2024-2028年全球電子書市場

預計 2023 年至 2028 年，電子書市場將成長 124 億美元，預測期內複合年成長率為 10.08%。

該報告包括對電子書市場的總體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。該市場是由電子書和讀者附件的優勢、電子書線上本地語言翻譯模組的日益採用以及智慧型裝置和應用程式的普及所推動的。

研究指出，擴大採用各種格式出版電子書是推動未來幾年電子書市場成長的關鍵因素之一。此外，越來越多的產品推出、線上教育和數位素養的日益普及將帶來巨大的市場需求。

目錄

第1章執行摘要

• 市場概況

第2章 市場狀況

• 市場生態系統

第3章 市場規模

• 市場定義
• 細分市場分析
• 2023 年市場規模
• 2023-2028年市場展望

第4章 市場規模表現

• 2018-2022年全球電子書市場
• 2018-2022年產品細分分析
• 2018-2022年平台細分分析
• 2018-2022 年區域細分分析
• 2018-2022 年國家細分分析

第5章五力分析

• 五力摘要
• 買方議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第6章市場區隔：依產品

• 細分市場
• 比較：按產品
• 消費性電子書：2023-2028 年市場規模與預測
• 專業人士電子書：2023-2028 年市場規模與預測
• 教育電子書：2023-2028 年市場規模與預測
• 市場機會：依產品分類

第7章市場區隔：依平台

• 細分市場
• 比較：按平台
• 智慧型手機：2023-2028 年市場規模與預測
• 平板電腦和筆記型電腦：2023-2028 年市場規模和預測
• 市場機會：依平台分類

第8章 客戶狀況

• 客戶狀況概覽

第9章 地區情勢

• 區域細分
• 區域比較
• 北美：2023-2028 年市場規模與預測
• 歐洲：2023-2028 年市場規模與預測
• 亞太地區：2023-2028 年市場規模與預測
• 南美洲：2023-2028年市場規模與預測
• 中東和非洲：2023-2028 年市場規模與預測
• 美國：2023-2028 年市場規模與預測
• 英國：2023-2028 年市場規模與預測
• 中國：2023-2028年市場規模及預測
• 加拿大：2023-2028 年市場規模與預測
• 德國：2023-2028 年市場規模與預測
• 市場機會：依地區狀況

第 10 章 促進因素、挑戰與趨勢

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場趨勢

第11章 供應商情況

• 概述
• 供應商情況
• 混亂的情況
• 產業風險

第12章供應商分析

• 交易廠商
• 供應商市場定位
• Amazon.com Inc.
• Apple Inc.
• Barnes and Noble Booksellers Inc.
• Beacon Press
• Bertelsmann SE and Co. KGaA
• Blurb Inc.
• Cengage Learning Holdings II Inc.
• Georg von Holtzbrinck GmbH and Co. KG
• Hachette Livre
• Harper Collins Publishers
• John Wiley and Sons Inc.
• Kensington publishing Corp.
• Lulu Press Inc.
• McGraw Hill LLC
• Pearson Plc

第13章附錄

The e-book market is forecasted to grow by USD 12.40 bn during 2023-2028, accelerating at a CAGR of 10.08% during the forecast period. The report on the e-book market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the benefits and reader engagement of e-books, the rising adoption of online local language translation modules in e-books, and the proliferation of smart devices and applications.

Technavio's e-book market is segmented as below:

By Product

• Consumer e-book
• Professional e-book
• Educational e-book

By Platform

• Smartphones
• Tablet and laptops

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the increasing adoption of different formats for publishing e-books as one of the prime reasons driving the e-book market growth during the next few years. Also, growing number of product launches and rising popularity of online education and digital literacy will lead to sizable demand in the market.

