查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1683168

數位行銷軟體：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Digital Marketing Software Market - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

預計預測期內數位行銷軟體市場複合年成長率將達到 14%。

數位軟體市場-IMG1

主要亮點

  • 根據谷歌最近的一項研究，48% 的消費者透過搜尋引擎開始查詢，33% 的消費者在品牌網站上搜索，26% 的消費者在行動應用程式內搜尋。企業已經準備好並願意在任何數位平台上、使用不同的設備以及可以追蹤和分析習慣的數位行銷軟體與客戶互動。
  • 巨量資料分析在數位行銷中的廣泛應用以及透過消除位置限制而提高的購買便利性預計將為市場成長創造機會。由於企業尋求在 Facebook 和 Twitter 等社交網站上與客戶互動以推廣其品牌和產品，因此社群CRM解決方案預計將在預測期內變得越來越重要。
  • 然而，行銷軟體技術純熟勞工的短缺預計會抑制市場的成長。由於缺乏合格的實務專家，軟體開發的固定成本很高。
  • 為了應對最近世界上的技術變革，行銷經理正在策略性地投資於自動化行銷流程和解決方案，以採用最新的數位行銷趨勢。從社群媒體行銷到搜尋引擎最佳化和內容行銷，行銷經理正在投入大量資金來支持和促進銷售。報導《廣告時代》雜誌報道，2021 年行銷服務總支出預計將達到 2,507 億美元，其中大部分來自促銷。
  • 由於疫情迫使每個人大部分時間都待在家裡，無論是必需品或非必需品，網路購物都變得越來越重要。但由於雜貨配送時段難以獲得，並且大多數物品需要更長時間才能運送，因此也出現了 ABM（基於帳戶的行銷）解決方案的激增，這些解決方案通過電話和互動來個性化和增強客戶服務。

數位行銷軟體市場趨勢

電子郵件行銷佔很大市場佔有率

  • 全球電子郵件用戶接近 35 億，電子郵件行銷是主要的行銷管道之一。世界各地的企業都使用電子郵件行銷。向潛在客戶或消費者發送電子郵件並將其轉化為銷售被視為電子郵件行銷。
  • 通常，電子郵件行銷包括發送廣告或新聞通訊、進行銷售邀請、請求捐贈或透過電子郵件招攬業務。
  • 過去幾年來，電子郵件行銷發生了巨大的變化。隨著電子商務和智慧型手機的出現，過去十年中使用電子郵件服務的用戶數量有所增加，從而提高了電子郵件行銷的覆蓋範圍。
  • 由於現在有如此多的用戶資料可用，企業正在轉向自動化資料庫來簡化流程並尋找擴大電子郵件行銷的新方法。這為企業提供了探索自動化電子郵件行銷的機會。
  • 網路安全是人們最關心的問題，越來越多的電子郵件帳戶受到網路釣魚詐騙和電子郵件附件中的惡意軟體的攻擊。結果，消費者對電子郵件行銷失去信心，合法電子郵件可能永遠不被報告或被阻止。

亞太地區佔較大市場佔有率

  • 印度和中國等國家的網路普及率不斷提高，已使大量人口接入網路。這有望為數位行銷創造有利可圖的機會。
  • 上述因素將導致社交媒體的存在感增強以及基於社交媒體的行銷宣傳活動的激增。
  • 在過去的幾年裡，印度已經發展成為一個非常成熟的數位領域投資市場，尤其是對於幫助企業轉型為數位領域的顧問公司。
  • 隨著「數位印度」策略的成形，「雲端優先」的方法非常明確。該計劃旨在將舊有系統和內部系統轉變為雲端基礎的整合模型。此舉將推動印度採用雲端基礎行銷軟體。
  • 新興國家的新興企業正透過尋求支持其發展的參與者的投資，逐步將業務擴展到全球戰場。例如，2022 年 1 月，Moon Karl 收購了 April & June Digital Private Limited，這是一家巴基斯坦數位行銷機構，致力於提供高階跨國電子商務、網站開發、應用程式開發和全面數位行銷解決方案。

