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全球數位行銷軟體 (DMS) 市場：2024-2028
市場調查報告書
商品編碼
1502581

全球數位行銷軟體 (DMS) 市場：2024-2028

Global digital marketing software (DMS) market 2024-2028
出版日期: | 出版商: TechNavio | 英文 170 Pages | 訂單完成後即時交付

價格

預計2023年至2028年，全球數位行銷軟體（DMS）市場規模將成長1,058億美元，預測期內複合年成長率為17.16%。

該報告包括對數位行銷軟體 (DMS) 市場的總體分析、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了對當前市場狀況、最新趨勢和促進因素以及整體市場環境的最新分析。市場正在受到新資料來源、推動市場成長的監管改革、個人化行銷的日益採用、支援數位媒體的設備數量的普及以及網路普及不斷提高的推動。

市場範圍
基準年 2024年
結束年份 2028年
預測期 2024-2028
成長動力 加速度
2024年與前一年同期比較 14.84%
複合年成長率 17.16%
增量 1058億美元

本研究分析了社群媒體和電子商務平台的普及，將其視為未來幾年推動數位行銷軟體 (DMS) 市場成長的關鍵因素之一。此外，推動市場成長的程序化廣告和全球數位轉型預計將帶來巨大的市場需求。

目錄

第1章執行摘要

  • 市場概況

第2章 市場狀況

  • 市場生態系統
  • 市場特徵
  • 價值鏈分析

第3章 市場規模評估

  • 市場定義
  • 細分市場分析
  • 2023 年市場規模
  • 2023-2028 年市場展望

第4章 市場規模表現

  • 2018-2022 年全球數位行銷軟體 (DMS) 市場
  • 2018-2022 年最終用戶細分分析
  • 2018-2022 年按服務分類的細分市場分析
  • 2018-2022 年區域細分分析
  • 2018-2022 年國家細分分析

第5章五力分析

  • 五力摘要
  • 買方議價能力
  • 供應商的議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭威脅
  • 市場狀況

第6章 市場區隔：依最終用戶

  • 市場區隔
  • 比較：按最終用戶
  • 大公司：市場規模與預測，2023-2028
  • 中小企業：市場規模及預測，2023-2028
  • 市場機會：依最終用戶分類

第7章 市場區隔：依服務

  • 市場區隔
  • 比較：按服務
  • 專業服務：市場規模與預測，2023-2028
  • 託管服務：市場規模與預測，2023-2028
  • 市場機會：依服務分類

第8章 客戶狀況

  • 客戶狀況概覽

第9章 地區情勢

  • 區域細分
  • 區域比較
  • 北美：2023-2028 年市場規模與預測
  • 歐洲：2023-2028 年市場規模與預測
  • 亞太地區：2023-2028 年市場規模與預測
  • 南美洲：市場規模與預測，2023-2028
  • 中東和非洲：市場規模和預測，2023-2028
  • 美國：2023-2028 年市場規模與預測
  • 英國：市場規模與預測，2023-2028
  • 法國：市場規模與預測，2023-2028
  • 德國：2023-2028 年市場規模與預測
  • 加拿大：2023-2028 年市場規模與預測
  • 市場機會：依地區狀況

第10章 促進因素、挑戰、機會、限制因素

  • 市場促進因素
  • 市場挑戰
  • 促進因素和挑戰的影響
  • 市場機會/限制

第11章競爭格局

  • 概述
  • 競爭格局
  • 混亂的情況
  • 產業風險

第12章 競爭分析

  • 公司簡介
  • 公司市場定位
  • Adobe Inc.
  • BlueConic Inc.
  • Demandbase Inc.
  • HubSpot Inc.
  • International Business Machines Corp.
  • Microsoft Corp.
  • Oracle Corp.
  • Redpoint Global Inc.
  • Salesforce Inc.
  • SAP SE
  • SAS Institute Inc.
  • The Nielsen Co. US LLC
  • TransUnion
  • Viant Technology LLC
  • Zeta Global Holdings Corp.

第13章附錄

Product Code: IRTNTR75031

Technavio has been monitoring the digital marketing software (DMS) market and is forecast to grow by USD 105.8 bn during 2023-2028, accelerating at a CAGR of 17.16% during the forecast period. Our report on the digital marketing software (DMS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new data sources, regulatory innovations boosting market growth, personalized marketing gaining traction, and increase in number of devices capable of supporting digital media and increasing internet penetration.

