2024-2028年全球豪華手錶市場

豪華手錶市場預計在 2023 年至 2028 年期間成長 40.3 億美元，預測期內複合年成長率為 2.08%。

該報告包括對豪華手錶市場的整體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。該市場的推動因素包括豪華手錶透過設計和創新實現的優質化、豪華手錶在老年人口中日益成長的影響力以及豪華手錶品牌強大的品牌定位。

該研究指出，對客製化豪華手錶不斷成長的需求是推動未來幾年豪華手錶市場成長的關鍵因素之一。此外，豪華手錶在線銷售的擴大以及復古手錶的日益普及也預計將帶來強勁的市場需求。

目錄

第1章執行摘要

• 市場概況

第2章 市場狀況

• 市場生態系統

第3章 市場規模評估

• 市場定義
• 細分市場分析
• 2023 年市場規模
• 2023-2028年市場展望

第4章 市場規模表現

• 2018-2022年全球豪華手錶市場
• 2018-2022 年最終用戶細分分析
• 2018-2022年通路細分分析
• 2018-2022 年區域細分分析
• 2018-2022 年國家細分分析

第5章五力分析

• 五力摘要
• 買方議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第 6 章市場區隔：按最終用戶

• 細分市場
• 比較：按最終用戶
• 男性：2023-2028 年市場規模與預測
• 女性：2023-2028 年市場規模與預測
• 市場機會：依最終用戶分類

第7章市場區隔：按分銷管道

• 細分市場
• 比較：按分銷管道
• 線下：2023-2028年市場規模及預測
• 線上：2023-2028 年市場規模與預測
• 市場機會：依分銷管道分類

第8章 客戶狀況

• 客戶狀況概覽

第9章 地區情勢

• 區域細分
• 區域比較
• 歐洲：2023-2028 年市場規模與預測
• 北美：2023-2028 年市場規模與預測
• 亞太地區：2023-2028 年市場規模與預測
• 中東和非洲：2023-2028 年市場規模與預測
• 南美洲：2023-2028年市場規模與預測
• 美國：2023-2028 年市場規模與預測
• 德國：2023-2028 年市場規模與預測
• 中國：2023-2028年市場規模及預測
• 法國：2023-2028年市場規模與預測
• 英國：2023-2028 年市場規模與預測
• 市場機會：依地區狀況

第 10 章 促進因素、挑戰與趨勢

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場趨勢

第11章 供應商情況

• 概述
• 供應商情況
• 混亂的情況
• 產業風險

第12章供應商分析

• 交易廠商
• 供應商市場定位
• Breitling SA
• Burberry Group Plc
• Casio Computer Co. Ltd.
• Chanel Ltd.
• Citizen Watch Co. Ltd.
• Compagnie Financiere Richemont SA
• Daniel Wellington AB
• Fossil Group Inc.
• Le petit fils de LU Chopard and Cie SA
• LVMH Moet Hennessy Louis Vuitton SE
• Movado Group Inc.
• Ralph Lauren Corp.
• Rolex SA
• Seiko Holdings Corp.
• The Swatch Group Ltd.

第13章附錄

The luxury watch market is forecasted to grow by USD 4.03 bn during 2023-2028, accelerating at a CAGR of 2.08% during the forecast period. The report on the luxury watch market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by premiumization through luxury watch design and innovation, the growing influence of luxury watches in older generations, and strong brand positioning by luxury watch brands.

Technavio's luxury watch market is segmented as below:

By End-user

• Men
• Women

By Distribution Channel

• Offline
• Online

By Geographical Landscape

• Europe
• North America
• APAC
• Middle East and Africa
• South America

This study identifies the growing demand for customized luxury watches as one of the prime reasons driving the luxury watch market growth during the next few years. Also, expansion in online retail of luxury watches and the increasing popularity of vintage watches will lead to sizable demand in the market.

