市場調查報告書
商品編碼
1471106
透明 OLED 顯示器市場:依產品、尺寸、面板、應用、最終用途 - 2024-2030 年全球預測Transparent OLED Display Market by Product (AMOLED Display, PMOLED Display), Size (4 to 7 Inch, Less than 4 Inch, More than 7 Inch), Pannel, Application, End-use - Global Forecast 2024-2030 |
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預計2023年透明OLED顯示器市場規模為16.8億美元,2024年將達22.4億美元,2030年將達到127.2億美元,複合年成長率為33.46%。
透明OLED顯示器是一種用於製造透明顯示器或螢幕的新技術。透明 OLED 顯示器採用由有機材料製成的透明 OLED 面板製成,電流通過時會發光。這些面板通常由夾在透明電極之間的有機化合物薄層組成。這些顯示器用於許多應用,包括廣告、廣告看板、汽車和汽車顯示器、工業自動化和醫學影像處理。這些透明顯示器透過透明表面顯示動態或互動式內容。廣告、零售和汽車行業擴大採用透明 OLED 顯示螢幕,以改善零售商店的建築設計和用戶體驗。然而,高成本和製造複雜性導致生產週期更長和產量比率更低可能會阻礙市場成長。此外,OLED 顯示器的技術進步及其與智慧型手錶、健身追蹤器和智慧眼鏡等穿戴式裝置的整合預計將在預測期內為市場提供利潤豐厚的機會。
主要市場統計 | |
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基準年[2023] | 16.8億美元 |
預測年份 [2024] | 22.4億美元 |
預測年份 [2030] | 127.2億美元 |
複合年成長率(%) | 33.46% |
較低的產品亮度水準增加了對 PMOLED 的偏好
AMOLED 顯示器代表主動矩陣有機發光二極體,是一種用於多種電子設備(包括智慧型手機、平板電腦和電視)的顯示技術。 AMOLED 顯示器色彩鮮豔、對比度高、反應速度快。 AMOLED 顯示器具有發光的單獨像素,可呈現純黑色和鮮豔的色彩。 PMOLED 代表被動矩陣有機發光二極體,用於小型電子設備,例如穿戴式裝置、小型家用電器和簡單顯示器應用。與 AMOLED 顯示器相比,這種類型的顯示器相對較舊且不太普及,因為它的亮度水平較低、視角有限且刷新率較 AMOLED 顯示器慢。然而,PMOLED 的生產成本明顯低於 AMOLED 顯示器。
尺寸:4-7吋部署,適用於智慧型手機和行動設備
4 至 7 吋顯示器最受電子製造商歡迎,尤其是在智慧型手機和行動裝置市場。該系列的技術進步正在穩步提高性能,製造商優先考慮高解析度、無縫用戶介面體驗和能源效率。消費者非常喜歡這個細分市場,因為它在螢幕空間和設備攜帶性之間提供了良好的平衡。穿戴式科技領域對 4 吋以下尺寸的透明 OLED 顯示器有著巨大的需求。這些小型顯示器常見於尖端智慧型手錶、健身追蹤器和擴增實境眼鏡中。這些小型顯示器提供高解析度和鮮豔的色彩,最大限度地提高電源效率,這對於電池容量有限的穿戴式設備至關重要。 7 吋以上的透明 OLED 顯示器創新在筆記型電腦、平板電腦和數位電子看板中最為引人注目。零售和餐旅服務業等行業依靠這些顯示器來提供互動式客戶體驗。儘管尺寸較大,這些顯示器仍保持了 OLED 技術的活力和清晰度,同時比傳統顯示技術顯著節省能源。
面板:擴大使用由軟性金屬箔和軟性塑膠材料製成的軟性 OLED
OLED 使用由軟性金屬箔或軟性塑膠材料製成的軟式電路板。這種獨特的特性使得 OLED 顯示器可以捲起、折疊或拉伸,也可以平整。彈性為如何將這些顯示器融入產品設計增添了新的維度。特別受益於軟性透明 OLED 顯示器的產業包括汽車、穿戴式裝置、醫療應用和消費性電子產品。剛性 OLED 顯示器使用玻璃作為基板,使其更能抵抗壓力和損壞。此前,剛性 OLED 因其更長的使用壽命和更低的製造成本而更普及。然而,技術和材料科學的進步使得製造耐用、軟性 OLED 成為可能。剛性透明 OLED 顯示器仍然是需要傳統玻璃顯示器的室內應用的熱門選擇,例如電視、電腦顯示器和固定廣告面板。
應用:透明 OLED 顯示器擴大部署到穿戴式裝置中,提供透明視覺效果
透明 OLED 顯示器擴大被引入數位電子看板中。透明 OLED 顯示器可以顯示動態且引人入勝的內容,同時實現透視視覺效果。透明 OLED 顯示器被整合到智慧型手錶、健身追蹤器和智慧眼鏡等穿戴式裝置中。在電視中,透明 OLED 透過在設備的整個表面上顯示內容來實現身臨其境的觀看體驗。與傳統 LCD 或 LED 顯示器相比,它提供更好的影像品質、更高的對比度和更高的亮度。透明OLED顯示器可以整合到各種智慧型裝置中,例如智慧型手機和平板電腦。透明 OLED 顯示器可實現裝置背面的虛擬觸控控制以及將 AR(擴增實境)元素整合到使用者介面等創新功能,從而改善平板電腦和智慧型手機的功能和使用者體驗。
區域洞察
由於大型電子和顯示器產品製造商的存在,亞太地區的透明 OLED 顯示器市場正在經歷顯著成長。透明OLED顯示器廣泛應用於零售和餐旅服務業,以改善商店環境。亞太地區的飯店和廣告業正在使用透明顯示器來提供訊息,例如顯示選單和活動時間表,以增強賓客體驗並創造獨特的環境。視覺商品行銷的改進、商店設計創新活動的活性化以及亞太地區零售業的成長正在推動透明 OLED 顯示器在該地區的採用。由於技術進步和顯示技術的興起,美洲透明OLED顯示器市場正在快速發展。新興經濟體智慧型穿戴裝置、電腦和智慧型手機的大量普及正在推動該地區產品的採用。家用電器的高支出和收入水平的提高預計將為歐洲、中東和非洲地區的透明 OLED 顯示器市場創造利潤豐厚的成長機會。
FPNV定位矩陣
FPNV定位矩陣對於評估透明OLED顯示器市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對透明 OLED 顯示器市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 透明OLED顯示器市場規模及預測是多少?
