2025 年至 2029 年全球嬰兒用品線上銷售額

預計 2024-2029 年期間線上嬰兒用品市場將成長 238 億美元，預測期內複合年成長率為 12.1%。

本報告對線上嬰兒用品銷售市場進行了全面分析，包括市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析。

它提供了當前市場情景、最新趨勢和促進因素以及整體市場環境的最新分析。推動市場發展的因素包括嬰兒用品的競爭性定價和折扣、網際網路的廣泛應用和嬰兒用品網上銷售的不斷成長、可支配收入的增加以及都市化進程的加快。

這項研究採用了一手資料和二手資料的客觀組合，包括來自業界主要參與者的意見。該報告包括全面的市場規模資料（按地理分析細分）和供應商格局以及主要企業的分析。報告包括資料和預測資料。

研究認為全通路零售的擴張是未來幾年推動線上嬰兒用品銷售市場成長的主要原因之一。此外，嬰兒產品包裝的進步和社交媒體平台在網路上銷售嬰兒產品中日益成長的作用也可能推動市場的巨大需求。

目錄

第1章執行摘要

• 市場概況

第 2 章 Technavio 分析

• 價格、生命週期、顧客購買籃、採用率和購買標準的分析
• 投入與差異化因素的重要性
• 混亂的根源
• 促進因素和挑戰的影響

第3章 市場狀況

• 市場生態系統
• 市場特徵
• 價值鏈分析

第4章 市場規模

• 市場定義
• 市場區隔分析
• 2024 年市場規模
• 2024-2029 年市場展望

第5章 市場規模表現

• 2019 年至 2023 年全球線上嬰兒用品銷售市場
• 2019 年至 2023 年平台細分分析
• 2019-2023 年產品細分分析
• 2019 至 2023 年區域細分分析
• 2019 至 2023 年國家細分分析

第 6 章 定性分析

• 人工智慧對全球線上嬰兒用品市場的影響

第 7 章五力分析

• 五力摘要
• 買家的議價能力
• 供應商的議價能力
• 新進入者的威脅
• 替代品的威脅
• 競爭威脅
• 市場狀況

第 8 章 按平台分類的市場區隔

• 市場區隔
• 比較：按平台
• 移動：2024 年至 2029 年的市場規模與預測
• 個人電腦/平板電腦：2024 年至 2029 年的市場規模與預測
• 各平台的市場機會

第9章 按產品分類的市場

• 市場區隔
• 比較：按產品
• 嬰兒玩具：市場規模及預測 2024-2029
• 嬰兒用品：市場規模及預測 2024-2029
• 嬰兒服裝：市場規模與預測 2024-2029
• 嬰兒尿布產品：2024 年至 2029 年的市場規模與預測
• 其他：市場規模及預測 2024-2029
• 按產品分類的市場機會

第10章 客戶情況

• 客戶概況

第11章 地區情勢

• 地理細分
• 區域比較
• 亞太地區：2024 年至 2029 年市場規模及預測
• 北美：2024 年至 2029 年的市場規模與預測
• 歐洲：2024 年至 2029 年市場規模及預測
• 中東和非洲：2024-2029 年市場規模與預測
• 南美洲：2024-2029 年市場規模及預測
• 美國：2024-2029 年市場規模及預測
• 日本：2024-2029 年市場規模及預測
• 中國：2024-2029 年市場規模及預測
• 印度：2024-2029 年市場規模及預測
• 德國：2024-2029 年市場規模及預測
• 加拿大：2024 年至 2029 年市場規模及預測
• 韓國：2024 年至 2029 年市場規模及預測
• 英國：2024-2029 年市場規模與預測
• 法國：2024-2029 年市場規模及預測
• 義大利：2024-2029 年市場規模及預測
• 按區域分類的市場機會

