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市場調查報告書
商品編碼
1470558
OLED 市場:按產品類型、技術、面板尺寸、應用、產業分類 - 2024-2030 年全球預測OLED Market by Product Type (OLED Display, OLED Lighting), Technology (AMOLED, PMOLED), Panel Size, Application, Vertical - Global Forecast 2024-2030 |
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預計2023年OLED市場規模為546.3億美元,2024年達618億美元,2030年預計將達到1364.9億美元,複合年成長率為13.97%。
有機發光二極體(OLED) 是一種固體元件,是一種有機分子薄膜,當電流通過時會發光。作為顯示器和照明領域的下一代技術,OLED 的特點是出色的影像質量,包括深黑電平和對比度,因為像素可以完全關閉而不是簡單地調暗。智慧型手機和高階電視對高品質顯示器的需求不斷成長,推動了 OLED 螢幕的採用。 OLED 照明面板因其節能潛力而越來越受歡迎,並且對於環境永續發展至關重要。然而,OLED顯示器的高生產成本阻礙了市場成長。此外,OLED 技術的不斷創新帶來了更高的效率、更長的壽命和更靈活的外觀。
主要市場統計 | |
---|---|
基準年[2023] | 546.3億美元 |
預測年份 [2024] | 618億美元 |
預測年份 [2030] | 1364.9億美元 |
複合年成長率(%) | 13.97% |
產品類型:OLED顯示器由於功耗低,擴大應用於行動裝置和節能設備
OLED 顯示器由有機小分子組成,電流通過時會發光。該技術之所以受歡迎,是因為它能夠產生具有更深黑色和更廣泛顏色的高品質影像。由於OLED顯示器比傳統LED更彈性,因此可以在可彎曲和折疊的基板上製造,從而帶動了曲面螢幕產品的發展以及軟質電子產品未來創新的潛力。 OLED 照明利用放置在兩個導體之間的一系列有機薄膜,根據電流發光。由於其漫射光和設計彈性,這種形式的照明主要用於建築、汽車和裝飾照明。與使用點光源的 LED 照明不同,OLED 面板在更大的表面積上發光,無需擴散器或反射器,並提供均勻的光線,眩光更少。
應用:智慧型手機的普及帶動OLED顯示器的需求
採用 OLED 技術的汽車顯示器以其卓越的對比度、快速的刷新率以及適應複雜汽車內裝幾何形狀的彈性而聞名。汽車產業對先進用戶介面和美學吸引力的需求推動了對此類顯示器的需求。使用 OLED 技術的數位數位電子看板和大尺寸顯示器需要具有鮮豔的色彩再現,並且即使從不同角度觀看也能保持清晰的可視性,這對於公共顯示器非常重要。用於商場、機場、公共運輸等商業設施。 PC 顯示器和筆記型電腦中的 OLED 面板因其卓越的色彩準確度、對比度和響應速度而變得越來越受歡迎,使創新專業人士和遊戲玩家受益。在智慧型穿戴市場中,OLED顯示器具有低功耗和高品質顯示器的特點,這對於日常佩戴的裝置來說是重要因素。 OLED 螢幕被用於許多高階智慧型手機,因為它們比 LCD 螢幕更薄、更彈性且功耗更低。這款平板電腦的OLED技術可實現更纖薄的設計和更明亮的顯示螢幕,這對於優先考慮便攜性和媒體消費的行動用戶來說是有利的。 OLED 電視因其無與倫比的黑色水平和色彩鮮豔度而備受讚譽,可提供優質的觀看體驗。
區域洞察
美洲地區,尤其是美國和加拿大,對 OLED 技術的興趣日益濃厚,這主要是受消費性電子領域需求的推動。美國在 OLED 顯示器的採用方面表現突出,擁有科技巨頭和早期採用者。在消費者行為方面,美國消費者展現了投資高品質顯示產品的意願,尤其是智慧型手機和高階電視等個人設備。在歐洲,OLED 技術正在各種應用中迅速採用,特別關注能源效率和設計品質。歐洲消費者傾向於看重OLED的環境效益,例如較低的功耗和減少的有毒物質。這種環保意識反映在他們的購買決策中。亞太地區是 OLED 市場的強國,中國、日本和韓國等國家在製造和普及方面均處於領先地位。消費性電子領域的快速成長使其成為亞太地區OLED面板的重要市場,企業大力投資產能。
FPNV定位矩陣
FPNV定位矩陣對於評估OLED市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對 OLED 市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、碎片化主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動和突破性產品開發的智力見解。
1.OLED市場規模及預測如何?
2.OLED市場預測期內我們應該考慮投資哪些產品與應用?
3.OLED市場的技術趨勢和法規結構是什麼?
4.OLED市場主要廠商的市場佔有率是多少?
5.進入OLED市場合適的形式和策略手段是什麼?