Technavio's digital marketing software (DMS) market is segmented as below:

Market Scope
Base Year2024
End Year2028
Series Year2024-2028
Growth MomentumAccelerate
YOY 202414.84%
CAGR17.16%
Incremental Value$105.8bn

By End-user

  • Large enterprises
  • Small and medium enterprises (SMEs)

By Service

  • Professional services
  • Managed services

By Geographical Landscape

  • North America
  • Europe
  • APAC
  • South America
  • Middle East and Africa

This study identifies the spread of social media and e-commerce platforms as one of the prime reasons driving the digital marketing software (DMS) market growth during the next few years. Also, programmatic advertising boosting market growth and global digital transformation will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the digital marketing software (DMS) market covers the following areas:

  • Digital marketing software (DMS) market sizing
  • Digital marketing software (DMS) market forecast
  • Digital marketing software (DMS) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing software (DMS) market vendors that include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.. Also, the digital marketing software (DMS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

  • 1.1 Market overview
    • Executive Summary - Chart on Market Overview
    • Executive Summary - Data Table on Market Overview
    • Executive Summary - Chart on Global Market Characteristics
    • Executive Summary - Chart on Market By Geographical Landscape
    • Executive Summary - Chart on Market Segmentation by End-user
    • Executive Summary - Chart on Market Segmentation by Service
    • Executive Summary - Chart on Incremental Growth
    • Executive Summary - Data Table on Incremental Growth
    • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Parent Market
    • Data Table on - Parent Market
  • 2.2 Market characteristics
    • Market characteristics analysis
  • 2.3 Value chain analysis
    • Value Chain Analysis

3 Market Sizing

  • 3.1 Market definition
    • Offerings of companies included in the market definition
  • 3.2 Market segment analysis
    • Market segments
  • 3.3 Market size 2023
  • 3.4 Market outlook: Forecast for 2023-2028
    • Chart on Global - Market size and forecast 2023-2028 ($ billion)
    • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
    • Chart on Global Market: Year-over-year growth 2023-2028 (%)
    • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

  • 4.1 Global Digital Marketing Software (DMS) Market 2018 - 2022
    • Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2018 - 2022 ($ billion)
  • 4.2 End-user segment analysis 2018 - 2022
    • Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
  • 4.3 Service segment analysis 2018 - 2022
    • Historic Market Size - Service Segment 2018 - 2022 ($ billion)
  • 4.4 Geography segment analysis 2018 - 2022
    • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
  • 4.5 Country segment analysis 2018 - 2022
    • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

  • 5.1 Five forces summary
    • Five forces analysis - Comparison between 2023 and 2028
  • 5.2 Bargaining power of buyers
    • Bargaining power of buyers - Impact of key factors 2023 and 2028
  • 5.3 Bargaining power of suppliers
    • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
  • 5.4 Threat of new entrants
    • Threat of new entrants - Impact of key factors in 2023 and 2028
  • 5.5 Threat of substitutes
    • Threat of substitutes - Impact of key factors in 2023 and 2028
  • 5.6 Threat of rivalry
    • Threat of rivalry - Impact of key factors in 2023 and 2028
  • 5.7 Market condition
    • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

  • 6.1 Market segments
    • Chart on End-user - Market share 2023-2028 (%)
    • Data Table on End-user - Market share 2023-2028 (%)
  • 6.2 Comparison by End-user
    • Chart on Comparison by End-user
    • Data Table on Comparison by End-user
  • 6.3 Large enterprises - Market size and forecast 2023-2028
    • Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
    • Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
    • Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
    • Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
  • 6.4 Small and medium enterprises (SMEs) - Market size and forecast 2023-2028
    • Chart on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
    • Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
    • Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
    • Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
  • 6.5 Market opportunity by End-user
    • Market opportunity by End-user ($ billion)
    • Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Service

  • 7.1 Market segments
    • Chart on Service - Market share 2023-2028 (%)
    • Data Table on Service - Market share 2023-2028 (%)
  • 7.2 Comparison by Service
    • Chart on Comparison by Service
    • Data Table on Comparison by Service
  • 7.3 Professional services - Market size and forecast 2023-2028
    • Chart on Professional services - Market size and forecast 2023-2028 ($ billion)
    • Data Table on Professional services - Market size and forecast 2023-2028 ($ billion)
    • Chart on Professional services - Year-over-year growth 2023-2028 (%)
    • Data Table on Professional services - Year-over-year growth 2023-2028 (%)
  • 7.4 Managed services - Market size and forecast 2023-2028
    • Chart on Managed services - Market size and forecast 2023-2028 ($ billion)
    • Data Table on Managed services - Market size and forecast 2023-2028 ($ billion)
    • Chart on Managed services - Year-over-year growth 2023-2028 (%)
    • Data Table on Managed services - Year-over-year growth 2023-2028 (%)
  • 7.5 Market opportunity by Service
    • Market opportunity by Service ($ billion)
    • Data Table on Market opportunity by Service ($ billion)

