市場調查報告書
商品編碼
1466687
眼鏡產品市場:按鏡片材料、類型、性別、應用、分銷管道分類 - 2024-2030 年全球預測Eyewear Market by Lens Material (Glass, Plastic, Polycarbonate), Type (Contact Lenses, Protective Eyewear, Spectacles), Gender, Usage, Distribution Channel - Global Forecast 2024-2030 |
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預計2023年眼鏡產品市場規模為1,856.7億美元,預計2024年將達2,083.6億美元,2030年將達4,238.1億美元,複合年成長率為12.51%。
眼鏡產品擴大用於視力矯正、陽光下清晰視力以及保護眼睛免受污垢、灰塵和污垢的影響。選擇眼鏡、太陽眼鏡和隱形眼鏡等眼鏡產品主要是為了保護眼睛並降低眼部感染疾病的風險。眼部疾病的增加增加了對處方箋眼鏡的需求。低成本一次性鏡片的推出和眼鏡的個人化正在推動市場成長。各個政府機構、私人組織和非政府組織正在共同努力提供負擔得起的眼鏡,以減少開發中國家農村地區的視力喪失。然而,對非侵入性且具有成本效益的屈光矯正手術的接受度不斷提高可能會限制市場的成長。非法新穎隱形眼鏡和無品牌鏡架銷售量的增加抑制了眼鏡產品的市場需求。然而,透過線上通路產品銷售的增加以及多功能眼鏡先進技術的影響預計將在市場上創造抓住基本客群的機會。
主要市場統計 | |
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基準年[2023] | 1856.7億美元 |
預測年份 [2024] | 2083.6億美元 |
預測年份 [2030] | 4238.1億美元 |
複合年成長率(%) | 12.51% |
鏡片材質:採用輕質塑膠鏡片材質
玻璃因其優異的視覺清晰度和耐刮擦性而廣泛應用於鏡片。對於那些尋求卓越光學品質和高折射率選擇的人來說,玻璃仍然是首選。玻璃鏡片適合那些優先考慮光學精度、重量過載和抗衝擊性的人士,也建議用於注重薄度的高折射率處方。最常見的鏡片材料是塑膠,它比玻璃鏡片更輕、更便宜。塑膠鏡片提供了一種舒適的替代方案,同時保持合理的光學質量,對於需要經濟高效、輕巧且不影響光學清晰度的輕度至中度解決方案的人來說是理想的選擇。聚碳酸酯鏡片因其耐衝擊、重量輕和防紫外線而變得流行。這款鏡片非常適合兒童、運動員和在危險環境中工作的人員。聚碳酸酯鏡片滿足了需要耐衝擊眼鏡產品的人們的需求,例如兒童、運動愛好者、有職業危害的人,或者想要具有增強紫外線防護的輕質鏡片的人。
類型:隱形眼鏡全球普及
隱形眼鏡在需要矯正視力並且更喜歡眼鏡替代品的人中很受歡迎。這些薄型曲面鏡片直接貼合在眼睛表面,為患有近視、遠視、散光和老花眼等屈光不正的使用者提供清晰、舒適的視力。您可以根據自己的需求進行選擇,包括強調便利性的日拋鏡片和適合運動、戶外活動等各種活動的長戴型鏡片。在個人可能暴露於強光、紫外線輻射、彈頭和化學品等危險的各種行業和活動中,防護眼鏡產品至關重要。選擇防護眼鏡產品的首要原因是適合全天配戴。眼鏡(處方眼鏡)通常用於矯正患有各種屈光不正的人的視力,並且有多種款式、材質和鏡片類型可供選擇,以滿足個人喜好和功能需求。消費者經常尋求舒適性、耐用性、美觀性和最佳視覺品質之間的平衡。太陽眼鏡可防止紫外線,同時增加戶外活動的舒適度和時尚感。從用於駕駛和水上運動的防眩光偏光鏡片到專為騎乘和跑步設計的高性能太陽眼鏡,消費者喜愛各種產品。
