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市場調查報告書
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1537644

二手和翻新智慧型手機的市場佔有率分析、行業趨勢和統計數據以及成長預測(2024-2029)

Used And Refurbished Smartphone - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: | 出版商: Mordor Intelligence | 英文 116 Pages | 商品交期: 2-3個工作天內

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簡介目錄

根據出貨量,二手和翻新智慧型手機市場規模預計將從 2024 年的 3.494 億部擴大到 2029 年的 5.041 億部,預測期內(2024-2029 年)複合年成長率為 7.61%。

二手和翻新智慧型手機市場

全球二手和翻新智慧型手機市場正在快速成長,為精打細算的消費者提供了實惠的選擇。在成本效益和環境友善的推動下,該市場提供翻新或二手設備,延長產品生命週期並為永續技術生態系統做出貢獻。

主要亮點

  • 高階智慧型手機領域的多種產品推出、更多的品牌選擇、新的價格分佈以及升級智慧型手機的整體理想價值正在迅速推動二手智慧型手機產業的發展,並擴展到世界多個地區。
  • 可支配收入的顯著增加和線上遊戲的增加是消費者採用高階智慧型手機的主要原因。由於技術的進步,升級規格的需求逐年增加。然而,此類規格的成本很高,因此消費者經常將現有的智慧型手機換成升級的二手或翻新的高階機型,以獲得更好的回購價格。
  • 隨著越來越多的電子廢棄物被傾倒在垃圾掩埋場,網路營運商正在尋求透過提供連接和低預算智慧型手機來增加用戶,特別是在農村地區。包括印度在內的新興國家是推動全球次市場的主要市場之一,並且在過去幾年中取得了一些重大發展。
  • 由於已開發經濟體和新興經濟體的通膨上升減少了客戶的可支配收入和現金儲備,市場陷入停滯。結果,以舊換新量減少,影響了智慧型手機二級市場。此外,過去幾個季度,印度等翻新和二手智慧型手機的主要市場智慧型手機銷量大幅下降,進一步阻礙了市場成長。
  • COVID-19 的爆發引發了一場在家學習和工作的運動。過去十年中,在家工作的趨勢穩定成長。然而,COVID-19 的影響在很短的時間內急劇加速了這一趨勢,迫使各種規模的企業迅速適應世界各國政府建議的自我隔離措施。

二手/翻新智慧型手機市場趨勢

二手和翻新智慧型手機電子商務平台的日益普及推動了市場的發展

  • 二手和翻新智慧型手機電子商務平台日益普及背後可能有幾個因素。消費者擴大尋找新產品的經濟高效替代品,而這些平台提供了更實惠的選擇。越來越多具有環保意識的消費者越來越有興趣透過購買二手設備來延長電子設備的使用壽命。線上交易的便利性以及比較價格和條件的便利性使得二手智慧型手機的電子商務更具吸引力。
  • 根據 Monetate 的數據,世界各地的消費者透過手機進行線上購物的花費最多。 2022年7月至2023年9月,行動端購買的平均訂單金額在2023年4月達到高峰。當月消費者在網上訂單上的平均花費為 105.45 美元。
  • 由於電子廢棄物是全球成長最快的固態廢棄物流,其成長速度比澳洲等國家的一般廢棄物快三倍,因此市場情緒已轉向購買翻新智慧型手機,它在Boost Mobile、Cole's 和等多家公司中越來越受歡迎。
  • 全球線上零售商亞馬遜設有專用的專區。用戶可以將舊智慧型手機賣給亞馬遜,並以折扣價購買新產品。此外,亞馬遜還會檢查您的舊智慧型手機並進行修復,使其看起來像新的一樣。這些設備在服務部門出售,並附帶有限的供應商或製造商保固。
  • 還有一個類別稱為製造商修復,它與本地維修公司進行的維修區分開來。與原始設備製造商一樣,製造商將使用原始組件修復行動電話,驗證其功能,並將其翻新至「像新的一樣」狀態。大多數人都會尋找這類行動電話,而客戶更喜歡翻新的智慧型手機。
  • 供應鏈問題和晶片短缺也有助於推動再製造品產業的發展。各組織正在轉向再製造電子供應商來滿足這些要求,而再製造電子產業預計將擴大,其中智慧型手機將成為焦點。

北美市場預計將顯著成長

  • 智慧型手機功能的改進和 5G 智慧型手機的普及正在推動北美二手和翻新智慧型手機市場的成長。美國是全球智慧型手機供應商的主要市場之一。全部區域都有創新智慧型手機的歷史,主要來自蘋果等供應商,這些智慧型手機改變了智慧型手機市場的動態。
  • 北美二手和翻新智慧型手機市場的成長可歸因於多種因素。消費者越來越注重成本,並正在尋找價格實惠的新設備替代品。經過認證的翻新行動電話提供可靠且經濟實惠的選擇。
  • 據沃爾瑪稱,截至2023年9月,美國沃爾瑪有許多翻新智慧型手機在售。 iPhone 11 (64GB) 是最暢銷的翻新智慧型手機,售價約 264 美元。三星 Galaxy G998U S21 Ultra (128GB) 排名第二,售價 365 美元。
  • 根據 GSMA 的數據,預計到 2022 年,北美 5G 連線數將超過 10 億,到 2025 年將超過 20 億。到2025年,北美將成為第一個5G連線數佔總連線數超過50%的地區。
  • 為了減少電子廢棄物,美國環保署 (EPA) 要求品牌所有者、電子產品製造商和永續從企業、消費者和組織收集 100% 的廢舊電子產品。賽,鼓勵努力:將電子產品發送給第三方認證的再製造商和回收商。
  • 隨著越來越多的人選擇翻新產品並為減少電子廢棄物做出貢獻,環境因素也發揮了作用。改進的服務可確保這些設備符合高品質標準,並解決先前有關可靠性的問題。
  • 總體而言,製造商和零售商對好處和有效行銷策略的認知不斷提高,推動了北美地區二手和翻新智慧型手機的普及。隨著消費者在購買決策中優先考慮永續性和可負擔性,這種趨勢可能會持續下去。

二手和翻新智慧型手機產業概述

由於世界各地存在各種智慧型手機品牌,二手和翻新智慧型手機供應商之間的競爭非常激烈。該市場的主要企業包括三星電子、蘋果、亞馬遜、Verizon Communications Inc.、AT&T Inc.等。近年來,隨著智慧型手機在開發中國家的普及,翻新智慧型手機的需求迅速增加。市場參與者正在採取聯盟和投資等策略來加強其產品陣容並獲得永續的競爭優勢。

  • 2023 年 11 月 - Reboxed 宣布已獲得由 ACF Investors主導的160 萬英鎊(203 萬美元)種子資金籌措。 Reboxed 提供了一個商務平台,以更好、更永續的方式買賣技術,將客戶和企業連結起來。我們提供優質翻新和行動電話、平板電腦、筆記型電腦、智慧型手錶等,透過注重品質、一致性和真正循環方式的「如新」體驗。該公司將利用這筆資金來推動成長,並進一步開發其零售合作夥伴計畫和為企業提供的 Reboxed 服務。
  • 2023 年 9 月 - Back Market 發起了一項名為「讓他們購買新產品」的挑釁性國際宣傳活動。該宣傳活動模仿了大型科技公司的行銷做法,挑戰了每次購買新產品的傳統觀念,質疑消費者對新產品的偏好,並暗示翻新產品可以是高品質、實惠且更環保的。的選擇。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義
  • 調查範圍

第2章調查方法

第3章執行摘要

第4章市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭公司之間的敵對關係
    • 替代品的威脅
  • 評估 COVID-19 對產業的影響

第5章市場動態

  • 市場促進因素
    • 高階行動電話趨勢(升級成本增加)
    • 二手和翻新智慧型手機的電子商務平台越來越受歡迎
    • 專注於行動電話並提供有吸引力的套餐的通訊業者
  • 市場挑戰
    • 智慧型手機銷量下降的短期影響
    • 電子商務對智慧型手機銷售的影響

第6章 分析師對全新、二手和翻新智慧型手機的市場趨勢和前景的評論

第 7 章:分銷通路格局 - OEM與第三方供應商/平台

第8章 5G對二手和翻新智慧型手機的影響

第9章市場區隔

  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 世界其他地區

第10章競爭格局

  • 公司簡介
    • Samsung Electronics Co. Ltd
    • Apple Inc.
    • Amazon.com Inc.
    • Verizon Communications Inc.
    • AT&T Inc.
    • Reboxed Limited
    • Nippon Telephone Inc.
    • Best Buy Co. Inc.
    • Alibaba Group Holding Limited
    • Paytm(One97 Communications Limited)
    • Back Market
    • FoneGiant
    • Flipkart Internet Private Limited(Walmart Inc.)

第11章投資分析

第12章市場的未來

簡介目錄
Product Code: 71296

The Used And Refurbished Smartphone Market size in terms of shipment volume is expected to grow from 349.40 Million units in 2024 to 504.10 Million units by 2029, at a CAGR of 7.61% during the forecast period (2024-2029).

