Product Code: IRTNTR71093
The Edtech market is forecasted to grow by USD 162.7 bn during 2023-2028, accelerating at a CAGR of 16.82% during the forecast period. The report on the Edtech market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by learners shifting toward ebooks, emergence of virtual schools, and increasing number of e-learning enrollments.
Technavio's Edtech market is segmented as below:
Market Scope |
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 14.02% |
CAGR | 16.82% |
Incremental Value | $162.7 bn |
By Type
- Hardware
- Content
- Software
By Sector
- K-12
- Higher education
- Others
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
This study identifies the increased demand for distance learning as one of the prime reasons driving the Edtech market growth during the next few years. Also, growing inclination toward integrating AR, VR, and AI in smart classrooms and surge in demand for soft skills and communication-based programs will lead to sizable demand in the market.
The report on the Edtech market covers the following areas:
- Edtech market sizing
- Edtech market forecast
- Edtech market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading Edtech market vendors that include 2U Inc., Alphabet Inc., Anthology Inc., Chegg Inc., Cornerstone OnDemand Inc., Coursera Inc., D2L Inc., edX LLC, Ellucian Co., Instructure Holdings Inc., Microsoft Corp., Oracle Corp., PleIQ Smart Toys Spa, Promethean World Ltd., Think and Learn Pvt. Ltd., Udacity Inc., UOL Edtech, upGrad Education Pvt. Ltd., Warner Bros Discovery Inc., and Workday Inc.. Also, the Edtech market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Sector
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 2.2 Market characteristics
- Market characteristics analysis
- 2.3 Value chain analysis
3 Market Sizing
- 3.1 Market definition
- Offerings of companies included in the market definition
- 3.2 Market segment analysis
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global Edtech Market 2018 - 2022
- Historic Market Size - Data Table on Global Edtech Market 2018 - 2022 ($ billion)
- 4.2 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ billion)
- 4.3 Sector segment analysis 2018 - 2022
- Historic Market Size - Sector Segment 2018 - 2022 ($ billion)
- 4.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 4.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
- 6.1 Market segments
- Chart on Type - Market share 2023-2028 (%)
- Data Table on Type - Market share 2023-2028 (%)
- 6.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 6.3 Hardware - Market size and forecast 2023-2028
- Chart on Hardware - Market size and forecast 2023-2028 ($ billion)
- Data Table on Hardware - Market size and forecast 2023-2028 ($ billion)
- Chart on Hardware - Year-over-year growth 2023-2028 (%)
- Data Table on Hardware - Year-over-year growth 2023-2028 (%)
- 6.4 Content - Market size and forecast 2023-2028
- Chart on Content - Market size and forecast 2023-2028 ($ billion)
- Data Table on Content - Market size and forecast 2023-2028 ($ billion)
- Chart on Content - Year-over-year growth 2023-2028 (%)
- Data Table on Content - Year-over-year growth 2023-2028 (%)
- 6.5 Software - Market size and forecast 2023-2028
- Chart on Software - Market size and forecast 2023-2028 ($ billion)
- Data Table on Software - Market size and forecast 2023-2028 ($ billion)
- Chart on Software - Year-over-year growth 2023-2028 (%)
- Data Table on Software - Year-over-year growth 2023-2028 (%)
- 6.6 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)
7 Market Segmentation by Sector
- 7.1 Market segments
- Chart on Sector - Market share 2023-2028 (%)
- Data Table on Sector - Market share 2023-2028 (%)
- 7.2 Comparison by Sector
- Chart on Comparison by Sector
- Data Table on Comparison by Sector
- 7.3 K-12 - Market size and forecast 2023-2028
- Chart on K-12 - Market size and forecast 2023-2028 ($ billion)
- Data Table on K-12 - Market size and forecast 2023-2028 ($ billion)
- Chart on K-12 - Year-over-year growth 2023-2028 (%)
- Data Table on K-12 - Year-over-year growth 2023-2028 (%)
- 7.4 Higher education - Market size and forecast 2023-2028
- Chart on Higher education - Market size and forecast 2023-2028 ($ billion)
- Data Table on Higher education - Market size and forecast 2023-2028 ($ billion)
- Chart on Higher education - Year-over-year growth 2023-2028 (%)
- Data Table on Higher education - Year-over-year growth 2023-2028 (%)
- 7.5 Others - Market size and forecast 2023-2028
- Chart on Others - Market size and forecast 2023-2028 ($ billion)
- Data Table on Others - Market size and forecast 2023-2028 ($ billion)
- Chart on Others - Year-over-year growth 2023-2028 (%)
- Data Table on Others - Year-over-year growth 2023-2028 (%)
- 7.6 Market opportunity by Sector
- Market opportunity by Sector ($ billion)
- Data Table on Market opportunity by Sector ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2023-2028 (%)
- Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ billion)
- Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.10 China - Market size and forecast 2023-2028
- Chart on China - Market size and forecast 2023-2028 ($ billion)
- Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Chart on China - Year-over-year growth 2023-2028 (%)
- Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.11 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ billion)
- Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 9.12 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ billion)
- Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Opportunity/Restraints
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 10.4 Market opportunities/restraints
11 Competitive Landscape
- 11.1 Overview
- 11.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 11.3 Landscape disruption
- Overview on factors of disruption
- 11.4 Industry risks
- Impact of key risks on business
12 Competitive Analysis
- 12.1 Companies profiled
- 12.2 Market positioning of companies
- Matrix on companies position and classification
- 2U Inc.
