市場調查報告書
商品編碼
1471255
二手和翻新智慧型手機市場:按類型、價格分佈和銷售管道 - 2024 年至 2030 年全球預測Used & Refurbished Smartphone Market by Type (Refurbished Phones, Used Phones), Pricing Range (Low-Priced, Mid-Priced, Premium), Sales Channel - Global Forecast 2024-2030 |
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預計2023年二手及翻新智慧型手機市場規模將達304.4億美元,2024年將達324.3億美元,預計2030年將達483.5億美元,複合年成長率為6.83%。
二手智慧型手機是指以前由個人或組織擁有和操作的設備。這些設備未經製造商或經過認證的第三方專業再製造。另一方面,翻新智慧型手機是經過製造商或值得信賴的第三方徹底測試、維修並恢復到完全工作狀態的二手設備。此過程通常包括更換有缺陷的零件、更新軟體和深度清潔。網路連線的改善、對低成本智慧型手機的需求以及電子商務平台的日益普及正在推動二手和翻新智慧型手機的普及。然而,有關二手和翻新智慧型手機的技術問題和性能問題正在阻礙市場成長。然而,擴大客戶服務,包括保固和支援服務,可以為二手和翻新智慧型手機市場創造成長機會。
主要市場統計 | |
---|---|
基準年[2023] | 304.4億美元 |
預測年份 [2024] | 324.3億美元 |
預測年份 [2030] | 483.5億美元 |
複合年成長率(%) | 6.83% |
類型:由於延長保固期,企業對智慧型手機的偏好增加
公司擁有的翻新智慧型手機由公司擁有、使用和維護。公司擁有的設備經過嚴格的測試過程,並在轉售之前升級到最新的軟體。企業擁有的智慧型手機可能會提供延長保固期,以確保客戶對您的購買感到滿意。消費者擁有的翻新智慧型手機由消費者擁有、使用和翻新。與公司擁有的行動電話不同,這些設備可能沒有經過徹底的測試過程,也沒有提供延長保固。消費者擁有的二手手機對其狀況或性能水準不提供任何保證。消費者擁有的行動電話可能比公司擁有的行動電話便宜得多,因為它們在購買時沒有經過認證或專業維修。回購是指公司以折扣價向消費者購買二手智慧型手機。然後,智慧型手機將作為翻新產品轉售或回收製成零件。我們的回購計畫使客戶可以輕鬆、快速、經濟地出售舊設備,並提供具有競爭力的價格和免費送貨標籤等便利服務。此外,回購計劃可以為公司提供有關市場和客戶偏好的寶貴知識。以舊換新是指您將舊設備換成更便宜的新型號。零售商和設備製造商提供此類選項,使其成為想要升級行動電話而不投資新設備的客戶的理想選擇。以舊換新讓公司能夠與客戶建立關係,同時提供他們原本無法取得的尖端技術。
價格分佈:更多採用中價格分佈和翻新智慧型手機
價格分佈較低的二手和翻新智慧型手機通常是具有基本功能的舊型號。這些型號非常適合預算有限、需要通話和發送簡訊、輕鬆瀏覽網頁和訪問應用程式等基本功能的人士。中等價格分佈比低價格分佈列出更多高級功能。它配備了更好的處理器、更大的螢幕、更多的 RAM、更高解析度的相機等等。它在價格和性能之間具有良好的平衡,並推薦給想要以實惠的價格購買高可靠性設備的人。優質翻新智慧型手機對消費者更具吸引力,因為它們可以在線上和透過電子商務平台購買,提供折扣和優質的產品覆蓋範圍。
銷售管道:不斷發展的二手和翻新智慧型手機線上/電子商務管道
二手和翻新智慧型手機的線下銷售管道包括電子產品專賣店等實體店、大型零售商和小型獨立商店。這些位置允許消費者親眼看到設備、評估其狀況,並且通常可以立即獲得幫助和支援。零售店負責人可以提供實作簡報和建議,讓買家對自己的購買決定更有信心。線上銷售管道(電子商務)是購買二手和翻新智慧型手機的重要且不斷成長的平台。這些管道包括線上市場、專用的電子商務網站以及傳統實體零售商的數位商店。便利性和廣泛的選擇使網路購物成為對消費者有吸引力的選擇。電子商務平台通常以用戶評論、詳細的產品描述和高品質的圖像為特色,為買家提供有價值的資訊。
區域洞察
在美洲,消費者尋求最新型號的經濟高效替代品,推動了對二手和翻新智慧型手機的需求。此外,主要通訊業者和零售商的強力的以舊換新政策,以及最近擴大再製造設施的區域投資,正在鼓勵消費者購買翻新產品。歐洲是一個相對成熟的市場,受到強調永續性和消費者權利的強大法規環境的推動。具有環保意識的消費者和嚴格的歐盟法規正在推動二手和翻新智慧型手機的採用。同時,在中東和非洲,高淨值人士青睞高階翻新智慧型手機,而在非洲,經濟必要性和對負擔得起的連接解決方案的需求正在推動需求。此外,品質和可靠性是中東客戶的關鍵考慮因素,這導致各零售商開發了經過認證的二手貨計劃。亞太地區具有很高的成長潛力,擁有大量尋求負擔能力和價值的消費者基礎。此外,在該地區的投資旨在提高播放品質並擴大播放設備的線上市場。
FPNV定位矩陣
FPNV 定位矩陣對於評估二手和翻新智慧型手機市場極為重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限。最前線 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對二手和翻新智慧型手機市場中供應商的現狀進行深入而深入的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該細分市場競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。這種詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:包括新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭力評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:包括對未來技術、研發活動以及突破性產品開發的見解。
1.二手/翻新智慧型手機市場的市場規模和預測是多少?
2.在二手和翻新智慧型手機市場的預測期內,我們應該考慮投資哪些產品和應用?
3.二手和翻新智慧型手機市場的技術趨勢和法規結構是什麼?
4.二手/翻新智慧型手機市場主要廠商的市場佔有率為何?
5.進入二手/翻新智慧型手機市場的合適形式和策略手段是什麼?
[181 Pages Report] The Used & Refurbished Smartphone Market size was estimated at USD 30.44 billion in 2023 and expected to reach USD 32.43 billion in 2024, at a CAGR 6.83% to reach USD 48.35 billion by 2030.