第12章 促進因素、挑戰、機會與限制因素

• 市場促進因素
• 市場挑戰
• 促進因素和挑戰的影響
• 市場機會與限制

第13章 競爭格局

• 概述
• 競爭格局
• 令人困惑的情況
• 產業風險

第14章 競爭分析

• 公司簡介
• 企業排名指數
• 公司市場定位
• Alibaba Group Holding Ltd.
• Amazon.com Inc.
• Baby Earth
• Babydash Sdn Bhd
• Babyshop Group
• Bed Bath and Beyond Inc.
• Best Buy Co. Inc.
• Brainbees Solutions Pvt. Ltd.
• eBay Inc.
• J Sainsbury plc
• JustKidding
• Kidsroom
• Mumzworld.com
• Otway Technology Pty Ltd.
• The Walt Disney Co.

第15章 附錄

The online baby products retailing market is forecasted to grow by USD 23.8 billion during 2024-2029, accelerating at a CAGR of 12.1% during the forecast period. The report on the online baby products retailing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by competitive pricing and discounts on baby products, increase in internet penetration and online availability of baby care products, and rise in disposable income and growing urbanization.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's online baby products retailing market is segmented as below:

By Platform

• Mobile
• PC/tablet

By Product

• Baby toys
• Baby gear
• Baby apparel
• Baby diaper products
• Others

By Geographical Landscape

• APAC
• North America
• Europe
• Middle East and Africa
• South America

This study identifies the growing omnichannel retailing as one of the prime reasons driving the online baby products retailing market growth during the next few years. Also, advances in packaging of baby products and increased role of social media platform in online sales of baby products will lead to sizable demand in the market.

The report on the online baby products retailing market covers the following areas:

• Online Baby Products Retailing Market sizing
• Online Baby Products Retailing Market forecast
• Online Baby Products Retailing Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading online baby products retailing market vendors that include Alibaba Group Holding Ltd., Amazon.com Inc., Baby Earth, Babydash Sdn Bhd, Babyshop Group, Bed Bath and Beyond Inc., Best Buy Co. Inc., Brainbees Solutions Pvt. Ltd., eBay Inc., J Sainsbury plc, JustKidding, Kidsroom, Mumzworld.com, Otway Technology Pty Ltd., Pupsik Studio Singapore, Qurate Retail Inc., Rakuten Group Inc., Saks Fifth Avenue, The Walt Disney Co., and Tru Kids Brand. Also, the online baby products retailing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Platform
  • Executive Summary - Chart on Market Segmentation by Product
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
  • Overview on criticality of inputs and factors of differentiation
• 2.3 Factors of disruption
  • Overview on factors of disruption
• 2.4 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

• 3.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 3.2 Market characteristics
  • Market characteristics analysis
• 3.3 Value chain analysis
  • Value chain analysis

4 Market Sizing

• 4.1 Market definition
  • Offerings of companies included in the market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2024
• 4.4 Market outlook: Forecast for 2024-2029
  • Chart on Global - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Global - Market size and forecast 2024-2029 ($ billion)
  • Chart on Global Market: Year-over-year growth 2024-2029 (%)
  • Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

• 5.1 Global Online Baby Products Retailing Market 2019 - 2023
  • Historic Market Size - Data Table on Global Online Baby Products Retailing Market 2019 - 2023 ($ billion)
• 5.2 Platform segment analysis 2019 - 2023
  • Historic Market Size - Platform Segment 2019 - 2023 ($ billion)
• 5.3 Product segment analysis 2019 - 2023
  • Historic Market Size - Product Segment 2019 - 2023 ($ billion)
• 5.4 Geography segment analysis 2019 - 2023
  • Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
• 5.5 Country segment analysis 2019 - 2023
  • Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

• 6.1 The AI impact on global online baby products retailing market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2024 and 2029
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2024 and 2029
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2024 and 2029
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2024 and 2029
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2024 and 2029
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2024 and 2029
• 7.7 Market condition
  • Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Platform

