • Rivulis Irrigation Ltd.
    • The Toro Company
Product Code: SR112025A6081

The global micro irrigation systems market size reached USD 12.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.7 Billion by 2033, exhibiting a growth rate (CAGR) of 7.38% during 2025-2033. Some of the key drivers supporting the market growth are the growing demand for food security, the rising focus on water conservation efforts on account of people's concerns about water shortage, and new developments like automation and precision agriculture.

A micro irrigation system is a pipe distribution network that assists in applying small quantities of water frequently on the surface or subsurface of land. It relies on drippers, sprinklers, foggers and emitters placed along a water delivery line. It is an easy method of fertigation and chemigation, which is suitable for all types of soil. As it enhances crop yield and reduces labor and field preparation costs, it is gaining traction over conventional sprinkler systems. Moreover, it finds applications in horticulture, landscaping gardens and the practice of restoration ecology and environmental remediation across the globe.

Micro Irrigation Systems Market Trends:

The rising global population and consequently declining arable land are increasing food security concerns around the world. This represents one of the key factors escalating the demand for micro irrigation systems as they help utilize arable land efficiently and ensure high crop yield. Moreover, the widespread adoption of greenhouses for producing vegetables is bolstering the market growth. Apart from this, the rising focus on water conservation, coupled with the growing traction of sustainable irrigation methods, is contributing to the market growth. Furthermore, governments of several countries are providing low-interest rates on loans and subsidies for farming, which is increasing the adoption of micro irrigation systems. Besides this, the integration of advanced technologies, such as global positioning system (GPS) and remote control, in the lateral move, sprinkler and central pivot micro irrigation systems, is strengthening the market growth. The emerging urban gardening trend is further anticipated to drive the market in the coming years.

Key Market Segmentation:

Breakup by Type:

  • Drip Irrigation System
  • Sprinkler Irrigation System

Breakup by Crop Type:

  • Field Crops
  • Orchard Crops
  • Landscape and Turf
  • Others

Breakup by End User:

  • Agricultural
  • Industrial

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players being Antelco Pty Ltd, Elgo Irrigation Ltd., Hunter Industries, Irritec S.p.A, Jain Irrigation Systems Ltd., Lindsay Corporation, Mahindra EPC Irrigation Limited (Mahindra & Mahindra Limited), Nelson Irrigation Corporation, Netafim (Orbia), Rain Bird Corporation, Rivulis Irrigation Ltd. and The Toro Company.

Key Questions Answered in This Report

  • 1.What was the size of the global micro irrigation systems market in 2024?
  • 2.What is the expected growth rate of the global micro irrigation systems market during 2025-2033?
  • 3.What are the key factors driving the global micro irrigation systems market?
  • 4.What has been the impact of COVID-19 on the global micro irrigation systems market?
  • 5.What is the breakup of the global micro irrigation systems market based on the type?
  • 6.What is the breakup of the global micro irrigation systems market based on the crop type?
  • 7.What is the breakup of the global micro irrigation systems market based on end user?
  • 8.What are the key regions in the global micro irrigation systems market?
  • 9.Who are the key players/companies in the global micro irrigation systems market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Micro Irrigation Systems Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Drip Irrigation System
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Sprinkler Irrigation System
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Crop Type

  • 7.1 Field Crops
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Orchard Crops
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Landscape and Turf
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by End User

  • 8.1 Agricultural
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Industrial
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Antelco Pty Ltd
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Elgo Irrigation Ltd.
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Hunter Industries
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Irritec S.p.A
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
    • 14.3.5 Jain Irrigation Systems Ltd.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
    • 14.3.6 Lindsay Corporation
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 Mahindra EPC Irrigation Limited (Mahindra & Mahindra Limited)
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
    • 14.3.8 Nelson Irrigation Corporation
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
    • 14.3.9 Netafim (Orbia)
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 Rain Bird Corporation
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
    • 14.3.11 Rivulis Irrigation Ltd.
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
    • 14.3.12 The Toro Company
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
      • 14.3.12.3 Financials
      • 14.3.12.4 SWOT Analysis

List of Figures

  • Figure 1: Global: Micro Irrigation Systems Market: Major Drivers and Challenges
  • Figure 2: Global: Micro Irrigation Systems Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Micro Irrigation Systems Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Micro Irrigation Systems Market: Breakup by Type (in %), 2024
  • Figure 5: Global: Micro Irrigation Systems Market: Breakup by Crop Type (in %), 2024
  • Figure 6: Global: Micro Irrigation Systems Market: Breakup by End User (in %), 2024
  • Figure 7: Global: Micro Irrigation Systems Market: Breakup by Region (in %), 2024
  • Figure 8: Global: Micro Irrigation Systems (Drip Irrigation System) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 9: Global: Micro Irrigation Systems (Drip Irrigation System) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 10: Global: Micro Irrigation Systems (Sprinkler Irrigation System) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 11: Global: Micro Irrigation Systems (Sprinkler Irrigation System) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 12: Global: Micro Irrigation Systems (Field Crops) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 13: Global: Micro Irrigation Systems (Field Crops) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 14: Global: Micro Irrigation Systems (Orchard Crops) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 15: Global: Micro Irrigation Systems (Orchard Crops) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 16: Global: Micro Irrigation Systems (Landscape and Turf) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 17: Global: Micro Irrigation Systems (Landscape and Turf) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 18: Global: Micro Irrigation Systems (Other Crop Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 19: Global: Micro Irrigation Systems (Other Crop Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 20: Global: Micro Irrigation Systems (Agricultural) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 21: Global: Micro Irrigation Systems (Agricultural) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 22: Global: Micro Irrigation Systems (Industrial) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 23: Global: Micro Irrigation Systems (Industrial) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 24: North America: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 25: North America: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 26: United States: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 27: United States: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 28: Canada: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 29: Canada: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 30: Asia-Pacific: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 31: Asia-Pacific: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 32: China: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 33: China: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 34: Japan: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 35: Japan: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 36: India: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 37: India: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 38: South Korea: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 39: South Korea: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 40: Australia: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 41: Australia: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 42: Indonesia: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 43: Indonesia: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 44: Others: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 45: Others: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 46: Europe: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 47: Europe: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 48: Germany: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 49: Germany: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 50: France: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 51: France: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 52: United Kingdom: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 53: United Kingdom: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 54: Italy: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 55: Italy: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 56: Spain: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 57: Spain: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 58: Russia: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 59: Russia: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 60: Others: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 61: Others: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 62: Latin America: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 63: Latin America: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 64: Brazil: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 65: Brazil: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 66: Mexico: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 67: Mexico: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 68: Others: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 69: Others: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 70: Middle East and Africa: Micro Irrigation Systems Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 71: Middle East and Africa: Micro Irrigation Systems Market: Breakup by Country (in %), 2024
  • Figure 72: Middle East and Africa: Micro Irrigation Systems Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Global: Micro Irrigation Systems Industry: SWOT Analysis
  • Figure 74: Global: Micro Irrigation Systems Industry: Value Chain Analysis
  • Figure 75: Global: Micro Irrigation Systems Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Micro Irrigation Systems Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Micro Irrigation Systems Market Forecast: Breakup by Type (in Million USD), 2025-2033
  • Table 3: Global: Micro Irrigation Systems Market Forecast: Breakup by Crop Type (in Million USD), 2025-2033
  • Table 4: Global: Micro Irrigation Systems Market Forecast: Breakup by End User (in Million USD), 2025-2033
  • Table 5: Global: Micro Irrigation Systems Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 6: Global: Micro Irrigation Systems Market: Competitive Structure
  • Table 7: Global: Micro Irrigation Systems Market: Key Players