Used smartphones are devices that have previously been owned and operated by an individual or organization. These devices have not undergone any professional refurbishing process by the manufacturer or a certified third party. Refurbished smartphones, on the other hand, are pre-owned devices that have been thoroughly inspected, repaired, and restored to full working condition by the manufacturer or a reputable third party. This process often includes replacing faulty components, software updates, and thoroughly cleaning. Rising internet connectivity, demand for low-priced smartphones, and the growing popularity of e-commerce platforms increase the adoption of used and refurbished smartphones. However, technical issues and performance concerns regarding used and refurbished smartphones impede market growth. Nevertheless, expanding customer service offerings to include extensive warranties and support services may create potential opportunities for the growth of the used and refurbished smartphone market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 30.44 billion |
Estimated Year [2024] | USD 32.43 billion |
Forecast Year [2030] | USD 48.35 billion |
CAGR (%) | 6.83% |
Type: Burgeoning preference for company-owned phones owing to their extended warranties
Company-owned refurbished smartphones have been owned, used, and refurbished by companies. Company-owned devices have undergone a rigorous testing process and are upgraded with the latest software before resale. Company-owned phones may come with an extended warranty, offering customer satisfaction during purchasing. Consumer-owned refurbished smartphones have been owned, used, and refurbished by consumers. Unlike company-owned phones, these devices may not have gone through a thorough testing process or been made available with an extended warranty. Consumer-owned used phones do not provide guarantees regarding their condition or performance level. Consumer-owned phones may cost significantly less than their company-owned counterparts due to the lack of certification or specialized services available at the time of purchase. Buybacks involve companies buying back a used smartphone from the consumer at a discounted price. The phone can then be resold as refurbished or recycled for parts. Buyback programs offer competitive prices and convenient services, such as free shipping labels, making it easy for customers to sell their old devices quickly and affordably. In addition, buyback programs can provide companies with valuable knowledge about the market and customer preferences. Trade-ins involve exchanging an older device for a newer model at a reduced cost. Retailers or device manufacturers offer these options, providing an ideal alternative for customers who want to upgrade their phones without investing in new devices. Trade-ins allow companies to build customer relationships while providing updated technology that might not otherwise be available.