性別:創新設計在女性用眼鏡產品中越來越受歡迎
男士眼鏡產品呈現更多棱角設計和更大尺寸,以適應男性特徵。偏好通常由風格、舒適度、耐用性和功能性決定。時尚潮流、舒適度、多功能性和個人風格推動了女性對眼鏡產品的偏好。此細分市場的子類別包括處方眼鏡、太陽眼鏡、運動眼鏡產品以及專為女性特徵和美學而設計的智慧眼鏡。男士眼鏡產品的偏好主要取決於功能性和耐用性,而女士則優先考慮時尚潮流和個人風格。
應用:成人眼鏡產品需求增加
成人眼鏡產品主要解決近視、遠視、散光、老花等視力問題。選擇眼鏡產品時,我們優先考慮美觀、款式、舒適、耐用、防紫外線以及矯正視力。兒童眼鏡產品主要滿足0-16歲兒童的視力需求,並適應兒童獨特的生長規律和臉部結構。成人眼鏡產品提供多種選擇,滿足各種視力矯正需求,並專注於美觀、風格趨勢和技術創新。另一方面,兒童眼鏡產品優先考慮安全性、耐用性、適應生長模式的功能性以及對兒童和家長都有吸引力的設計。
分銷管道:網路商店日益普及
實體門市迎合了那些在選擇眼鏡產品時優先考慮個人化服務、即時產品供應以及與配鏡師面對面互動的顧客。這些好處使得實體門市對那些需要試穿和調整幫助,或者有特定視覺需求需要專業指導的人有吸引力。實體零售商繼續為當地市場提供全面的眼鏡產品選擇,包括處方眼鏡、太陽眼鏡和隱形眼鏡。隨著越來越多的消費者轉向網路購物以獲得便利並獲得各種產品,電子商務的爆炸式成長對眼鏡產品行業產生了重大影響。該線上平台以具有競爭力的價格提供時尚的鏡架,並提供方便用戶使用的鏡片選擇和功能客製化工具,為傳統實體店提供了經濟高效的替代方案。網路商店深受精通技術的客戶的歡迎,他們重視時間效率、價格比較以及舒適地在家購物的能力。實體門市提供個人化服務、即時產品供應和專業支持,但由於管理費用可能會很昂貴。另一方面,網路商店提供了具有成本效益的選擇,選擇範圍廣泛且方便。客戶對這兩個管道有不同的需求和偏好,它們之間的選擇很大程度上取決於個人優先事項,例如預算限制、需要專家指導以及對個人化體驗的偏好。
區域洞察
對時尚、新潮、時尚眼鏡產品的需求不斷成長,在推動美洲地區市場成長方面發揮關鍵作用。追求美觀和時尚的太陽眼鏡在年輕人中越來越受歡迎,推動了該地區對眼鏡產品產品的需求。在歐洲,製造商專注於研發,以提供技術先進且安全的眼鏡產品產品。此外,歐洲、中東和非洲地區已開發國家的客戶變得更加富裕,擴大購買優質設計師眼鏡產品,推動了市場成長。中國、日本和印度等國家的人口不斷成長,消費者對眼睛保健的意識不斷提高,該地區對防護眼鏡和太陽眼鏡的市場需求不斷增加。亞太地區的市場相關人員專注於提供具有先進功能的處方鏡片,例如抗反射膜和可防止有害太陽紫外線的染色。
FPNV定位矩陣
FPNV定位矩陣對於評估眼鏡產品市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對眼鏡產品市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行綜合評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.眼鏡產品市場的市場規模和預測是多少?
2.眼鏡產品市場預測期內需要考慮投資的產品、細分市場、應用和領域有哪些?
3.眼鏡產品市場的技術趨勢和法規結構是什麼?
4.眼鏡產品市場主要廠商的市場佔有率是多少?
