市場調查報告書
商品編碼
1470593
自行車服裝市場:按人口統計、產品和分佈分類 - 2024-2030 年全球預測Cycling Apparel Market by Demographics (Female, Kids, Male), Product (Accessories, Bottom Wear, Gloves), Distribution - Global Forecast 2024-2030 |
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預計2023年騎行服飾市場規模為83億美元,預計2024年將達99.3億美元,2030年將達306.3億美元,複合年成長率為20.49%。
騎乘服裝是指為騎乘活動設計的服裝和配件,強調舒適性和效率,透過改善動態、濕度管理和肌肉支撐來改善整體騎乘體驗。消費者健康和環保意識的增強,使騎乘成為一種健身活動和環保的交通工具,推動了對專用騎乘服裝的需求。此外,對備受矚目的自行車賽事的投資增加也激發了新的自行車愛好者群體,並導致對自行車服裝的需求激增。然而,仿冒品騎行服裝的存在以及用於製造騎行服裝的原料成本的波動限制了優質騎行服裝的使用和採用。然而,布料技術和服裝設計的創新,例如排汗材料和符合人體工學的剪裁,正在提高騎行服裝的性能並吸引更廣泛的消費者。此外,都市區的自行車道和小徑使騎車變得更安全、更方便,進一步提高了世界各地消費者對騎乘服裝的採用率。
主要市場統計 | |
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基準年[2023] | 83億美元 |
預測年份 [2024] | 99.3億美元 |
預測年份 [2030] | 306.3億美元 |
複合年成長率(%) | 20.49% |
人口統計 性能自行車服裝在男性族群中廣泛普及。
女性騎乘者更喜歡兼具功能性和時尚感的騎乘服裝。高品質迷彩、透氣性和合身性等基本功能深受女性騎士的追捧,而美學也在她們的購買決策中發揮著重要作用。兒童騎乘服裝注重安全、耐用、舒適,能夠承受劇烈運動的嚴酷考驗。兒童騎乘裝備應優先考慮安全功能,例如可視性元素,並且易於穿脫。男性騎乘者更喜歡強調技術特徵的高性能騎乘服裝。男士騎乘服裝具有卓越的空氣動力學性能、吸汗性和遠距舒適性。此外,大多數男性自行車手更喜歡精緻、專業的服裝,以反映自行車比賽選手的服裝。
我們的產品為騎行中使用的上衣提供創新的設計和材料。
騎行服裝配件包括一系列旨在提高騎乘者的便利性、性能和安全性的產品。此類別包括騎行帽、襪子、保溫器臂、保溫器腿、鞋套、眼鏡等。對這些產品的需求通常源於對各種天氣條件下的舒適性、改進的空氣動力學以及防止紫外線和碎片的需求。騎自行車的人正在尋找符合人體工學設計、舒適墊片以及提供壓縮但允許活動自由的材料的底褲。背帶短褲是墊片的騎行短褲,帶有背帶,比傳統騎行短褲更穩定,可減少腰部壓力。騎行褲由絕緣材料製成,還可能包含耐候材料,以保護您免受惡劣天氣的影響。手套對於騎自行車的人來說是必不可少的,它可以增強抓地力,提供舒適的墊片,並提供保護以免受惡劣天氣的影響。手套有適合溫暖季節的無指型和適合寒冷季節的全指型。騎乘者根據舒適度、動態以及騎乘環境需求的滿足程度來選擇頂級服裝。保溫器衣,也稱為背心,是一種無袖背心,可以溫暖身體軀幹,同時確保您的手臂有足夠的活動範圍。騎行外套專為惡劣天氣而設計,可保護您免受風、雨和寒冷。騎行服是每個騎士衣櫃裡的必備單品,採用吸濕排汗材質、貼身貼合、減少阻力、收納袋和防紫外線功能。騎乘 T 卹是一種更休閒的選擇,專為休閒舒適和風格而設計。
分銷:由於線上通路的便利性和成本效益,越來越多的消費者更喜歡線上通路。
喜歡離線購買騎乘服裝的消費者通常是因為需要在購買前試穿產品並感受產品的品質。線下通路包括自行車店、運動用品店、百貨公司。線下管道主要吸引那些重視即時所有權、個人化服務和專業試穿建議的人。線下零售店擁有經過培訓的員工,他們可以提出客製化提案並幫助立即解決問題。線上分銷管道適合注重便利性和多種產品選擇的客戶。線上通路讓消費者可以快速比較不同平台的價格和產品。憑藉詳細的尺寸表、客戶評論和簡單的退貨政策,即使是以性能為導向的服裝也擴大在網上購買。線上管道也受到那些尋求直接面對消費者 (DTC) 品牌以及尋求更好的交易和僅限線上促銷的人的青睞。線下消費者尋求觸覺體驗和個人化服務,因此他們對當地商店和特定運動連鎖店更加忠誠。相比之下,網路商店消費者更重視選擇的廣度、有競爭力的價格和送貨上門的舒適度。
區域洞察
美洲騎行服裝市場體現了強烈的健康意識和積極生活方式的文化。該地區對高性能和創新產品有著強烈的偏好。最近對自行車基礎設施的投資和促進環保交通途徑的政府舉措也刺激了美洲對自行車服裝的需求。歐盟 (EU) 國家擁有豐富的騎自行車傳統,無論是作為一項運動還是作為日常通勤的一種方式。該地區多樣化的氣候條件推動了歐洲、中東和非洲地區消費者的需求,迫使製造商提供適合不同天氣模式的各種產品。在歐盟內部,永續性正在成為一個關鍵的購買因素,消費者擴大選擇環保和道德的服裝。在健康意識不斷增強和休閒騎行日益普及的推動下,中東和非洲騎行服裝市場正在興起。由於龐大的人口和支持自行車運動的政府政策,亞太地區的自行車服裝市場正在快速發展。越來越多的消費者尋求功能性和時尚的騎行服裝,預計將為未來幾年的騎行服裝市場提供成長機會。
FPNV定位矩陣
FPNV 定位矩陣對於評估自行車服裝市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對自行車服裝市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 騎行服飾市場的市場規模與預測是多少?
2.在自行車服飾市場的預測期間內,有哪些產品、細分市場、應用和領域需要考慮投資?
3. 騎乘服飾市場的技術趨勢和法規結構是什麼?