Pricing Range: Increasing adoption of mid-priced used and refurbished smartphones
Used and refurbished smartphones in the low-priced range are normally older models that offer basic features. These phones are ideal for those on a budget and in need of basic features such as call and text functions, simple web browsing, and app access. The mid-priced range offers more advanced features than those in the low-priced range. It includes better processors, bigger screens, more RAM, and higher-resolution cameras, among several other features. They balance price and performance for those looking for a good deal on a reliable device. Consumers are more attracted to premium refurbished smartphones due to their availability through online and e-commerce platforms, providing discounts and great product reach.
Sales Channel: Evolving online or e-commerce channels for used and refurbished smartphones
The offline sales channel for used and refurbished smartphones encompasses physical retail locations such as specialty electronics stores, big-box retailers, and smaller independent shops. These venues allow consumers to inspect the devices physically, evaluate their condition, and often receive immediate assistance and support. Retail personnel can offer hands-on demonstrations and advice, enhancing the buyers' confidence in their purchase decisions. The online sales channel, or e-commerce, represents a significant and growing platform for purchasing used and refurbished smartphones. This channel includes online marketplaces, dedicated electronics e-commerce websites, and the digital storefronts of traditional brick-and-mortar retailers. The convenience and broad selection of devices make online shopping an attractive option for consumers. E-commerce platforms often feature user reviews, detailed product descriptions, and high-quality images, providing buyers with valuable information.
Regional Insights
In the Americas, the demand for used and refurbished smartphones is propelled by consumers looking for cost-effective alternatives to the latest phone models. In addition, a robust trade-in system supported by major carriers and retailers and recent regional investments focuses on expanding refurbishment facilities, encouraging consumers to opt for refurbished units. Europe has a relatively mature market driven by a robust regulatory environment favoring sustainability and consumer rights. Environmentally conscious consumers and stringent EU regulations encourage the adoption of used and refurbished smartphones. On the other hand, the Middle East and Africa showcase a preference for high-end refurbished smartphones due to the presence of affluent consumers, while Africa's demand is driven by economic necessity and the need for affordable connectivity solutions. Moreover, quality and authenticity are key considerations for Middle Eastern customers, which has led to the development of certified pre-owned programs by various retailers. The Asia Pacific region exhibits high growth potential with a massive consumer base seeking affordability and value. Furthermore, investment in the region aims at improving refurbishment quality and expanding the online marketplace for refurbished devices.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Used & Refurbished Smartphone Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Used & Refurbished Smartphone Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Used & Refurbished Smartphone Market, highlighting leading vendors and their innovative profiles. These include Alibaba Group Holding Limited, Amazon.com, Inc., Apple Inc., AT&T Inc., Back Market, Best Buy Trade-In, BuySPRY / YRS LLC, Cashify, Chinarephone.com, Decluttr, Dreven Holdings Group Inc., eBay Inc., Gazelle, hyperXchange, ISELLMAC.COM, Mobex, Mobile Monster, One97 Communications Ltd., Qarmatek Services Private Ltd., Quick Mobile LLP, Quikr India Pvt. Ltd., Reboxed Ltd.,, Recell Cellular, Samsung Electronics Co., Ltd., Smart Cellular, Swappa, LLC, The Whiz Cells by TM Capital LLC, and Verizon Communications, Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Used & Refurbished Smartphone Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Used & Refurbished Smartphone Market?
3. What are the technology trends and regulatory frameworks in the Used & Refurbished Smartphone Market?
4. What is the market share of the leading vendors in the Used & Refurbished Smartphone Market?
5. Which modes and strategic moves are suitable for entering the Used & Refurbished Smartphone Market?