市場調查報告書
商品編碼
1498375
全球寵物補充品市場評估:依產品、依類型、依產品形式、依成分、依寵物類型、依應用、依價格範圍、依最終用戶、依分銷渠道、依地區、機會、預測(2017) ~2031 )Pet Supplements Market Assessment, By Product, By Type, By Product Form, By Ingredients, By Pet Type, By Application, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
2023 年全球寵物補充劑市場規模為 36.2 億美元,預計到 2031 年將達到 56.6 億美元,2024-2031 年預測期間複合年增長率為 5.7%。該市場主要是由世界各地寵物日益人性化的趨勢所推動的。這與寵物主人和他們的動物之間的聯繫如何改變直接相關。伴侶動物主人現在正在尋找寵物食品的 "附加價值" ,這可以透過添加天然成分和營養補充劑來找到。因為基本的擠壓或罐裝寵物食品已經不夠了。 2023 年 3 月,營養補充劑和草藥產品公司 Zeon Lifesciences 推出了寵物護理系列,其產品可滿足寵物的關節和骨骼健康、皮膚和皮毛健康以及一般健康需求。產品有噴霧、粉末、液體等多種劑型。
寵物補充劑可以提供維生素、礦物質和抗氧化劑,以及支持寵物健康維護和生長的益處。當您的寵物的特殊健康需要需要更高的某些營養素攝取量或當他們的飲食不平衡時,建議使用補充劑。化合物經常用作寵物補充劑,以增加動物的整體消耗量。
近年來,關注狗狗飲食和健康的人數急劇增加。寵物主人經常閱讀寵物食品和補充劑上的營養和成分標籤,以確保他們為寵物提供最好、最合適的補充劑。製造商現在將天然和有機成分、維生素、必需脂肪和草藥等寵物補充劑以更美味的形式(如軟咀嚼物和凝膠)結合在一起,以最大限度地提高寵物的健康。方案。
2024年4月,Swedencare依據歐洲標準推出寵物保健品牌NaturVet。該品牌已存在近 30 年,專注於在其產品組合中添加新產品並向市場引入創新。
寵物人性化成為全球寵物補充劑市場的趨勢
寵物人性化的趨勢極大地促進了寵物的治療、照顧和融入人類生活方式的方式。隨著寵物從動物變成受人愛戴的個體,它們在家庭中的角色也發生了變化,促使寵物所有權、客戶偏好和市場動態發生變化。人性化的一方面體現在寵物在家庭中的日益普及。寵物通常被視為兄弟姐妹和最好的朋友,它們的主人會形成深厚的情感紐帶和依戀。情感連結促使寵物主人尋求符合他們為寵物提供優質、可實現的護理的願望的服務和產品,以及高品質的食品、時尚的配件和個性化的藥物。
此外,寵物人性化正在模糊人類和動物慾望之間的界限,有助於在酒店、零售和醫療保健等各個領域開發以寵物為中心的服務和產品。從寵物友善的住宿和餐飲選擇到專門的醫療中心和治療套餐,市場正在響應寵物和寵物補充劑不斷增長的需求,以滿足其獨特的需求。 2023年7月,Procemsa集團考慮到寵物人性化的趨勢,推出了狗用維生素、貓消化健康益生菌、寵物關節支持食品補充劑,推出了情緒調節棒等一系列寵物補充劑產品。
人們對寵物身心健康的興趣日益濃厚正在推動市場成長
寵物主人將寵物視為伴侶,並將其視為家庭的一部分。因此,人們越來越關注寵物的身心健康。此外,獸醫學的進步、大眾對寵物健康問題認識的提高以及寵物人性化的趨勢使得人們更加重視寵物的身心健康。預防性醫療保健對寵物主人來說變得越來越重要,他們正在尋找促進寵物健康的產品。消費者行為的改變促使對優質寵物補充品產品的需求增加。此外,隨著主人和寵物之間的聯繫變得越來越緊密,主人正在對他們的寵物進行投資,以確保他們的福利和長壽。 2023 年 10 月,Native Pet 推出了新的狗狗多功能補充劑 The Daily。該產品旨在改善能量利用率、皮毛和皮膚健康、腸道健康以及許多其他好處。
本報告研究和分析了全球寵物補充劑市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global pet supplements market was valued at USD 3.62 billion in 2023, expected to reach USD 5.66 billion in 2031, with a CAGR of 5.7% for the forecast period between 2024 and 2031. The market is majorly driven by the rising trend of pet humanization across the globe. It directly relates to how the bond between pet owners and their animals has changed. Owners of companion animals now look for "added value" in pet food, which can be found in the addition of natural ingredients and nutraceuticals, as basic extruded or canned meals are no longer sufficient for their needs. In March 2023, nutraceuticals and herbal products company, Zeon Lifesciences, launched its pet care product range with products catering to joint and bone health, skin, and coat health, along with general wellness needs of pets. The products are available in multiple forms such as sprays, powders, and liquids.
Pet supplements, in addition to vitamins, minerals, and antioxidants, can offer advantages that support the maintenance and growth of pets' health. If the pet's special health requirements call for a greater intake of a certain nutrient or if their diet isn't well-balanced, a supplement can be recommended. Compounds are frequently used as pet supplements to increase the animal's overall consumption.
The number of people who are worried about food and the health of their dogs has increased dramatically in the past several years. Owners closely examine the nutritional and component labels on pet food and supplements to ensure that their pets get the best and most appropriate supplements available. Currently, the manufacturers are focusing mostly on natural and organic ingredients in more palatable forms, such as soft chews and gels, as well as combination solutions that combine vitamins, essential fats, herbs, and other pet supplements to maximize the health conditions of their pets.
