![]() |
市場調查報告書
商品編碼
1492677
員工體驗管理市場:按組成部分、最終用戶分類 - 2024-2030 年全球預測Employee Experience Management Market by Component (Services, Software), End-Users (Banking, Financial Services and Insurance, Government, Healthcare) - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計2023年員工體驗管理市場規模為70.2億美元,預計2024年將達76.5億美元,2030年將達到132.1億美元,複合年成長率為9.43%。
員工體驗管理解決方案可協助您追蹤、分析和改善員工在整個員工旅程中在組織內的互動和體驗。這包括入職、發展、保留和退出,以及與職場文化、技術和實體職場環境的日常互動。員工體驗管理解決方案廣泛應用於 IT、醫療保健、零售、製造和金融服務等各個領域。這些解決方案吸引了希望透過專注於各種最終用途(包括回饋和調查系統、績效分析和參與活動)來提高留任率、參與度和生產力的人力資源部門。人們越來越認知到員工體驗是改善業務成果的驅動力,並且擴大使用分析來了解員工行為,這正在推動員工體驗管理解決方案的使用。擴大採用人工智慧和機器學習來實現個人化員工體驗和舉措,正在推動市場成長。此外,COVID-19 大流行加速了遠距工作模式的採用,需要更複雜的員工體驗管理實踐來支援分散的員工隊伍。圍繞員工資料的隱私和安全問題,尤其是 GDPR 和其他法規結構的執行,以及複雜體驗管理工具的高成本正在阻礙市場成長。人工智慧的成長機會可以提供對員工離職率的預測性見解,以及將員工健康計畫整合到體驗和平台中,這代表了市場成長的潛在機會。
主要市場統計 | |
---|---|
基準年[2023] | 70.2億美元 |
預測年份 [2024] | 76.5億美元 |
預測年份 [2030] | 132.1億美元 |
複合年成長率(%) | 9.43% |
區域洞察
員工體驗管理 (EEM) 市場在美洲正在顯著興起,參與企業大力投資促進遠距工作、協作和健康計畫的工具。美洲是高科技和客戶服務標準的先驅,為使用人工智慧衡量員工滿意度和生產力的系統申請了大量專利。在南美洲,EEM 意識的不斷增強是顯而易見的,巴西在市場成長和增加對員工敬業度平台的投資方面處於領先地位。歐盟 (EU) 致力於營造平衡的工作與生活環境,其對嚴格勞動法和員工保護的承諾證明了這一點。最近的趨勢是,用於監控和改善員工體驗的符合 GDPR 的工具的開發激增。歐盟國家也尋求將 EEM 與企業社會責任 (CSR) 措施相結合,強調員工健康和福祉作為永續商業實踐的關鍵要素。中東和非洲正在發生動態變化,許多公司正在認知到投資 EEM 的重要性。中東地區尤其正在經歷數位轉型,阿拉伯聯合大公國(United Arab Emirates)和沙烏地阿拉伯在實施先進的 EEM 系統方面處於領先地位。在亞太地區,EEM 的方法有差異,日本和韓國等已開發國家強調勞動效率工具,而新興市場則注重員工敬業度和留任率。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在員工體驗管理市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對員工體驗管理市場中供應商的當前狀態進行深入而詳細的評估。對供應商貢獻的徹底比較和分析可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該細分市場競爭力的寶貴見解,包括研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以更好地參與市場競爭。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在員工體驗管理市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[192 Pages Report] The Employee Experience Management Market size was estimated at USD 7.02 billion in 2023 and expected to reach USD 7.65 billion in 2024, at a CAGR 9.43% to reach USD 13.21 billion by 2030.