4.自行車服裝市場主要供應商的市場佔有率是多少?
5.進入騎乘服飾市場合適的模式和策略手段是什麼?
[195 Pages Report] The Cycling Apparel Market size was estimated at USD 8.30 billion in 2023 and expected to reach USD 9.93 billion in 2024, at a CAGR 20.49% to reach USD 30.63 billion by 2030.
Cycling apparel refers to clothing and accessories designed for cycling activities, emphasizing comfort and efficiency to enhance the overall cycling experience through improved aerodynamics, moisture management, and muscle support. The increasing health consciousness and environmental awareness among consumers made cycling a fitness activity and eco-friendly mode of transport, propelling demand for cycling-specific apparel. In addition, growing investments in high-profile cycling events inspire a new cohort of cycling enthusiasts, creating a surge in demand for cycling apparel. However, the presence of counterfeit cycling apparel and fluctuations in the costs of raw materials used to manufacture cycling apparel limit the usage and adoption of premium cycling apparel. Nevertheless, innovations in fabric technology and garment design, such as sweat-wicking materials and ergonomic fitting, have improved the performance of cycling apparel, attracting a broader consumer base. In addition, the development of cycling lanes and trails in urban regions has made cycling safer and more accessible, further improving the adoption of cycling apparel among consumers worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 8.30 billion |
Estimated Year [2024] | USD 9.93 billion |
Forecast Year [2030] | USD 30.63 billion |
CAGR (%) | 20.49% |
Demographics: Wide availability of high-performance cycling apparel for male demographics
Female cyclists have preferred cycling apparel that offers both functionality and style. Essential features such as high-quality chamois, breathability, and appropriate fit are highly sought after by female riders, while aesthetics also play a role in the purchasing decision. The cycling apparel for kids focuses on safe, durable, and comfy clothing that can withstand the rigors of active play. Children's cycling gear must prioritize safety features such as visibility elements and be easy to wear and remove. The male cyclist demographic favors high-performance cycling apparel emphasizing technical features. Men's cycling apparel offers superior aerodynamics, sweat-wicking properties, and comfort over long distances. Most male cyclists also appreciate apparel with a sleek, professional appearance that reflects competitive cycling attire.
