市場調查報告書
商品編碼
1470390
全球藍牙信標市場:按技術、功能和最終用戶分類 - 預測 2024-2030 年Bluetooth Beacons Market by Technology (AltBeacon, Eddystone, iBeacon), Functions (Content Delivery, Event Management, Payment), End-User - Global Forecast 2024-2030 |
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預計2023年全球藍牙信標市場規模為42.2億美元,預估2024年將達49.3億美元,2030年將達124億美元,複合年成長率為16.62%。
藍牙信標的世界,基於藍牙低功耗的小型無線設備通常用於房間級監控,以了解工作空間佔用情況、監控訪客流量並實現無縫室內導航。藍牙的普及吸引了客戶的發明,並導致對家庭自動化、定位服務、個人監控和追蹤以及遠端存取控制等獨特無線應用的需求增加。藍牙信標在物流和倉庫管理領域的全球採用率正在上升,以提供價格實惠且適應性強的基礎設施,使其成為解決傳統問題的可擴展、經濟高效且真正令人興奮的解決方案。此外,對工業 4.0 的持續投資正在增加全球對藍牙信標的需求,以自動識別和追蹤整個製造工廠的設備和備件。由於對資料隱私、安全和維護問題的認知和擔憂有限,藍牙信標在各個最終用戶產業的部署受到限制。然而,為了簡化醫療保健業務和簡化室內導航系統,超遠距和遠距藍牙信標世界的引入以及整個醫療保健領域藍牙信標世界的引入將繼續成長。帶來成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 42.2億美元 |
預測年份 [2024] | 49.3億美元 |
預測年份 [2030] | 124億美元 |
複合年成長率(%) | 16.62% |
技術 由於開發人員的支持和品牌知名度的提高,Apple 的藍牙信標世界得到了越來越多的採用。
AltBeacon 作為開放的非專有通訊協定而出現,其獨特之處在於其可擴展設計,支援特定於供應商的資料並促進不同平台之間的互通性和創造力。 Google 的 Eddystone通訊協定為從鄰近行銷到資產管理等應用提供了一套多功能的框架類型,以其全面的功能和廣泛的平台相容性鞏固了其在行業中的地位。 Apple 的 iBeacon 技術正在徹底改變 iOS 裝置上定位服務,支援個人化使用者體驗,例如店內導航和定向廣告。 URIBeacon 曾經提供了一種新穎的 URL 廣播方法來增強與物聯網設備和定位服務的互動,但最終被 Eddystone 更強大、更靈活的 URL 框架類型所取代。
最終用戶:全球零售業擴大使用藍牙信標,以改善客戶體驗
在汽車產業,藍牙信標世界正在徹底改變車輛追蹤方式,提供經銷商內的近距離行銷,並個性化客戶旅程,最終簡化操作並豐富我的聯網汽車體驗。金融業正在利用藍牙信標世界的力量來完善客戶互動並加強安全措施,從而實現有針對性的廣告、高效的隊列管理、透過行為分析增強客戶洞察力以及接近度,這有助於透過基本身份驗證加強安全通訊協定。在醫療保健行業,藍牙信標有助於深入的資產追蹤、全面的患者監控和各種醫療設施的導航,顯著提高營運效率、改善患者福利和資源配置,並確保適當的資源分配。零售商可以透過實現無縫近距離行銷、促進非接觸式交易、推動客製化參與、收集關鍵消費行為資料、改善庫存管理以及提升客戶服務範式來實現這一目標,設備將重新構想與消費者的互動。在旅遊和旅遊領域,藍牙信標世界提供導航輔助和情境促銷,透過客製化資訊和通知豐富遊客在交通、文化機構和旅遊景點的體驗,並將極大改善您的旅行和旅遊體驗。
區域洞察
由於零售業的擴張、政府對產業部門數位化的積極努力以及藍牙信標技術的持續進步,歐洲、中東和非洲的藍牙信標市場正在經歷顯著成長。歐盟 (EU) 國家正在部署包括藍牙信標在內的先進技術,以改善車隊管理和追蹤聯網汽車網路的戶外解決方案,政府投資也很強勁。此外,新興經濟體的大型離線零售店和醫療機構正在全球採用藍牙信標,支持該地區的市場成長。此外,5G 服務的引入和擴展、電子商務領域的快速成長以及印度、澳洲、中國、日本、韓國和其他活動對物流和倉儲活動複雜性的大量投資預計將在亞太地區預計全球對藍牙信標的需求將進一步激增。
FPNV定位矩陣
FPNV定位矩陣對於評估全球藍牙信標市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對全球藍牙信標市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.全球藍牙信標市場的市場規模與預測為何?
2.在全球藍牙信標市場預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.全球藍牙信標市場的技術趨勢和法規結構是什麼?
4.全球藍牙信標市場主要廠商的市場佔有率是多少?
5.藍牙信標進入全球市場的適當型態和策略性手段是什麼?
[188 Pages Report] The Bluetooth Beacons Market size was estimated at USD 4.22 billion in 2023 and expected to reach USD 4.93 billion in 2024, at a CAGR 16.62% to reach USD 12.40 billion by 2030.
