市場調查報告書
商品編碼
1492679
乾燥片市場:按類型、銷售管道 - 2024-2030 年全球預測Dryer Sheets Market by Type (Anti-Static Dryer Sheets, Fabric Softening Dryer Sheets, Multi-Functional Dryer Sheets), Sales Channel (Offline, Online) - Global Forecast 2024-2030 |
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預計2023年乾燥片市場規模為62.7億美元,預計2024年將達65.7億美元,2030年將達到87.8億美元,複合年成長率為4.91%。
乾衣片是一種洗衣產品,用於在服裝類機的乾燥過程中減少靜電、軟化服裝類並散發清新香味。通常,這些床單由輕質非織造不織布材料製成,並塗上軟化劑、香料和其他化學物質。當在烘乾機中加熱時,烘乾紙上的塗層會稍微融化,將內容物分散在衣服上並產生預期的效果。乾燥片因其方便和優點而被廣泛使用,例如使織物感覺更柔軟並減少服裝類上的靜電積聚。市場成長是由消費者對織物護理的便利性和效率的偏好以及對香味和環境永續性等特定功能的需求所推動的。此外,分銷管道的發展,尤其是透過線上平台的發展,正在提高市場的可及性和消費者的參與度。然而,傳統的烘乾紙通常含有被認為對環境有害的化學物質,這可能會讓有環保意識的消費者望而卻步。此外,隨著消費者對永續家居產品的需求不斷增加,該市場存在開拓環保產品的巨大機會。創造生物分解性、植物來源化學物質的乾燥片的創新有可能吸引大量關注其環境影響的客戶群。
主要市場統計 | |
---|---|
基準年[2023] | 62.7億美元 |
預測年份 [2024] | 65.7億美元 |
預測年份 [2030] | 87.8億美元 |
複合年成長率(%) | 4.91% |
區域洞察
在美洲地區,消費者對乾燥片的需求主要是由其便利性和增強香味的特性所驅動的。市場的特點是偏好具有額外功效的產品,例如織物柔軟、減少皺紋和去除過敏原。在這些國家,由於消費者對環境問題日益關注和敏感,對環保和低過敏性乾衣片的需求不斷增加。該市場擁有強大的分銷管道,從超級市場到線上零售商,為獲取各種產品提供了便利。歐盟市場受到有關家用產品中化學品使用的嚴格法規的嚴重影響。這種法規環境正在推動環保和天然乾衣片的流行。該地區的消費者俱有高度的環保意識,這影響了他們的購買決策。中東和非洲市場正在興起,其中波灣合作理事會(GCC)國家的普及最高。這些地區的需求是由越來越多的外籍人士和都市區生活水準的提高所推動的。中東消費者更喜歡高階、奢華的香味,這符合該地區對濃鬱、持久香味的偏好。亞太地區是一個充滿活力的乾燥片市場,不同國家有不同的趨勢。在中國和印度,快速的都市化、可支配收入的增加以及西方生活習慣的採用,導致對包括乾衣片在內的衣物洗護產品的需求不斷成長。日本以其技術進步而聞名,青睞能夠提供適合其潮濕氣候的香味和濕度控制的創新產品。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在乾燥片市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對乾燥片市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該細分市場競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以更好地參與市場競爭。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對當前乾燥片市場地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[189 Pages Report] The Dryer Sheets Market size was estimated at USD 6.27 billion in 2023 and expected to reach USD 6.57 billion in 2024, at a CAGR 4.91% to reach USD 8.78 billion by 2030.
