2024-2028年全球線上教育市場

預計2023年至2028年，線上教育市場將成長1,110.1億美元，預測期內複合年成長率為9.77%。

該報告包括對線上教育市場的整體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。線上學習的優勢不斷擴大、網際網路設備的快速普及以及對語言學習的日益關注推動了市場的發展。

該研究指出，線上教育應用程式和穿戴式裝置的日益普及是未來幾年推動線上教育市場成長的關鍵因素之一。此外，線上微學習的日益普及和雲端運算的出現將帶來巨大的市場需求。

目錄

第1章執行摘要

• 市場概況

第2章 市場形勢

• 市場生態系統

第3章 市場規模

• 市場定義
• 細分市場分析
• 2023 年市場規模
• 2023-2028年市場展望

第4章 市場規模表現

• 2018-2022年全球線上教育市場
• 2018-2022 年按應用分類的細分市場分析
• 2018-2022 年最終用戶細分分析
• 2018-2022 年區域細分分析
• 2018-2022 年國家細分分析

第5章五力分析

• 五力摘要
• 買方議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第6章市場區隔：按應用

• 細分市場
• 比較：按應用
• 中小學補充教育 (PSSE)：市場規模與預測 2023-2028
• 再培訓和線上認證 (ROC)：2023-2028 年市場規模和預測
• 高等教育：2023-2028 年市場規模與預測
• 考試準備：2023-2028 年市場規模與預測
• 語言與休閒學習 (LCL)：2023-2028 年市場規模與預測
• 市場機會：依應用分類

第7章市場區隔：依最終用戶

• 細分市場
• 比較：按最終用戶
• 對於教育機構：2023-2028 年市場規模與預測
• 對於企業：2023-2028年市場規模與預測
• 政府：2023-2028 年市場規模與預測
• 市場機會：依最終用戶分類

第8章 客戶形勢

• 客戶形勢概覽

第9章 地區形勢

• 區域細分
• 區域比較
• 北美：2023-2028 年市場規模與預測
• 亞太地區：2023-2028 年市場規模與預測
• 歐洲：2023-2028 年市場規模與預測
• 南美洲：2023-2028年市場規模與預測
• 中東和非洲：2023-2028 年市場規模與預測
• 美國：2023-2028 年市場規模與預測
• 中國：2023-2028年市場規模及預測
• 印度：2023-2028年市場規模與預測
• 德國：2023-2028 年市場規模與預測
• 英國：2023-2028 年市場規模與預測
• 市場機會：依地區形勢

第 10 章 促進因素、挑戰與趨勢

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場趨勢

第11章 供應商形勢

• 概述
• 供應商形勢
• 混亂的情況
• 產業風險

第12章供應商分析

• 交易廠商
• 供應商市場定位
• 2U Inc.
• Cengage Learning Inc.
• Chegg Inc.
• Codecademy LLC
• Coursera Inc.
• Global University Systems
• LinkedIn Corp.
• Pearson Plc
• SkillShare Inc.
• Skillsoft Corp.
• Teachable Inc.
• Thinkific Labs Inc
• Treehouse Island Inc
• Udacity Inc.
• Udemy Inc.

第13章附錄

The online education market is forecasted to grow by USD 111.01 bn during 2023-2028, accelerating at a CAGR of 9.77% during the forecast period. The report on the online education market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the growing advantages of online learning, rapid penetration of internet-enabled devices, and increasing focus on language learning.

Technavio's online education market is segmented as below:

By Application

• Primary & secondary supplemental education
• Reskilling & online certifications
• Higher edu.
• Test preparation
• Language & casual learning

By End-user

• Academic
• Corporate
• Government

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the growing adoption of apps and wearables for online education as one of the prime reasons driving the online education market growth during the next few years. Also, the growing popularity of online microlearning and the emergence of cloud computing will lead to sizable demand in the market.

