市場調查報告書
商品編碼
1470489
騎行服市場:按產品類型、分銷管道和最終用戶分類 - 全球預測 2024-2030Cycling Wear Market by Product Type (Clothing, Eyewear, Footwear), Distribution Channel (Offline Stores, Online Stores), End-User - Global Forecast 2024-2030 |
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預計2023年騎行服市場規模為43.6億美元,2024年達46億美元,2030年預計將達65.4億美元,複合年成長率為5.95%。
騎行服裝包括專用騎行者設計的各種產品,包括服裝、鞋類、護具和配件。人們對騎自行車等戶外運動的健康益處的個人健康意識不斷提高,因此增加了各種騎行服裝的使用。環保交通途徑的日益普及,加強了對自行車及相應配件的需求,擴大了騎行服裝的範圍。此外,世界各國政府推動健身活動的努力也推動了騎行服的需求。生產優質產品的高製造成本和對自行車專用磨損的認知有限阻礙了市場的成長。智慧穿戴產品市場開拓,其中包含用於監測生命徵象、追蹤性能指標和提供導航指導的電子感測器,預計將為市場成長創造利潤豐厚的機會。
主要市場統計 | |
---|---|
基準年[2023] | 43.6億美元 |
預測年份 [2024] | 46億美元 |
預測年份 [2030] | 65.4億美元 |
複合年成長率(%) | 5.95% |
產品類型:活性化研發活動,推出先進的騎乘服裝
服裝旨在為騎乘者提供舒適、安全和提高的表現。騎乘服主要著重吸濕排汗材質、反光元素和舒適貼合。眼鏡產品對於保護騎乘者的眼睛免受有害紫外線 (UV)、風、灰塵和昆蟲的侵害至關重要。主要特點包括防霧鏡片、可調式鼻墊片和輕質結構。騎行鞋可以支撐騎乘者的雙腳,同時提高踩踏效率。鞋類偏好會根據防滑釘相容性、閉合系統、鞋底硬度等因素而有所不同。騎乘時手套可提供保護、舒適性和抓握力。該產品有重大改進,包括減震墊片、透氣性和觸控螢幕相容性。騎乘者的頭盔包括頭盔、防汗帶、動態等。膝蓋和手肘墊片可在騎車時跌倒或碰撞時提供衝擊保護。根據需要,優選輕質材料,這樣不會限制運動並提供足夠的保護。
分銷管道:各種騎行服裝可透過線上平台購買。
實體門市仍然是消費者購買騎行服的熱門選擇。實體店的優點在於可以在購買前試穿產品,確保您選擇正確的尺寸和合身度。騎乘者更喜歡實體門市,因為經驗豐富的工作人員可以提供個人化的建議和諮詢。數位平台讓消費者在方便的時候虛擬地瀏覽廣泛的產品系列。一些尋求當地無法買到的利基或特色產品的自行車手,或者想要以折扣價購買上一季裝備的自行車手正在轉向線上零售商。
最終用戶:職業自行車手對優質騎行服的偏好日益成長
職業自行車手優先考慮騎乘服中的性能增強功能。競技活動和比賽需要設計能夠增強動態、減少阻力並在長時間內提供最佳舒適度的服裝。休閒騎乘者優先考慮舒適性和實用性,參加休閒騎乘、週末短途旅行和健身活動。職業自行車手以高價位尋求專業的性能增強服裝,而休閒自行車手以實惠的價格尋求舒適且實用的服裝。
區域洞察
在美國和加拿大,政府支持和促進體育和戶外活動的努力不斷擴大,推動了美洲市場的成長。根據美國勞工統計局的數據,到 2021 年,96% 的美國將花時間參與體育和休閒活動。 2023年2月,加拿大政府將向加拿大自行車協會提供45萬美元資金,以消除障礙並增加民眾對休閒運動的參與。產品發布活動的開展以及該地區主要參與者的存在是推動騎行服裝普及的關鍵因素。為了增加全部區域的運動員數量,加大了鼓勵戶外運動的投資,政府舉措也很積極,對歐洲、中東和非洲地區的騎行服需求產生了積極影響。亞太、歐洲和美洲電商平台的快速擴張正在為騎行服裝市場的成長創造潛在的平台。
FPNV定位矩陣
FPNV定位矩陣對於評估騎乘服市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對自行車服裝市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.騎行服市場的市場規模和預測是多少?
2.在自行車服飾市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3.騎行服市場的技術趨勢和法規結構是什麼?
4.騎行服市場主要廠商的市場佔有率是多少?
5.進入騎行服市場的合適型態和策略手段是什麼?
[181 Pages Report] The Cycling Wear Market size was estimated at USD 4.36 billion in 2023 and expected to reach USD 4.60 billion in 2024, at a CAGR 5.95% to reach USD 6.54 billion by 2030.
Cycling wear includes a wide range of products designed specifically for cyclists, including apparel, footwear, protective gear, and accessories. Increased health awareness among individuals regarding the health benefits of outdoor sports activities such as cycling is elevating the usage of various cycling wear. The growing popularity of eco-friendly modes of transportation has bolstered the demand for bicycles and corresponding accessories, expanding the scope for cycling wear. In addition, the ongoing government initiatives worldwide promoting fitness activities are propelling the demand for cycling wear. High manufacturing costs associated with producing high-quality products and limited awareness about specialized cycling clothing hamper the market's growth. The ongoing development of smart clothing products that incorporate electronic sensors for monitoring vital signs, tracking performance metrics, or offering navigational guidance is expected to create lucrative opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.36 billion |
Estimated Year [2024] | USD 4.60 billion |
Forecast Year [2030] | USD 6.54 billion |
CAGR (%) | 5.95% |
Product Type: Rising R&D activities to introduce advanced types of cycling apparel
Clothing is designed to offer comfort, safety, and enhanced performance for cyclists. Cycling wear is mostly moisture-wicking fabrics, reflective elements, and a snug fit. Eyewear is essential for cyclists to protect their eyes from harmful ultraviolet (UV) rays, wind, dust, and insects. Key features include anti-fogging lenses, adjustable nose pads, and lightweight construction. Cycling footwear enhances pedaling efficiency while offering support to the cyclist's feet. The preference for footwear varies based on aspects such as cleat compatibility, closure system, and sole stiffness. Hand gloves offer protection, comfort, and enhanced grip during cycling. Significant improvements in products include padding for shock absorption, breathability, and touchscreen compatibility. Headgear for cyclists includes helmets, sweatbands, and caps, and the primary need for headgear is safety through impact protection while considering the cycle's weight, ventilation, and aerodynamics. Knee and elbow pads provide impact protection during falls or crashes while cycling. The need-based preference includes lightweight materials that do not restrict movement but offer sufficient protection.
Distribution Channel: Increasing availability of various range of cycling wear through online platforms
Offline stores remain a popular choice for consumers seeking to purchase cycling wear. Brick-and-mortar establishments offer the advantage of enabling customers to try on products before making a purchase, ensuring the selection of the correct size and fit. Cyclists prefer offline shops as they provide personalized advice and consultation from experienced staff members. Digital platforms enable consumers to browse through extensive product collections virtually at their convenience. Several cyclists seeking niche or specialized products unavailable in their local area or hoping to find deals on previous seasons' gear at discounted prices shift to online retailers.
End-User: Expanding preference of high-quality cycling wear by professional cyclists
Professional cyclists prioritize performance-enhancing features in their cycling wear. Participating in competitive events and races requires apparel designed to enhance aerodynamics, reduce air resistance, and offer optimal comfort for long durations. Recreational cyclists prioritize comfort and practicality in their cycling wear and typically engage in casual rides, weekend excursions, and fitness-oriented activities. While professional cyclists require specialized performance-enhancing garments at premium prices, recreational cyclists seek comfortable yet functional apparel at affordable prices.
Regional Insights
The growing implementation of government initiatives to support and promote sports and outdoor activities across the U.S. and Canada boosts the market growth in the Americas. According to the U.S. Bureau of Labor Statistics, in 2021, 96% of Americans spent time on sports and leisure activities. In February 2023, the Government of Canada provided USD 450,000 in funding for Cycling Canada to eliminate barriers and increase participation in recreational sports for underrepresented groups. Progressing product launching activities and the presence of key players in the region are significant factors driving the usage of cycling wear. Rising investments encouraging outdoor sports activities to increase the number of athletes across the European region with favorable governmental initiatives positively influence the demand for cycling wear in the EMEA. The rapid expansion of eCommerce platforms in the Asia-Pacific, Europe, and the Americas creates a potential platform for the growth of the cycling wear market.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cycling Wear Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cycling Wear Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cycling Wear Market, highlighting leading vendors and their innovative profiles. These include 2XU Pty Ltd., 7mesh Industries Inc., Adidas AG, ASSOS of Switzerland GmbH, Black Sheep Cycling, Bohangsports, Cafe du Cycliste, Capo Cycling Apparel, Champion System, Chrome Industries, Inc., DHB Sport, DUER, Endura Limited by Pentland Brands Limited, GIRO SPORT DESIGN by Vista Outdoor Inc., Hangzhou Lameda Sports Co., Ltd., Isadore Apparel, JRD Cycling, La Fonte Pads SRL, La Passione Srl, Le Col, Louis Garneau, Lusso Bike, MAAP Co Pty Ltd., Madison Clothing by H Young (Operations) Ltd., Maloja Clothing USA Inc., Manifattura Valcismon S.p.A., Marcello Bergamo Australia, Mission Workshop, LLC., Moment CC, Monton Sports, NIKE, Inc., Oakley, Inc., Ornot Bike, Osloh Bicycle Jeans, Pas Normal Studios ApS, Pearl izumi by United Sports Brands, POC Sweden AB, Proviz Sports, Puma SE, Rapha Racing Limited, Runtowell, SANTINI S.P.A., Shimano Inc., Sigr AB, Specialized Bicycle Components, Inc., SRAM LLC, The Pedla, Triple2 Sportswear GmbH, Vaela Limited, and W. L. Gore & Associates, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cycling Wear Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cycling Wear Market?
3. What are the technology trends and regulatory frameworks in the Cycling Wear Market?
4. What is the market share of the leading vendors in the Cycling Wear Market?
5. Which modes and strategic moves are suitable for entering the Cycling Wear Market?