市場調查報告書
商品編碼
1465088
按摩椅市場:按產品、產品、最終用戶應用、分佈 - 2024-2030 年全球預測Massage Chair Market by Product (Full Body Massage Chairs, Heated Massage Chairs, Inversion Massage Chairs), Offering (Conventional, Recliner, Recliner(with Massage Chair)), End-User Application, Distribution - Global Forecast 2024-2030 |
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預計2023年按摩椅市場規模為60.6億美元,預計2024年將達到64.8億美元,2030年將達到99.6億美元,複合年成長率為7.34%。
按摩椅包括一系列旨在將按摩療法的好處帶入您的家庭或工作場所的產品。基本上,它是一把椅子,其機制模仿了按摩治療師使用的步驟和技術,例如揉捏、滾動、敲擊和穴位按摩,以緩解壓力、緊張和身體疼痛。這些按摩椅通常具有多種功能,允許使用者根據自己的喜好自訂按摩體驗,例如調整強度等級、瞄準按摩區域和不同的風格設定。慢性背痛和姿勢相關問題的增加導致越來越多的人尋求按摩療法作為非侵入性解決方案,這大大增加了對按摩椅的需求。然而,按摩椅通常需要大量空間,限制了其在狹小的生活環境中的可行性。另外,購買一張高品質的按摩椅需要較大的投資,這對許多潛在消費者來說都是一個障礙。透過將3D、4D按摩技術、零重力定位、人體掃描技術等先進技術融入按摩椅中,提供客製化、更深層的按摩體驗,大大增強其吸引力。
主要市場統計 | |
---|---|
基準年[2023] | 60.6億美元 |
預測年份 [2024] | 64.8億美元 |
預測年份 [2030] | 99.6億美元 |
複合年成長率(%) | 7.34% |
產品越來越偏好可緩解平滑肌和多功能性的全身按摩椅
全身按摩椅旨在提供背部、肩部、手臂、腿部和腳部等多個身體部位的全面按摩體驗。它結合了滾輪、氣囊和熱療等技術,提供模仿專業按摩師技術的全面按摩體驗。加熱按摩椅在其結構中融入了加熱元件,主要目的是提供額外的舒適度並改善按摩體驗。熱量被認為可以促進血液循環,更有效地放鬆肌肉,並減輕疼痛,這使得它成為那些肌肉僵硬或慢性疼痛的人,或者那些只是尋求溫暖放鬆的人的理想選擇。有吸引力的椅子。倒立按摩椅的設計有一個機制,可以傾斜椅子並翻轉您的身體,將您的雙腿抬高到心臟上方。這種倒立療法可能有助於減輕脊椎壓力,緩解腰痛,並改善整體脊椎健康。儘管這是一個特別小眾的類別,但它吸引了患有背部問題或正在尋找減輕脊椎壓力的方法的消費者。倒立按摩椅的獨特吸引力在於其有針對性地緩解背部不適,滿足與脊椎健康相關的特定細分市場。零重力按摩椅源自太空人在起飛時為減少身體壓力而採取的姿勢,透過傾斜到均勻分佈重量的位置,可以減少身體尤其是脊椎的壓力。這個姿勢可以增強按摩效果,提供更深層的放鬆,據說對腰痛的人有效。 「零重力」的概念吸引了許多人,從那些希望減輕身體疾病的人到那些對這種尖端技術所提供的新穎性和舒適感感興趣的人。目標椅 按摩椅專注於身體的特定部位,以緩解局部疼痛和緊張。這些椅子通常結構緊湊,適合有特定治療需求或空間限制的使用者使用。這兩款按摩椅滿足了消費者的各種需求,從一般放鬆到舒緩肌肉僵硬,提供了改善身體健康的多功能解決方案。
最終用戶應用:由於與按摩療法相關的各種好處,按摩椅在商業設施中的採用越來越多。
按摩椅用於水療中心、健身俱樂部和辦公室等商業設施,為顧客和員工提供放鬆和緩解壓力。它在商業性環境中的吸引力在於它有可能增強客戶體驗,提高員工福祉,並吸引更廣泛的客戶群尋求與按摩療法相關的健康益處。相反,在住宅環境中,個人購買按摩椅供個人在家中使用,尋求體驗治療性按摩的便利,而無需經常拜訪專業按摩師。這個選擇背後的原因是希望在舒適的生活空間中接受按摩,以放鬆身心、緩解壓力,有時還可以將其作為日常保健的補充。這兩個應用程式都強調了不同的環境和使用模式,以及人們對健康和自我護理重要性的日益認知。
區域洞察
美國,尤其是美國和加拿大,對優質、功能豐富的按摩椅的需求量很大。該地區的消費行為傾向於提供治療功效和智慧技術整合的產品。美洲最近的專利專注於增強連接性和個人化,包括提高永續性和用戶體驗的材料技術進步。同時,在歐洲、中東和非洲地區,健康和休閒產品的需求穩定,人們越來越偏好高品質和耐用的產品。歐洲消費者也對健康和永續性表現出極大的興趣,這影響了他們的購買決策。最近的投資重點是採用環保材料和節能設計。此外,由於消費者對健康和保健意識的增強以及可支配收入的增加,亞太地區的按摩椅市場正在強勁成長。中國、日本和韓國等國家處於領先地位,按摩椅功能的技術進步以及健康和保健的文化趨勢推動了需求。全部區域老年人口的不斷成長以及對有助於疼痛管理和身體健康的產品的需求不斷增加,進一步推動了市場前景。
FPNV定位矩陣
FPNV定位矩陣對於評估按摩椅市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對按摩椅市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.按摩椅市場規模及預測是多少?
2.按摩椅市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.按摩椅市場的技術趨勢和法規結構是什麼?
4.按摩椅市場主要廠商的市場佔有率是多少?
5.進入按摩椅市場合適的型態和策略手段是什麼?
[187 Pages Report] The Massage Chair Market size was estimated at USD 6.06 billion in 2023 and expected to reach USD 6.48 billion in 2024, at a CAGR 7.34% to reach USD 9.96 billion by 2030.
A massage chair encompasses a broad range of products designed to provide users with the benefits of massage therapy in the comfort of their homes or workspaces. Essentially, it is a chair equipped with mechanisms that mimic the procedures and techniques used by massage therapists, such as kneading, rolling, tapping, and shiatsu, to relieve stress, tension, and pain in the body. These chairs often come with various features that allow customization of the massage experience according to the user's preferences, including adjustable intensity levels, targeted massage areas, and different style settings. Rising cases of chronic back pain and posture-related issues have led