- 2U Inc. - Overview
- 2U Inc. - Business segments
- 2U Inc. - Key news
- 2U Inc. - Key offerings
- 2U Inc. - Segment focus
- 12.4 Alphabet Inc.
- Alphabet Inc. - Overview
- Alphabet Inc. - Business segments
- Alphabet Inc. - Key offerings
- Alphabet Inc. - Segment focus
- 12.5 Anthology Inc.
- Anthology Inc. - Overview
- Anthology Inc. - Product / Service
- Anthology Inc. - Key news
- Anthology Inc. - Key offerings
- 12.6 Chegg Inc.
- Chegg Inc. - Overview
- Chegg Inc. - Product / Service
- Chegg Inc. - Key news
- Chegg Inc. - Key offerings
- 12.7 Cornerstone OnDemand Inc.
- Cornerstone OnDemand Inc. - Overview
- Cornerstone OnDemand Inc. - Product / Service
- Cornerstone OnDemand Inc. - Key news
- Cornerstone OnDemand Inc. - Key offerings
- 12.8 Coursera Inc.
- Coursera Inc. - Overview
- Coursera Inc. - Business segments
- Coursera Inc. - Key news
- Coursera Inc. - Key offerings
- Coursera Inc. - Segment focus
- 12.9 D2L Inc.
- D2L Inc. - Overview
- D2L Inc. - Product / Service
- D2L Inc. - Key news
- D2L Inc. - Key offerings
- 12.10 edX LLC
- edX LLC - Overview
- edX LLC - Product / Service
- edX LLC - Key news
- edX LLC - Key offerings
- 12.11 Ellucian Co.
- Ellucian Co. - Overview
- Ellucian Co. - Product / Service
- Ellucian Co. - Key offerings
- 12.12 Instructure Holdings Inc.
- Instructure Holdings Inc. - Overview
- Instructure Holdings Inc. - Product / Service
- Instructure Holdings Inc. - Key news
- Instructure Holdings Inc. - Key offerings
- 12.13 Microsoft Corp.
- Microsoft Corp. - Overview
- Microsoft Corp. - Business segments
- Microsoft Corp. - Key news
- Microsoft Corp. - Key offerings
- Microsoft Corp. - Segment focus
- 12.14 Think and Learn Pvt. Ltd.
- Think and Learn Pvt. Ltd. - Overview
- Think and Learn Pvt. Ltd. - Product / Service
- Think and Learn Pvt. Ltd. - Key offerings
- 12.15 Udacity Inc.
- Udacity Inc. - Overview
- Udacity Inc. - Product / Service
- Udacity Inc. - Key offerings
- 12.16 upGrad Education Pvt. Ltd.
- upGrad Education Pvt. Ltd. - Overview
- upGrad Education Pvt. Ltd. - Product / Service
- upGrad Education Pvt. Ltd. - Key offerings
- 12.17 Warner Bros Discovery Inc.
- Warner Bros Discovery Inc. - Overview
- Warner Bros Discovery Inc. - Business segments
- Warner Bros Discovery Inc. - Key news
- Warner Bros Discovery Inc. - Key offerings
- Warner Bros Discovery Inc. - Segment focus
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 13.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 13.4 Research methodology
- 13.5 Data procurement
- 13.6 Data validation
- 13.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 13.8 Data synthesis
- 13.9 360 degree market analysis
- 360 degree market analysis
- 13.10 List of abbreviations