In April 2024, Swedencare launched its pet health and wellness brand, NaturVet, in Europe, according to the standards in the region. The brand is about 30 years old and focuses on adding new products to its portfolio and introducing innovations to the market.
Pet Humanization to Gain Acceleration as Global Pet Supplements Market Trend
The pet humanization trend has greatly encouraged how pets are dealt with, cared for, and included in human lifestyles. As pets transition from animals to beloved individuals, their household roles have evolved, leading to shifts in pet possession practices, customer preferences, and market dynamics. One thing of humanization is reflected in the extended popularity of pets in the family unit. They are frequently regarded as siblings or confidants, with owners forming deep emotional bonds and attachments. The emotional connection drives pet owners to seek services and products that align with their desire to provide excellent, feasible care for their companions, together with top-class food, fashionable accessories, and personalized healthcare.
Furthermore, the humanization of pets has blurred the boundaries between human and animal desires, helping to develop pet-centric services and offerings in diverse sectors, such as hospitality, retail, and healthcare. From pet-friendly accommodations and eating places to specialized healthcare centers and remedy packages, the market has responded to the rising demand for pet supplements that cater to pets and their specific requirements. In July 2023, considering the growing trend of pet humanization, Procemsa Group launched its range of supplements for pets, including dog vitamins, probiotics for the digestive well-being of cats, food supplements for joint support in pets, and mood-regulation sticks, among others.
Increasing Focus on Pet Health and Wellness Fuels the Market Growth
Pet owners consider their pets as companions and treat them as family members. It leads to an increased focus on the health and wellness of pets. Furthermore, advancements in veterinary science, growing awareness among people regarding the health issues of their pets, and pet humanization trends have led to an increased emphasis on pet health and wellness. Preventive healthcare is becoming relevant among pet owners, and they seek products that enhance the well-being of their pets. The change in consumer behavior has led to a growing demand for premium pet supplement products. Moreover, with the ever-strengthening bond between pet owners and their pets, pet owners invest in their pets to ensure their welfare and longevity. In October 2023, Native Pet launched a new multipurpose supplement for dogs, The Daily, in powder form containing active ingredients with whole food sources and no additives. The product aims to enhance the utilization of energy, coat and skin health, gut health, and many other benefits.
Dog Supplements Hold the Largest Market Share
Dog supplements represent the largest segment within the global pet supplements market, reflecting the increasing emphasis on canine health and well-being of dogs worldwide. Rising pet ownership rates, especially in developed regions, have led to higher spending on pet health products. Additionally, advancements in veterinary medicine and pet nutrition have expanded the range of supplements available, catering to specific health concerns of dogs such as allergies, stress, and joint stiffness. Furthermore, the rising trend of humanization of pets contributes significantly to the market expansion. Many pet owners view their dogs as family members and are willing to invest in premium supplements to ensure their pets lead healthy and active lives. The emotional connection drives the demand for innovative and premium-quality products in the dog supplement segment.
In December 2023, Arterra, a new dog supplement brand, was launched to set a new industry standard and help dogs live happier, healthier, and longer lives. The firm sells a number of advanced vitamins specifically meant to slow down dogs' aging process.
North America to Dominate the Global Pet Supplements Market Share
North America has a substantial share due to one of the highest pet ownership rates in the world. Due to the region's strong consumer buying power, pet owners can invest significant money in pet care, especially in high-quality supplements, which fuels the industry's growth. Furthermore, pet owners in North America have access to a wealth of information regarding pet health, which promotes a greater understanding of the advantages of supplements. The existence of top-notch veterinary organizations encourages supplement use as a crucial component of pet care. Leading producers of pet supplements, which continuously do research and development to meet a wide range of pet demands, are based in North America.
The regulatory structure in the region guarantees compliance with particular safety and efficacy criteria, thereby fostering customer confidence and promoting market expansion. In April 2024, Cymbiotika, a San Diego-based brand specializing in health and wellness, introduced a new product line named Cymbiotika Pets. The line offers supplements specifically formulated to support and improve the health and vitality of dogs. The products include four types of soft chew supplements: Dog's Allergy & Immune Health, Dog's Calm, Dog's Hip & Joint, and Dog's Probiotic+.
Future Market Scenario (2024 - 2031F)
The pet supplements market is experiencing regular growth, pushed by growing pet possession rates, growing consciousness of pet health, and advancements in the science of pet nutrition.
With rising demand for specialized and premium merchandise, pet supplement producers can expand their services to include a wider range of formulations targeting precise fitness concerns and varied age groups.
With growing emphasis on sustainability and ethical sourcing, there may be a shift towards green packaging, cruelty-free ingredients, and transparent supply chains in the pet supplements industry.
Key Players Landscape and Outlook
The pet dietary supplements market landscape consists of several key players, including market giants, acknowledged for their significant product portfolios and international reach. Alongside these established manufacturers, niche and strong point players have emerged, imparting modern formulations and focused on unique pet fitness requirements. The market is expected to witness sustained growth pushed through the growing rate of pet possession and a growing focus on pet health and wellness. Prominent players are probable to invest in studies and product improvement, advertising and marketing techniques, and strategic collaborations to capitalize on emerging possibilities and maintain their aggressive positions in this dynamic and evolving marketplace.
In April 2024, VetPlus, owned by Tangerine Holdings Limited, launched a new product, Sustain for Cats, the first feline veterinary product in the United Kingdom. This product is a combination of postbiotics, probiotics, and prebiotics, helping cats maintain immune and gastrointestinal health. The company also launched another product, Gomega for Cats, helping cats with their cardiovascular and kidney health.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work