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寵物產品機能性食品

市場調查報告書

商品編碼

1629853

全球寵物益生菌市場 - 2024-2031

Global Pet Probiotics Market - 2024-2031

出版日期: 2024年12月30日 | 出版商:

DataM Intelligence | 英文 201 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2023年，全球寵物益生菌市場規模達44億美元，預計到2031年將達到71億美元，2024-2031年預測期間複合年成長率為6.16%。

世界各地的寵物主人擴大將寵物視為家庭成員，導致對益生元等優質健康產品的需求激增。這一趨勢正在推動全球益生元市場的發展，旨在改善寵物的消化健康、免疫功能和整體健康。隨著人們越來越認知到寵物腸道健康與整體健康之間的重要聯繫，益生元現在因其消化以外的益處而得到認可。

寵物主人擴大尋求天然、有機和清潔標籤的益生元配方，這為新產品創新帶來了機會。這些偏好與更廣泛的消費者轉向永續發展和注重健康的購買選擇一致。市場也見證了益生元輸送方法的進步，目前產品有多種形式。這種多樣性使寵物主人可以根據自己的喜好和寵物的特定需求選擇解決方案。

北美在寵物益生菌市場的主導地位是由持續的創新和研究推動的。例如，2024 年 8 月，Bully Max 和 Feeders Pet Supply 推出了 Fresh Catch，這是一種狗糧，含有高品質、無填充劑成分和有益於消化健康的益生菌。這反映出北美對健康寵物食品的需求不斷成長。這些創新，加上養寵物人口的不斷增加，鞏固了該地區在市場中的主導地位。

動力學

寵物數量的增加和寵物人性化

在寵物數量不斷增加和寵物主人態度轉變的推動下，全球寵物益生菌市場正在快速成長。根據世界動物基金會的數據，全球估計有 3.73 億隻貓和 4.71 億隻狗，光在歐洲就有近 1.66 億個家庭擁有寵物，對支持寵物健康的產品的需求正在激增。隨著寵物越來越被視為家庭成員，主人開始優先考慮它們的健康，尤其是消化系統的健康。

益生菌有助於維持消化平衡、增強免疫力和增強整體健康，已受到高度追捧。在擁有 3.52 億隻寵物（其中包括 1.29 億隻貓和 1.06 億隻狗）的歐洲，寵物主人正在加大對不含有害添加劑的天然、優質產品的投資，從而增加了對優質益生菌的需求。隨著寵物數量的成長以及人們對寵物健康關注的加強，寵物益生菌的市場不斷擴大。

隨著主人尋找有效的解決方案來支持寵物的消化和整體活力，益生菌越來越受歡迎。這一趨勢明顯體現在人們對滿足特定健康需求（例如消化問題和免疫系統支援）的專用益生菌產品的日益青睞。寵物的日益人性化，以及對天然和安全補充劑的需求不斷增加，顯著加速了全球寵物益生菌市場的成長。

新產品介紹

在不斷推出旨在改善寵物健康的創新產品的推動下，全球寵物益生菌市場正在經歷大幅成長。 Clasado Biosciences 和 Lallemand Animal Nutrition 等行業領導者透過推出專注於增強寵物腸道微生物組和整體健康的新產品來推動這一趨勢。 Clasado 的 Bimuno Pet 於 2024 年 10 月推出，推出了專為支持寵物消化健康而設計的益生元解決方案。

同樣，Lallemand 的 LALPROBIOME 平台也於 2024 年 10 月推出，提供一系列基於酵母和細菌的解決方案，包括益生元、益生菌、後生元和抗氧化劑，以改善消化健康、免疫力和認知功能。這些創新正在推動對功能性寵物營養產品不斷成長的需求。這些產品的進步正在重塑寵物健康市場，因為寵物主人擴大為寵物的福祉尋求有科學支持的整體解決方案。

