市場調查報告書
商品編碼
1470479
寵物補充品市場:按產品、寵物、分銷分類 - 2024-2030 年全球預測Pet Supplements Market by Product (Anti-oxidants, Digestive Enzymes, Essential Fatty Acids), Pet (Birds, Cats, Dogs), Distribution - Global Forecast 2024-2030 |
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預計2023年寵物補充品市場規模為8.62億美元,預計2024年將達到9.1573億美元,2030年將達到13.7521億美元,複合年成長率為6.90%。
寵物補充品是一種旨在為寵物提供從正常飲食中獲取足夠數量的營養素、維生素、礦物質和其他膳食元素的產品。它們有多種形式,包括粉末、液體、錠劑和膠囊,可以解決多種健康相關問題,包括關節支持、皮膚和毛髮健康、消化器官系統健康和整體活力。這些補充品可促進寵物的營養平衡和健康,並可能有助於預防某些健康狀況或管理現有的健康狀況。寵物擁有量的增加、對寵物健康和保健的興趣增加以及寵物人性化將導致消費者在寵物護理上的支出增加,進一步增加對寵物補充品的需求。然而,圍繞著動物保健食品的嚴格法規環境,加上低品質仿冒品的盛行,可能會減緩新補充品進入市場的速度,威脅寵物健康並損害市場信譽,從而抑製成長。也就是說,開拓客製化和有針對性的補充品市場、利用個人化寵物營養技術以及擴大電子商務和直接面對消費者的銷售模式代表著市場成長的潛在機會。
主要市場統計 | |
---|---|
基準年[2023] | 8.62 億美元 |
預測年份 [2024] | 91573萬美元 |
預測年份 [2030] | 1,375.21 百萬美元 |
複合年成長率(%) | 6.90% |
產品:快速採用綜合維他命和礦物質來填補寵物飲食中的營養缺口
抗氧化劑在最大限度地減少寵物氧化壓力的影響方面發揮著重要作用,氧化壓力可能導致心臟病、關節炎和癌症等慢性疾病。這些補充品通常被推薦給老年寵物,以支持認知健康和免疫功能。抗氧化劑補充品的偏好取決於您的寵物是否暴露於環境壓力源及其年齡。消化酵素消化酵素對於患有胃腸道問題或胰腺功能不全的寵物非常重要。消化酵素促進營養物質的消化和吸收。吃加工食品或患有消化系統疾病的寵物更有可能更喜歡這些補充品。葡萄糖胺補充品可支持寵物的關節健康和活動能力,尤其是老年寵物或患有關節炎等關節相關問題的寵物。對葡萄糖胺的需求隨著寵物的年齡和運動量而增加。綠牛肚補充品因其營養價值、幫助消化和促進腸道微生物群的健康平衡而受到重視。它通常是需要高度偏好、富含蛋白質的膳食補充劑的寵物飼主的首選。綜合維他命和礦物質是綜合補充品,旨在填補寵物飲食中的營養不足,並且經常被希望確保寵物攝取均衡營養的飼主使用。益生元促進健康的腸道細菌並改善胃腸道健康。消化不規則的寵物或從抗生素治療中恢復的寵物尤其喜歡它。隨著寵物飼主越來越意識到它們對腸道健康的益處,這些補充品迅速受到歡迎。
分銷:不斷發展的寵物補充品在線分銷
線下分銷包括寵物店、獸醫診所、超級市場等實體店。喜歡線下購物的消費者是出於即時購買的需要、親自查看產品或直接獲得專家建議的願望以及對網路購物的。平台的需求。線上分銷管道包括電子商務平台、製造商網站和直接面對消費者的服務。該細分市場迎合了那些喜歡便利、更優惠的價格、更全面的選擇以及獲得客戶評論和評級的消費者。這對於居住在實體店不方便地區的技術主導消費者來說尤其有利。
區域洞察
美洲是一個主要的新興市場,因為寵物擁有率高,並且在寵物醫療保健上的支出很大,主要是在美國和加拿大。在該地區,將寵物視為家庭成員的人性化趨勢尤其強烈,導致對優質寵物補充品的需求增加,這些補充劑有望帶來更好的健康益處。歐洲寵物補充品市場很發達,許多老字型大小企業提供各種產品。該地區嚴格的寵物補充品法規和食品法規確保了高品質標準並培養了消費者的信任。天然和有機補充品的趨勢在德國、英國和法國尤為強勁。歐盟動物健康法規 (AHR) 等法規影響了新產品的進入和活躍在該地區的市場參與企業。中東和非洲的寵物補充品市場是由外籍人士數量的增加以及飼養寵物作為家庭一部分的當地人口的增加所推動的。受西方趨勢的影響,人們對高品質寵物護理產品的興趣日益濃厚,特別是在中東的富裕地區和寵物友善城市。然而,由於經濟差異和對寵物的文化態度的限制,該地區對全球寵物補充品市場的貢獻仍然不大。由於亞太地區人口眾多且寵物擁有量不斷增加,因此該地區為寵物補充品市場提供了巨大的機會。該地區消費者對寵物照護的態度發生了重大轉變,對特色和優質產品的興趣日益濃厚。然而,這個市場高度多樣化,各國的趨勢和法規環境各不相同。快速的都市化和寵物人性化正在推動對寵物補充品的需求,尤其是對天然和當地原料的興趣。
FPNV定位矩陣
FPNV定位矩陣對於評估寵物補充品市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對寵物補充品市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的智力見解。
1. 寵物補充品市場規模及預測為何?
2.在寵物補充品市場的預測期內,我們應該考慮投資哪些產品和應用?
3. 寵物補充品市場的技術趨勢和法規結構是什麼?
4.寵物補充品市場主要廠商的市場佔有率是多少?
5. 進入寵物補充品市場的合適形式和策略手段是什麼?
[187 Pages Report] The Pet Supplements Market size was estimated at USD 862.00 million in 2023 and expected to reach USD 915.73 million in 2024, at a CAGR 6.90% to reach USD 1,375.21 million by 2030.