[182 Pages Report] The OLED Market size was estimated at USD 54.63 billion in 2023 and expected to reach USD 61.80 billion in 2024, at a CAGR 13.97% to reach USD 136.49 billion by 2030.
Organic light-emitting diodes (OLEDs) represent a class of solid-state devices that are thin films of organic molecules that produce light with the application of electricity. As a next-generation technology in the realm of display and lighting, OLEDs are distinguished for their exceptional picture quality, which includes deep black levels and contrast ratio due to their ability to completely turn off pixels, as opposed to merely dimming them. The increasing demand for high-quality displays in smartphones and premium TVs drives the adoption of OLED screens. OLED lighting panels are growing in popularity due to their energy-saving potential, which is vital for environmental sustainability initiatives. However, the high cost of production for OLED displays creates a hindrance to market growth. Furthermore, continuous innovation in OLED technology has led to higher efficiency, longer lifespans, and more flexible form factors.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 54.63 billion |
Estimated Year [2024] | USD 61.80 billion |
Forecast Year [2030] | USD 136.49 billion |
CAGR (%) | 13.97% |
Product Type: Increasing utilization of OLED displays for portable and energy-efficient devices due to their lower power consumption
OLED displays consist of small organic molecules that release light when an electric current is applied. This technology is popular due to its ability to produce high-quality images with deeper blacks and a wide range of colors. OLED displays are more flexible than traditional LEDs, which allows them to be produced on substrates that can bend and fold, leading to the development of curved screen products and potential future innovations in flexible electronics. OLED lighting utilizes a series of organic thin films placed between two conductors to emit light in response to electrical current. This form of lighting is used predominantly in architectural, automotive, and decorative lighting because of its diffuse light and design flexibility. Unlike LED lighting that uses point sources, OLED panels emit light over a larger surface area, providing more uniform light with less glare and no need for diffusers and reflectors.
Application: Growing adoption of smartphones drives the demand for OLED displays
Automotive displays leveraging OLED technology are renowned for their superior contrast, faster refresh rates, and flexibility, which allows them to conform to the complex shapes within a vehicle's interior. The need for such displays is driven by the demand for advanced user interfaces and aesthetic appeal in the automotive industry. Digital signage and large format displays utilizing OLED technology are sought after for their vibrant color reproduction and the ability to maintain clear visibility at off-angles, which is crucial for public displays. These are used in commercial settings such as shopping malls, airports, and public transportation. OLED panels in PC monitors and laptops are increasingly popular due to their exceptional color accuracy, contrast ratio, and response time, benefiting creative professionals and gamers. In the smart wearables market, OLED displays are crucial for their low power consumption and high-quality display, which are important factors for devices that are worn daily. OLED screens are the preferred choice for many high-end smartphones due to their thinness, flexibility, and lower energy requirements compared to LCD screens. OLED technology in tablets allows for slimmer designs and more vibrant displays, a benefit for mobile users prioritizing portability and media consumption. OLED TVs are celebrated for their unparalleled black levels and color vibrancy, offering a premium viewing experience.
Regional Insights
The Americas, particularly the United States and Canada, have shown an increased interest in OLED technology, primarily fueled by demand in the consumer electronics sector. The United States is prominent in the adoption of OLED displays, with the presence of tech giants and early adopters. In terms of customer behavior, American consumers have shown a willingness to invest in high-quality display products, especially for personal devices such as smartphones and high-end televisions. In the European region, there is a strong emphasis on energy efficiency and design quality, which has led to the rapid adoption of OLED technology in various applications. European consumers tend to value the environmental benefits of OLED, such as lower power consumption and fewer hazardous materials. This eco-consciousness informs their purchasing decisions. The Asia-Pacific region is a powerhouse in the OLED market, with countries such as China, Japan, and South Korea leading in both manufacturing and adoption. Rapid growth in the consumer electronics sector has made it a significant market for OLED panels across the APAC, with companies investing heavily in production capabilities.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the OLED Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the OLED Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the OLED Market, highlighting leading vendors and their innovative profiles. These include Acuity Brands, Inc., AUO Corporation, BOE Technology Group Co., Ltd., JOLED Inc. by Japan Display Inc., Konica Minolta, Inc., Kopin Corporation, KYOCERA Corporation, LG Display Co., Ltd., OLEDWorks LLC, OSRAM GmbH, Panasonic Corporation, Raystar Optronics, Inc., RITEK Group, Royole Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Sony Group Corporation, TCL China Star Optoelectronics Technology Co., Ltd., Tianma Microelectronics Co., Ltd., Truly International Holdings Limited, Universal Display Corporation, Visionox Company, Winstar Display Co., Ltd., and WiseChip Semiconductor Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the OLED Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the OLED Market?
3. What are the technology trends and regulatory frameworks in the OLED Market?
4. What is the market share of the leading vendors in the OLED Market?
5. Which modes and strategic moves are suitable for entering the OLED Market?