• 8.1 Market segments
  • Chart on Platform - Market share 2024-2029 (%)
  • Data Table on Platform - Market share 2024-2029 (%)
• 8.2 Comparison by Platform
  • Chart on Comparison by Platform
  • Data Table on Comparison by Platform
• 8.3 Mobile - Market size and forecast 2024-2029
  • Chart on Mobile - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Mobile - Market size and forecast 2024-2029 ($ billion)
  • Chart on Mobile - Year-over-year growth 2024-2029 (%)
  • Data Table on Mobile - Year-over-year growth 2024-2029 (%)
• 8.4 PC/tablet - Market size and forecast 2024-2029
  • Chart on PC/tablet - Market size and forecast 2024-2029 ($ billion)
  • Data Table on PC/tablet - Market size and forecast 2024-2029 ($ billion)
  • Chart on PC/tablet - Year-over-year growth 2024-2029 (%)
  • Data Table on PC/tablet - Year-over-year growth 2024-2029 (%)
• 8.5 Market opportunity by Platform
  • Market opportunity by Platform ($ billion)
  • Data Table on Market opportunity by Platform ($ billion)

9 Market Segmentation by Product

• 9.1 Market segments
  • Chart on Product - Market share 2024-2029 (%)
  • Data Table on Product - Market share 2024-2029 (%)
• 9.2 Comparison by Product
  • Chart on Comparison by Product
  • Data Table on Comparison by Product
• 9.3 Baby toys - Market size and forecast 2024-2029
  • Chart on Baby toys - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Baby toys - Market size and forecast 2024-2029 ($ billion)
  • Chart on Baby toys - Year-over-year growth 2024-2029 (%)
  • Data Table on Baby toys - Year-over-year growth 2024-2029 (%)
• 9.4 Baby gear - Market size and forecast 2024-2029
  • Chart on Baby gear - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Baby gear - Market size and forecast 2024-2029 ($ billion)
  • Chart on Baby gear - Year-over-year growth 2024-2029 (%)
  • Data Table on Baby gear - Year-over-year growth 2024-2029 (%)
• 9.5 Baby apparel - Market size and forecast 2024-2029
  • Chart on Baby apparel - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Baby apparel - Market size and forecast 2024-2029 ($ billion)
  • Chart on Baby apparel - Year-over-year growth 2024-2029 (%)
  • Data Table on Baby apparel - Year-over-year growth 2024-2029 (%)
• 9.6 Baby diaper products - Market size and forecast 2024-2029
  • Chart on Baby diaper products - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Baby diaper products - Market size and forecast 2024-2029 ($ billion)
  • Chart on Baby diaper products - Year-over-year growth 2024-2029 (%)
  • Data Table on Baby diaper products - Year-over-year growth 2024-2029 (%)
• 9.7 Others - Market size and forecast 2024-2029
  • Chart on Others - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Others - Market size and forecast 2024-2029 ($ billion)
  • Chart on Others - Year-over-year growth 2024-2029 (%)
  • Data Table on Others - Year-over-year growth 2024-2029 (%)
• 9.8 Market opportunity by Product
  • Market opportunity by Product ($ billion)
  • Data Table on Market opportunity by Product ($ billion)