Pet supplements are products designed to provide pets with nutrients, vitamins, minerals, and other dietary elements that may need to be obtained in sufficient quantities from their regular diet. They come in various forms, such as powders, liquids, tablets, or capsules, and can cater to multiple health-related issues, including joint support, skin and coat health, digestive wellness, and overall vitality. These supplements enhance the nutritional balance and well-being of pets, potentially aiding in preventing certain health conditions or managing existing ones. An increase in pet ownership, a rising focus on pet health and wellness, and the humanization of pets lead to higher consumer spending on pet care, further increasing the demand for pet supplements. However, the stringent regulatory environment surrounding animal health products, which can delay the introduction of new supplements to the market coupled with the prevalence of low-quality counterfeit products, poses a threat to pet health and undermines market credibility, impeding market growth. Nevertheless, developing customized and targeted supplements, leveraging technology for personalized pet nutrition, and expanding e-commerce and direct-to-consumer sales models provide potential opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 862.00 million |
Estimated Year [2024] | USD 915.73 million |
Forecast Year [2030] | USD 1,375.21 million |
CAGR (%) | 6.90% |
Product: Burgeoning adoption of multivitamins and minerals to fill nutritional gaps in a pet's diet
Antioxidants play a crucial role in minimizing the impact of oxidative stress in pets, which can lead to chronic diseases, including heart disease, arthritis, and cancer. These supplements are often advocated for aging pets to support cognitive health and immune function. Depending on the pet's exposure to environmental stressors and age, antioxidant supplementation can vary in preference. Digestive enzymes are crucial for pets with gastrointestinal issues or those with pancreatic insufficiency. They facilitate better digestion and absorption of nutrients. Pets on a processed food diet or those with digestive disorders show a high preference for these supplements. Glucosamine supplements support joint health and mobility in pets, particularly those older or suffering from joint-related issues such as arthritis. The need for glucosamine rises with the pet's age and level of physical activity. Green Tripe supplements are valued for their high nutrient content, aiding digestion, and promoting a healthy microflora balance in the gut. They are generally preferred by owners of pets needing a palatable, protein-rich diet booster. Multivitamins and Minerals are comprehensive supplements intended to fill nutritional gaps in a pet's diet and are commonly used by owners aiming to ensure their pets receive a balanced range of nutrients. Prebiotics promote healthy gut bacteria and improve gastrointestinal health. They are especially preferred for pets with irregular digestion or those recovering from antibiotic treatment. These supplements are rapidly gaining popularity as pet owners become more aware of the benefits of gut health.
