市場調查報告書
商品編碼
1467962
嬰兒背帶市場:按產品、通路 - 2024-2030 年全球預測Baby Carrier Market by Product (Backpack & Buckle, Sling), Distribution Channel (Convenience Store, Online Store, Supermarkets or Hypermarkets) - Global Forecast 2024-2030 |
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預計2023年嬰兒背帶市場規模為3.8459億美元,預計2024年將達4.0774億美元,2030年將達5.7838億美元,複合年成長率為6.00%。
嬰兒背帶通常由柔軟的布料製成,可以包裹胸部,為嬰兒提供舒適和支撐,同時也可以解放父母和看護者的雙手來執行日常任務。消費者支出的增加以及具有人體工學設計、可提高嬰兒舒適度和安全性的嬰兒背帶的日益普及,正在推動嬰兒背帶的採用。核心家庭的增加和父母對孩子安全的日益關注正在推動嬰兒背帶的使用。然而,與嬰兒背帶相關的舒適性問題和不斷增加的召回正在阻礙市場的成長。政府機構不斷努力對嬰兒背帶製造實施嚴格的安全標準,這正在推動市場參與者添加創新功能,以允許 Masu 的多種姿勢。此外,由於擴大使用生醫材料來生產環保嬰兒背帶,嬰兒背帶的範圍預計將擴大。
主要市場統計 | |
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基準年[2023] | 38459萬美元 |
預測年份 [2024] | 40774萬美元 |
預測年份 [2030] | 57838萬美元 |
複合年成長率(%) | 6.00% |
產品:戶外活動和長途郊遊的背包和扣環背帶越來越受歡迎
背包和扣環背帶採用結構化設計,配有背包式線束和扣,方便調整。背包和扣環背帶在戶外活動和長途郊遊中很受歡迎,因為它們可以為父母和寶寶提供支撐。將背帶掛在肩膀和軀幹上,嬰兒坐在布口袋裡。吊帶背帶用途廣泛、重量輕且易於打包,是旅行和快速辦事的理想選擇。吊帶由多種材料製成,包括亞麻、棉和絲綢。吊床式吊帶通常由吊掛在兩條肩帶上的織物面板組成。您的寶寶坐在織物面板內,提供安全舒適的繭狀環境。長可纏繞吊帶由長而薄的織物條組成,可以以多種配置巧妙地纏繞在佩戴者的身體上。這種包裝方法為您的寶寶創造了一個安全舒適的抱姿。
分銷管道:由於易於使用,線上銷售管道的採用率增加
童車透過線上、線下等多種分銷管道購買,為消費者提供了廣泛的產品選擇機會。線上銷售管道已獲得高度認可,因此,該行業的參與者正在透過 Instagram 和 YouTube 等社交媒體平台加強其數位影響力。同時,在線下零售店購物有助於消費者在購買前仔細檢查產品,降低購買重複產品的風險,為親朋好友提供更滿意的購物體驗。
區域洞察
兒童背帶市場具有創新性,並受到專門提供新穎設計以及環保且方便的原料產品的區域參與者普及。美國每個州政府都有嚴格的規章制度來維護嬰兒背帶的品質。美洲地區如此廣泛的監管預計將增加由許多有組織和無組織參與者組成的市場的需求和競爭。此外,進口到歐盟並在歐盟製造的嬰兒背帶在設計時必須考慮到適用的安全要求。歐洲消費者日益成長的消費能力以及製造商對設計高品質嬰兒背帶以確保嬰兒安全和舒適的興趣日益濃厚,正在推動該地區的市場成長。此外,嬰兒人口的快速成長和電子商務平台上的供應量不斷增加,推動了嬰兒背帶和類似產品(例如扣環嬰兒背帶、嬰兒裹背帶和嬰兒背帶)在全部區域的廣泛採用。
FPNV定位矩陣
FPNV定位矩陣對於評估嬰兒背帶市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對嬰兒背帶市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.嬰兒背帶市場的市場規模與預測是多少?
2.嬰兒背帶市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.嬰兒背帶市場的技術趨勢和法規結構是什麼?
4.嬰兒背帶市場主要廠商的市場佔有率是多少?
5.進入嬰兒背帶市場合適的形式與策略手段是什麼?
[183 Pages Report] The Baby Carrier Market size was estimated at USD 384.59 million in 2023 and expected to reach USD 407.74 million in 2024, at a CAGR 6.00% to reach USD 578.38 million by 2030.