Used And Refurbished Smartphone - Market

The used and refurbished smartphone market has surged globally, providing affordable alternatives for budget-conscious consumers. Driven by cost-effectiveness and environmental worries, this market offers renewed or pre-owned devices, extending product life cycles and contributing to a sustainable tech ecosystem.

Key Highlights

  • Multiple product launches in the premium smartphone segment, more brand options, new price points, and the overall aspirational value of an upgraded smartphone are some significant factors rapidly driving the second-hand smartphone industry to increase its market in multiple geographies globally.
  • The significant increase in disposable incomes and the rise in online gaming have been major reasons consumers adopt premium smartphones. Technological advancement has increased the demand for upgraded specifications over the years. However, such specifications come with higher costs, and consumers often tend to exchange their existing smartphones with upgraded used or refurbished premium models against lucrative buyback value.
  • With the increasing amount of e-waste being dumped in landfills, the network operators are venturing into new effective strategies to increase their subscribers, especially in rural areas, by offering connectivity and low-budgeted smartphones. Countries such as India have been one of the major markets driving the secondary smartphone market around the globe, witnessing several major developments in the past few years.
  • The market witnessed a stagnant market due to decreased disposable income and cash in hand among the customers due to rising inflation in developed and developing economies. As a result, the trade-in volume decreased, affecting the secondary market of smartphones. In addition, major markets for refurbished and used smartphones, such as India, have witnessed a substantial decrease in smartphone sales in the past few quarters, thus further hindering the growth of the market.
  • The outbreak of COVID-19 led to a movement toward studying and working from home. The trend shifting toward work from work steadily rose over the past decade. However, the effect of COVID-19 dramatically accelerated this trend in an extremely short period, forcing enterprises, irrespective of their size, to quickly adapt to the self-isolation measures governments worldwide were recommending.

Used and Refurbished Smartphone Market Trends

Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones to Drive the Market

  • The growing popularity of e-commerce platforms for used and refurbished smartphones may be attributed to several factors. Consumers are increasingly seeking cost-effective alternatives to new devices, and these platforms offer more affordable options. The rise of environmentally conscious consumers has fueled interest in extending the lifespan of electronics by purchasing pre-owned devices. The convenience of online transactions and the ease of comparing prices and conditions further contribute to the appeal of e-commerce for used smartphones.
  • According to Monetate, global consumers spend the most money on online purchases made through mobiles. Between July 2022 and September 2023, the average order value from mobile purchases peaked in April 2023. Shoppers spent an average of USD 105.45 on online orders that month.
  • As e-waste is the global fastest-growing solid-waste stream, rising at a rate three times faster than general waste in the country such as Australia, the market sentiments have transferred over to buying refurbished smartphones, which have grown traction among several players like Boost Mobile, Cole's, and Phoenix Cellular.
  • The global online retailer Amazon has a dedicated section for refurbished devices. Users can easily sell their old smartphones to Amazon in exchange for a discount on a new gadget. In addition, the business inspects them and makes the mandatory repairs to make them seem and function like new ones. These devices are then sold in the refurbished sector and backed by a vendor or manufacturer's limited warranty.
  • There is also a category called manufacturer reconditioning, which distinguishes itself from fixes performed by local repair companies. Like original equipment makers, the manufacturer repairs the phone with original components, confirms its functionality, and renews it in a "like new" state. Most people look for such phones, and customers prefer refurbished smartphones.
  • The supply chain issues and chip shortages are also helping propel the refurbishing sector forward. Organizations are turning to refurbished electronics suppliers to meet this requirement, which is anticipated to augment the refurbished electronics industry, particularly smartphones.