10 Customer Landscape

• 10.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

11 Geographic Landscape

• 11.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2024-2029 (%)
  • Data Table on Market share By Geographical Landscape 2024-2029 (%)
• 11.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 11.3 APAC - Market size and forecast 2024-2029
  • Chart on APAC - Market size and forecast 2024-2029 ($ billion)
  • Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
  • Chart on APAC - Year-over-year growth 2024-2029 (%)
  • Data Table on APAC - Year-over-year growth 2024-2029 (%)
• 11.4 North America - Market size and forecast 2024-2029
  • Chart on North America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on North America - Market size and forecast 2024-2029 ($ billion)
  • Chart on North America - Year-over-year growth 2024-2029 (%)
  • Data Table on North America - Year-over-year growth 2024-2029 (%)
• 11.5 Europe - Market size and forecast 2024-2029
  • Chart on Europe - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
  • Chart on Europe - Year-over-year growth 2024-2029 (%)
  • Data Table on Europe - Year-over-year growth 2024-2029 (%)
• 11.6 Middle East and Africa - Market size and forecast 2024-2029
  • Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
• 11.7 South America - Market size and forecast 2024-2029
  • Chart on South America - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South America - Market size and forecast 2024-2029 ($ billion)
  • Chart on South America - Year-over-year growth 2024-2029 (%)
  • Data Table on South America - Year-over-year growth 2024-2029 (%)
• 11.8 US - Market size and forecast 2024-2029
  • Chart on US - Market size and forecast 2024-2029 ($ billion)
  • Data Table on US - Market size and forecast 2024-2029 ($ billion)
  • Chart on US - Year-over-year growth 2024-2029 (%)
  • Data Table on US - Year-over-year growth 2024-2029 (%)
• 11.9 Japan - Market size and forecast 2024-2029
  • Chart on Japan - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
  • Chart on Japan - Year-over-year growth 2024-2029 (%)
  • Data Table on Japan - Year-over-year growth 2024-2029 (%)
• 11.10 China - Market size and forecast 2024-2029
  • Chart on China - Market size and forecast 2024-2029 ($ billion)
  • Data Table on China - Market size and forecast 2024-2029 ($ billion)
  • Chart on China - Year-over-year growth 2024-2029 (%)
  • Data Table on China - Year-over-year growth 2024-2029 (%)
• 11.11 India - Market size and forecast 2024-2029
  • Chart on India - Market size and forecast 2024-2029 ($ billion)
  • Data Table on India - Market size and forecast 2024-2029 ($ billion)
  • Chart on India - Year-over-year growth 2024-2029 (%)
  • Data Table on India - Year-over-year growth 2024-2029 (%)
• 11.12 Germany - Market size and forecast 2024-2029
  • Chart on Germany - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
  • Chart on Germany - Year-over-year growth 2024-2029 (%)
  • Data Table on Germany - Year-over-year growth 2024-2029 (%)
• 11.13 Canada - Market size and forecast 2024-2029
  • Chart on Canada - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
  • Chart on Canada - Year-over-year growth 2024-2029 (%)
  • Data Table on Canada - Year-over-year growth 2024-2029 (%)
• 11.14 South Korea - Market size and forecast 2024-2029
  • Chart on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Data Table on South Korea - Market size and forecast 2024-2029 ($ billion)
  • Chart on South Korea - Year-over-year growth 2024-2029 (%)
  • Data Table on South Korea - Year-over-year growth 2024-2029 (%)
• 11.15 UK - Market size and forecast 2024-2029
  • Chart on UK - Market size and forecast 2024-2029 ($ billion)
  • Data Table on UK - Market size and forecast 2024-2029 ($ billion)
  • Chart on UK - Year-over-year growth 2024-2029 (%)
  • Data Table on UK - Year-over-year growth 2024-2029 (%)
• 11.16 France - Market size and forecast 2024-2029
  • Chart on France - Market size and forecast 2024-2029 ($ billion)
  • Data Table on France - Market size and forecast 2024-2029 ($ billion)
  • Chart on France - Year-over-year growth 2024-2029 (%)
  • Data Table on France - Year-over-year growth 2024-2029 (%)
• 11.17 Italy - Market size and forecast 2024-2029
  • Chart on Italy - Market size and forecast 2024-2029 ($ billion)
  • Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
  • Chart on Italy - Year-over-year growth 2024-2029 (%)
  • Data Table on Italy - Year-over-year growth 2024-2029 (%)
• 11.18 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

12 Drivers, Challenges, and Opportunity/Restraints

• 12.1 Market drivers
• 12.2 Market challenges
• 12.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2024 and 2029
• 12.4 Market opportunities/restraints

13 Competitive Landscape

• 13.1 Overview
• 13.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 13.3 Landscape disruption
  • Overview on factors of disruption
• 13.4 Industry risks
  • Impact of key risks on business

