寵物補充品市場規模、佔有率、按類型、寵物類型、形態、應用、分銷管道和地區進行的成長分析 - 2025-2032 年產業預測

2023 年寵物補充劑市場規模價值 24.8 億美元，預計將從 2024 年的 26.2 億美元成長到 2032 年的 41.2 億美元，預測期內（2025-2032 年）的複合年成長率為 5.8%。

由於飼主對寵物健康和保健意識的增強，全球寵物補充劑市場正在經歷重大轉型。隨著寵物越來越被視為重要的家庭成員，對促進它們整體健康和長壽的產品的需求也越來越大。寵物擁有量的快速增加加上忙碌的生活方式推動了寵物營養產業的成長，因為飼主正在尋求方便有效的解決方案。這種需求包括針對特定健康問題的補充劑，例如關節健康、皮膚和毛髮保養、消化器官系統健康和免疫支持。此外，不同地區的監管環境各有不同，凸顯了遵守品質標準的必要性。隨著消費者變得越來越挑剔，透明度、品質保證和天然成分變得越來越重要。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 次要和主要資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態及展望

• 市場概況
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

主要市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024 年）
• PESTEL 分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 案例研究
• 監管格局
• 客戶和購買標準分析
• Start-Ups分析
• 專利分析

寵物補品市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 場外交易（OTC）
• 處方箋

寵物補充品市場規模（按寵物類型和複合年成長率） (2025-2032)

• 市場概況
• 狗
• 貓
• 其他

寵物補品市場規模（按類型和複合年成長率）（2025-2032）

• 市場概況
• 可以咀嚼
• 粉末
• 液體
• 錠劑/膠囊
• 基於 CBD

寵物補品市場規模（按應用和複合年成長率） (2025-2032)

• 市場概況
• 髖關節和關節
• 皮膚和毛髮
• 消化器官系統健康
• 免疫系統
• 抗壓力/鎮靜
• 心臟健康

寵物補品市場規模（按分銷管道和複合年成長率） (2025-2032)

• 市場概況
• 線上
• 離線

寵物補品市場規模（依地區分類）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家地區
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲國家
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前 5 家公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採用的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024 年）
• 主要企業簡介
  • 公司詳細資訊
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益與前一年同期比較對比（2022-2024 年）

主要企業簡介

• Nestle Purina PetCare（Switzerland）
• Mars Petcare（USA）
• Hill's Pet Nutrition（USA）
• Nutramax Laboratories（USA）
• Zoetis Inc.（USA）
• Boehringer Ingelheim Animal Health（Germany）
• Virbac（France）
• Vetoquinol（France）
• Bayer Animal Health（Germany）
• Elanco Animal Health（USA）
• Petco（USA）
• Primal Pet Group（USA）
• Wellness Pet Company（USA）
• PetCareRx Inc（USA）
• Only Natural Pet（USA）
• NaturVet（The Garmon Corp.）（USA）
• Blackmores（Australia）
• Natural Dog Company Inc.（USA）
• AdvaCare Pharma（USA）

結論和建議

Pet Supplements Market size was valued at USD 2.48 billion in 2023 and is poised to grow from USD 2.62 billion in 2024 to USD 4.12 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The global pet supplements market is experiencing significant transformation driven by increased awareness among pet owners regarding their pets' health and wellness. As pets are viewed as pivotal family members, there is a rising demand for products that enhance overall health and longevity. The surge in pet ownership, coupled with busier lifestyles, is propelling growth in the pet nutrition sector as owners seek convenient and effective solutions. This demand includes supplements targeting specific health concerns such as joint health, skin and coat maintenance, digestive wellness, and immune support. Additionally, the regulatory landscape varies by region, emphasizing the need for compliance with quality standards. Transparency, quality assurance, and natural ingredients are becoming increasingly vital as consumers become more discerning.

Top-down and bottom-up approaches were used to estimate and validate the size of the Pet Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Pet Supplements Market Segments Analysis

Global Pet Supplements Market is segmented by Type, Pet Type, Form, Application, Distribution Channel and region. Based on Type, the market is segmented into Over-the-counter (OTC) and Prescription. Based on Pet Type, the market is segmented into Dogs, Cats and Others. Based on Form, the market is segmented into Chewable, Powder, Liquid, Tablets/Capsules and CBD-based. Based on Application, the market is segmented into Hip & Joint, Skin & Coat, Digestive Health, Immune System, Anti-stress/Calming and Heart Health. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Pet Supplements Market

The Pet Supplements market is experiencing significant growth fueled by the increasing recognition of pets as integral members of the family. As pet ownership rises, so does the demand for health supplements designed to address various health concerns of pets. Owners are now more attentive to their pets' well-being, seeking high-quality products that cater to specific health issues. Additionally, the proliferation of online shopping platforms has made it more convenient for pet owners to access a wide range of supplements, further enhancing market expansion. The combination of these factors has created a robust environment for the pet supplements industry to thrive.

Restraints in the Pet Supplements Market

The Pet Supplements market encounters several significant challenges that hinder its growth. Varying regulations from one region to another create obstacles in product approvals and market entry, leading to inconsistencies in availability. Furthermore, pet owners often express concerns regarding the safety and quality of supplements, which can deter them from purchasing these products. Economic uncertainties and fluctuations in disposable income also play a critical role, as they may lead consumers to prioritize essential expenditures over non-essential items like pet supplements. These factors combined create a complex environment for market participants seeking to thrive in this niche.

Market Trends of the Pet Supplements Market

The pet supplements market is witnessing a substantial trend towards natural and organic ingredients, fueled by increased consumer awareness regarding the health and wellness of pets. Pet owners are now prioritizing products with clean, transparent ingredient lists, steering clear of artificial additives. This shift has paved the way for personalized and breed-specific formulations, catering to the unique health requirements of various pet breeds, moving away from generic options. Additionally, the incorporation of functional ingredients like hemp-derived CBD is on the rise, enticing pet owners to adopt holistic methods for managing common issues such as anxiety and inflammation, thus driving further growth in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Startup Analysis
• Patent Analysis

Global Pet Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Over-the-counter (OTC)
• Prescription

Global Pet Supplements Market Size by Pet Type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Pet Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Chewable
• Powder
• Liquid
• Tablets/Capsules
• CBD-based

Global Pet Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Hip & Joint
• Skin & Coat
• Digestive Health
• Immune System
• Anti-stress/Calming
• Heart Health

Global Pet Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Pet Supplements Market Size & CAGR (2025-2032)

• North America (Type, Pet Type, Form, Application, Distribution Channel)
  • US
  • Canada
• Europe (Type, Pet Type, Form, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Pet Type, Form, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Pet Type, Form, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Pet Type, Form, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle Purina PetCare (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars Petcare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill's Pet Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutramax Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoetis Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boehringer Ingelheim Animal Health (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virbac (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vetoquinol (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer Animal Health (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elanco Animal Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Primal Pet Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Pet Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetCareRx Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Only Natural Pet (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NaturVet (The Garmon Corp.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmores (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Dog Company Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AdvaCare Pharma (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations