嬰兒用品市場規模、佔有率和成長分析（按產品、類型、分銷管道和地區）- 2025-2032 年行業預測

2023 年全球嬰兒用品市場規模價值為 2,254.7 億美元，預計將從 2024 年的 2,383.2 億美元成長到 2032 年的 3,713.3 億美元，預測期內（2025-2032 年）的複合年成長率為 5.7%。

市場考察顯示，消費者的偏好正明顯轉向高品質、注重實用性的高階嬰兒產品，這大大刺激了市場擴張。父母對嬰兒健康和衛生意識的提高是一個主要促進因素，同時醫學專家建議定期使用個人護理用品來增強嬰幼兒的皮膚營養。優先考慮低環境和健康風險的創新產品的推出進一步強調了這一趨勢。此外，有針對性地開拓尚未開發的農村市場的努力預計將在整個預測期內促進嬰兒用品市場的強勁成長。總體而言，這些發展證實，隨著父母越來越重視品質和永續性，高階嬰兒產品正呈現良好的發展趨勢。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 資料和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分市場機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機遇
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 宏觀經濟指標
• 價值鏈分析
• 定價分析
• 客戶和購買標準分析

嬰兒用品市場規模（按產品和複合年成長率） (2025-2032)

• 市場概況
• 嬰兒化妝品和洗護用品
  • 嬰兒護膚產品
  • 沐浴產品
  • 嬰兒護髮產品
  • 嬰兒尿布和擦拭巾
  • 其他化妝品和洗護用品
• 嬰兒食品
  • 嬰兒乳製品
  • 冷凍嬰兒食品
  • 嬰兒果汁
  • 嬰兒食品零食
  • 嬰兒食品麥片
  • 其他嬰兒食品
• 嬰兒安全和便利
  • 嬰兒車
  • 嬰兒汽車安全座椅
  • 嬰兒監視器
  • 嬰兒安全產品
  • 其他
• 嬰兒玩具及遊樂設備
  • 搖鈴和出牙環
  • 絨毛玩具
  • 嬰兒學步車
  • 其他
• 嬰兒服裝
  • 緊身衣
  • 最高額
  • 下裝
  • 其他
• 嬰兒房和家具
  • 嬰兒床和外套
  • 嬰兒床
  • 高腳椅
  • 其他
• 嬰兒餵養和母乳喂養
  • 奶瓶和奶嘴
  • 吸乳器
  • 奶瓶保溫器和消毒器
  • 其他

嬰兒用品市場規模（按類型和複合年成長率） (2025-2032)

• 市場概況
• 大規模生產
• 優質的

嬰兒用品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 大賣場和超級市場
• 專賣店
• 藥局和藥局
• 線上
• 其他

嬰兒用品市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司簡介
  • 產品系列分析
  • 按細分市場分析市場佔有率
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Procter & Gamble Co.（United States）
• Kimberly-Clark Corporation（United States）
• Johnson & Johnson（United States）
• Nestle SA（Switzerland）
• Unilever Plc.（United Kingdom）
• Danone SA（France）
• Reckitt Benckiser Group plc（United Kingdom）
• Beiersdorf AG（Germany）
• Mattel, Inc.（United States）
• Hasbro, Inc.（United States）
• The Honest Company, Inc.（United States）
• Carter's, Inc.（United States）
• Dorel Industries Inc.（Canada）
• Newell Brands Inc.（United States）
• Artsana Group（Italy）
• Goodbaby International Holdings Limited（China）
• Mothercare plc（United Kingdom）
• Pigeon Corporation（Japan）
• Combi Corporation（Japan）
• Summer Infant, Inc.（United States）

結論和建議

Global Baby Product Market size was valued at USD 225.47 billion in 2023 and is poised to grow from USD 238.32 billion in 2024 to USD 371.33 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

Market insights reveal a noticeable shift in consumer preferences towards high-quality, utility-focused, and premium baby products, significantly propelling market expansion. Heightened awareness among parents concerning their baby's health and hygiene is a key driver, alongside recommendations from medical professionals advocating the regular use of personal care items to enhance skin nourishment for infants. This trend is further accentuated by the introduction of innovative products that prioritize low environmental and health risks. Additionally, targeted efforts to penetrate untapped rural markets are anticipated to contribute to robust growth in the Baby Product Market throughout the forecast period. Overall, these dynamics underscore a promising trajectory for premium baby products as parents increasingly prioritize quality and sustainability.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Product market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Product Market Segmental Analysis