2.透明OLED顯示器市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3. 透明OLED顯示器市場的技術趨勢和法規結構是什麼?
4.透明OLED顯示器市場主要廠商的市場佔有率是多少?
5.進入透明OLED顯示市場適合的型態和策略手段是什麼?
[196 Pages Report] The Transparent OLED Display Market size was estimated at USD 1.68 billion in 2023 and expected to reach USD 2.24 billion in 2024, at a CAGR 33.46% to reach USD 12.72 billion by 2030.
Transparent OLED Display is an emerging technology used to create transparent displays and screens. Transparent OLED displays are created using transparent OLED panels of organic materials emitting light when an electric current is applied. These panels typically comprise thin layers of organic compounds sandwiched between transparent electrodes. These displays are used in many applications, such as advertising, signage, automotive and vehicle-mounted displays, industrial automation, and medical imaging. These transparent display screens display dynamic or interactive content via a transparent surface. The adoption of transparent OLED displays in advertising, retail, and the automotive industry is rising to enhance the architectural designs of retail stores and user experience. However, high cost associated and manufacturing complexity, which result in longer production cycles and lower production yields, may hamper the market growth. Furthermore, technological advancements in OLED display and integration into wearable devices, such as smartwatches, fitness trackers, or smart glasses, are expected to provide lucrative opportunities for the market in the forecasted period.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 1.68 billion |
Estimated Year [2024] | USD 2.24 billion |
Forecast Year [2030] | USD 12.72 billion |
CAGR (%) | 33.46% |
Product: Rising preference for PMOLED due to its lower brightness levels
AMOLED displays stands for active-matrix organic light-emitting diode, a display technology used in various electronic devices such as smartphones, tablets, and televisions. It offers vibrant colors, high contrast ratios, and fast response times for displays. AMOLED displays have individual pixels that emit light, allowing for true blacks and vivid colors. PMOLED stands for passive-matrix organic light-emitting diode used in smaller electronic devices such as wearable devices, small appliances, and simple display applications. This type of display is relatively older and less popular than AMOLED due to its lower brightness levels, limited viewing angles, and slower refresh rates than AMOLED displays. However, PMOLEDs are significantly cheaper in production than AMOLED displays.
Size: Deployment of 4 to 7-inch across smartphone and portable device
The 4 to 7-inch display is most popular among electronics manufacturers, especially in the smartphone and portable device markets. The technological advancements in this range have steadily improved performance, with manufacturers prioritizing high resolution, seamless user-interface experience, and energy efficiency. Consumers have shown a strong preference for this segment due to the balance it strikes between screen space and device portability. The size segment of less than 4 inches in Transparent OLED displays has seen considerable demand in the wearable technology segment. These small-sized displays are common in cutting-edge smart watches, fitness trackers, and augmented reality glasses. These compact displays offer high resolution and vibrant colors and maximize power efficiency, which is crucial for wearable devices with limited battery capacities. The more than 7-inch transparent OLED display innovation is most evident in laptops, tablets, and digital signage. Industries such as retail and hospitality leverage these displays for interactive customer experiences. Despite their larger size, these displays maintain the vividness and clarity of OLED technology while delivering significant energy savings over traditional display technologies.
Pannel: Rising usage of flexible OLEDs made from flexible metallic foils and pliable plastic materials
OLEDs use a flexible substrate made from flexible metallic foils or pliable plastic materials. This unique characteristic allows the OLED displays to be not only flat but also rolled, folded, or even stretched. Flexibility adds another dimension to how these displays can be incorporated into product designs. The industries particularly benefiting from flexible Transparent OLED displays are automotive, wearables, medical applications, and consumer electronics. Rigid OLED displays use glass as a substrate, lending them enhanced resistivity against pressure and damage. Rigid OLEDs in the past were more prevalent due to their considerable longevity and lower manufacturing costs. However, advancements in technology and material science have paved the way for the feasible manufacture of equally durable flexible OLEDs. Rigid Transparent OLED displays remain a popular choice for indoor applications where traditional glass-based displays are required, such as televisions, computer monitors, and fixed advertising panels.
Application: Increasing deployment of transparent OLED displays into wearable devices that provide see-through visuals
Transparent OLED Displays are increasingly being utilized in digital signage applications. These displays offer a unique advantage by providing see-through visuals while displaying dynamic and engaging content. Transparent OLED displays are integrated into wearable devices such as smartwatches, fitness trackers, or smart glasses. In television sets, transparent OLEDs allow for an immersive viewing experience by displaying content on the entire surface of a device. They offer superior image quality, higher contrast levels, and greater brightness than traditional LCD and LED displays. Transparent OLED displays can be incorporated into various smart devices, including smartphones and tablets. These displays enhance the functionality and user experience of tablets and smartphones by enabling innovative features such as virtual touch controls on the back of the device or integrating augmented reality elements into the user interface.
Regional Insights
The transparent OLED display market in the Asia-Pacific region is observing tremendous growth, owing to the presence of manufacturers of large electronics and display products. Transparent OLED displays are widely used in retail and hospitality to improve the store setting. The hospitality and advertising industry in the APAC region is leveraging transparent OLED displays by utilizing transparent displays for informational purposes, such as displaying menus and event schedules to enhance guest experiences and create unique environments. Improved visual merchandising, the rise in innovation activities for store design, and the growth in the retail industry in APAC are driving the adoption of transparent OLED displays in the region. The transparent OLED display market in the Americas observes a rapidly evolving market attributed to the rising technological advancements and display technologies. The significant adoption of smart wearable devices, computers, and smartphones across developed economies drives the adoption of this product in the region. High expenditure on consumer electronics and increased income levels are expected to create lucrative growth opportunities for transparent OLED displays market in EMEA region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Transparent OLED Display Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Transparent OLED Display Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Transparent OLED Display Market, highlighting leading vendors and their innovative profiles. These include AUO Corporation, BOE Technology Group Co., Ltd., BSI International, Inc., Crystal Display Systems Ltd., Display Logic USA, EG Electronics Group, Glimm International B.V., JOLED Inc., Konica Minolta, Inc., LG Electronics, New Vision Display (Shenzhen) Co, Ltd., OSRAM GmbH, OTI Lumionics Inc., Panasonic Holding Corporation, Planar Systems, Inc., Pro Display, Samsung Electronics Co., Ltd., Shanghai Vitrolight Technology Co., Ltd., Shenzhen Allvision Technology Co. Ltd., Sony Corporation, Tianma Microelectronics Co., Ltd., Universal Display Corporation, Visionox Company, and WiseChip Semiconductor Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Transparent OLED Display Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Transparent OLED Display Market?
3. What are the technology trends and regulatory frameworks in the Transparent OLED Display Market?
4. What is the market share of the leading vendors in the Transparent OLED Display Market?
5. Which modes and strategic moves are suitable for entering the Transparent OLED Display Market?