8 Customer Landscape

  • 8.1 Customer landscape overview
    • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation
    • Chart on Market share By Geographical Landscape 2023-2028 (%)
    • Data Table on Market share By Geographical Landscape 2023-2028 (%)
  • 9.2 Geographic comparison
    • Chart on Geographic comparison
    • Data Table on Geographic comparison
  • 9.3 North America - Market size and forecast 2023-2028
    • Chart on North America - Market size and forecast 2023-2028 ($ billion)
    • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
    • Chart on North America - Year-over-year growth 2023-2028 (%)
    • Data Table on North America - Year-over-year growth 2023-2028 (%)
  • 9.4 Europe - Market size and forecast 2023-2028
    • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
    • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
    • Chart on Europe - Year-over-year growth 2023-2028 (%)
    • Data Table on Europe - Year-over-year growth 2023-2028 (%)
  • 9.5 APAC - Market size and forecast 2023-2028
    • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
    • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
    • Chart on APAC - Year-over-year growth 2023-2028 (%)
    • Data Table on APAC - Year-over-year growth 2023-2028 (%)
  • 9.6 South America - Market size and forecast 2023-2028
    • Chart on South America - Market size and forecast 2023-2028 ($ billion)
    • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
    • Chart on South America - Year-over-year growth 2023-2028 (%)
    • Data Table on South America - Year-over-year growth 2023-2028 (%)
  • 9.7 Middle East and Africa - Market size and forecast 2023-2028
    • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
    • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
    • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
    • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • 9.8 US - Market size and forecast 2023-2028
    • Chart on US - Market size and forecast 2023-2028 ($ billion)
    • Data Table on US - Market size and forecast 2023-2028 ($ billion)
    • Chart on US - Year-over-year growth 2023-2028 (%)
    • Data Table on US - Year-over-year growth 2023-2028 (%)
  • 9.9 UK - Market size and forecast 2023-2028
    • Chart on UK - Market size and forecast 2023-2028 ($ billion)
    • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
    • Chart on UK - Year-over-year growth 2023-2028 (%)
    • Data Table on UK - Year-over-year growth 2023-2028 (%)
  • 9.10 France - Market size and forecast 2023-2028
    • Chart on France - Market size and forecast 2023-2028 ($ billion)
    • Data Table on France - Market size and forecast 2023-2028 ($ billion)
    • Chart on France - Year-over-year growth 2023-2028 (%)
    • Data Table on France - Year-over-year growth 2023-2028 (%)
  • 9.11 Germany - Market size and forecast 2023-2028
    • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
    • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
    • Chart on Germany - Year-over-year growth 2023-2028 (%)
    • Data Table on Germany - Year-over-year growth 2023-2028 (%)
  • 9.12 Canada - Market size and forecast 2023-2028
    • Chart on Canada - Market size and forecast 2023-2028 ($ billion)
    • Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
    • Chart on Canada - Year-over-year growth 2023-2028 (%)
    • Data Table on Canada - Year-over-year growth 2023-2028 (%)
  • 9.13 Market opportunity By Geographical Landscape
    • Market opportunity By Geographical Landscape ($ billion)
    • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges
    • Impact of drivers and challenges in 2023 and 2028
  • 10.4 Market opportunities/restraints

11 Competitive Landscape

  • 11.1 Overview
  • 11.2 Competitive Landscape
    • Overview on criticality of inputs and factors of differentiation
  • 11.3 Landscape disruption
    • Overview on factors of disruption
  • 11.4 Industry risks
    • Impact of key risks on business