individuals to seek out massage therapy as a non-invasive solution, which significantly boosts the demand for massage chairs. However, massage chairs often require substantial space, limiting their feasibility in smaller living environments. Additionally, the significant investment required to purchase a high-quality massage chair can be a barrier for many potential consumers. Integrating advanced technologies into massage chairs, such as 3D and 4D massage technologies, zero gravity positions, and body scanning technology, significantly enhances their appeal by offering a customized and deeper massage experience.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.06 billion |
Estimated Year [2024] | USD 6.48 billion |
Forecast Year [2030] | USD 9.96 billion |
CAGR (%) | 7.34% |
Product: Growing preference for full body massage chairs due to their smooth muscle relief offering and versatility
Full-body massage chairs are designed to provide a comprehensive massage experience, targeting multiple body areas, including the back, shoulders, arms, legs, and feet. These chairs use a combination of technologies such as rollers, airbags, and heat therapy to deliver an all-encompassing massage experience, mimicking the hands of a professional masseuse. Heated massage chairs incorporate heating elements within their structure, aimed primarily at providing added comfort and enhancing the massage experience. The heat is thought to promote blood circulation, relax muscles more effectively, and reduce pain, making these chairs particularly appealing to individuals with muscle stiffness, chronic pain, or those simply seeking extra warmth for relaxation. Inversion massage chairs are designed with a mechanism that allows the chair to tilt or invert the body, elevating the legs above the heart. This inversion therapy technique can help in decompressing the user's spine, potentially relieving back pain and improving overall spinal health. It's a particularly niche category but attracts consumers who suffer from back issues or are looking for ways to alleviate stress on their spine. The unique appeal of inversion massage chairs lies in their targeted approach towards relieving back discomfort, thus catering to a specific market segment interested in spinal health. Originating from the position astronauts take during liftoff to reduce stress on their bodies, zero gravity massage chairs recline to a position that evenly distributes body weight, reducing strain on the body, particularly the spine. This position is reputed to enhance the massage effectiveness, providing deeper relaxation, and is beneficial for individuals with back pain. The concept of 'zero gravity' or weightlessness appeals to a broad audience, from those seeking relief from physical ailments to individuals intrigued by the novelty and comfort offered by such advanced technology. Targeted massage chairs focus on specific areas of the body, offering relief to individuals with localized pain or tension. These chairs are generally more compact and accessible for users with specific therapeutic needs or space constraints. Both massage chairs cater to various consumer needs, from general relaxation to targeted muscle relief, providing a versatile solution for enhancing physical well-being.