The report on the e-book market covers the following areas:

• E-book market sizing
• E-book market forecast
• E-book market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-book market vendors that include Amazon.com Inc., Apple Inc., Barnes and Noble Booksellers Inc., Beacon Press, Bertelsmann SE and Co. KGaA, Blurb Inc., Cengage Learning Holdings II Inc., Georg von Holtzbrinck GmbH and Co. KG, Hachette Livre, Harper Collins Publishers, John Wiley and Sons Inc., Kensington publishing Corp., Lulu Press Inc., Manning Publications Co., McGraw Hill LLC, Pearson Plc, Rakuten Kobo Inc., Simon and Schuster Inc., Smashwords Inc., and Springer Verlag GmbH. Also, the e-book market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global e-book market 2018 - 2022
• 4.2 Product Segment Analysis 2018 - 2022
• 4.3 Platform Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Product

• 6.1 Market segments
• 6.2 Comparison by Product
• 6.3 Consumer e-book - Market size and forecast 2023-2028
• 6.4 Professional e-book - Market size and forecast 2023-2028
• 6.5 Educational e-book - Market size and forecast 2023-2028
• 6.6 Market opportunity by Product

7 Market Segmentation by Platform

• 7.1 Market segments
• 7.2 Comparison by Platform
• 7.3 Smartphones - Market size and forecast 2023-2028
• 7.4 Tablet and laptops - Market size and forecast 2023-2028
• 7.5 Market opportunity by Platform

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 UK - Market size and forecast 2023-2028
• 9.10 China - Market size and forecast 2023-2028
• 9.11 Canada - Market size and forecast 2023-2028
• 9.12 Germany - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Amazon.com Inc.
• 12.4 Apple Inc.
• 12.5 Barnes and Noble Booksellers Inc.
• 12.6 Beacon Press
• 12.7 Bertelsmann SE and Co. KGaA
• 12.8 Blurb Inc.
• 12.9 Cengage Learning Holdings II Inc.
• 12.10 Georg von Holtzbrinck GmbH and Co. KG
• 12.11 Hachette Livre
• 12.12 Harper Collins Publishers
• 12.13 John Wiley and Sons Inc.
• 12.14 Kensington publishing Corp.
• 12.15 Lulu Press Inc.
• 12.16 McGraw Hill LLC
• 12.17 Pearson Plc