The report on the online education market covers the following areas:

• Online education market sizing
• Online education market forecast
• Online education market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online education market vendors that include 2U Inc., Alison, Cengage Learning Inc., Chegg Inc., Codecademy LLC, Coursera Inc., Docebo Inc., Global University Systems, Instructure Holdings Inc., Khan Academy Inc., LinkedIn Corp., Pearson Plc, Pluralsight LLC, PowerSchool Holdings Inc., Simplilearn, SkillShare Inc., Skillsoft Corp., Teachable Inc., Thinkific Labs Inc, Udacity Inc., Udemy Inc., and Treehouse Island Inc. Also, the online education market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape and an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global online education market 2018 - 2022
• 4.2 Application Segment Analysis 2018 - 2022
• 4.3 End-user Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Application

• 6.1 Market segments
• 6.2 Comparison by Application
• 6.3 Primary and secondary supplemental education (PSSE) - Market size and forecast 2023-2028
• 6.4 Reskilling and online certifications (ROC) - Market size and forecast 2023-2028
• 6.5 Higher education - Market size and forecast 2023-2028
• 6.6 Test preparation - Market size and forecast 2023-2028
• 6.7 Language and casual learning (LCL) - Market size and forecast 2023-2028
• 6.8 Market opportunity by Application

7 Market Segmentation by End-user

• 7.1 Market segments
• 7.2 Comparison by End-user
• 7.3 Academic - Market size and forecast 2023-2028
• 7.4 Corporate - Market size and forecast 2023-2028
• 7.5 Government - Market size and forecast 2023-2028
• 7.6 Market opportunity by End-user