Global Baby Product Market is segmented by Product, Type, Distribution Channel and region. Based on Product, the market is segmented into Baby Cosmetics & Toiletries, Baby Food, Baby Safety & Convenience, Baby Toys and Play Equipment, Baby Clothing, Baby Nursery & Furniture and Baby Feeding & Nursing. Based on Type, the market is segmented into Mass and Premium. Based on Distribution Channel, the market is segmented into Hypermarkets & Supermarkets, Specialty Stores, Pharmacies & Drugstores, Online and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Product Market

The global Baby Product market is experiencing significant growth driven by an increasing awareness of health concerns associated with synthetic products. Consumers are seeking chemical-free and safe baby care items, thereby fueling demand for skin care and bath products that prioritize quality, often at premium prices. Innovative packaging and the use of beneficial organic ingredients further enhance market appeal. In emerging markets like India, the rise in the workforce participation of women has accelerated demand in the baby care sector. Additionally, heightened disposable income enables families to invest in superior baby products, particularly those with lower pesticide residues formulated for infants. Online accessibility, facilitated by widespread smartphone usage and internet availability, has also played a crucial role, as consumers favor the convenience of e-commerce and doorstep delivery, which often come with enticing discounts and promotions.

Restraints in the Global Baby Product Market

The Global Baby Product market faces a significant challenge due to the notable decline in birth rates observed worldwide in recent years. This decrease can be attributed to several factors, including greater access to contraceptive methods and the rising participation of women in the workforce. Additionally, urbanization, heightened awareness of family planning options, and evolving lifestyles contribute to the downward trend in fertility rates. As families choose to have fewer children or delay parenthood, the demand for baby products may potentially diminish, posing a restraint on market growth and influencing manufacturers' strategies to adapt to this changing demographic landscape.

Market Trends of the Global Baby Product Market

The Global Baby Product market is witnessing a robust trend towards fortified baby food, driven by heightened parental awareness regarding optimal infant nutrition. This shift is particularly evident in the rising demand for infant formula that meets diverse nutritional requirements, catering to health-conscious consumers seeking quality products for their children. Additionally, the market is expanding as major brands innovate fortified options, enhancing their health benefits and appealing to modern parents. This increasing emphasis on nutritional value positions fortified baby foods at the forefront of market growth, promoting healthier dietary choices and influencing purchasing behaviors globally. Overall, this trend underscores a commitment to long-term child health and well-being.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Baby Product Market Size by Product & CAGR (2025-2032)

• Market Overview
• Baby Cosmetics & Toiletries
  • Baby Skin Care Products
  • Bath Product
  • Baby Hair Care Products
  • Baby Diapers & Wipes
  • Other Cosmetics & Toiletries
• Baby Food
  • Baby Milk Products
  • Frozen Baby Food
  • Baby Juice
  • Baby Food Snacks
  • Baby Food Cereals
  • Other Baby Food
• Baby Safety & Convenience
  • Baby Strollers
  • Baby Car Seats
  • Baby Monitors
  • Baby Proofing Products
  • Others
• Baby Toys and Play Equipment
  • Rattles & Teethers
  • Stuffed Animals & Plush Toys
  • Baby Walkers
  • Others
• Baby Clothing
  • Bodysuits
  • Tops
  • Bottoms
  • Others
• Baby Nursery & Furniture
  • Cribs & Coats
  • Bassinets
  • High Chairs
  • Others
• Baby Feeding & Nursing
  • Bottles & Nipples
  • Breast Pumps
  • Bottle Warmers & Sterilizers
  • Others

Global Baby Product Market Size by Type & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Baby Product Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets & Supermarkets
• Specialty Stores
• Pharmacies & Drugstores
• Online
• Others

Global Baby Product Market Size & CAGR (2025-2032)

• North America (Product, Type, Distribution Channel)
  • US
  • Canada
• Europe (Product, Type, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Type, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Type, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Type, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A. (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever Plc. (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser Group plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mattel, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hasbro, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carter's, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dorel Industries Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Newell Brands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Artsana Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Goodbaby International Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mothercare plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Combi Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Summer Infant, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations