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市場調查報告書
商品編碼
1662854
2030 年寵物補充品市場預測:按類型、動物類型、形式、分銷管道和地區進行全球分析Pet Supplements Market Forecasts to 2030 - Global Analysis By Type (Vitamins & Minerals, Probiotics, Fatty Acids, Amino Acids, Herbal Supplements, Joint Health Supplements and Other Types), Animal Type, Form, Distribution Channel and By Geography |
根據 Stratistics MRC 的數據,全球寵物補充劑市場預計在 2024 年將達到 25 億美元,預計到 2030 年將達到 40 億美元,預測期內的複合年成長率為 7.9%。
寵物補充劑是提供必需營養素以支持狗、貓、鳥和馬等動物的健康和福祉的膳食補充劑。它們有多種形式,包括錠劑、粉末、咀嚼物和液體,適用於各種寵物。常見成分包括維生素、礦物質、胺基酸、益生菌和草本萃取物。這些補充劑對老年寵物、具有某些健康問題的品種以及營養不良的動物特別有益。獸醫經常建議使用補充劑作為預防措施或治療關節炎、消化系統疾病或焦慮等慢性病。
根據保險資訊研究所發表的報導,2023 年美國寵物產業總支出將達到 1,236 億美元,比 2020 年的 1,036 億美元成長 19%。
提高對寵物營養和預防護理的認知
寵物飼主越來越認知到為寵物提供適當的營養和預防性保健的重要性。這種意識推動了對可以改善寵物整體健康和福祉的補充劑的需求。因此,越來越多的飼主在寵物的飲食中加入補充劑,以確保它們獲得普通食物無法提供的必需營養素。將寵物視為家庭成員的日益流行的趨勢也導致人們更加重視預防性保健措施。因此,寵物補充劑市場由於這些因素正在經歷顯著的成長。
優質補充品的高成本
優質寵物補充品的高成本對許多飼主來說可能是一大障礙。儘管具有潛在的健康益處,但經濟負擔可能會阻止一些消費者定期購買這些產品。此外,人們認為高品質的補充劑僅在小眾市場有售,這也阻礙了它們的廣泛應用。經濟衰退可能會加劇這個問題。寵物飼主可能會優先考慮費用,而不是優質補充劑。製造商需要解決成本問題才能有效擴大消費者群體。
電子商務和網路寵物商店的興起
電子商務和網路寵物商店的快速成長為寵物補充劑市場創造了巨大的機會。網路購物的便利性使得寵物飼主可以在舒適的家中購買各種各樣的產品。電子商務平台提供詳細的產品資訊、客戶評論和有競爭力的價格,使消費者更容易做出明智的購買決定。數位付款方式的日益普及和配送物流的改善使得網路購物變得更具吸引力。預計這一趨勢將推動未來幾年的市場成長。
缺乏監管標準化
缺乏一致的寵物補充劑監管標準可能對市場成長構成重大威脅。不同地區之間的法規不一致可能導致產品品質和安全的差異,從而削弱消費者信心。此外,原料採購、製造流程和標籤指南缺乏標準化,這可能會導致寵物飼主感到困惑。應對這些監管挑戰對於確保產品的安全性和有效性至關重要。製造商必須與監管機構密切合作,為業界建立明確一致的標準。
COVID-19 的影響
COVID-19 疫情對寵物補充劑市場產生了多方面的影響。一方面,疫情期間人們對健康和福祉的關注度增加,增加了對能夠增強寵物免疫系統和整體健康的產品的需求。寵物飼主擴大投資補充品,以幫助他們的寵物在這些不確定的時期保持健康。同時,供應鏈和製造活動的中斷為寵物補充劑的生產和分銷帶來了挑戰。
益生菌市場預計將成為預測期內最大的市場
預計益生菌將在預測期內佔據最大的市場佔有率,因為寵物飼主對益生菌益處的認知不斷提高,從而推動了對益生菌補充劑的需求。此外,自然和整體寵物護理的趨勢將進一步推動益生菌的採用。針對寵物類型和生命階段客製化的各種益生菌產品的出現也有助於該領域在市場上佔據主導地位。
預計在預測期內,咀嚼物部分將以最高的複合年成長率成長。
預計咀嚼物部分將在預測期內出現最高成長率,因為它為寵物提供了一種方便且愉快的方式來獲取必需的營養。這些補充劑具有多種口味和形式,比傳統的錠劑或粉末更偏好且更易於服用。此外,咀嚼補充劑還有其他有益於牙齒健康的益處,例如清潔牙齒和減少牙菌斑堆積。市面上可咀嚼的補充劑種類不斷擴大,滿足各種健康需求,包括關節健康、皮膚和毛髮健康以及整體活力。
在預測期內,由於寵物擁有率高、寵物護理產品支出增加以及對寵物健康和營養的認知高,預計北美將佔據最大的市場佔有率。此外,該地區擁有完善的分銷網路,消費者可以輕鬆獲得寵物補充品。寵物飼主願意花更多的錢購買高品質、專業的產品,優質化趨勢也促進了市場擴張。
在預測期內,由於都市化加快、可支配收入增加以及中國和印度等國家寵物擁有率不斷上升,預計亞太地區將呈現最高的複合年成長率。此外,人們對寵物健康的認知不斷提高以及電子商務行業的不斷擴大進一步推動了亞太地區的市場前景。政府促進動物福利和建立獸醫診所的措施進一步推動了市場成長。
According to Stratistics MRC, the Global Pet Supplements Market is accounted for $2.5 billion in 2024 and is expected to reach $4.0 billion by 2030 growing at a CAGR of 7.9% during the forecast period. Pet supplements are dietary products that provide essential nutrients to support the health and well-being of animals like dogs, cats, birds, and horses. They come in various forms like tablets, powders, chews, and liquids, and are formulated for various pets. Common ingredients include vitamins, minerals, amino acids, probiotics, and herbal extracts. These supplements are particularly beneficial for aging pets, breeds with specific health conditions, and animals with dietary deficiencies. Veterinarians often recommend them as a preventive measure or to manage chronic conditions like arthritis, digestive disorders, or anxiety.
According to an article published by the Insurance Information Institute, Inc., the total pet industry expenditure in the U.S. was USD 123.6 billion in 2023, up 19% from USD 103.6 billion in 2020.
Growing awareness about pet nutrition, preventive healthcare
Pet owners are becoming increasingly educated about the importance of proper nutrition and preventive healthcare for their pets. This awareness drives the demand for supplements that can enhance pets' overall health and well-being. As a result, more pet owners are incorporating supplements into their pets' diets to ensure they receive essential nutrients that may not be provided by regular food alone. The growing trend of treating pets as family members also contributes to the rising focus on preventive health measures. Consequently, the pet supplements market is experiencing substantial growth due to these factors.
High cost of premium supplements
The high cost associated with premium pet supplements can be a significant barrier for many pet owners. Despite the potential health benefits, the financial burden may deter some consumers from purchasing these products regularly. Additionally, the perception that high-quality supplements are only affordable to a niche market can limit widespread adoption. Economic downturns can further exacerbate this issue, as pet owners may prioritize essential expenses over premium supplements. Manufacturers need to address cost concerns to expand their consumer base effectively.
Rise in E-commerce & online pet stores
The rapid growth of e-commerce and online pet stores presents a significant opportunity for the pet supplements market. The convenience of online shopping allows pet owners to access a wide range of products from the comfort of their homes. E-commerce platforms offer detailed product information, customer reviews, and competitive pricing, making it easier for consumers to make informed purchasing decisions. The increasing adoption of digital payment methods and improved delivery logistics further boost the appeal of online shopping for pet supplements. This trend is expected to drive market growth in the coming years.
Lack of regulatory standardization
Absence of consistent regulatory standards for pet supplements can pose a significant threat to market growth. Inconsistent regulations across different regions can lead to variations in product quality and safety, undermining consumer trust. Additionally, the lack of standardized guidelines for ingredient sourcing, manufacturing processes, and labeling can create confusion among pet owners. Addressing these regulatory challenges is crucial for ensuring product safety and efficacy. Manufacturers need to work closely with regulatory authorities to establish clear and consistent standards for the industry.
Covid-19 Impact
The COVID-19 pandemic has had a mixed impact on the pet supplements market. On one hand, the increased focus on health and well-being during the pandemic has driven demand for products that can enhance pets' immune systems and overall health. Pet owners are more likely to invest in supplements to ensure their pets remain healthy during uncertain times. On the other hand, disruptions in supply chains and manufacturing activities have posed challenges for the production and distribution of pet supplements.
The probiotics segment is expected to be the largest during the forecast period
The probiotics segment is expected to account for the largest market share during the forecast period owing to increasing awareness among pet owners about these benefits drives the demand for probiotic supplements. Additionally, the growing trend of natural and holistic pet care solutions further propels the adoption of probiotics. The availability of a wide range of probiotic products tailored to different species and life stages of pets also contributes to the segment's dominance in the market.
The chews segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the chews segment is predicted to witness the highest growth rate due to convenient and enjoyable way for pets to receive essential nutrients. These supplements come in various flavors and forms, making them more palatable and easier to administer compared to traditional pills or powders. Moreover, chewable supplements can also provide additional benefits, such as dental health support, by helping to clean teeth and reduce plaque buildup. The expanding variety of chewable supplements available in the market caters to different health needs, including joint health, skin and coat health, and overall vitality.
During the forecast period, the North America region is expected to hold the largest market share attributed to the high pet ownership rates, increased spending on pet care products, and strong awareness of pet health and nutrition in the region. Furthermore, the region benefits from a well-established distribution network, which ensures that pet supplements are readily available to consumers. The growing trend of premiumization, where pet owners are willing to spend more on high-quality and specialized products, also contributes to the market's expansion.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization, rising disposable incomes, and growing pet ownership rates in countries like China and India contribute to the strong market growth in this region. Additionally, the increasing awareness of pet health and the expanding e-commerce sector further boost the market's prospects in the Asia Pacific region. Government initiatives to promote animal welfare and the establishment of veterinary clinics further support market growth.
Key players in the market
Some of the key players in Pet Supplements market include Ark Naturals , Blue Buffalo Pet Products Inc., Clearlake Capital Group, L.P., Colgate-Palmolive Company, FoodScience Corporation, Heristo aktiengesellschaft, Mars, Incorporated, Nestle S.A., NOW Foods, Nutramax Laboratories, Inc., Pet Honesty, Schell & Kampeter Inc., Virbac, Zesty Paws and Zoetis, Inc.
In December 2024, NOW(R) introduced unique omega-3 gummy chews and gaming performance. Omega-3 Gummy Chews supplement and E-Sport Reaction gaming performance supplement, which are available online and at select natural retailers nationwide.
In December 2024, NOW(R) has been empowering the healthy living community for more than 55 years and today, is thrilled to launch its curated collective of experts to inspire people to live well every day. The experts include New York Times Bestselling Author and "Goal Digger" Podcast Host Jenna Kutcher.
In November 2024, Nestle has announced an agreement with Advent International to acquire a majority stake in Grupo CRM, a premium chocolate player in Brazil. Grupo CRM operates a successful direct-to-consumer model, with more than 1 000 chocolate boutiques.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.