對腸道健康的關注，以及認知功能和免疫支持等有針對性的健康益處的不斷擴大，正在鼓勵寵物主人投資於高品質、功能性的寵物食品、零食和補充劑。隨著越來越多的公司以專業產品進入該領域，全球寵物益生菌市場將繼續快速擴張，Bimuno Pet 和 LALPROBIOME 等創新產品在改善全球寵物的生活品質方面處於領先地位。

全球法規的差異

全球寵物益生元法規的變化給市場帶來了重大挑戰。不同國家有獨特的核准流程，導致延誤、成本上升以及消費者的困惑。例如，雖然一些地區對寵物益生元有明確的指導方針，但其他地區對它們進行了不同的分類，例如食品添加劑或補充劑，使得批准更加複雜。這種監管不一致可能會限制產品的可用性，並增加尋求國際擴張的製造商的合規成本。

監管差異也阻礙了全球貿易，因為公司必須滿足各個市場不同的安全、標籤和成分標準。因此，市場面臨產品供應不均、開發成本高昂和缺乏協調的問題，從而扼殺了成長機會並限制了有益寵物益生元產品的全球可及性。

Pet owners around the world are increasingly viewing their pets as family members, leading to a surge in demand for premium, health-focused products like prebiotics. This trend is driving the global market for prebiotics targeted at improving pets' digestive health, immune function, and overall wellness. As awareness grows about the crucial link between gut health and overall well-being in pets, prebiotics are now being recognized for their benefits beyond digestion.

Pet owners are increasingly seeking natural, organic, and clean-label prebiotic formulations, fueling opportunities for new product innovations. These preferences align with the broader consumer shift toward sustainability and health-conscious purchasing choices. The market is also witnessing advancements in prebiotic delivery methods, with products now available in various forms. This variety allows pet owners to choose solutions based on their preferences and the specific needs of their pets.

North America's dominance in the pet probiotics market is driven by continuous innovation and research. For instance, in August 2024 the launch of Fresh Catch by Bully Max and Feeders Pet Supply, a dog food with high-quality, filler-free ingredients and probiotics for digestive health. This reflects the growing demand for health-conscious pet food in North America. Such innovations, along with a rising pet-owning population, reinforce the region's leading role in the market.

Dynamics

Increasing Pet Population and Pet Humanization

The global pet probiotics market is growing rapidly, driven by the increasing pet population and a shift in pet owner attitudes. With an estimated 373 million cats and 471 million dogs worldwide, and nearly 166 million households owning pets in Europe alone, according to the World Animal Foundation, the demand for products that support pet health is surging. As pets are increasingly viewed as family members, owners are prioritizing their well-being, particularly digestive health.

Probiotics, which help maintain digestive balance, boost immunity, and enhance overall wellness, have become highly sought after. In Europe, home to 352 million pets, including 129 million cats and 106 million dogs, pet owners are investing more in natural, high-quality products that do not contain harmful additives, boosting the demand for premium probiotics. As the pet population grows and the focus on pet health intensifies, the market for pet probiotics continues to expand.

Probiotics are increasingly popular as owners look for effective solutions to support digestion and overall vitality in their pets. This trend is evident in the rising preference for specialized probiotic products that cater to specific health needs, such as digestive issues and immune system support. The growing humanization of pets, alongside an increasing demand for natural and safe supplements, has significantly accelerated the growth of the global pet probiotics market.

New Product Introductions

The global pet probiotics market is experiencing substantial growth, driven by the continuous introduction of innovative products aimed at improving pet health. Industry leaders like Clasado Biosciences and Lallemand Animal Nutrition are fueling this trend with new product launches that focus on enhancing the gut microbiome and overall well-being of pets. Clasado's Bimuno Pet, launched in October 2024, introduces prebiotic solutions specifically designed to support digestive health in pets.

Similarly, Lallemand's LALPROBIOME platform, also launched in October 2024, offers a range of yeast and bacteria-based solutions, including prebiotics, probiotics, postbiotics, and antioxidants, to improve digestive health, immunity, and cognitive function. These innovations are driving the growing demand for functional pet nutrition products. These product advancements are reshaping the pet health market, as pet owners increasingly seek out science-backed, holistic solutions for their pets' well-being.

The focus on gut health, along with the expanding range of targeted health benefits such as cognitive function and immune support, is encouraging pet owners to invest in high-quality, functional pet foods, treats, and supplements. As more companies enter the space with specialized offerings, the global pet probiotics market is set to continue its rapid expansion, with innovations like Bimuno Pet and LALPROBIOME leading the way in improving the quality of life for pets worldwide.

Variations in Global Regulations

Variations in global regulations for pet prebiotics create significant challenges in the market. Different countries have unique approval processes, leading to delays, higher costs, and confusion among consumers. For instance, while some regions have clear guidelines for pet prebiotics, others classify them differently such as food additives or supplements making approval more complex. This regulatory inconsistency can limit product availability and increase compliance costs for manufacturers looking to expand internationally.

The regulation differences also hinder global trade, as companies must meet varying safety, labeling, and ingredient standards across markets. As a result, the market suffers from uneven product availability, high development costs, and a lack of harmonization, which stifles growth opportunities and limits the global accessibility of beneficial pet prebiotic products.

Segment Analysis

The global pet probiotics market is segmented based on pet type, ingredients, form, functionality, distribution channel, and region.

Rising Dog Ownership

The global pet probiotics market is segmented based on pet type into dogs, cats, birds, and others. The dog segment leads the global pet prebiotics market, driven by rising dog ownership, growing awareness of probiotics' benefits, and increasing demand for specialized health products. According to the 2023-2024 AVMA Pet Ownership Sourcebook, 45.5% of US households own dogs, a significant increase from 31.6% in 1996. This trend has spurred demand for probiotics that support dogs' overall well-being.

Advancements in dog-specific probiotic formulations and increased veterinarian recommendations are further fueling market growth. Pet owners are also opting for premium, natural, and organic products. For instance, O.T.I.S. launched the Wild Things Digestive Health Ancestral Probiotic in November 2024, highlighting the growing focus on high-quality supplements for dogs' health.

Geographical Penetration

America High Pet Ownership In North America

North America dominates the global pet probiotics market with growing pet ownership across the region, especially in US and Canada. According to the 2024 APPA National Pet Owners Survey, 82 million US households own a pet, which demonstrates a large consumer base actively seeking products to enhance their pets' health and well-being. As pets are increasingly seen as family members, there is a rising demand for supplements that support digestive health, immune function, and overall vitality.

Prebiotics are widely known as beneficial for the overall well-being of the pet. In addition, North America boasts a highly developed pet care industry, with a strong presence of leading pet supplement manufacturers that ensure the availability of a wide range of probiotic products. The combination of an established market infrastructure and increasing consumer awareness about the health benefits of probiotics in pets further strengthens the region's position as the global leader in pet probiotics.

Competitive Landscape

The major global players in the market include Nestle Purina PetCare Company, Mars, Incorporated, Zesty Paws LLC, NOW Health Group, Inc., INLIFE Pharma Pvt. Ltd., Fera Pets, CYMBIOTIKA, LLC, Companions Choice, PetLab Co. Inc., and Open Farm Inc.

Sustainability Analysis

Sustainability is becoming a key focus in the global pet probiotics market, as companies increasingly prioritize eco-friendly sourcing, production methods, and packaging. Manufacturers are using sustainable ingredients for probiotic cultures, reducing waste during production, and adopting biodegradable or recyclable packaging to minimize their environmental footprint. This shift appeals to eco-conscious pet owners who want to align their purchases with their values.

Innovations like recyclable flexible packaging and waste-reduction technologies are helping companies meet these demands, positioning sustainability as a competitive advantage. For instance, Fera Pets company holds the NASC Quality Seal and was named a 2023 Top Performer by the Pet Sustainability Coalition, underscoring its leadership in sustainability. In 2023, Fera Pets launched a Goat Milk Topper Line featuring 100% recyclable packaging and continues to enhance the recyclability of its products.