數位行銷軟體產業概況

數位行銷軟體市場競爭激烈，由幾家大公司組成。每家公司都在透過贏得新契約和開拓新市場來擴大其市場佔有率。

  • 2021 年 1 月——萬事達卡在其亞太地區的大部分網站上為中小企業推出了一個數位化支援微網站，其中包含數位化和高效營運業務的資訊，重點關注電子商務平台、數位行銷服務、網路安全和推出漏洞的工具。
  • 2021年1月，Bloomreach宣布投資1.5億美元收購CDP（消費者資料平台）和行銷自動化供應商Exponaire。 Bloomreach 專注於商業體驗，利用深度產品資料和人工智慧幫助人們找到合適的產品並在電子商務網站上提供良好的體驗。 2020 年電子商務和數位行銷的快速成長促成了這一決定。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究範圍
  • 調查前提條件

第2章調查方法

  • 研究階段
  • 分析方法

第3章執行摘要

第4章 市場動態

  • 市場概況
  • 產業吸引力－波特五力分析
    • 新進入者的威脅
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • 引入市場促進因素與限制因素
  • 市場促進因素
    • 擴大數位媒體的使用
    • 雲端技術的採用日益廣泛
    • 日益需要改善客戶電子體驗
  • 市場限制
    • 評估正確的數位行銷解決方案
  • 評估新冠肺炎對產業的影響

第5章 市場區隔

  • 按部署
    • 本地
    • 雲
  • 按類型
    • 搜尋引擎軟體
    • 內容行銷軟體
    • 社群媒體行銷
    • 電子郵件行銷
    • 行動行銷
    • 行銷自動化軟體
    • 其他類型
  • 按最終用戶產業
    • 資訊科技和電信
    • 媒體與娛樂
    • BFSI
    • 零售
    • 製造業
    • 衛生保健
    • 其他最終用戶產業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第6章 競爭格局

  • 公司簡介
    • Adobe Systems Incorporated
    • SAP SE
    • Salesforce.com Inc.
    • IBM Corporation
    • Microsoft Corporation
    • Oracle Corporation
    • Google LLC
    • SAS Institute Inc.
    • Marketo Inc
    • HubSpot Inc.
    • Teradata Corporation
    • Infor Inc.
    • Criteo SA

第7章投資分析

第8章 市場機會與未來趨勢

簡介目錄
Product Code: 56811

The Digital Marketing Software Market is expected to register a CAGR of 14% during the forecast period.

Digital ing Software Market - IMG1

Key Highlights

  • A recent study by Google found that 48% of consumers start their inquiries on search engines, while 33% search brand websites and 26% search within mobile applications. Businesses are ready and willing to engage with their customers on every digital platform with different devices, using digital marketing software, where habits can be tracked and analyzed.
  • The proliferation of Big Data analytics in digital marketing and the increasing ease of purchasing by removing location constraints are expected to create opportunities for market growth. Social CRM solution is expected to garner high significance over the forecast period as organizations try to engage with customers on social sites, such as Facebook and Twitter, to publicize the brand and product.
  • However, the lack of skilled labor in handling marketing software is expected to restrain the market growth. The shortage of qualified working professionals has resulted in a high fixed cost of software development.
  • To keep businesses updated with the recent technological disruptions worldwide, marketing managers are strategically spending on automating their marketing processes and solutions to adopt the latest digital marketing trends. From social media marketing to SEO or content marketing, marketing managers are investing significantly to support and boost their sales. According to a published article by Advertising Age, in 2021, the full marketing services spending may amount to an estimated sum of USD 250.7 billion, out of which the majority was attributed to sales promotion.
  • As the pandemic forced everyone at home most of the time, online shopping gained importance for both essential and non-essential items. However, with difficulty getting delivery time slots for groceries and slower shipping times for most items, there has also been a spike in ABM (Account-based marketing) solutions to personalize and enhance customer service through calls and interactions.

Digital Marketing Software Market Trends

Email Marketing to Hold a Significant Market Share

  • Email marketing is one of the primary marketing channels, considering the number of email users is close to 3.5 billion. Businesses across the world have utilized email marketing. Broadcasting an email to a potential client or consumer that could help in closing the sale is considered email marketing.
  • Generally, email marketing involves sending advertisements, and newsletters, soliciting sales, requesting donations, and requesting businesses via emails.
  • Email marketing has evolved drastically over the past few years. With the advent of e-commerce and smartphones, the number of users utilizing email services has grown in the previous decade, improving email marketing reach.
  • With the vast amount of user data available, companies are focusing on automating the database to streamline the process and explore new ways of email marketing. This has provided an opportunity for companies to explore automated email marketing.
  • Cybersecurity poses the biggest concern, as more email accounts are compromised by phishing scams and malware contained in email attachments. As a result, consumers are less confident in email marketing, and legitimate emails may be permanently reported or blocked.