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 APAC - Market size and forecast 2023-2028
• 9.5 Europe - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 China - Market size and forecast 2023-2028
• 9.10 India - Market size and forecast 2023-2028
• 9.11 Germany - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 2U Inc.
• 12.4 Cengage Learning Inc.
• 12.5 Chegg Inc.
• 12.6 Codecademy LLC
• 12.7 Coursera Inc.
• 12.8 Global University Systems
• 12.9 LinkedIn Corp.
• 12.10 Pearson Plc
• 12.11 SkillShare Inc.
• 12.12 Skillsoft Corp.
• 12.13 Teachable Inc.
• 12.14 Thinkific Labs Inc
• 12.15 Treehouse Island Inc
• 12.16 Udacity Inc.
• 12.17 Udemy Inc.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Application
• Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global online education market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Application Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Application - Market share 2023-2028 (%)
• Exhibits31: Data Table on Application - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Application
• Exhibits33: Data Table on Comparison by Application
• Exhibits34: Chart on Primary and secondary supplemental education (PSSE) - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Primary and secondary supplemental education (PSSE) - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Primary and secondary supplemental education (PSSE) - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Primary and secondary supplemental education (PSSE) - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Reskilling and online certifications (ROC) - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Reskilling and online certifications (ROC) - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Reskilling and online certifications (ROC) - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Reskilling and online certifications (ROC) - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Higher education - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Higher education - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Higher education - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Higher education - Year-over-year growth 2023-2028 (%)
• Exhibits46: Chart on Test preparation - Market size and forecast 2023-2028 ($ billion)
• Exhibits47: Data Table on Test preparation - Market size and forecast 2023-2028 ($ billion)
• Exhibits48: Chart on Test preparation - Year-over-year growth 2023-2028 (%)
• Exhibits49: Data Table on Test preparation - Year-over-year growth 2023-2028 (%)
• Exhibits50: Chart on Language and casual learning (LCL) - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Data Table on Language and casual learning (LCL) - Market size and forecast 2023-2028 ($ billion)
• Exhibits52: Chart on Language and casual learning (LCL) - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Language and casual learning (LCL) - Year-over-year growth 2023-2028 (%)
• Exhibits54: Market opportunity by Application ($ billion)
• Exhibits55: Data Table on Market opportunity by Application ($ billion)
• Exhibits56: Chart on End-user - Market share 2023-2028 (%)
• Exhibits57: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits58: Chart on Comparison by End-user
• Exhibits59: Data Table on Comparison by End-user
• Exhibits60: Chart on Academic - Market size and forecast 2023-2028 ($ billion)
• Exhibits61: Data Table on Academic - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Chart on Academic - Year-over-year growth 2023-2028 (%)
• Exhibits63: Data Table on Academic - Year-over-year growth 2023-2028 (%)
• Exhibits64: Chart on Corporate - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Data Table on Corporate - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Chart on Corporate - Year-over-year growth 2023-2028 (%)
• Exhibits67: Data Table on Corporate - Year-over-year growth 2023-2028 (%)
• Exhibits68: Chart on Government - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Data Table on Government - Market size and forecast 2023-2028 ($ billion)
• Exhibits70: Chart on Government - Year-over-year growth 2023-2028 (%)
• Exhibits71: Data Table on Government - Year-over-year growth 2023-2028 (%)
• Exhibits72: Market opportunity by End-user ($ billion)
• Exhibits73: Data Table on Market opportunity by End-user ($ billion)
• Exhibits74: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits75: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits76: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits77: Chart on Geographic comparison
• Exhibits78: Data Table on Geographic comparison
• Exhibits79: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits107: Chart on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits108: Data Table on India - Market size and forecast 2023-2028 ($ billion)
• Exhibits109: Chart on India - Year-over-year growth 2023-2028 (%)
• Exhibits110: Data Table on India - Year-over-year growth 2023-2028 (%)
• Exhibits111: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits112: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits113: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits115: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits116: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits117: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits118: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits119: Market opportunity By Geographical Landscape ($ billion)
• Exhibits120: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits121: Impact of drivers and challenges in 2023 and 2028
• Exhibits122: Overview on Criticality of inputs and Factors of differentiation
• Exhibits123: Overview on factors of disruption
• Exhibits124: Impact of key risks on business
• Exhibits125: Vendors covered
• Exhibits126: Matrix on vendor position and classification
• Exhibits127: 2U Inc. - Overview
• Exhibits128: 2U Inc. - Business segments
• Exhibits129: 2U Inc. - Key news
• Exhibits130: 2U Inc. - Key offerings
• Exhibits131: 2U Inc. - Segment focus
• Exhibits132: Cengage Learning Inc. - Overview
• Exhibits133: Cengage Learning Inc. - Product / Service
• Exhibits134: Cengage Learning Inc. - Key offerings
• Exhibits135: Chegg Inc. - Overview
• Exhibits136: Chegg Inc. - Product / Service
• Exhibits137: Chegg Inc. - Key news
• Exhibits138: Chegg Inc. - Key offerings
• Exhibits139: Codecademy LLC - Overview
• Exhibits140: Codecademy LLC - Product / Service
• Exhibits141: Codecademy LLC - Key offerings
• Exhibits142: Coursera Inc. - Overview
• Exhibits143: Coursera Inc. - Business segments
• Exhibits144: Coursera Inc. - Key offerings
• Exhibits145: Coursera Inc. - Segment focus
• Exhibits146: Global University Systems - Overview
• Exhibits147: Global University Systems - Product / Service
• Exhibits148: Global University Systems - Key offerings
• Exhibits149: LinkedIn Corp. - Overview
• Exhibits150: LinkedIn Corp. - Product / Service
• Exhibits151: LinkedIn Corp. - Key offerings
• Exhibits152: Pearson Plc - Overview
• Exhibits153: Pearson Plc - Business segments
• Exhibits154: Pearson Plc - Key offerings
• Exhibits155: Pearson Plc - Segment focus
• Exhibits156: SkillShare Inc. - Overview
• Exhibits157: SkillShare Inc. - Product / Service
• Exhibits158: SkillShare Inc. - Key offerings
• Exhibits159: Skillsoft Corp. - Overview
• Exhibits160: Skillsoft Corp. - Business segments
• Exhibits161: Skillsoft Corp. - Key offerings
• Exhibits162: Skillsoft Corp. - Segment focus
• Exhibits163: Teachable Inc. - Overview
• Exhibits164: Teachable Inc. - Product / Service
• Exhibits165: Teachable Inc. - Key offerings
• Exhibits166: Thinkific Labs Inc - Overview
• Exhibits167: Thinkific Labs Inc - Product / Service
• Exhibits168: Thinkific Labs Inc - Key offerings
• Exhibits169: Treehouse Island Inc - Overview
• Exhibits170: Treehouse Island Inc - Product / Service
• Exhibits171: Treehouse Island Inc - Key offerings
• Exhibits172: Udacity Inc. - Overview
• Exhibits173: Udacity Inc. - Product / Service
• Exhibits174: Udacity Inc. - Key offerings
• Exhibits175: Udemy Inc. - Overview
• Exhibits176: Udemy Inc. - Business segments
• Exhibits177: Udemy Inc. - Key offerings
• Exhibits178: Udemy Inc. - Segment focus
• Exhibits179: Inclusions checklist
• Exhibits180: Exclusions checklist
• Exhibits181: Currency conversion rates for US$
• Exhibits182: Research methodology
• Exhibits183: Validation techniques employed for market sizing
• Exhibits184: Information sources
• Exhibits185: List of abbreviations