12 Competitive Analysis

  • 12.1 Companies profiled
    • Companies covered
  • 12.2 Market positioning of companies
    • Matrix on companies position and classification
  • 12.3 Adobe Inc.
    • Adobe Inc. - Overview
    • Adobe Inc. - Business segments
    • Adobe Inc. - Key news
    • Adobe Inc. - Key offerings
    • Adobe Inc. - Segment focus
  • 12.4 BlueConic Inc.
    • BlueConic Inc. - Overview
    • BlueConic Inc. - Product / Service
    • BlueConic Inc. - Key offerings
  • 12.5 Demandbase Inc.
    • Demandbase Inc. - Overview
    • Demandbase Inc. - Product / Service
    • Demandbase Inc. - Key offerings
  • 12.6 HubSpot Inc.
    • HubSpot Inc. - Overview
    • HubSpot Inc. - Product / Service
    • HubSpot Inc. - Key news
    • HubSpot Inc. - Key offerings
  • 12.7 International Business Machines Corp.
    • International Business Machines Corp. - Overview
    • International Business Machines Corp. - Business segments
    • International Business Machines Corp. - Key news
    • International Business Machines Corp. - Key offerings
    • International Business Machines Corp. - Segment focus
  • 12.8 Microsoft Corp.
    • Microsoft Corp. - Overview
    • Microsoft Corp. - Business segments
    • Microsoft Corp. - Key news
    • Microsoft Corp. - Key offerings
    • Microsoft Corp. - Segment focus
  • 12.9 Oracle Corp.
    • Oracle Corp. - Overview
    • Oracle Corp. - Business segments
    • Oracle Corp. - Key news
    • Oracle Corp. - Key offerings
    • Oracle Corp. - Segment focus
  • 12.10 Redpoint Global Inc.
    • Redpoint Global Inc. - Overview
    • Redpoint Global Inc. - Product / Service
    • Redpoint Global Inc. - Key offerings
  • 12.11 Salesforce Inc.
    • Salesforce Inc. - Overview
    • Salesforce Inc. - Product / Service
    • Salesforce Inc. - Key news
    • Salesforce Inc. - Key offerings
  • 12.12 SAP SE
    • SAP SE - Overview
    • SAP SE - Business segments
    • SAP SE - Key news
    • SAP SE - Key offerings
    • SAP SE - Segment focus
  • 12.13 SAS Institute Inc.
    • SAS Institute Inc. - Overview
    • SAS Institute Inc. - Product / Service
    • SAS Institute Inc. - Key news
    • SAS Institute Inc. - Key offerings
  • 12.14 The Nielsen Co. US LLC
    • The Nielsen Co. US LLC - Overview
    • The Nielsen Co. US LLC - Product / Service
    • The Nielsen Co. US LLC - Key offerings
  • 12.15 TransUnion
    • TransUnion - Overview
    • TransUnion - Business segments
    • TransUnion - Key news
    • TransUnion - Key offerings
    • TransUnion - Segment focus
  • 12.16 Viant Technology LLC
    • Viant Technology LLC - Overview
    • Viant Technology LLC - Product / Service
    • Viant Technology LLC - Key news
    • Viant Technology LLC - Key offerings
  • 12.17 Zeta Global Holdings Corp.
    • Zeta Global Holdings Corp. - Overview
    • Zeta Global Holdings Corp. - Product / Service
    • Zeta Global Holdings Corp. - Key offerings

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist
    • Inclusions checklist
    • Exclusions checklist
  • 13.3 Currency conversion rates for US$
    • Currency conversion rates for US$
  • 13.4 Research methodology
    • Research methodology
  • 13.5 Data procurement
    • Information sources
  • 13.6 Data validation
    • Data validation
  • 13.7 Validation techniques employed for market sizing
    • Validation techniques employed for market sizing
  • 13.8 Data synthesis
    • Data synthesis
  • 13.9 market analysis
    • market analysis
  • 13.10 List of abbreviations
    • List of abbreviations

Exhibits:

