市場調查報告書
商品編碼
1467941
自行車市場:按產品、技術、設計、分銷管道、最終用戶分類 - 2024-2030 年全球預測Bicycle Market by Product (Cargo Bikes, Hybrid Bikes, Mountain Bikes), Technology (Conventional, Electric), Design, Distribution Channel, End-user - Global Forecast 2024-2030 |
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預計2023年自行車市場規模為706.4億美元,預計2024年將達到763.1億美元,2030年將達到1234.8億美元,複合年成長率為8.30%。
自行車包括兩輪車輛,涵蓋多種產品,包括傳統自行車、電動自行車、自行車零件、相關配件以及自行車租賃、維修和保養等服務。世界各地日益增強的環保意識正在推動對生態友善交通(包括公共交通)的需求。人們對健康和健身的興趣日益濃厚,推動了休閒自行車的普及並推動了市場的成長。都市化和堵塞問題進一步使自行車成為一種便捷的交通途徑。與自行車相關的基礎設施限制和安全問題正在阻礙市場成長。電動自行車的不斷出現和設計的進步使它們能夠滿足不斷變化的消費者偏好,預計將推動自行車市場的成長。此外,智慧技術在自行車中的整合為自行車市場的持續擴張提供了機會。
主要市場統計 | |
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基準年[2023] | 706.4億美元 |
預測年份 [2024] | 763.1億美元 |
預測年份 [2030] | 1234.8億美元 |
複合年成長率(%) | 8.30% |
產品擴大採用混合自行車作為通勤和休閒用途
隨著人們對永續交通的興趣日益濃厚,貨運自行車正在獲得巨大的吸引力。貨運自行車通常具有加固車架和貨床以容納額外的重量,使其成為送貨服務和個人運輸的理想選擇。混合自行車結合了公路車和山地自行車的特點,使其成為適合通勤或休閒的多功能自行車。以舒適為導向的設計將吸引想要一體化自行車的騎士。山地自行車專為越野騎行而設計,以其在崎嶇地形上的耐用性和性能而聞名。它是那些尋求冒險和刺激的人的首選。公路車專為在鋪砌路面上提供速度和效率而設計,通常用於自行車比賽和遠距騎行。運動愛好者和狂熱騎手的完美選擇。
隨著電池技術的進步,自行車對電動機車的偏好正在增加
傳統自行車,也稱為傳統自行車,是經典的踏板動力車輛,由於其價格實惠、對健康有益且廣泛普及,繼續保持較大的市場佔有率。普遍受到健身愛好者、自行車競技愛好者以及交通基礎設施已開發地區的個人的青睞。電動自行車,也稱為電動自行車,是一種配備有用於推進的整合式馬達的自行車。由於其在困難地形和長途旅行中的強大能力,它的受歡迎程度直線上升。它經常被通勤者、老年人和居住在丘陵地區的人們選擇。
分銷管道:由於購物的便利性,透過網路管道購買自行車的情況越來越多。
傳統的實體店,即線下通路,幾十年來一直是自行車市場的支柱。此通路的優勢在於為消費者提供即時滿足、觸覺的產品體驗和個人化的銷售服務。現在想購買、偏好強、尋求專家指導的消費者往往更喜歡這個管道。線上分銷管道徹底改變了自行車市場。我們為消費者提供隨時隨地購物的便利性、大量的產品選擇、詳細的產品描述和顧客評論。該頻道深受年輕人和初次騎行愛好者的歡迎。
最終用戶:隨著對永續交通途徑的興趣日益濃厚,男性擴大採用自行車歌曲。
孩子們使用自行車進行休閒和了解交通。兒童自行車通常注重安全功能,如穩定器和可調節座椅,但它們也有有趣的元素,如流行的角色和色彩繽紛的設計。自行車不僅是一種代步工具,也是兒童身體活動和技能發展的重要工具。兒童友善設計、安全功能和充滿活力的美學是偏好這一細分市場偏好的關鍵考慮因素。男士自行車主要用於通勤、比賽、運動和山地自行車。在男士類別中,市場的特點是有多種選擇,從堅固的山地自行車到精緻的公路自行車,迎合從通勤到運動的不同偏好和目的。堅固性、速度和先進的功能通常是購買的決定因素。另一方面,女性用自行車正在轉向優先考慮舒適性和時尚的設計。符合人體工學的車架、輕質材料和美觀的選擇促進了女式自行車的流行。
區域洞察
從自行車市場情況來看,主要成長是由美國、加拿大、墨西哥、巴西、阿根廷等已開發國家所支撐的。人們對戶外探險活動的興趣和支出增加、全部區域舉辦的自行車賽事、對健康和健身的關注以及政府對永續性的支持等因素對推動美國自行車市場的成長發揮著重要的促進作用。由於自行車比賽數量的增加以及運動愛好者對自行車的需求,亞太地區的自行車市場正在快速成長。在亞太地區,近年來,由於人們越來越意識到騎自行車對健康的好處以及在崎嶇地形上的操控性,選擇運動自行車的人數激增。自行車的環保特性、低營運成本和健康益處正在加強其在歐洲、中東和非洲地區的採用。各國政府正在該地區普及自行車運動,因為它既環保又有助於減少碳排放。歐盟自行車政策、埃及的永續交通計畫、自行車基礎設施投資策略以及買家獎勵和購買溢價正在推動運動自行車的採用。
FPNV定位矩陣
FPNV定位矩陣對於評估自行車市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對自行車市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估及資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.自行車市場的市場規模和預測是多少?
2.自行車市場預測期內需要考慮投資的產品、細分市場、應用和領域有哪些?
3.自行車市場的技術趨勢和法規結構是什麼?
4.自行車市場主要廠商的市場佔有率是多少?
5.進入自行車市場的合適型態和策略手段是什麼?
[183 Pages Report] The Bicycle Market size was estimated at USD 70.64 billion in 2023 and expected to reach USD 76.31 billion in 2024, at a CAGR 8.30% to reach USD 123.48 billion by 2030.