5.進入眼鏡產品市場合適的形式或策略手段是什麼?
[188 Pages Report] The Eyewear Market size was estimated at USD 185.67 billion in 2023 and expected to reach USD 208.36 billion in 2024, at a CAGR 12.51% to reach USD 423.81 billion by 2030.
The eyewear is increasingly used for vision correction, clear eyesight under sunlight, and eye protection for dirt, dust, and grim. The eyewear such as eyeglasses, sunglasses, and contact lenses are primarily chosen for providing reliable protection to eyes and lower risk of eye infection. The rise in the number of ophthalmic disorders is increasing the need for prescription-based eyeglasses. The introduction of low-cost and disposable lenses and the personalization of eyeglasses drive market growth. Various government & private organizations and NGOs are collaborating to offer affordable eyewear to mitigate vision disorders in rural areas of developing countries. However, the growing acceptance of non-invasive and cost-effective refractive surgeries may limit the market growth. The increased sales of illegal novelty contact lenses & unbranded frames are curbing the market demand for eyewear. However, an increase in product sales through online channels and the influence of advanced technology in eyeglasses for multifunctionality are expected to create opportunities in the market to attract a customer base.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 185.67 billion |
Estimated Year [2024] | USD 208.36 billion |
Forecast Year [2030] | USD 423.81 billion |
CAGR (%) | 12.51% |
Lens Material: Utilization of plastic lens material owing to lightweight properties
Glass is widely used for lenses due to its excellent visual clarity and scratch resistance. Glass remains preferable for those seeking exceptional optical quality and high-index options. Glass lenses are suited for individuals prioritizing optical precision, overweight concerns, or impact resistance and are also recommended for high-index prescriptions when thinness is of utmost importance. The most common lens material is plastic, with lightweight nature and affordability compared to glass lenses. Plastic lenses offer a comfortable alternative that maintains decent optical quality and are ideal for individuals with mild to moderate prescriptions requiring a cost-effective yet lightweight solution without compromising optical clarity. Polycarbonate lenses gained popularity due to their impact resistance, lightweight properties, and built-in UV protection. These lenses are ideal for children, athletes, and individuals working in hazardous environments. Polycarbonate lenses cater to those requiring impact-resistant eyewear, such as children, sports enthusiasts, people with occupational hazards, or those seeking lightweight lenses with enhanced UV protection.
Type: Significant penetration of contact lenses globally
Contact lenses are popular for individuals who require vision correction and prefer an alternative to spectacles. These thin, curved lenses are placed directly on the eye's surface and provide clear, comfortable vision for users with refractive errors such as myopia, hyperopia, astigmatism, and presbyopia. Need-based preferences include daily disposable lenses for convenience or extended wear lenses suitable for various activities such as sports or outdoor events. Protective eyewear is essential in different industries and activities where individuals may be exposed to hazards such as bright light, UV radiation, projectiles, or chemicals. The primary reason for choosing protective eyewear is its comfortable fit, which allows it to be worn throughout the day. Spectacles, or prescription eyeglasses, are common for vision correction among individuals with various refractive errors and are available in numerous styles, materials, and lens types to meet personal preferences and functional needs. Consumers often seek a balance between comfort, durability, aesthetics, and optimal visual quality. Sunglasses offer protection from UV radiation while enhancing comfort and style for outdoor activities. Polarized lenses that reduce glare for driving or water sports to performance sunglasses designed specifically for cycling or running are preferred by consumers.
Gender: Growing popularity of innovative designs in women's eyewear
Men's eyewear exhibits more angular designs and larger sizes that cater to masculine facial features. Preferences are often driven by style, comfort, durability, and functionality. Fashion trends, comfort, versatility, and personal style drive women's eyewear preferences. Subcategories in this segment include prescription glasses, sunglasses, sports eyewear, and smart glasses featuring designs catered toward feminine facial features and aesthetics. Men's eyewear preferences are primarily driven by functionality and durability, while women prioritize fashion trends and personal style.
