市場調查報告書
商品編碼
1497805
專屬式門戶市場:按產品、最終用戶分類 - 2024-2030 年全球預測Captive Portal Market by Offering (Platform, Services), End-Use (Coworking Spaces, Entertainment, Hospitality & Leisure) - Global Forecast 2024-2030 |
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預計 2023 年專屬式 Portal 市場規模為 9.1605 億美元,2024 年將達到 10.1545 億美元,預計 2030 年將達到 20.1744 億美元,複合年成長率為 11.93%。
專屬式門戶是使用者的網頁或網路閘道器,要求使用者在被授予存取網際網路或其他網路資源的權限之前完成驗證程序。此功能在飯店、機場和咖啡館等公共Wi-Fi 網路中實施,以規範使用並確保安全。智慧型手機使用量的快速成長以及支援 Wi-Fi 的裝置的普及增加了對安全可靠的公共網路存取點的需求。然而,糟糕的網路連線或低頻寬可能會對使用者體驗產生負面影響,並限制企業專屬式入口網站的有效性。然而,雲端處理技術的進步預計將為透過軟體即服務 (SaaS) 模式尋求經濟高效解決方案的企業帶來新的前景。
主要市場統計 | |
---|---|
基準年[2023] | 91605萬美元 |
預測年份 [2024] | 1,015,450,000 美元 |
預測年份 [2030] | 201744萬美元 |
複合年成長率(%) | 11.93% |
區域洞察
由於強制門戶市場在酒店、零售、教育和公司辦公室等各個領域的廣泛採用,美洲的專屬式門戶市場正在不斷發展。美國公司依靠專屬式門戶進行資料分析和針對性的行銷宣傳活動。在歐盟國家,嚴格遵守隱私法規和無縫連接的需求日益成長。中東地區的網路普及正在迅速成長,這增加了對高效 Wi-Fi 管理系統(包括專屬式入口網站)的需求。在非洲,智慧型手機使用的增加和網路存取的便利性導致使用專屬式門戶的無線熱點部署的增加。由於快速的數位創新和進一步開發 5G 基礎設施的外國投資,推動了對專屬式門戶的需求,亞太地區的專屬式門戶市場正在成長。此外,世界各地對智慧舉措的投資增加創造了獨特的機會,可以提供適合當地偏好的專屬式入口網站解決方案,同時確保資料隱私和安全。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在專屬式 Portal 市場中的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對專屬式門戶市場中供應商的當前狀態進行深入而詳細的評估。對供應商貢獻的徹底比較和分析可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在專屬式門戶市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[181 Pages Report] The Captive Portal Market size was estimated at USD 916.05 million in 2023 and expected to reach USD 1,015.45 million in 2024, at a CAGR 11.93% to reach USD 2,017.44 million by 2030.
A captive portal is a user-facing web page or network gateway that requires users to complete an authentication process before they are granted access to the internet or other network resources. This functionality is implemented in public Wi-Fi networks, such as hotels, airports, and cafes, to regulate usage and ensure security. The rapid increase in smartphone usage and pervasive adoption of Wi-Fi-enabled devices has created a demand for secure and reliable public internet access points. However, inadequate internet connectivity or low bandwidth can impact the user experience adversely, limiting the effectiveness of captive portals for businesses. Nevertheless, advancements in cloud computing technologies are expected to create new prospects for businesses seeking cost-effective captive portal solutions through software-as-a-service (SaaS) models.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 916.05 million |
Estimated Year [2024] | USD 1,015.45 million |
Forecast Year [2030] | USD 2,017.44 million |
CAGR (%) | 11.93% |
Regional Insights
The captive portal market is evolving in the Americas due to its extensive adoption in various sectors, such as hospitality, retail, education, and corporate offices. American businesses are leveraging captive portals for data analytics and targeted marketing campaigns. EU countries have witnessed an increasing need for seamless connectivity with strict adherence to privacy regulations. The Middle East region represents rapid growth in internet penetration rates, pushing demand for efficient Wi-Fi management systems, including captive portals. In Africa, there has been a rise in smartphone usage and internet accessibility, which has led to increased adoption of wireless hotspots utilizing captive portals. The APAC region's captive portal market is growing with rapid digital innovation and foreign investments to further develop the 5G infrastructure, raising demand for captive portals. Besides, increasing investments in smart city initiatives worldwide creates the immense opportunity to provide tailored captive portal solutions that cater to regional preferences while ensuring data privacy and security.
Market Insights
The market dynamics represent an ever-changing landscape of the Captive Portal Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Captive Portal Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Captive Portal Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Carrier-Grade Wi-Fi Service Delivery In Minutes Now Possible With Launch Of New Cloud Wi-Fi Platform By Globalreach Technology
Captive Portal GlobalReach Technology launched Trusted WiFi, a cloud-based Wi-Fi platform designed to provide customized, large-scale Wi-Fi portal services. This platform specifically caters to MSPs and broadband carriers, enabling them to swiftly deploy personalized Wi-Fi services. Trusted WiFi offers a wide range of features, including a brandable captive portal, multiple authentication methods, anonymized data capture and analytics, as well as hardware support and management. [Published On: 2023-05-23]
3i Infotech in partnership with RailTel bring NuRe Bharat Network for WiFi Monetizing Project
3i Infotech launched NuRe Bharat Network, a consortium entity in partnership with RailTel Corporation of India, to provide free captive WiFi service across the Indian Railway network. The consortium comprises Forensics Intelligence Surveillance and Security Technologies Private Limited (FISST) and Yellow Integrated Content & Communication LLP (Yellow Inc). NuRe Bharat Network plays a crucial role in connecting urban, semi-urban, and rural regions to the digital medium, facilitating the connection of 1.8 million users per day on 6,108+ railway networks. [Published On: 2023-04-20]
GoZone WiFi Launches First Enterprise-Grade Application Suite for Telecom Infra Project (TIP) OpenWiFi; First Advanced Captive Portal/Analytics Company to Work with TIP
GoZone WiFi has launched an enterprise-grade application suite for TIP OpenWiFi. This innovative solution empowers network owners and venues to enhance the value of their services. By seamlessly integrating with the OpenWiFi stack, GoZone's robust solutions offer a wide range of capabilities. These include data capture, terms of service approvals, paid/voucher access, advertising, and social login. [Published On: 2022-11-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Captive Portal Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Captive Portal Market, highlighting leading vendors and their innovative profiles. These include Arista Networks, Inc., Cisco Systems Inc.,, Cloud4Wi, GoZone WiFi LLC., Grandstream Networks, Inc., Juniper Networks, Inc., Juniper Systems Inc., Kalungi, Inc., Keenetic Limited, NETGEAR, Inc., Network Solutions LLC, Nibblecomm, Inc., ONE BCG, Palo Alto Networks, Inc., Performance Network, Purple Wifi Ltd., Robustel, Satcom Direct, Inc., Skyfii Limited, and WatchGuard Technologies, Inc..
Market Segmentation & Coverage