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Product
• Exhibits6: Executive Summary - Chart on Market Segmentation by Platform
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global e-book market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Product - Market share 2023-2028 (%)
• Exhibits31: Data Table on Product - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Product
• Exhibits33: Data Table on Comparison by Product
• Exhibits34: Chart on Consumer e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Consumer e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Consumer e-book - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Consumer e-book - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Professional e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Professional e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Professional e-book - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Professional e-book - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Educational e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Educational e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Educational e-book - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Educational e-book - Year-over-year growth 2023-2028 (%)
• Exhibits46: Market opportunity by Product ($ billion)
• Exhibits47: Data Table on Market opportunity by Product ($ billion)
• Exhibits48: Chart on Platform - Market share 2023-2028 (%)
• Exhibits49: Data Table on Platform - Market share 2023-2028 (%)
• Exhibits50: Chart on Comparison by Platform
• Exhibits51: Data Table on Comparison by Platform
• Exhibits52: Chart on Smartphones - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Smartphones - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Smartphones - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Smartphones - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Tablet and laptops - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on Tablet and laptops - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on Tablet and laptops - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Tablet and laptops - Year-over-year growth 2023-2028 (%)
• Exhibits60: Market opportunity by Platform ($ billion)
• Exhibits61: Data Table on Market opportunity by Platform ($ billion)
• Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits63: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits65: Chart on Geographic comparison
• Exhibits66: Data Table on Geographic comparison
• Exhibits67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits107: Market opportunity By Geographical Landscape ($ billion)
• Exhibits108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits109: Impact of drivers and challenges in 2023 and 2028
• Exhibits110: Overview on Criticality of inputs and Factors of differentiation
• Exhibits111: Overview on factors of disruption
• Exhibits112: Impact of key risks on business
• Exhibits113: Vendors covered
• Exhibits114: Matrix on vendor position and classification
• Exhibits115: Amazon.com Inc. - Overview
• Exhibits116: Amazon.com Inc. - Business segments
• Exhibits117: Amazon.com Inc. - Key news
• Exhibits118: Amazon.com Inc. - Key offerings
• Exhibits119: Amazon.com Inc. - Segment focus
• Exhibits120: Apple Inc. - Overview
• Exhibits121: Apple Inc. - Business segments
• Exhibits122: Apple Inc. - Key news
• Exhibits123: Apple Inc. - Key offerings
• Exhibits124: Apple Inc. - Segment focus
• Exhibits125: Barnes and Noble Booksellers Inc. - Overview
• Exhibits126: Barnes and Noble Booksellers Inc. - Product / Service
• Exhibits127: Barnes and Noble Booksellers Inc. - Key offerings
• Exhibits128: Beacon Press - Overview
• Exhibits129: Beacon Press - Product / Service
• Exhibits130: Beacon Press - Key offerings
• Exhibits131: Bertelsmann SE and Co. KGaA - Overview
• Exhibits132: Bertelsmann SE and Co. KGaA - Business segments
• Exhibits133: Bertelsmann SE and Co. KGaA - Key news
• Exhibits134: Bertelsmann SE and Co. KGaA - Key offerings
• Exhibits135: Bertelsmann SE and Co. KGaA - Segment focus
• Exhibits136: Blurb Inc. - Overview
• Exhibits137: Blurb Inc. - Product / Service
• Exhibits138: Blurb Inc. - Key offerings
• Exhibits139: Cengage Learning Holdings II Inc. - Overview
• Exhibits140: Cengage Learning Holdings II Inc. - Business segments
• Exhibits141: Cengage Learning Holdings II Inc. - Key offerings
• Exhibits142: Cengage Learning Holdings II Inc. - Segment focus
• Exhibits143: Georg von Holtzbrinck GmbH and Co. KG - Overview
• Exhibits144: Georg von Holtzbrinck GmbH and Co. KG - Product / Service
• Exhibits145: Georg von Holtzbrinck GmbH and Co. KG - Key offerings
• Exhibits146: Hachette Livre - Overview
• Exhibits147: Hachette Livre - Product / Service
• Exhibits148: Hachette Livre - Key news
• Exhibits149: Hachette Livre - Key offerings
• Exhibits150: Harper Collins Publishers - Overview
• Exhibits151: Harper Collins Publishers - Product / Service
• Exhibits152: Harper Collins Publishers - Key news
• Exhibits153: Harper Collins Publishers - Key offerings
• Exhibits154: John Wiley and Sons Inc. - Overview
• Exhibits155: John Wiley and Sons Inc. - Business segments
• Exhibits156: John Wiley and Sons Inc. - Key news
• Exhibits157: John Wiley and Sons Inc. - Key offerings
• Exhibits158: John Wiley and Sons Inc. - Segment focus
• Exhibits159: Kensington publishing Corp. - Overview
• Exhibits160: Kensington publishing Corp. - Product / Service
• Exhibits161: Kensington publishing Corp. - Key offerings
• Exhibits162: Lulu Press Inc. - Overview
• Exhibits163: Lulu Press Inc. - Product / Service
• Exhibits164: Lulu Press Inc. - Key offerings
• Exhibits165: McGraw Hill LLC - Overview
• Exhibits166: McGraw Hill LLC - Business segments
• Exhibits167: McGraw Hill LLC - Key offerings
• Exhibits168: McGraw Hill LLC - Segment focus
• Exhibits169: Pearson Plc - Overview
• Exhibits170: Pearson Plc - Business segments
• Exhibits171: Pearson Plc - Key news
• Exhibits172: Pearson Plc - Key offerings
• Exhibits173: Pearson Plc - Segment focus
• Exhibits174: Inclusions checklist
• Exhibits175: Exclusions checklist
• Exhibits176: Currency conversion rates for US$
• Exhibits177: Research methodology
• Exhibits178: Validation techniques employed for market sizing
• Exhibits179: Information sources
• Exhibits180: List of abbreviations