  • Exhibits1: Executive Summary - Chart on Market Overview
  • Exhibits2: Executive Summary - Data Table on Market Overview
  • Exhibits3: Executive Summary - Chart on Global Market Characteristics
  • Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
  • Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
  • Exhibits6: Executive Summary - Chart on Market Segmentation by Service
  • Exhibits7: Executive Summary - Chart on Incremental Growth
  • Exhibits8: Executive Summary - Data Table on Incremental Growth
  • Exhibits9: Executive Summary - Chart on Company Market Positioning
  • Exhibits10: Parent Market
  • Exhibits11: Data Table on - Parent Market
  • Exhibits12: Market characteristics analysis
  • Exhibits13: Value Chain Analysis
  • Exhibits14: Offerings of companies included in the market definition
  • Exhibits15: Market segments
  • Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
  • Exhibits20: Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2018 - 2022 ($ billion)
  • Exhibits21: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
  • Exhibits22: Historic Market Size - Service Segment 2018 - 2022 ($ billion)
  • Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
  • Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
  • Exhibits25: Five forces analysis - Comparison between 2023 and 2028
  • Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
  • Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
  • Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
  • Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
  • Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
  • Exhibits31: Chart on Market condition - Five forces 2023 and 2028
  • Exhibits32: Chart on End-user - Market share 2023-2028 (%)
  • Exhibits33: Data Table on End-user - Market share 2023-2028 (%)
  • Exhibits34: Chart on Comparison by End-user
  • Exhibits35: Data Table on Comparison by End-user
  • Exhibits36: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Exhibits37: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Exhibits38: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
  • Exhibits39: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
  • Exhibits40: Chart on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
  • Exhibits41: Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
  • Exhibits42: Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
  • Exhibits43: Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
  • Exhibits44: Market opportunity by End-user ($ billion)
  • Exhibits45: Data Table on Market opportunity by End-user ($ billion)
  • Exhibits46: Chart on Service - Market share 2023-2028 (%)
  • Exhibits47: Data Table on Service - Market share 2023-2028 (%)
  • Exhibits48: Chart on Comparison by Service
  • Exhibits49: Data Table on Comparison by Service
  • Exhibits50: Chart on Professional services - Market size and forecast 2023-2028 ($ billion)
  • Exhibits51: Data Table on Professional services - Market size and forecast 2023-2028 ($ billion)
  • Exhibits52: Chart on Professional services - Year-over-year growth 2023-2028 (%)
  • Exhibits53: Data Table on Professional services - Year-over-year growth 2023-2028 (%)
  • Exhibits54: Chart on Managed services - Market size and forecast 2023-2028 ($ billion)
  • Exhibits55: Data Table on Managed services - Market size and forecast 2023-2028 ($ billion)
  • Exhibits56: Chart on Managed services - Year-over-year growth 2023-2028 (%)
  • Exhibits57: Data Table on Managed services - Year-over-year growth 2023-2028 (%)
  • Exhibits58: Market opportunity by Service ($ billion)
  • Exhibits59: Data Table on Market opportunity by Service ($ billion)
  • Exhibits60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Exhibits61: Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Exhibits62: Data Table on Market share By Geographical Landscape 2023-2028 (%)
  • Exhibits63: Chart on Geographic comparison
  • Exhibits64: Data Table on Geographic comparison
  • Exhibits65: Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits66: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits67: Chart on North America - Year-over-year growth 2023-2028 (%)
  • Exhibits68: Data Table on North America - Year-over-year growth 2023-2028 (%)
  • Exhibits69: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibits70: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Exhibits71: Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Exhibits72: Data Table on Europe - Year-over-year growth 2023-2028 (%)
  • Exhibits73: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibits74: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Exhibits75: Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Exhibits76: Data Table on APAC - Year-over-year growth 2023-2028 (%)
  • Exhibits77: Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits78: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Exhibits79: Chart on South America - Year-over-year growth 2023-2028 (%)
  • Exhibits80: Data Table on South America - Year-over-year growth 2023-2028 (%)
  • Exhibits81: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibits82: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Exhibits83: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Exhibits84: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Exhibits85: Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibits86: Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Exhibits87: Chart on US - Year-over-year growth 2023-2028 (%)