The report on the luxury watch market covers the following areas:

• Luxury watch market sizing
• Luxury watch market forecast
• Luxury watch market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading luxury watch market vendors that include Breitling SA, Burberry Group Plc, Casio Computer Co. Ltd., Chanel Ltd., Citizen Watch Co. Ltd., Compagnie Financiere Richemont SA, Daniel Wellington AB, Dolce and Gabbana SRL, FESTINA LOTUS SA, Fossil Group Inc., Hermes International SA, Kering SA, Le petit fils de L.U. Chopard and Cie SA, LVMH Moet Hennessy Louis Vuitton SE, Movado Group Inc., Patek Philippe SA, Ralph Lauren Corp., Rolex SA, Seiko Holdings Corp., and The Swatch Group Ltd.. Also, the luxury watch market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global luxury watch market 2018 - 2022
• 4.2 End-user Segment Analysis 2018 - 2022
• 4.3 Distribution Channel Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by End-user

• 6.1 Market segments
• 6.2 Comparison by End-user
• 6.3 Men - Market size and forecast 2023-2028
• 6.4 Women - Market size and forecast 2023-2028
• 6.5 Market opportunity by End-user

7 Market Segmentation by Distribution Channel

• 7.1 Market segments
• 7.2 Comparison by Distribution Channel
• 7.3 Offline - Market size and forecast 2023-2028
• 7.4 Online - Market size and forecast 2023-2028
• 7.5 Market opportunity by Distribution Channel

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 Europe - Market size and forecast 2023-2028
• 9.4 North America - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 Middle East and Africa - Market size and forecast 2023-2028
• 9.7 South America - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 Germany - Market size and forecast 2023-2028
• 9.10 China - Market size and forecast 2023-2028
• 9.11 France - Market size and forecast 2023-2028
• 9.12 UK - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Breitling SA
• 12.4 Burberry Group Plc
• 12.5 Casio Computer Co. Ltd.
• 12.6 Chanel Ltd.
• 12.7 Citizen Watch Co. Ltd.
• 12.8 Compagnie Financiere Richemont SA
• 12.9 Daniel Wellington AB
• 12.10 Fossil Group Inc.
• 12.11 Le petit fils de L.U. Chopard and Cie SA
• 12.12 LVMH Moet Hennessy Louis Vuitton SE
• 12.13 Movado Group Inc.
• 12.14 Ralph Lauren Corp.
• 12.15 Rolex SA
• 12.16 Seiko Holdings Corp.
• 12.17 The Swatch Group Ltd.