Employee experience management solutions help track, analyze, and improve the interactions and experiences employees have within an organization throughout their employee journey. This includes onboarding, development, retention, and exit, as well as day-to-day engagement with workplace culture, technology, and the physical work environment. Employee experience management solutions are used across a broad range of sectors, including IT, health care, retail, manufacturing, and financial services. These solutions appeal to HR departments intent on improving retention, engagement, and productivity by focusing on various end-use applications such as feedback and survey systems, performance analysis, and engagement activities. Increasing recognition of employee experience as a driver for improved business outcomes and the rise in the use of analytics to understand employee behavior are driving the usage of employee experience management solutions. The rising adoption of AI and machine learning for personalized employee experience initiatives is driving market growth. Moreover, the COVID-19 pandemic has accelerated the adoption of remote working models, necessitating more sophisticated employee experience management practices to support a distributed workforce. Privacy and security concerns surrounding employee data, particularly with the enforcement of GDPR and other regulatory frameworks and the high cost of sophisticated experience management tools, hamper the market growth. Growing innovations in AI that offer predictive insights into employee churn rates, as well as the integration of employee wellness programs into experience platforms, showcase potential opportunities for market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 7.02 billion |
Estimated Year [2024] | USD 7.65 billion |
Forecast Year [2030] | USD 13.21 billion |
CAGR (%) | 9.43% |
Regional Insights
In the Americas, the employee experience management (EEM) market is highly developing, where market players are investing heavily in tools that facilitate remote work, collaboration, and wellness programs. The Americas, being a pioneer in tech and customer service standards, has seen numerous patents filed for systems that use AI to gauge employee satisfaction and productivity. In South America, growing awareness of EEM is evident, with Brazil leading in terms of market growth and increased investment in employee engagement platforms. The European Union (EU) has a focus on creating balanced work-life environments, as evidenced by its commitment to stringent labor laws and employee protections. Recently, there has been a surge in the development of GDPR-compliant tools for monitoring and improving employee experience. EU countries are also exploring the integration of EEM with corporate social responsibility (CSR) initiatives, emphasizing the health and well-being of their workforce as a key component of sustainable business practices. In the Middle East and Africa (MEA), there is a dynamic shift, with many companies now recognizing the importance of investing in EEM. The Middle East, in particular, is witnessing a digital transformation, with the United Arab Emirates (UAE) and Saudi Arabia leading in the adoption of advanced EEM systems. In the Asia Pacific region, there's a divergent approach to EEM, with advanced economies, including Japan and South Korea, focusing on employee efficiency tools, while emerging markets place emphasis on employee engagement and retention.
Market Insights
The market dynamics represent an ever-changing landscape of the Employee Experience Management Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Employee Experience Management Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Employee Experience Management Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Personio Launches New Productivity and Employee Experience Features to Unlock the Power of People for SMEs
Personio unveiled a suite of enhanced features aimed at amplifying workforce potential in an evolving professional landscape. The new additions comprising Surveys, Compensation Management, and International Absence Management provide SMEs with formidable tools to gauge employee engagement, foster loyalty, and streamline global workforce oversight. These scalable solutions are meticulously crafted to integrate with Personio's robust HR platform, ensuring seamless adaptability and growth in parallel with business evolution. [Published On: 2023-10-04]
Workday Introduces New AI and ML Innovations to Elevate the Manager Experience
Workday, Inc., a provider of enterprise cloud solutions for finance and HR, has unveiled a suite of advanced functionalities within its Human Capital Management (HCM) platform during the annual Workday Rising conference. The updated features, powered by sophisticated AI algorithms, deliver critical insights and recommended activities directly within managers' workflows. With these tools, managers gain an amplified capacity to oversee team availability, celebrate milestone dates, evaluate employee competencies, gauge workforce sentiment, align team objectives, and foster professional development. [Published On: 2023-09-27]
Genesys Launches Employee Experience Platform
Genesys, a provider in cloud customer experience and contact center solutions, has unveiled an innovative Employee Experience platform. This cutting-edge solution embeds within the Genesys Cloud CX, aiming to enhance real-time workforce engagement significantly. It leverages a potent blend of automation, personalization, and optimization features, empowering employees with tailored work schedules and the flexibility to address personal constraints. [Published On: 2023-05-15]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Employee Experience Management Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Employee Experience Management Market, highlighting leading vendors and their innovative profiles. These include 15Five, Inc., Achievers Solutions Inc. by Blackhawk Network, Awardco, Blink by Super Smashing Ltd., Bonusly, ClearCompany, Inc., Culture Amp Pty Ltd,, Jostle Corporation, Kudos, Lattice by Apple, Inc., Microsoft Corporation, Mo by ThanksBox Limited, Motivosity Inc., Oracle Corporation, Pixida GmbH, Qualtrics, Quantum Workplace, SAP SE, SurveySparrow Inc., Vantage Circle, Workday, Inc. by Accenture PLC, Workleap Platform Inc., WorkTango, Inc. by Kazoo, and Zoom Video Communications, Inc..
Market Segmentation & Coverage