Usage: Increasing demand for adult eyewear products
Adult eyewear primarily addresses vision problems such as myopia, hypermetropia, astigmatism, and presbyopia. In addition to vision correction, adults prioritize aesthetics, style, comfort, durability, and UV protection when selecting eyewear. Kid eyewear primarily caters to the visual needs of children aged between 0-16 years old while accommodating their unique growth patterns and facial structures. The adult eyewear segment provides a wide range of options for various vision correction needs while emphasizing aesthetics, style trends, and technological innovations. On the other hand, kid eyewear prioritizes safety, durability, functionality to accommodate growth patterns, and designs that appeal to both children and parents.
Distribution Channel: Emerging popularity of online eyewear stores
Offline stores cater to customers who prioritize personalized service, immediate product availability, and face-to-face interactions with opticians when choosing eyewear. These benefits make offline stores attractive for those who require assistance with fitting or adjustments or have specific vision needs that demand professional guidance. Brick-and-mortar retailers continue serving the local market with comprehensive eyewear options, including prescription glasses, sunglasses, and contact lenses. The surge of e-commerce has significantly impacted the eyewear industry as more consumers adopt online shopping for convenience and access to various products. Online platforms provide cost-effective alternatives to traditional brick-and-mortar stores by offering stylish frames at competitive prices and user-friendly tools for selecting lenses and customizing features. Online stores are popular among tech-savvy customers valuing time efficiency, price comparison, and the ability to shop from the comfort of their homes. Offline stores offer personalized services, immediate product availability, and professional assistance; however, they may have higher costs due to overhead expenses. On the other hand, online stores provide cost-effective alternatives with broader choices and convenience; however, they lack face-to-face interaction with professionals. Both channels serve different customer needs and preferences; choosing between them largely depends on individual priorities such as budget constraints, the need for expert guidance, or a preference for personalized experiences.
Regional Insights
The increasing demand for fashionable, trendy, and stylish eyewear has played an essential role in driving market growth in the Americas region. The growing popularity of sunglasses for aesthetic looks and fashion purposes among the young population is enhancing the demand for eyewear products in the region. Manufacturers focus on research and development to provide technologically advanced and safe eyewear products in Europe. Furthermore, customers from developed countries in the EMEA region are becoming more affluent and increasingly inclined to purchase higher-end, designer eyewear brands, helping the market grow. Increasing population and enhanced consumer awareness about eyecare in countries including China, Japan, and India are boosting the market demand for protective spectacles and sunglasses in the region. Market players in the APAC region focus on providing prescription lenses with advanced features such as anti-reflective coatings and tints that protect against harmful UV rays from the sun.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Eyewear Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Eyewear Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Eyewear Market, highlighting leading vendors and their innovative profiles. These include Alcon Vision LLC, All Logic International Co., Ltd., Bausch + Lomb Corporation, Carl Zeiss AG, Charmant Inc., De Rigo Vision S.p.A., Eschenbach Optik GmbH, ESE International, EssilorLuxottica SA, Europa Eyewear, Eyeking, LLC, Fielmann AG, Hoya Corporation, Italia Independent S.p.A., JINS Eyewear US, Inc., Johnson & Johnson Services, Inc., Kering SA, Lenskart, Marchon Eyewear, Inc., Marcolin S.p.A., Mister Spex SE, Modo Eyewear, Multiopticas, S.C.L., Norville (20/20) Ltd., OGI Eyewear, Safilo Group S.p.A., Silhouette International Schmied AG, Thai Optical Group Pcl, The Cooper Companies, Inc., The McGee Group, and Warby Parker Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Eyewear Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Eyewear Market?
3. What are the technology trends and regulatory frameworks in the Eyewear Market?
4. What is the market share of the leading vendors in the Eyewear Market?
5. Which modes and strategic moves are suitable for entering the Eyewear Market?