End-User Application: Growing adoption of massage chair in commercial setting due to their various benefits associated with massage therapy
In the commercial context, massage chairs are predominantly found in environments such as spas, health clubs, and offices, to offers clients and employees an easily accessible form of relaxation and stress relief. The appeal in commercial settings lies in enhancing customer experience and employee well-being and potentially attracting a more extensive customer base seeking the health benefits associated with massage therapy. Conversely, in residential settings, individuals invest in massage chairs for personal use within their homes, seeking the convenience of experiencing therapeutic massage without frequent visits to a professional masseuse. This choice is driven by the desire for improved relaxation and stress reduction, and sometimes as a complement to health management routines, right in the comfort of one's living space. Both applications highlight a growing recognition of the importance of wellness and self-care, albeit manifested in different environments and usage patterns.
Regional Insights
The market is characterized by high demand for premium, feature-rich massage chairs in America, particularly in the United States and Canada. Consumer behavior in this region leans towards products that offer therapeutic benefits and smart technology integration. Recent patents in the Americas revolve around enhancing connectivity and personalization, including advancements in material technology for better sustainability and user comfort. At the same time in EMEA, wellness and relaxation products see steady demand, with a growing preference for high-quality, durable items. European consumers also show significant interest in health and sustainability, which influence purchasing decisions. Recent investments focus on incorporating eco-friendly materials and energy-efficient designs. Moreover, in the Asia Pacific region, the market for massage chairs has experienced substantial growth, responding to increasing consumer awareness about health and wellness and rising disposable incomes. Countries such as China, Japan, and South Korea are at the forefront, driving the demand due to their technological advancements in massage chair features and a cultural inclination towards health and wellness practices. The market scenario is further buoyed by the growing elderly population across the region, which has heightened the demand for products aiding pain management and physical well-being.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Massage Chair Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Massage Chair Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Massage Chair Market, highlighting leading vendors and their innovative profiles. These include AJX.INC, ARG Health Care., Bhanusaliwellness, Bodyfitchairs Pvt ltd, Bodyfriend, Inc., Daito Electric Machine Industry Co., Ltd., Family Inada Co., Ltd., Fujiiryoki, GUANGZHOU ZHIXIN ELECTRONIC TECHNOLOGY CO.,LTD, Infinite Creative Enterprises, Inc., Interactive Health, Inc., JSB Healthcare, Luraco Technologies, Ogawa World USA, Osaki Massage Chair., OSIMINDIA PVT LTD, OTO Wellness, Panasonic Holdings Corporation, Robocura Wellness, RoboTouch., ROTAI, Shanghai Rongtai Health Technology Co., Ltd., and StarAndDaisy.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Massage Chair Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Massage Chair Market?
3. What are the technology trends and regulatory frameworks in the Massage Chair Market?
4. What is the market share of the leading vendors in the Massage Chair Market?
5. Which modes and strategic moves are suitable for entering the Massage Chair Market?