14 Competitive Analysis

• 14.1 Companies profiled
  • Companies covered
• 14.2 Company ranking index
  • Company ranking index
• 14.3 Market positioning of companies
  • Matrix on companies position and classification
• 14.4 Alibaba Group Holding Ltd.
  • Alibaba Group Holding Ltd. - Overview
  • Alibaba Group Holding Ltd. - Business segments
  • Alibaba Group Holding Ltd. - Key news
  • Alibaba Group Holding Ltd. - Key offerings
  • Alibaba Group Holding Ltd. - Segment focus
  • SWOT
• 14.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
  • SWOT
• 14.6 Baby Earth
  • Baby Earth - Overview
  • Baby Earth - Product / Service
  • Baby Earth - Key offerings
  • SWOT
• 14.7 Babydash Sdn Bhd
  • Babydash Sdn Bhd - Overview
  • Babydash Sdn Bhd - Product / Service
  • Babydash Sdn Bhd - Key offerings
  • SWOT
• 14.8 Babyshop Group
  • Babyshop Group - Overview
  • Babyshop Group - Product / Service
  • Babyshop Group - Key offerings
  • SWOT
• 14.9 Bed Bath and Beyond Inc.
  • Bed Bath and Beyond Inc. - Overview
  • Bed Bath and Beyond Inc. - Product / Service
  • Bed Bath and Beyond Inc. - Key offerings
  • SWOT
• 14.10 Best Buy Co. Inc.
  • Best Buy Co. Inc. - Overview
  • Best Buy Co. Inc. - Business segments
  • Best Buy Co. Inc. - Key news
  • Best Buy Co. Inc. - Key offerings
  • Best Buy Co. Inc. - Segment focus
  • SWOT
• 14.11 Brainbees Solutions Pvt. Ltd.
  • Brainbees Solutions Pvt. Ltd. - Overview
  • Brainbees Solutions Pvt. Ltd. - Product / Service
  • Brainbees Solutions Pvt. Ltd. - Key offerings
  • SWOT
• 14.12 eBay Inc.
  • eBay Inc. - Overview
  • eBay Inc. - Product / Service
  • eBay Inc. - Key offerings
  • SWOT
• 14.13 J Sainsbury plc
  • J Sainsbury plc - Overview
  • J Sainsbury plc - Product / Service
  • J Sainsbury plc - Key news
  • J Sainsbury plc - Key offerings
  • SWOT
• 14.14 JustKidding
  • JustKidding - Overview
  • JustKidding - Product / Service
  • JustKidding - Key offerings
  • SWOT
• 14.15 Kidsroom
  • Kidsroom - Overview
  • Kidsroom - Product / Service
  • Kidsroom - Key offerings
  • SWOT
• 14.16 Mumzworld.com
  • Mumzworld.com - Overview
  • Mumzworld.com - Product / Service
  • Mumzworld.com - Key offerings
  • SWOT
• 14.17 Otway Technology Pty Ltd.
  • Otway Technology Pty Ltd. - Overview
  • Otway Technology Pty Ltd. - Product / Service
  • Otway Technology Pty Ltd. - Key offerings
  • SWOT
• 14.18 The Walt Disney Co.
  • The Walt Disney Co. - Overview
  • The Walt Disney Co. - Business segments
  • The Walt Disney Co. - Key news
  • The Walt Disney Co. - Key offerings
  • The Walt Disney Co. - Segment focus
  • SWOT

15 Appendix

• 15.1 Scope of the report
• 15.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 15.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 15.4 Research methodology
  • Research methodology
• 15.5 Data procurement
  • Information sources
• 15.6 Data validation
  • Data validation
• 15.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 15.8 Data synthesis
  • Data synthesis
• 15.9 360 degree market analysis
  • 360 degree market analysis
• 15.10 List of abbreviations
  • List of abbreviations