  • Exhibits88: Data Table on US - Year-over-year growth 2023-2028 (%)
  • Exhibits89: Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibits90: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Exhibits91: Chart on UK - Year-over-year growth 2023-2028 (%)
  • Exhibits92: Data Table on UK - Year-over-year growth 2023-2028 (%)
  • Exhibits93: Chart on France - Market size and forecast 2023-2028 ($ billion)
  • Exhibits94: Data Table on France - Market size and forecast 2023-2028 ($ billion)
  • Exhibits95: Chart on France - Year-over-year growth 2023-2028 (%)
  • Exhibits96: Data Table on France - Year-over-year growth 2023-2028 (%)
  • Exhibits97: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibits98: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Exhibits99: Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibits100: Data Table on Germany - Year-over-year growth 2023-2028 (%)
  • Exhibits101: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
  • Exhibits102: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
  • Exhibits103: Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Exhibits104: Data Table on Canada - Year-over-year growth 2023-2028 (%)
  • Exhibits105: Market opportunity By Geographical Landscape ($ billion)
  • Exhibits106: Data Tables on Market opportunity By Geographical Landscape ($ billion)
  • Exhibits107: Impact of drivers and challenges in 2023 and 2028
  • Exhibits108: Overview on criticality of inputs and factors of differentiation
  • Exhibits109: Overview on factors of disruption
  • Exhibits110: Impact of key risks on business
  • Exhibits111: Companies covered
  • Exhibits112: Matrix on companies position and classification
  • Exhibits113: Adobe Inc. - Overview
  • Exhibits114: Adobe Inc. - Business segments
  • Exhibits115: Adobe Inc. - Key news
  • Exhibits116: Adobe Inc. - Key offerings
  • Exhibits117: Adobe Inc. - Segment focus
  • Exhibits118: BlueConic Inc. - Overview
  • Exhibits119: BlueConic Inc. - Product / Service
  • Exhibits120: BlueConic Inc. - Key offerings
  • Exhibits121: Demandbase Inc. - Overview
  • Exhibits122: Demandbase Inc. - Product / Service
  • Exhibits123: Demandbase Inc. - Key offerings
  • Exhibits124: HubSpot Inc. - Overview
  • Exhibits125: HubSpot Inc. - Product / Service
  • Exhibits126: HubSpot Inc. - Key news
  • Exhibits127: HubSpot Inc. - Key offerings
  • Exhibits128: International Business Machines Corp. - Overview
  • Exhibits129: International Business Machines Corp. - Business segments
  • Exhibits130: International Business Machines Corp. - Key news
  • Exhibits131: International Business Machines Corp. - Key offerings
  • Exhibits132: International Business Machines Corp. - Segment focus
  • Exhibits133: Microsoft Corp. - Overview
  • Exhibits134: Microsoft Corp. - Business segments
  • Exhibits135: Microsoft Corp. - Key news
  • Exhibits136: Microsoft Corp. - Key offerings
  • Exhibits137: Microsoft Corp. - Segment focus
  • Exhibits138: Oracle Corp. - Overview
  • Exhibits139: Oracle Corp. - Business segments
  • Exhibits140: Oracle Corp. - Key news
  • Exhibits141: Oracle Corp. - Key offerings
  • Exhibits142: Oracle Corp. - Segment focus
  • Exhibits143: Redpoint Global Inc. - Overview
  • Exhibits144: Redpoint Global Inc. - Product / Service
  • Exhibits145: Redpoint Global Inc. - Key offerings
  • Exhibits146: Salesforce Inc. - Overview
  • Exhibits147: Salesforce Inc. - Product / Service
  • Exhibits148: Salesforce Inc. - Key news
  • Exhibits149: Salesforce Inc. - Key offerings
  • Exhibits150: SAP SE - Overview
  • Exhibits151: SAP SE - Business segments
  • Exhibits152: SAP SE - Key news
  • Exhibits153: SAP SE - Key offerings
  • Exhibits154: SAP SE - Segment focus
  • Exhibits155: SAS Institute Inc. - Overview
  • Exhibits156: SAS Institute Inc. - Product / Service
  • Exhibits157: SAS Institute Inc. - Key news
  • Exhibits158: SAS Institute Inc. - Key offerings
  • Exhibits159: The Nielsen Co. US LLC - Overview
  • Exhibits160: The Nielsen Co. US LLC - Product / Service
  • Exhibits161: The Nielsen Co. US LLC - Key offerings
  • Exhibits162: TransUnion - Overview
  • Exhibits163: TransUnion - Business segments
  • Exhibits164: TransUnion - Key news
  • Exhibits165: TransUnion - Key offerings
  • Exhibits166: TransUnion - Segment focus
  • Exhibits167: Viant Technology LLC - Overview
  • Exhibits168: Viant Technology LLC - Product / Service
  • Exhibits169: Viant Technology LLC - Key news
  • Exhibits170: Viant Technology LLC - Key offerings
  • Exhibits171: Zeta Global Holdings Corp. - Overview
  • Exhibits172: Zeta Global Holdings Corp. - Product / Service
  • Exhibits173: Zeta Global Holdings Corp. - Key offerings
  • Exhibits174: Inclusions checklist
  • Exhibits175: Exclusions checklist
  • Exhibits176: Currency conversion rates for US$
  • Exhibits177: Research methodology
  • Exhibits178: Information sources
  • Exhibits179: Data validation
  • Exhibits180: Validation techniques employed for market sizing
  • Exhibits181: Data synthesis
  • Exhibits182: 360 degree market analysis
  • Exhibits183: List of abbreviations