Bluetooth beacons, small wireless devices based on Bluetooth Low Energy, are generally utilized to understand workspace occupancy with room-level monitoring, monitor visitors' flow, and deliver seamless indoor navigation. The proliferation of Bluetooth captured the customer's invention, leading to increased demand for unique wireless applications, including home automation, location-based services, personal monitoring and tracking, and remote access control. The adoption of Bluetooth beacons for logistics and warehouse management is increasing to deliver an affordable and adaptable infrastructure, making it a scalable, cost-effective, and genuinely exciting solution for traditional problems. Moreover, the ongoing investments towards Industry 4.0 have improved the demand for Bluetooth beacons to automatically identify and track equipment and spare parts across manufacturing facilities. The limited awareness and concerns relating to data privacy and security and maintenance issues have limited the deployment of Bluetooth beacons across various end-user industries. However, the introduction of ultra-long-ranged and long-ranged Bluetooth beacons and the introduction of Bluetooth beacons across the healthcare sector to streamline healthcare operations and simplify in-door navigation systems are expected to create growth opportunities for the Bluetooth beacons market in the coming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.22 billion |
Estimated Year [2024] | USD 4.93 billion |
Forecast Year [2030] | USD 12.40 billion |
CAGR (%) | 16.62% |
Technology: Rising adoption of Apple Bluetooth beacons owing to its improved developer support and brand recognition
AltBeacon emerges as an open and non-proprietary protocol, distinguishing itself with its extensible design that supports vendor-specific data, thus promoting interoperability and creativity across different platforms. Google's Eddystone protocol offers a versatile suite of frame types that cater to a broad spectrum of applications, from proximity marketing to asset management, solidifying its position in the industry with its comprehensive capabilities and broad platform compatibility. Apple's iBeacon technology has significantly transformed location-based services on iOS devices, facilitating personalized user experiences, including in-store navigation and targeted advertising, due to its widespread adoption and straightforward integration. URIBeacon once provided a novel approach to URL broadcasting for enhancing interactions with IoT devices and location-based services; it was eventually superseded by Eddystone's more capable and flexible URL frame type.
End-User: Increasing utilization of Bluetooth beacons by the retail sector to enhance customer experience
In the automotive sector, bluetooth beacons revolutionize the way vehicles are tracked, offer proximity marketing within dealerships, and personalize the customer journey, ultimately streamlining operations and enriching the connected car experience. Financial sectors harness the power of Bluetooth beacons to refine client interactions and bolster security measures, employing these tools for targeted advertising, efficient queue management, enhancing customer insights through behavior analysis, and augmenting security protocols with proximity-based validation. The healthcare industry finds immense value in Bluetooth beacons for meticulous asset tracking, comprehensive patient supervision, and facilitating navigation across extensive medical facilities, markedly improving operational productivity patient welfare, and ensuring the judicious allocation of resources and personnel. In retail, these devices reimagine consumer interactions by enabling seamless proximity marketing, facilitating contactless transactions, fostering customized engagements, gathering vital consumer behavior data, refining inventory management, and elevating the customer service paradigm. In travel and tourism, Bluetooth beacons offer indispensable navigational aid, and contextual promotion, and enrich the visitor experience in transit hubs, cultural institutions, and attractions with customized information and notifications, significantly enhancing the travel and tourist encounter.
Regional Insights
Europe, the Middle East, and Africa represent a highly developing Bluetooth beacon market owing to the expanding retail sectors, supportive government initiatives for digitizing industrial sectors, and ongoing advancements in Bluetooth beacon technologies. European Union (EU) countries are deploying advanced technologies, including Bluetooth beacons, to improve fleet management and track the connected vehicles' network for outdoor solutions with supportive government investments. Moreover, the high deployment of Bluetooth beacons by large offline retail stores and healthcare facilities across the developed American economies has supported the market growth in the region. In addition, the introduction and expansion of 5G services, the exponential growth of eCommerce sectors, and heavy investments for advancements of logistics and warehouse activities in India, Australia, China, Japan, South Korea, and others are expected further to surge the demand for Bluetooth beacons in the Asia-Pacific region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Bluetooth Beacons Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Bluetooth Beacons Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Bluetooth Beacons Market, highlighting leading vendors and their innovative profiles. These include Accent Advanced Systems, SLU, aconno GmbH, Apple Inc., beaconsmind AG, Beaconstac, BeaconZone Ltd., BlueCats Australia Pty Limited, blukii by hard&softWERK GmbH, ECOM Instruments GmbH, ELA Innovation SA, EM Microelectronic, Estimote, Inc., Gimbal, Inc., Google LLC by Alphabet Inc., GPS Tracking Canada, Hewlett Packard Enterprise Development LP, HID Global Corporation, infsoft GmbH, K2B Solutions, KKM Company Ltd., Kontakt.io Inc., Kumismart by Kumismart LLC, Moko Technology Ltd., Nero Global Tracking by Vecima Networks Inc., POLESTAR SA, Radius Networks, Inc., Roambee Corporation, Shenzhen Feasycom Technology Co.,Ltd., Shenzhen Minew Technologies Co., Ltd., TELTONIKA Group Companies, and Zebra Technologies Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Bluetooth Beacons Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Bluetooth Beacons Market?
3. What are the technology trends and regulatory frameworks in the Bluetooth Beacons Market?
4. What is the market share of the leading vendors in the Bluetooth Beacons Market?
5. Which modes and strategic moves are suitable for entering the Bluetooth Beacons Market?