市場調查報告書
商品編碼
1471439
純素化妝品市場:依產品、銷售管道- 2024-2030 年全球預測Vegan Cosmetics Market by Product (Hair Care, Makeup, Skin Care), Sales Channels (Offline, Online) - Global Forecast 2024-2030 |
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預計2023年純素化妝品市場規模為173.4億美元,預計2024年將達186.7億美元,2030年將達292.9億美元,複合年成長率為7.77%。
純素化妝品包括各種不含任何動物性成分或產品的美容和個人保健產品,特別強調可重複使用或可回收的包裝。該市場針對的是日常護膚和化妝過程中尋求無農藥且環保替代品的最終用戶。消費者對動物福利意識的提高以及越來越多的人採用純素生活方式正在推動純素化妝品的使用增加。對植物來源產品的需求不斷成長,以及名人和社群媒體影響者對純素化妝品的認可不斷增加,正在推動市場成長。由於昂貴的原料和製造過程以及純素化妝品有限的保存期限而導致的製造成本上升阻礙了市場的成長。供應商增加對產品線多樣化、採購非傳統植物來源材料以及為延長產品壽命進行深入研究和開發的投資,預計將為市場成長創造機會。生物技術和綠色化學的適當進步預計將為市場成長奠定基礎。
主要市場統計 | |
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基準年[2023] | 173.4億美元 |
預測年份 [2024] | 186.7億美元 |
預測年份 [2030] | 292.9億美元 |
複合年成長率(%) | 7.77% |
產品擴大使用純素護膚品作為無捲曲護膚解決方案
過去幾年,隨著消費者對護髮產品中使用的成分越來越了解,對純素護髮產品的偏好迅速成長。除了優先考慮有機和天然成分外,純素護髮產品還消除了所有動物性成分。在純素化妝品產業,化妝品產業正在見證向純素產品的轉變,對零殘忍和純素化妝品的需求激增。根據您的需求,您的偏好會有所不同,從使用粉底和遮瑕膏的日常自然妝容到使用大膽口紅和明亮眼影的特殊場合妝容。純素護膚是一個快速發展的領域,有各種各樣的產品可供選擇,從潔面乳、化妝水、爽膚水到去角質劑。人們對某些化妝品成分危險性的認知不斷提高,推動了消費者對純素和無添加劑護膚解決方案的需求。
銷售管道:純素化妝品擴大在線上平台購買,這些平台很容易獲得,並且可以宅配。
傳統實體店佔據純素化妝品市場的很大一部分。這包括超級市場、大賣場、專賣店、藥局等。這些商店的優點是能夠親自看到產品,從而更容易做出購買決定。基於需求的偏好是即時做出決策,並受到產品的觸覺、感覺和氣味的影響。隨著網路的普及和電子商務的普及,線上通路無疑成為純素化妝品的主要銷售平台。由於便利、選擇廣泛和詳細的產品資訊等因素,品牌和消費者越來越被網路購物所吸引。該管道的大多數基於需求的偏好包括易於存取、方便和宅配服務。
區域洞察
美洲地區純素化妝品市場高度發達,主要企業眾多,市場競爭加劇。製造商努力根據消費者的評論和要求推出適合他們需求的創新產品。美洲對純素化妝品的需求增加是由於損害身體的污染增加,因為女性越來越意識到自我護理的重要性,並且更有可能在社群媒體平台上使用產品。在歐盟國家,嚴格的動物測試法規和道德消費主義的顯著上升是純素化妝品成長的主要動力。此外,中東國家也逐漸改變了對這些殘忍產品的偏好,這主要是因為它們的清真特性。亞太地區是幾個人口稠密的新興經濟體的所在地,為純素化妝品市場的顯著成長提供了充足的機會。韓國、日本產品在全球市場的品牌價值非常高,成為純素化妝品的平台。
FPNV定位矩陣
FPNV定位矩陣對於評估純素化妝品市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對純素化妝品市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,從而在市場上獲得競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4. 競爭評估和情報:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況和製造能力進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1.純素化妝品市場的市場規模和預測是多少?
2.純素化妝品市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3.純素化妝品市場的技術趨勢和法規結構是什麼?
4.純素化妝品市場主要供應商的市場佔有率為何?
5.進入純素化妝品市場的適當型態和策略手段是什麼?
[193 Pages Report] The Vegan Cosmetics Market size was estimated at USD 17.34 billion in 2023 and expected to reach USD 18.67 billion in 2024, at a CAGR 7.77% to reach USD 29.29 billion by 2030.
Vegan cosmetics encompasses various beauty and personal care products that do not use any animal-derived ingredients or by-products in their composition, with a particular focus on reusable or recyclable packaging. This market aims at end-users seeking cruelty-free, eco-friendly alternatives in their daily skincare and makeup routine. Spiraling customer awareness about animal welfare, along with an increasing number of people adopting vegan lifestyles, is primarily fueling the increase in the usage of vegan cosmetics. Rising demand for plant-based products and increasing endorsements by celebrities and social media influencers for vegan cosmetics drive the market growth. Higher production costs due to the expensive raw materials and manufacturing processes and limited shelf-life of vegan cosmetics hamper the market growth. Rising investments by market vendors in thorough R&D for diversifying their product range, sourcing unconventional plant-based materials, and improving the longevity of their products are expected to create opportunities for market growth. Pertinent advancements in biotechnology and green chemistry are expected to create a platform for the growth of the market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 17.34 billion |
Estimated Year [2024] | USD 18.67 billion |
Forecast Year [2030] | USD 29.29 billion |
CAGR (%) | 7.77% |
Product: Growing usage of vegan skincare products as a cruelty-free skincare solutions
The preference for vegan hair care products has grown tremendously in the last few years as consumers become increasingly conscious about the ingredients used in their hair care products. Vegan hair care products exclude any kind of animal-derived components, in addition to prioritizing organic and natural ingredients. Within the vegan cosmetics industry, the makeup segment has witnessed a shift towards vegan products with a sharp surge in the demand for cruelty-free and vegan makeup. The need-based preference varies from foundations and concealers for an everyday natural look to bold lipsticks and vibrant eyeshadows for special occasions. Vegan skincare is a rapidly growing segment, with varied choices of products ranging from cleansers, moisturizers, and toners, to exfoliators. The growing understanding of the possible hazards of certain cosmetic ingredients has fueled consumer demand for vegan and cruelty-free skincare solutions.
Sales Channel: Growing purchasing of vegan cosmetics across online platforms for ease of access and home delivery
The traditional brick-and-mortar stores account for a significant proportion of the vegan cosmetics market. These include supermarkets, hypermarkets, specialty stores, and drug stores. They offer the advantage of facilitated purchase decision-making due to the physical inspection of the product. Need-based preferences here characteristically include immediacy and hands-on decision-making influenced by product touch, feel, and smell. With the increase in internet penetration and a surge in e-commerce, online channels have undoubtedly become a leading sales platform for vegan cosmetics. Brands and consumers are gravitating towards online shopping due to factors such as convenience, broader selection, and detailed product information. The bulk of the need-based preferences for this channel include ease of access, convenience, and home delivery services.
Regional Insights
The vegan cosmetics market in the Americas region is highly developed, with a large number of prominent players making the market highly competitive. The manufacturers strive to launch innovative products based on consumer reviews and requirements to fit the needs. The increasing demand for vegan cosmetics in the Americas is attributed to women being more aware of the importance of self-care with rising pollution that harms the body and the rising trend of using the products on social media platforms. In the EU countries, strict regulations against animal testing and a significant increase in ethical consumerism are significant driving factors for the rise in vegan cosmetics. Moreover, Middle Eastern countries are also gradually shifting their preference towards such cruelty-free products, primarily due to their Halal properties. The Asia-Pacific region contains several emerging economies with large population densities, which provides plenty of opportunities for the vegan cosmetics market to grow profusely. The brand value of South Korean and Japanese products in the global market is considerably high, creating a platform for vegan cosmetics.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Vegan Cosmetics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Vegan Cosmetics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Vegan Cosmetics Market, highlighting leading vendors and their innovative profiles. These include ADORN IP PTY LTD., AROMATICA, ASA Beauty Private Limited, AU NATURALE COSMETICS, Axiology, Beauty Without Cruelty by Lotus Brands, Inc., BEIGIC, Benton Inc., Billy Jealousy LLC, BlushBee Organic Beauty, BYENA Beauty GmbH, Daughter Earth by Eternite Elements Pvt Ltd., Debenhams Brands Limited, e.l.f. Beauty Inc., Ecco Bella, Emma Jean Cosmetics, Inc., Ethical Elephant, Ethique Limited, Gabriel Cosmetics Inc., Hiro Cosmetics, INIKA Organic, Jillian Dempsey, Lethal Cosmetics GmbH & Co. KG., LOGOCOS Naturkosmetik GmbH & Co. KG by L'Oreal S.A., Lush Limited, MO MI Beauty, Monave, MuLondon LTD, New Milani Group LLC, Nui Cosmetics, Nykaa E-Retail Pvt. Ltd., Organic Harvest, PURE U. Cosmetics, The Body Shop International Limited, Und Gretel, and Unilever PLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Vegan Cosmetics Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Vegan Cosmetics Market?
3. What are the technology trends and regulatory frameworks in the Vegan Cosmetics Market?
4. What is the market share of the leading vendors in the Vegan Cosmetics Market?
5. Which modes and strategic moves are suitable for entering the Vegan Cosmetics Market?