市場調查報告書
商品編碼
1492231
防毒軟體市場:按平台、收益模式、部署類型、最終用戶分類 - 2024-2030 年全球預測Antivirus Software Market by Platform (Desktop Antivirus, Mobile Antivirus, Server Antivirus), Revenue Model (Freemium Software, Paid Software), Deployment Mode, End-User - Global Forecast 2024-2030 |
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預計2023年防毒軟體市場規模為38.4億美元,預計2024年將達40.4億美元,2030年將達55.9億美元,複合年成長率為5.52%。
防毒軟體是一類旨在預防、偵測和刪除個人電腦裝置、網路和 IT 系統上的惡意軟體的程式。防毒軟體透過即時掃描、啟發式分析和定期更新病毒定義,確保針對病毒、蠕蟲、木馬、勒索軟體和廣告軟體等各種網路威脅提供主動和廣告程式的保護。推動防毒軟體市場的主要推動因素包括網路犯罪的日益猖獗、每個部門產生的資料量的增加以及網路安全意識的提高。物聯網 (IoT) 設備的激增擴大了網路威脅的攻擊面,因此強大的防毒解決方案至關重要。此外,更嚴格的資料保護法規和遠端工作的激增增加了對全面網路安全措施的需求。相反,防毒軟體市場面臨一些障礙,包括可以逃避傳統檢測方法的複雜惡意軟體變體的出現。然而,擴大採用雲端基礎的解決方案,使防毒供應商能夠提供高度擴充性、可更新且經濟高效的產品。此外,人工智慧(AI)和機器學習(ML)技術的整合可實現更複雜的偵測和預防能力,滿足自適應和主動安全解決方案的需求,並為防毒軟體提供可開闢新的成長途徑。市場。
主要市場統計 | |
---|---|
基準年[2023] | 38.4億美元 |
預測年份 [2024] | 40.4億美元 |
預測年份 [2030] | 55.9億美元 |
複合年成長率(%) | 5.52% |
區域洞察
由於網路安全威脅不斷增加以及個人和企業意識的提高,美國防毒軟體市場正在經歷強勁成長。由於精通技術的消費者和企業在網路安全解決方案上的高支出,美國是該市場成長的主要貢獻者。在數位化努力和網路普及不斷上升的推動下,拉丁美洲國家的需求也在增加。歐洲、中東和非洲(EMEA)防毒軟體市場在已開發經濟體和新興經濟體均表現出強烈的需求。歐洲市場受益於嚴格的資料保護法,迫使企業大力投資全面的網路安全解決方案。同時,由於網路威脅的增加以及政府加強網路防禦的努力,中東市場正在快速成長。在非洲,公民和企業的網路安全意識不斷增強,市場也逐漸擴大。由於數位基礎設施的快速擴張和網路用戶的快速成長,亞太地區的防毒軟體市場正在經歷最快的成長。中國、印度和日本等國對防毒軟體的需求強勁,人口眾多且網路普及不斷上升,刺激了對網路安全產品的需求。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在防毒軟體市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢查了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對防毒軟體市場中供應商的現狀進行深入而詳細的評估。對供應商貢獻的徹底比較和分析可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在防毒軟體市場中的地位進行全面評估,使企業能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[193 Pages Report] The Antivirus Software Market size was estimated at USD 3.84 billion in 2023 and expected to reach USD 4.04 billion in 2024, at a CAGR 5.52% to reach USD 5.59 billion by 2030.