Distribution: Evolving online distribution of pet supplements
Offline distribution includes physical retail stores such as pet shops, veterinary clinics, and supermarkets. Consumers who prefer to shop offline may do so because of the need for immediate purchase, the desire to visually inspect the product or seek in-person expert advice, and the need for more trust or access to online shopping platforms. Online distribution channels include e-commerce platforms, manufacturer websites, and direct-to-consumer services. This segment caters to consumers who prefer convenience, better pricing, more comprehensive selection, and access to customer reviews and ratings. It is particularly advantageous for technology-driven people living in areas with less access to physical retail outlets.
Regional Insights
Americas represents a highly developing pet supplements market, primarily due to high pet adoption rates and significant pet healthcare expenditure in the United States and Canada. The tendency of pet humanization, where pets are treated as family members, is particularly strong in this region, leading to increased demand for premium pet supplements that promise enhanced health benefits. Europe's pet supplements market is advanced, with numerous well-established players offering various products. The region's stringent pet supplements and food regulations ensure high-quality standards, thus fostering consumer trust. The growing trend of natural and organic supplements is particularly strong in Germany, the UK, and France. Regulations, such as the EU's Animal Health Regulation (AHR), affect new product entries and the market players active in this region. The pet supplements market in the Middle East and Africa is driven by the increasing number of expatriates and a growing local population adopting pets as part of the family. The increased interest in high-quality pet care products is influenced by western trends, particularly in affluent areas and pet-friendly cities in the Middle East. However, the region's overall contribution to the global pet supplements market remains modest, constrained by economic disparity and cultural attitudes towards pet ownership. The APAC region represents a significant opportunity for the pet supplements market due to its large population base and increasing rate of pet ownership. The region is experiencing a notable shift in consumer attitudes toward pet care, with a keen interest in specialized and premium products. However, the market is quite diverse, with varying trends and regulatory environments across different countries. Rapid urbanization and the humanization of pets are propelling demand for pet supplements, with a particular interest in natural and regionally sourced ingredients.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Pet Supplements Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Pet Supplements Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Pet Supplements Market, highlighting leading vendors and their innovative profiles. These include Antelope Pets, Ayurvet Limited by Zenex Animal Health India Private Ltd., Bactolac Pharmaceutical, Inc., Beaphar Beheer BV, Blue Buffalo Co., Ltd. by General Mills, Inc., Boehringer Ingelheim International GmbH, Elanco Animal Health Incorporated, FoodScience, LLC, Garmon Corp. by Swedencare AB, Growel Agrovet Private Limited, Kemin Industries, Inc., Mars, Incorporated, Maruha Nichiro Group, Natural Dog Company, NEKTON GmbH, Nestle SA, Novotech Nutraceuticals, Inc., Now Health Group, Inc., Nutramax Laboratories, Inc., NutraPak USA, Nutri-Pet Research, Inc., Only Natural Pet, The Higgins Group Corp, VetriScience Laboratories., Virbac SA, and Zoetis Services LLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Pet Supplements Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Pet Supplements Market?
3. What are the technology trends and regulatory frameworks in the Pet Supplements Market?
4. What is the market share of the leading vendors in the Pet Supplements Market?
5. Which modes and strategic moves are suitable for entering the Pet Supplements Market?