By Pet Type

Dogs
Cats
Birds
Others

By Ingredients

Bacteria
Lactobacillus
Streptococcus
Bifidobacterium
Others
Yeast

By Form

Capsule
Tablet
Powder
Liquid
Others

By Functionality

Gut Health
- Digestion
- Diarrhea
- Constipation
- Others
Immunity Booster
Skin Health
Hip and Joint Health
Mental and Brain Health
Weight Management
Others

By Distribution Channel

Supermarkets/Hypermarkets
Specialty Pet Shops
Online Retailers
Others

By Region

North America
- US
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

In October 2024, Clasado Biosciences launched Bimuno Pet, a prebiotic solution designed specifically to support digestive health in pets. This product targets enhancing the gut microbiome to promote overall well-being
In October 2024, Lallemand Animal Nutrition introduced its LALPROBIOME platform. This platform offers a variety of yeast and bacteria-based solutions, including prebiotics, probiotics, postbiotics, and antioxidants, aimed at improving digestive health, immunity, and cognitive function in pets.

Why Purchase the Report?

To visualize the global pet probiotics market segmentation based on pet type, ingredients, form, functionality, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous pet probiotics market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global pet probiotics market report would provide approximately 78 tables, 79 figures and 201 pages.

Target Audience 2024

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Pet Type
3.2. Snippet by Ingredients
3.3. Snippet by Form
3.4. Snippet by Functionality
3.5. Snippet by Distribution Channel
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Pet Population and Pet Humanization
  - 4.1.1.2. New Product Introductions
- 4.1.2. Restraints
  - 4.1.2.1. Variations in Global Regulations
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. DMI Opinion

6. By Pet Type

6.1. Introduction
- 6.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 6.1.2. Market Attractiveness Index, By Pet Type
6.2. Dogs
- 6.2.1. Introduction
- 6.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
6.3. Cats
6.4. Birds
6.5. Others

7. By Ingredients

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 7.1.2. Market Attractiveness Index, By Ingredients
7.2. Bacteria
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Lactobacillus
7.4. Streptococcus
7.5. Bifidobacterium
7.6. Others
7.7. Yeast

8. By Form

8.1. Introduction
8.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
8.3. Market Attractiveness Index, By Form
8.4. Capsule
- 8.4.1. Introduction
- 8.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.5. Tablet
8.6. Powder
8.7. Liquid
8.8. Others

9. By Functionality

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 9.1.2. Market Attractiveness Index, By Functionality
9.2. Gut Health
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 9.2.3. Digestion
- 9.2.4. Diarrhea
- 9.2.5. Constipation
- 9.2.6. Others
9.3. Immunity Booster
9.4. Skin Health
9.5. Hip and Joint Health
9.6. Mental and Brain Health
9.7. Weight Management
9.8. Others

10. By Distribution Channel

10.1. Introduction
10.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
10.3. Market Attractiveness Index, By Distribution Channel
10.4. Supermarkets/Hypermarkets
- 10.4.1. Introduction
- 10.4.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.5. Specialty Pet Shops
10.6. Online Retailers
10.7. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.8.1. US
  - 11.2.8.2. Canada
  - 11.2.8.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.8.1. Germany
  - 11.3.8.2. U.K.
  - 11.3.8.3. France
  - 11.3.8.4. Italy
  - 11.3.8.5. Spain
  - 11.3.8.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.8.1. Brazil
  - 11.4.8.2. Argentina
  - 11.4.8.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.8.1. China
  - 11.5.8.2. India
  - 11.5.8.3. Japan
  - 11.5.8.4. Australia
  - 11.5.8.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Pet Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Ingredients
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Form
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Functionality
- 11.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. Nestle Purina PetCare Company
- 13.1.1. Company Overview
- 13.1.2. Nature Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Mars, Incorporated
13.3. Zesty Paws LLC
13.4. NOW Health Group, Inc.
13.5. INLIFE Pharma Pvt. Ltd.
13.6. Fera Pets
13.7. CYMBIOTIKA, LLC
13.8. Companions Choice
13.9. PetLab Co. Inc.
13.10. Open Farm Inc.

LIST NOT EXHAUSTIVE