Antivirus software is a category of programs designed to prevent, detect, and remove malware on personal computing devices, networks, and IT systems. Through real-time scanning, heuristic analysis, and regular updates of virus definitions, antivirus software ensures proactive and reactive measures against a wide range of cyber threats, including viruses, worms, trojans, ransomware, and adware. The principal catalysts propelling the antivirus software market include the escalating prevalence of cybercrime, the growing volume of data generated across sectors, and heightened awareness regarding cybersecurity. The proliferation of Internet-of-Things (IoT) devices has expanded the attack surface for cyber threats, mandating robust antivirus solutions. Moreover, stringent regulatory mandates for data protection and the surge in remote work have bolstered the demand for comprehensive cybersecurity measures. Conversely, the antivirus software market faces several hurdles, such as the emergence of sophisticated malware variants that can bypass traditional detection methods. However, the increasing adoption of cloud-based solutions offers a pathway for antivirus vendors to deliver scalable, updateable, and cost-effective products. Furthermore, integrating artificial intelligence (AI) and machine learning (ML) technologies allows for more sophisticated detection and prevention capabilities, catering to the need for adaptive and proactive security solutions and opening new growth avenues for the antivirus software market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 3.84 billion |
Estimated Year [2024] | USD 4.04 billion |
Forecast Year [2030] | USD 5.59 billion |
CAGR (%) | 5.52% |
Regional Insights
The American antivirus software market is witnessing robust growth, driven by heightened cybersecurity threats and increased awareness among individuals and businesses. The United States contributes majorly to this market growth owing to its large base of tech-savvy consumers and substantial corporate expenditure on cybersecurity solutions. The demand in Latin American countries is also rising, fueled by digitization efforts and growing internet penetration. EMEA's antivirus software market is marked by strong demand in both developed and emerging economies, where the European market benefits from stringent data protection laws, which compel businesses to invest heavily in comprehensive cybersecurity solutions. Meanwhile, the Middle East sees rapid market growth attributed to increasing cyber threats and government initiatives to enhance cyber defenses. In Africa, the market is gradually expanding, with awareness about cybersecurity growing among the populace and enterprises. The Asia-Pacific region is experiencing the fastest growth in the antivirus software market, owing to rapidly expanding digital infrastructure and a burgeoning internet user base. Countries including China, India, and Japan are demonstrating robust demand for antivirus software, with their large populations and escalating internet penetration rates fueling demand for cybersecurity products.
Market Insights
The market dynamics represent an ever-changing landscape of the Antivirus Software Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Antivirus Software Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Antivirus Software Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
OPSWAT, Bkav Partner to Boost Effectiveness of Virus Prevention, Optimize Cybersecurity Solutions
OPSWAT has partnered with Bkav, a Vietnamese cybersecurity technology firm, to enhance cyber defense, particularly for critical infrastructure, by integrating Bkav Pro antivirus software into OPSWAT's pioneering Multiscanning technology. This integration aims to elevate protection levels against sophisticated cyber threats, leveraging the strength of more than 30 antivirus solutions to achieve a detection rate surpassing 99%. [Published On: 2024-01-31]
Kion and Cloud Storage Security Announce Partnership
Cloud Storage Security (CSS), a provider of data security software for AWS storage services, has partnered with Kion, a cloud enablement solution firm. This partnership marks a pivotal integration of CSS's advanced data discovery and antivirus protection with Kion's comprehensive platform, designed to streamline cloud management and governance. This collaboration empowers customers to fortify their security across various layers of the AWS Shared Responsibility Model. [Published On: 2023-11-10]
McAfee and Samsung Extend Partnership for Enhanced Protection
McAfee, LLC has extended its partnership with Samsung to fortify consumers against cyber threats effectively. This collaboration brings McAfee's advanced antivirus solutions pre-installed on Samsung's latest devices, including the Galaxy S23 and Galaxy Book3 series, alongside extending protective measures to Samsung tablets and PCs. [Published On: 2023-04-11]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Antivirus Software Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Antivirus Software Market, highlighting leading vendors and their innovative profiles. These include AO Kaspersky Lab, Aura Sub, LLC, Avast Software s.r.o. by Gen Digital Inc., Beijing Qihu Keji Co. Ltd., Cheetah Mobile Group, Cisco Systems, Inc., Comodo Security Solutions, Inc., ESET, spol. s r.o., Fortinet, Inc., Fortra, LLC, F-Secure, G DATA CyberDefense AG, K7 Computing Private Limited, Malwarebytes Inc., McAfee, LLC, Microsoft Corporation, Net Protector (Biz Secure Labs Pvt Ltd), Panda Security, S.L.U., PC Matic, Inc., Quick Heal Technologies Limited, S.C. BitDefender S.R.L., Surfshark B.V., Total Security Limited, Trend Micro Incorporated, Verizon Communications Inc., and Webroot by Open Text Corporation.
Market Segmentation & Coverage