Asia-Pacific to hold a Major Market Share

  • The rise in internet penetration in countries such as India and China has brought a significant region population online. This is expected to result in a profitable opportunity for digital marketing.
  • The factor mentioned above is set to result in a growth of social media presence, leading to a surge in social media-based marketing campaigns.
  • Over the last few years, India has evolved into a market remarkably suited for investment in the digital space, particularly for consulting firms that assist with transitioning to the digital sphere.
  • As the Digital India strategy continues to take shape, it is very clear about a "cloud first" approach. The initiative aims to move legacy and on-premise systems to a cloud-based or integrated model. This initiative would result in the country's cloud-based digital marketing software adoption.
  • Startups from developing countries are slowly expanding operations onto the global battlefield through investments from players intending to herald their growth. For instance, in January 2022, The Moon Carl acquired April and June Digital Private Limited, a digital marketing agency based in Pakistan that dabbles in delivering high-end multinational e-commerce, web development, app development, and full-spectrum digital marketing solutions.

Digital Marketing Software Industry Overview

The digital marketing software market is highly competitive and consists of several major players. Companies are increasing their market presence by securing new contracts and tapping new markets.

  • In January 2021 - Mastercard launched digital acceleration of small businesses microsites across most of its Asia-Pacific websites with information on digitizing and running businesses efficiently, focusing on e-commerce platforms, digital marketing services, cybersecurity, and tools to reduce vulnerabilities.
  • In January 2021 - Bloomreach announced a USD 150 million investment and the acquisition of a CDP (Consumer Data Platform) and Marketing Automation Provider Exponea. Bloomreach majors in commerce experience, with deep product data and AI to help people find the right product and deliver great experiences on e-commerce sites. The astonishing growth of e-commerce and digital marketing over 2020 led to this decision.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Scope of the Study
  • 1.2 Study Assumptions

2 RESEARCH METHODOLOGY

  • 2.1 Research Phases
  • 2.2 Analysis Methodology

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness- Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Introduction to Market Drivers and Restraints
  • 4.4 Market Drivers
    • 4.4.1 Increased Utilization of Digital Media
    • 4.4.2 Rising Trend in Adoption of Cloud Technology
    • 4.4.3 Increasing Need to Improve Customer E-experience
  • 4.5 Market Restraints
    • 4.5.1 Evaluating the Right Kind of Digital Marketing Solution
  • 4.6 Assessment of COVID-19 impact on the industry

5 MARKET SEGMENTATION

  • 5.1 DEPLOYMENT
    • 5.1.1 On-premise
    • 5.1.2 Cloud
  • 5.2 TYPE
    • 5.2.1 Search Engine Software
    • 5.2.2 Content Marketing Software
    • 5.2.3 Social Media Marketing
    • 5.2.4 E-mail Marketing
    • 5.2.5 Mobile Marketing
    • 5.2.6 Marketing Automation Software
    • 5.2.7 Other Types
  • 5.3 END-USER INDUSTRY
    • 5.3.1 IT and Telecom
    • 5.3.2 Media and Entertainment
    • 5.3.3 BFSI
    • 5.3.4 Retail
    • 5.3.5 Manufacturing
    • 5.3.6 Healthcare
    • 5.3.7 Other End-user Industries
  • 5.4 Geography
    • 5.4.1 North America
    • 5.4.2 Europe
    • 5.4.3 Asia-Pacific
    • 5.4.4 Latin America
    • 5.4.5 Middle-East & Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 Adobe Systems Incorporated
    • 6.1.2 SAP SE
    • 6.1.3 Salesforce.com Inc.
    • 6.1.4 IBM Corporation
    • 6.1.5 Microsoft Corporation
    • 6.1.6 Oracle Corporation
    • 6.1.7 Google LLC
    • 6.1.8 SAS Institute Inc.
    • 6.1.9 Marketo Inc
    • 6.1.10 HubSpot Inc.
    • 6.1.11 Teradata Corporation
    • 6.1.12 Infor Inc.
    • 6.1.13 Criteo SA

7 INVESTMENT ANALYSIS

8 MARKET OPPORTUNITIES AND FUTURE TRENDS