市場調查報告書
商品編碼
1497828
全球軟性 OLED 市場:按技術、應用和最終用戶分類 - 預測(2024-2030 年)Flexible OLED Market by Technology, Application, End-User - Global Forecast 2024-2030 |
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預計2023年全球軟性OLED市場規模將達6.1328億美元,2024年將達8.4437億美元,複合年成長率為38.56%,2030年將達60.153億美元。
軟性 OLED 或有機發光二極體構建在軟式電路板上,允許螢幕彎曲或折疊,而不會影響顯示品質。軟性有機發光二極體(OLED) 市場涵蓋生產和利用薄型、輕質和高度適應性顯示器技術的各種產業。軟性OLED市場的成長很大程度上是由對節能和美觀顯示器技術不斷成長的需求所推動的。技術進步,例如開拓具有寬視角、高解析度和低功耗的輕薄顯示器新興市場,將進一步推動市場向前發展。智慧型設備的普及和消費者對高階電子產品支出的增加也是該市場的主要成長動力。然而,軟性 OLED 所需的先進材料和技術增加了傳統顯示器的成本並限制了其採用。大規模生產均勻、無缺陷的彈性 OLED 的複雜性仍然是製造商面臨的主要挑戰。此外,追蹤健康和健身的趨勢正在推動軟性 OLED 的使用,使穿戴式裝置更加符合人體工學和方便用戶使用性,從而創造市場成長機會。對折疊式智慧型手機和可捲曲電視的持續興趣代表著消費性電子市場成長的重大機會。
主要市場統計 | |
---|---|
基準年[2023] | 61328萬美元 |
預測年份 [2024] | 8.4437 億美元 |
預測年份 [2030] | 60.153 億美元 |
複合年成長率(%) | 38.56% |
區域洞察
在美洲,美國和加拿大正在對用於設備的軟性 OLED 進行大量投資,這表明消費者對創新產品的強勁需求。消費者購買力的提高將導致優質 OLED 產品的早期採用。亞太地區的特點是其製造能力、重大技術進步以及不斷擴大的基本客群,從而提高了品質和品牌知名度。中國、印度和日本國內對 OLED 製造和出口的需求不斷成長,特別是在行動和穿戴式裝置領域。雖然歐洲市場重視創新,但人們越來越偏好永續產品,並且非常關注環境影響。政府基金和私人企業對研發的投資也推動了歐洲、中東和非洲的市場成長。中東高淨值市場地區青睞奢侈品和尖端產品,包括軟性OLED技術,特別是在智慧型手機和高階電視領域。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在軟性OLED市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一款綜合工具,可對軟性 OLED 市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在軟性 OLED 市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[186 Pages Report] The Flexible OLED Market size was estimated at USD 613.28 million in 2023 and expected to reach USD 844.37 million in 2024, at a CAGR 38.56% to reach USD 6,015.30 million by 2030.
Flexible OLED or Organic light-emitting diodes are built on a flexible substrate, which allows the screen to bend and fold without compromising the quality of the display. The Flexible Organic Light-Emitting Diodes (OLED) market encompasses a range of industries that produce and utilize thin, lightweight, and highly adaptable display technology. The growth of the flexible OLED market is significantly influenced by the rising demand for energy-efficient and aesthetically pleasing display technologies. Technological advancements, such as developing thin and lightweight displays with wide viewing angles, high resolution, and low power consumption, further propel the market forward. The proliferation of smart devices and increased consumer spending on premium electronics are also crucial growth drivers for the market space. However, the advanced materials and technology required for flexible OLEDs enhance the cost of traditional displays, limiting their adoption. The complexity of producing uniform and defect-free flexible OLEDs on a large scale remains a significant challenge for manufacturers. Moreover, the rising trend of health and fitness tracking promotes the use of flexible OLEDs to create more ergonomic and user-friendly wearable devices, creating opportunities for market growth. The continued interest in foldable smartphones and rollable televisions provides a significant opportunity for market growth in consumer electronics.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 613.28 million |
Estimated Year [2024] | USD 844.37 million |
Forecast Year [2030] | USD 6,015.30 million |
CAGR (%) | 38.56% |
Regional Insights
In the Americas region, the United States and Canada are heavily investing in flexible OLED for devices, exhibiting strong consumer demand for innovative products. The high purchasing power of consumers leads to early adoption of premium OLED products. The Asia Pacific region is characterized by its manufacturing capabilities, significant technological advancements, and a growing customer base with increasing quality and brand consciousness. China, India, and Japan are witnessing a rise in domestic demand for OLED manufacturing and export, particularly in mobile devices and wearables. The European market values innovation but also highly emphasizes environmental impact with a rising preference for sustainable products. The investment in R&D, driven by both government funding and private enterprise, has also fueled market growth in the EMEA region. The affluent market regions in the Middle East prefer luxury and cutting-edge products, including flexible OLED technology, particularly in the smartphone and premium TV segments.
Market Insights
The market dynamics represent an ever-changing landscape of the Flexible OLED Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Flexible OLED Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Flexible OLED Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Optitune and Merck Sign Agreement on Foldable OLED Displays
Optitune and Merck & Co., Inc. have forged a strategic distribution agreement to enhance the durability and performance of foldable OLED displays. Optitune's pioneering technology, a siloxane-based ultra-flexible hard coating, promises to provide exceptional protection and superior optics to cutting-edge foldable OLED devices. [Published On: 2023-12-01]
LG Launches World's 1st Flexible OLED Television in India: Range of 21 TVs Announced
LG Electronics has launched its staggering 2023 OLED TV lineup, featuring the large OLED display at 97 inches and an exclusive, flexible gaming OLED TV-the first of its kind globally. LG's expansion of their OLED TV offerings solidifies their vanguard status in the premium television segment, aiming to sustain and further enhance their market prominence in the realm of OLED technology. [Published On: 2023-05-24]
Samsung Display's 'Rollable Flex' OLED Panel Expands More Than 5x
Samsung Display has made a groundbreaking advancement in flexible OLED technology, pioneering the "Rollable Flex" display, which showcases an exceptional ability to extend its size by over five times the original area. These pioneering technologies by Samsung Display are set to alter the landscape of flexible electronics and enhance user experience with portability and ergonomics at the core of their design. [Published On: 2023-05-23]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Flexible OLED Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Flexible OLED Market, highlighting leading vendors and their innovative profiles. These include AUO Corporation, BOE Technology UK Limited, Corning Incorporated, Everdisplay Optronics (Shanghai) Co., Ltd., Huawei Device Co., Ltd., JOLED Inc. by Japan Display Inc., LG Display Co. Ltd, Osram GmbH, Ritdisplay Corporation, Royole Corporation, Samsung Electronics Co., Ltd., Sharp Corporation, Shenzhen Skyworth Digital Technology Co. Ltd, Sony Group, Tianma Microelectronics Co., Ltd., Universal Display Corporation, Visionox Company, and WiseChip Semiconductor Inc..
Market Segmentation & Coverage