Dryer sheets are a type of laundry product used to decrease static cling, soften clothes, and impart a fresh scent during the drying process in a clothes dryer. Typically, these sheets are made from lightweight, nonwoven synthetic materials coated with a formula of fabric softener, fragrance, and other chemicals. When heated in the dryer, the coating on the dryer sheets melts slightly, distributing the contents onto the clothes to achieve their intended effects. Dryer sheets are commonly used for their convenience and benefits, such as making fabrics feel softer and reducing static electricity build-up in garments. Market growth is influenced by consumer preferences for convenience and efficiency in fabric care, alongside their demand for particular features such as fragrance and environmental sustainability. Moreover, the evolution of distribution channels, especially through online platforms, enhances market accessibility and consumer engagement. However, traditional dryer sheets often contain chemicals that may be perceived as harmful to the environment, potentially turning away environmentally conscious consumers. Furthermore, the market holds significant opportunities in the development of environmentally friendly products, as there is a rising consumer demand for sustainable household products. Innovations to create biodegradable, plant-based, and chemical-free dryer sheets could attract a substantial customer base concerned about environmental impacts.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.27 billion |
Estimated Year [2024] | USD 6.57 billion |
Forecast Year [2030] | USD 8.78 billion |
CAGR (%) | 4.91% |
Regional Insights
In the American region, consumer demand for dryer sheets is primarily driven by their convenience and fragrance-enhancing properties. The market is characterized by a preference for products that offer additional benefits such as fabric softening, wrinkle reduction, and allergen removal. These countries have seen a rise in demand for eco-friendly and hypoallergenic dryer sheets due to growing environmental concerns and sensitivity issues among consumers. The market shows robust distribution channels ranging from large supermarkets to online retailers, facilitating easy access to a variety of products. The EU market is heavily influenced by stringent regulations regarding chemical use in household products. This regulatory environment drives the popularity of eco-friendly and natural dryer sheets. The consumer base here has a high level of environmental awareness, which influences purchasing decisions. The market in the Middle East and Africa is emerging, with the Gulf Cooperation Council (GCC) countries showing the highest adoption rates. The demand in these regions is driven by an increasing expatriate population and rising urban living standards. Consumers in the Middle East prefer high-end, luxury-scented dryer sheets, aligning with regional preferences for strong and long-lasting fragrances. The APAC region presents a dynamic market for dryer sheets, with each country showcasing different trends. In China and India, rapid urbanization, increasing disposable incomes, and the adoption of Western lifestyle habits contribute to the growing demand for laundry care products, including dryer sheets. Japan, known for its technological advancements, shows a preference for innovative products that offer scent and moisture control suited to the country's humid climate.
Market Insights
The market dynamics represent an ever-changing landscape of the Dryer Sheets Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Dryer Sheets Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Dryer Sheets Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Accrol Expands Household Product Range through Strategic Acquisition of Severn Delta
Accrol, the UK's independent tissue converter, has strategically enhanced its portfolio by acquiring Severn Delta Limited, a manufacturer specializing in wet wipes and tumble dryer sheets, for an EBITDA multiple under 3x pre-synergy. This acquisition, funded through Accrol's existing cash reserves, signifies a broadening of the company's product offerings in the household sector. Severn Delta, operating out of a 33,000-square-foot facility in Somerset with four production lines, contributes both increased capacity and novel capabilities, particularly in biodegradable personal care and household products. [Published On: 2024-01-25]
Introduction of Arm & Hammer Power Sheets and Its Market Impact
Arm & Hammer has introduced an innovative product, the Power Sheets Laundry Detergent, marking a significant shift in both product and packaging within the laundry detergent sector. These detergent sheets are appealing due to their compact, mess-free, and eco-friendly paperboard packaging, which presents a substantial environmental benefit over traditional plastic jugs by reducing plastic waste and enhancing recyclability. [Published On: 2023-09-19]
Unilever's Introduction of Innovative Fragrance Technology in Sustainable Laundry Sheets
Unilever is set to enhance the laundry experience with its latest introduction of laundry sheets under its Dirt Is Good (Persil in the UK) and Robijn brands. These sheets represent a leap in laundry convenience and sustainability, coinciding with the global trend towards simpler and more effective cleaning solutions. Research indicates a significant surge in consumer interest, with online searches for laundry sheets up by 116% in the US and 129% in the UK. [Published On: 2023-07-26]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Dryer Sheets Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Dryer Sheets Market, highlighting leading vendors and their innovative profiles. These include Accrol Papers Ltd., Amway Corporation, Bi-O-Kleen Industries, Inc., Church & Dwight Co., Inc., Colgate-Palmolive Company, Golrang Industrial Group, Henkel AG & Co. KGaA, Kao Corporation, Kleen Test Products Corporation by Meridian Industries, Inc., LG H&H Co., Ltd., Lion Corporation, Procter & Gamble Company, Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., Sheet Whisper, The Bay Family of Companies, The Clorox Company, The Honest Company, Inc., Unilever PLC, Werner & Mertz GmbH, and Woolzies Home Essentials, Inc..
Market Segmentation & Coverage