The bicycle encompasses vehicles with two wheels that cover a range of products, including traditional bicycles, electric bicycles, bike components, and related accessories, as well as services such as bicycle rentals, repairs, and maintenance. Increasing environmental awareness worldwide is driving demand for eco-friendly transportation, including transportation. A rising focus on health and fitness is fueling the popularity of recreational cycling, driving the growth of the market. Urbanization and congestion issues have further positioned bicycles as a convenient mode of transportation. Infrastructure limitations and safety concerns associated with bicycles hamper the market growth. The continuous emergence of e-bikes and advancements in design that allow market players to meet evolving consumer preferences are expected to drive the growth of the bicycle market. Additionally, the integration of smart technologies in bicycles presents opportunities for continued market expansion of the bicycle market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 70.64 billion |
Estimated Year [2024] | USD 76.31 billion |
Forecast Year [2030] | USD 123.48 billion |
CAGR (%) | 8.30% |
Product: Growing adoption of hybrid bikes for commuting and recreational riding
Cargo bikes have gained significant traction with an increased interest in sustainable transport options. They are often built with a reinforced frame and a loading area to accommodate additional weight, making them ideal for delivery services and personal transportation. Hybrid bikes blend the features of road bikes and mountain bikes, resulting in a versatile bicycle perfect for commuting and recreational riding. Their comfort-oriented design appeals to riders who wish for an all-in-one bike. Mountain bikes are tailored for off-road riding and are known for their durability and performance in challenging terrains. Adventure and thrill-seeking individuals prefer these bikes. Road bikes are designed for speed and efficiency on paved surfaces and are commonly used in cycle racing and long-distance riding. They are the go-to option for sports enthusiasts and keen riders.
Technology: Rising preference for electric bicycles with the rising advancements in battery technology
Conventional bicycles, also known as traditional bicycles, are classic pedal-powered vehicles that continue to hold significant market share due to their affordability, health benefits, and widespread adoption. They are typically preferred by fitness enthusiasts, competitive cyclists, and individuals in areas with smooth, well-maintained transportation infrastructure. Electric bicycles, otherwise known as e-bikes, are bicycles equipped with an integrated electric motor used for propulsion. Their popularity has skyrocketed due to their ability to provide a boost during challenging terrain and longer trips. They are often the choice for commuters, older adults, and individuals living in hilly areas.