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global luxury watch market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on End-user - Market share 2023-2028 (%)
• Exhibits31: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by End-user
• Exhibits33: Data Table on Comparison by End-user
• Exhibits34: Chart on Men - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Men - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Men - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Men - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Women - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Women - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Women - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Women - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by End-user ($ billion)
• Exhibits43: Data Table on Market opportunity by End-user ($ billion)
• Exhibits44: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits45: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits46: Chart on Comparison by Distribution Channel
• Exhibits47: Data Table on Comparison by Distribution Channel
• Exhibits48: Chart on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits49: Data Table on Offline - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Online - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by Distribution Channel ($ billion)
• Exhibits57: Data Table on Market opportunity by Distribution Channel ($ billion)
• Exhibits58: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits59: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits60: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits61: Chart on Geographic comparison
• Exhibits62: Data Table on Geographic comparison
• Exhibits63: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits64: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits65: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits66: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on France - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on France - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on France - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on France - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits103: Market opportunity By Geographical Landscape ($ billion)
• Exhibits104: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits105: Impact of drivers and challenges in 2023 and 2028
• Exhibits106: Overview on Criticality of inputs and Factors of differentiation
• Exhibits107: Overview on factors of disruption
• Exhibits108: Impact of key risks on business
• Exhibits109: Vendors covered
• Exhibits110: Matrix on vendor position and classification
• Exhibits111: Breitling SA - Overview
• Exhibits112: Breitling SA - Product / Service
• Exhibits113: Breitling SA - Key offerings
• Exhibits114: Burberry Group Plc - Overview
• Exhibits115: Burberry Group Plc - Business segments
• Exhibits116: Burberry Group Plc - Key offerings
• Exhibits117: Burberry Group Plc - Segment focus
• Exhibits118: Casio Computer Co. Ltd. - Overview
• Exhibits119: Casio Computer Co. Ltd. - Business segments
• Exhibits120: Casio Computer Co. Ltd. - Key offerings
• Exhibits121: Casio Computer Co. Ltd. - Segment focus
• Exhibits122: Chanel Ltd. - Overview
• Exhibits123: Chanel Ltd. - Product / Service
• Exhibits124: Chanel Ltd. - Key offerings
• Exhibits125: Citizen Watch Co. Ltd. - Overview
• Exhibits126: Citizen Watch Co. Ltd. - Business segments
• Exhibits127: Citizen Watch Co. Ltd. - Key offerings
• Exhibits128: Citizen Watch Co. Ltd. - Segment focus
• Exhibits129: Compagnie Financiere Richemont SA - Overview
• Exhibits130: Compagnie Financiere Richemont SA - Business segments
• Exhibits131: Compagnie Financiere Richemont SA - Key offerings
• Exhibits132: Compagnie Financiere Richemont SA - Segment focus
• Exhibits133: Daniel Wellington AB - Overview
• Exhibits134: Daniel Wellington AB - Product / Service
• Exhibits135: Daniel Wellington AB - Key offerings
• Exhibits136: Fossil Group Inc. - Overview
• Exhibits137: Fossil Group Inc. - Business segments
• Exhibits138: Fossil Group Inc. - Key news
• Exhibits139: Fossil Group Inc. - Key offerings
• Exhibits140: Fossil Group Inc. - Segment focus
• Exhibits141: Le petit fils de L.U. Chopard and Cie SA - Overview
• Exhibits142: Le petit fils de L.U. Chopard and Cie SA - Product / Service
• Exhibits143: Le petit fils de L.U. Chopard and Cie SA - Key offerings
• Exhibits144: LVMH Moet Hennessy Louis Vuitton SE - Overview
• Exhibits145: LVMH Moet Hennessy Louis Vuitton SE - Business segments
• Exhibits146: LVMH Moet Hennessy Louis Vuitton SE - Key offerings
• Exhibits147: LVMH Moet Hennessy Louis Vuitton SE - Segment focus
• Exhibits148: Movado Group Inc. - Overview
• Exhibits149: Movado Group Inc. - Business segments
• Exhibits150: Movado Group Inc. - Key offerings
• Exhibits151: Movado Group Inc. - Segment focus
• Exhibits152: Ralph Lauren Corp. - Overview
• Exhibits153: Ralph Lauren Corp. - Business segments
• Exhibits154: Ralph Lauren Corp. - Key news
• Exhibits155: Ralph Lauren Corp. - Key offerings
• Exhibits156: Ralph Lauren Corp. - Segment focus
• Exhibits157: Rolex SA - Overview
• Exhibits158: Rolex SA - Product / Service
• Exhibits159: Rolex SA - Key offerings
• Exhibits160: Seiko Holdings Corp. - Overview
• Exhibits161: Seiko Holdings Corp. - Business segments
• Exhibits162: Seiko Holdings Corp. - Key offerings
• Exhibits163: Seiko Holdings Corp. - Segment focus
• Exhibits164: The Swatch Group Ltd. - Overview
• Exhibits165: The Swatch Group Ltd. - Business segments
• Exhibits166: The Swatch Group Ltd. - Key news
• Exhibits167: The Swatch Group Ltd. - Key offerings
• Exhibits168: The Swatch Group Ltd. - Segment focus
• Exhibits169: Inclusions checklist
• Exhibits170: Exclusions checklist
• Exhibits171: Currency conversion rates for US$
• Exhibits172: Research methodology
• Exhibits173: Validation techniques employed for market sizing
• Exhibits174: Information sources
• Exhibits175: List of abbreviations