The baby carriers are normally made of soft fabrics that wrap around the chest, providing comfort and support for the baby and allowing the parent or carer to keep their hands free while performing everyday tasks. Growing consumer spending and the increasing popularity of ergonomically designed baby carriers, known for better comfort and safety of babies, are driving the adoption of baby carriers. The increasing number of nuclear families and the rising concerns among parents about the safety of their children is increasing the usage of baby carriers. However, the comfort issues and increasing recalls associated with baby carriers impede the market growth. The ongoing efforts by governing agencies to implement stringent safety standards on manufacturing baby carriers are encouraging market players to add innovative features that allow multiple positions to carry a baby. Moreover, the increasing usage of biomaterials for producing eco-friendly baby carriers is expected to expand the scope of baby carriers.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 384.59 million |
Estimated Year [2024] | USD 407.74 million |
Forecast Year [2030] | USD 578.38 million |
CAGR (%) | 6.00% |
Product: Rising popularity of backpack & buckle carriers for outdoor activities and longer outings
Backpack & buckle carriers have a structured design with a backpack-style harness and buckles for easy adjustments. Backpack & buckle carriers support both the parent and the baby, making them a popular choice for outdoor activities and longer outings. A sling carrier is worn over one shoulder and across the torso, with the baby sitting in the pocket created by the fabric. Sling carriers are versatile, lightweight, and easy to pack, making them the preferred choice for travel or quick errands. Sling carriers are made with various materials, including linen, cotton, and silk. A hammock-like sling usually consists of a fabric panel suspended from two shoulder straps. The baby sits in the fabric panel, providing a secure and comfortable cocoon-like environment. A long-wrappable sling comprises an elongated piece of fabric that can be skillfully wrapped around the wearer's body in multiple configurations. This wrapping technique allows for the creation of a secure and comfortable carrying position for the baby.
Distribution Channel: Growing adoption of online sales channel due to ease of comfort
The child carriers are being purchased through various distribution channels, including online and offline, offering customers a vast pool of opportunities to choose the product. Online sales channels have gained high traction, and as a result, players operating in the industry are strengthening their digital presence through social media platforms, such as Instagram and YouTube, which are playing huge roles in the trends linked to baby and child-specific products. At the same time, offline retailer shopping helps the consumer to inspect the product thoroughly before buying, which decreases the risk of purchasing a duplicate product and provides a more satisfying shopping experience for loved ones.
Regional Insights
The child carrier market is innovative and driven by the prevalence of regional players specialized in offering novel designs and eco-friendly and convenient raw material-based products. Governments of different provinces in the United States have laid strict rules and regulations for maintaining the quality of baby carriers. These extensive rules in the American region are expected to increase the demand and competitiveness in the market, which consists of many organized and unorganized players. Additionally, baby carriers imported to and manufactured in the European Union should be designed to comply with applicable safety requirements in mind. The increasing spending power of European consumers and the growing focus of the manufacturers on designing high-quality baby carriers, ensuring the safety and comfort of babies propel the market growth in the region. Moreover, the surge in the toddler population and growing availability on eCommerce platforms facilitate the higher adoption of baby carriers such as buckled baby carriers, baby wrap carriers, baby sling carriers, and similar products across the APAC region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Baby Carrier Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Baby Carrier Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Baby Carrier Market, highlighting leading vendors and their innovative profiles. These include Ankalia Textiles, Artsana S.p.A., Baby K'tan, LLC, BabyBjorn AB, Blue Box Holdings Ltd., Boba Inc., Brevi Milano S.p.A, Britax Child Safety, Inc., Chinmay Kids, ClevrCarriers, Combi, Compass Group Diversified Holdings LLC, Ganttex s.r.o., Goodbaby International Holdings Limited, Kokadi GmbH & Co. KG, Konny, Lalabu, LennyLamb Sp. z o. o. Sp. k., LILLEbaby, LLC, Manduca by Wickelkinder GmbH, MATEX, New Native Inc., R for Rabbit Baby Products Pvt. Ltd., Solly Baby Company, Storchenwiege GmbH & Co. KG, Tetra Clothing, and WildBird, LLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Baby Carrier Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Baby Carrier Market?
3. What are the technology trends and regulatory frameworks in the Baby Carrier Market?
4. What is the market share of the leading vendors in the Baby Carrier Market?
5. Which modes and strategic moves are suitable for entering the Baby Carrier Market?