Distribution Channel: Growing purchase of bicycles from online channels due to the convenience of shopping
Traditional physical stores, known as the offline channel, have been cornerstone structures of the Bicycle market for decades. The advantages of this channel lie in its ability to provide instant gratification to consumers, enable tactile product experience, and personalized sales service. Customers needing an immediate purchase, high-taste sensitivity, or those seeking expert guidance often prefer this channel. The online distribution channel has been a game-changer in the bicycle market. It offers consumers the convenience of shopping from anywhere at any time, a vast product variety, detailed product descriptions, and customer reviews. This channel is popular among younger audiences and novices exploring cycling for the first time.
End-User: Rising adoption of bicycles song men with the rising public interest in sustainable transportation
Children use bicycles for recreational activities or as an introduction to transportation. Bicycles for kids generally focus on safety features, such as stabilizers and adjustable seats, but also combine fun elements, such as those featuring popular characters or colorful designs. Bicycles serve as a means of transportation and as a crucial tool for physical activity and skill development for kids. Kid-friendly designs, safety features, and vibrant aesthetics are pivotal considerations driving the preference within this segment. Men's bikes primarily cater to commuting, competitions, workouts, or mountain biking. In the men's category, the market is characterized by various options, from rugged mountain bikes to sleek road bikes, catering to various preferences and purposes such as commuting or sports. Robustness, speed, and advanced features often influence purchasing decisions. Women's bicycles, on the other hand, have seen a shift toward designs that prioritize comfort and style. Ergonomic frames, lighter materials, and aesthetically pleasing options contribute to the popularity of bicycles among women.
Regional Insights
America showcases the developed landscape for the bicycle market, the significant growth supported by the developed nations, including the U.S. and Canada, followed by Mexico, Brazil, and Argentina. The attributes such as rising interest and expenditure in outdoor adventure activities, cycling events held across the region, focus towards health & fitness, and government support with the aim of sustainability play a vital role in fueling the American bicycle market growth. The bicycle market in the Asia-Pacific region is rapidly growing with the number of cycling tournaments and increasing demand for bicycles by sports enthusiasts. The number of individuals opting for sports bikes has surged in recent years due to the elevating awareness regarding the health benefits of cycling and its ease of operation in strenuous terrains in Asia-Pacific. The bicycles' environmentally friendly nature, lower operational cost, and health benefits have bolstered their adoption in the EMEA. The governments promote bicycles in the region as they are eco-friendly and can help reduce carbon emissions. Cycling policies in the EU, the Sustainable Transport Programme in Egypt, investment strategies for developing cycling infrastructure, and incentives and purchase premiums provided for buyers boost sports bicycle adoption.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Bicycle Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Bicycle Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Bicycle Market, highlighting leading vendors and their innovative profiles. These include Accell Group B.V., Alta Cycling Group, Avon Cycles Ltd., Cervelo Cycles Inc., Cowboy SA, F.I.V. E. Bianchi S.p.A., Factor Bikes, Firefox Bikes Pvt Ltd., Firmstrong Bike Co., Fuji-ta Bicycle Co.,Ltd., Giant Manufacturing Co., Ltd., Hero Cycles Limited, Huffy Corporation, Kona Bikes, Marin Mountain Bikes Inc., Merida & Centurion Germany GmbH, Pedego Inc., Pon Holdings B.V., Pure Fix Cycles, Quality Bicycle Products, SCOTT Sports SA, Seven Cycles, Inc., Specialized Bicycle Components, Inc., Trek Bicycle Corporation, Tube Investments of India Ltd., Yadea Group Holdings Ltd., and Yamaha Motor Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Bicycle Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Bicycle Market?
3. What are the technology trends and regulatory frameworks in the Bicycle Market?
4. What is the market share of the leading vendors in the Bicycle Market?
5. Which modes and strategic moves are suitable for entering the Bicycle Market?