North America Expected to Witness Significant Growth in the Market

  • The rising advancements in smartphone features and the increasing scope of the 5G smartphones are some of the major factors augmenting the growth of the North American used and refurbished smartphone market. The United States is among the advanced markets for smartphone vendors globally. The entire region has a history of developing innovative smartphones, mainly with vendors like Apple, that have transformed the smartphone market dynamics.
  • The growth in North America's used and refurbished smartphone market may be attributed to several factors. Consumers are becoming more cost-conscious, seeking affordable alternatives to new devices. The availability of certified refurbished phones provides a reliable and budget-friendly option.
  • As per Walmart, in the United States, as of September 2023, many refurbished smartphones were available at Walmart. The iPhone 11 (64GB) was the best-selling reconditioned smartphone, costing around USD 264. The Samsung Galaxy G998U S21 Ultra (128GB) ranked second and sold for USD 365.
  • As per GSMA, North America surpass 1 billion 5G connections by 2022 and 2 billion by 2025, mainly driven by continued network investments from operators and the expanding range of 5G smartphones at varying price points. North America will have become the first region where 5G accounts for more than 50% of total connections by 2025.
  • To reduce electronic waste, the US Environmental Protection Agency (EPA) has been conducting the Sustainable Materials Management Electronics Challenge, which encourages brand owners, electronics manufacturers, and retailers to strive to send 100% of the used electronics they collect from businesses, the public, and within their organizations to third-party certified electronics refurbishers and recyclers.
  • Environmental concerns also play a role, as more individuals opt for refurbished devices, contributing to reduced electronic waste. Improvements in refurbishment ensure that these devices meet high-quality standards, addressing previous concerns about reliability.
  • Overall, the increased awareness of manufacturers' and retailers' benefits and effective marketing strategies have contributed to the rising popularity of used and refurbished smartphones in North America. This trend is likely to continue as consumers prioritize sustainability and affordability in their purchasing decisions.

Used and Refurbished Smartphone Industry Overview

The competitive rivalry amongst the used and refurbished smartphone providers is very high, owing to the presence of various smartphone brands across the globe. Some major players in the market are Samsung Electronics Co. Ltd, Apple Inc., Amazon.com Inc., Verizon Communications Inc., and AT&T Inc. The demand for refurbished smartphones has spiked in recent years due to the massive smartphone penetration across developing countries. Players in the market are adopting strategies such as partnerships and investments to enhance their product offerings and gain sustainable competitive advantage.

  • November 2023 - Reboxed announced that it secured GBP 1.6 million (USD 2.03 million) in seed funding led by ACF Investors. Reboxed offers a commerce platform connecting customers and businesses with a better and more sustainable way to buy and sell technology. It provides premium refurbished and pre-owned devices, including phones, tablets, laptops, and smartwatches, through a "like new" experience that focuses on quality, consistency, and a genuinely circular approach. The company will use the funds to drive growth and further develop its retail partner programs and Reboxed for business service.
  • September 2023 - Back Market launched 'Let Them Buy New' - a provocative new international campaign that calls 'BS' on Big Tech's obsession with creating a need for new products. The campaign parodies Big Tech's marketing ploys to challenge the accepted norm of buying new tech every time, to question a consumer bias for new, and to show that refurbished devices are a high quality, more affordable, and more eco-friendly choice.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Intensity of Competitive Rivalry
    • 4.3.5 Threat of Substitutes
  • 4.4 Assessment of COVID-19 Impact on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Trend Toward Premium Phones (Rise in Upgrade Costs)
    • 5.1.2 Growing Popularity of E-commerce Platforms for Used and Refurbished Smartphones
    • 5.1.3 Telecom Operators Focusing on Used Phones with Attractive Plans
  • 5.2 Market Challenges
    • 5.2.1 Short-term Impact of Decreasing Smartphone Sales
    • 5.2.2 Impact of E-commerce on Smartphone Sales

6 ANALYST COMMENTARY ON MARKET TRENDS AND OUTLOOK FOR NEW VS USED AND REFURBISHED SMARTPHONES

7 LANDSCAPE OF DISTRIBUTION CHANNEL - OEMs VS THIRD-PARTY VENDORS/PLATFORMS

8 IMPACT OF 5G ON USED AND REFURBISHED SMARTPHONES

9 MARKET SEGMENTATION

  • 9.1 By Geography
    • 9.1.1 North America
    • 9.1.2 Europe
    • 9.1.3 Asia-Pacific
    • 9.1.4 Rest of the World

10 COMPETITIVE LANDSCAPE

  • 10.1 Company Profiles*
    • 10.1.1 Samsung Electronics Co. Ltd
    • 10.1.2 Apple Inc.
    • 10.1.3 Amazon.com Inc.
    • 10.1.4 Verizon Communications Inc.
    • 10.1.5 AT&T Inc.
    • 10.1.6 Reboxed Limited
    • 10.1.7 Nippon Telephone Inc.
    • 10.1.8 Best Buy Co. Inc.
    • 10.1.9 Alibaba Group Holding Limited
    • 10.1.10 Paytm (One97 Communications Limited)
    • 10.1.11 Back Market
    • 10.1.12 FoneGiant
    • 10.1.13 Flipkart Internet Private Limited (Walmart Inc.)

11 INVESTMENT ANALYSIS

12 FUTURE OF THE MARKET