Product: Availability of novel designs and materials in top wear used during cycling
Accessories in cycling apparel encompass a wide range of products designed to enhance convenience, performance, and safety for cyclists. This category includes cycling caps, socks, arm and leg warmers, shoe covers, and glasses. The need for these products often arises from seeking comfort in various weather conditions, improved aerodynamics, and protection from UV rays or debris. Cyclists look for bottom wear with ergonomic design, padding for comfort, and materials that provide compression yet allow for freedom of movement. Bib shorts are padded cycling shorts with suspenders that offer a more consistent fit, staying in place better than traditional cycling shorts and reducing pressure on the waist. Cycling tights are made with thermal fabrics for insulation and may incorporate weather-resistant materials for protection against rain and wind. Gloves are essential for cyclists, providing grip, added comfort through padding, and protection from the elements. Gloves are in fingerless styles for warmer weather and full-finger designs for cold conditions. Cyclists select top wear based on comfort, aerodynamics, and how well it responds to the demands of the cycling environment. Bodywarmers, also known as gilets, are sleeveless vests that offer core warmth while allowing for a full range of motion in the arms. Cycling jackets are designed for adverse weather conditions, protecting against wind, rain, and cold. The cycling jersey is a staple in any rider's wardrobe, featuring moisture-wicking materials, a snug fit to reduce drag, pockets for storage, and UV protection. Cycling t-shirts are a more casual option designed for comfort and style off the bike and can also be used for leisurely rides.
Distribution: Growing consumer preference for online channels due to convenience and cost-efficiency
Consumers who prefer shopping offline for cycling apparel are typically driven by the need to try on and feel the quality of the products before purchase. Offline channels may include bicycle shops, sports goods, and department stores. Offline channels appeal mainly to those who value immediate ownership, personal service, and professional fitting advice. Offline retail stores have trained staff that offer customized recommendations and aid in immediate problem-solving, which is critical for adequately selecting performance-based cycling gear. The online distribution channel suits customers who value convenience and a broader selection. The online channel allows consumers to compare prices and products quickly across different platforms. With detailed size charts, customer reviews, and easy return policies, even performance-focused apparel is increasingly being purchased online. The online channel is also a preference for those looking for direct-to-consumer (DTC) brands or hunting for better deals and exclusive online promotions. Offline shoppers seek tactile experiences and personal service, which leads to customer loyalty to local shops or specific sports chains. In contrast, online shoppers prioritize breadth of choice, competitive pricing, and the comfort of house delivery.
Regional Insights
The cycling apparel market in the Americas reflects a strong culture of health awareness and an active lifestyle. The region exhibits a marked preference for high-performance and innovative products. Recent investments in cycling infrastructure and government initiatives promoting eco-friendly transportation have also stimulated the demand for cycling apparel in the Americas. European Union (EU) countries boast a rich tradition of cycling as a sport and a mode of daily commute. The region's diverse climate conditions drive consumer needs in the EMEA region, compelling manufacturers to offer various products suitable for various weather patterns. Sustainability is a key purchasing factor within the EU, with customers growing inclined towards eco-friendly and ethical apparel choices. The market for cycling apparel in the Middle East and Africa is emerging, driven by increasing health consciousness and the rising popularity of cycling as a leisure activity. The cycling apparel market in the Asia Pacific region is rapidly evolving due to the vast population and government policies favoring cycling. An increasing number of consumers seeking functional and fashionable cycling apparel is expected to create growth opportunities for the cycling apparel market in the coming years.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Cycling Apparel Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Cycling Apparel Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Cycling Apparel Market, highlighting leading vendors and their innovative profiles. These include 2XU Pty. Ltd., Adidas AG, Assos of Switzerland GmbH, Black Sheep Cycling, Campagnolo S.r.l., Capo Cycling, Champion System, Endura Limited, Isadore apparel, Louis Garneau Sports, Manifattura Valcismon S.p.A., Marcello Bergamo, MERIDA & CENTURION Germany GmbH, Nike, Inc., Ornot, PEARL iZUMi USA, Inc., Rapha Racing Limited, Rider Sportsfashion LLC, SANTINI s.p.a., Shimano Inc., Specialized Bicycle Components, Inc., Trek Bicycle Corporation, United Apparel Solution Ltd., Velocio International, Vista Outdoor Inc., and W. L. Gore & Associates GmbH.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Cycling Apparel Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Cycling Apparel Market?
3. What are the technology trends and regulatory frameworks in the Cycling Apparel Market?
4. What is the market share of the leading vendors in the Cycling Apparel Market?
5. Which modes and strategic moves are suitable for entering the Cycling Apparel Market?