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市場調查報告書
商品編碼
1494678
反網路釣魚市場:按提供的服務、類型、組織規模、部署、最終用戶分類 - 2024-2030 年全球預測Phishing Protection Market by Offering (Services, Solutions), Type (Email-based Phishing, Non-Email-based Phishing), Organization Size, Deployment, End-User - Global Forecast 2024-2030 |
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預計2023年反網路釣魚市場規模將達24億美元,2024年將達27億美元,預計2030年將達56.1億美元,複合年成長率為12.86%。
反網路釣魚市場包括識別、預防和回應針對個人和組織的網路釣魚攻擊的解決方案和服務。此類攻擊通常冒充電子通訊中的受信任實體來詐欺取得敏感資訊。該市場包括各種服務,包括電子郵件過濾、網路安全措施、網路釣魚偵測和回應工具以及使用者和意識提升培訓。反網路釣魚解決方案適用於各種平台,包括電子郵件、網路瀏覽器和行動裝置。反網路釣魚解決方案適用於各種平台,包括電子郵件、網路瀏覽器和行動設備,並為從個人消費者到金融、醫療保健、政府機構和教育機構等大型企業的眾多最終用戶提供服務。主要目的是保護敏感資訊並維護資料管理系統的完整性。反網路釣魚市場的成長從根本上是由網路釣魚詐騙發生率的上升、資料保護的監管要求以及網路安全威脅意識的提高所推動的。人工智慧、機器學習和用於預測威脅檢測的整合安全解決方案的進步也在擴大該市場方面發揮關鍵作用。對反網路釣魚服務的需求非常高,需要不斷更新以適應不斷發展的網路釣魚技術,可能會出現破壞用戶信任的誤報,以及需要持續進行使用者教育和行為改變,某些限制和挑戰可能會阻礙市場發展。同時,隨著網路釣魚技術的不斷發展,有機會創新即時偵測和回應機制。雲端服務的日益普及為雲端基礎釣魚防禦解決方案提供了肥沃的土壤。此外,透過將反網路釣魚與更廣泛的網路安全框架相整合,提供者可以脫穎而出並付加價值。
主要市場統計 | |
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基準年[2023] | 24億美元 |
預測年份 [2024] | 27億美元 |
預測年份 [2030] | 56.1億美元 |
複合年成長率(%) | 12.86% |
區域洞察
在以美國和加拿大為中心的美洲地區,由於網際網路的日益普及和業務的數位化,對反網路釣魚產品的需求很高。這些國家的客戶通常都很精明,需要提供即時保護、用戶教育和支援服務的全面安全解決方案。這些地區正在對先進安全基礎設施的開發進行大量投資,並看到大量專注於網路安全中的人工智慧、機器學習和預測分析的專利申請。隨著網路安全意識的提高和數位轉型的加速,南美洲的反網路釣魚市場逐漸擴大。儘管存在經濟波動和預算限制,巴西、阿根廷和智利的公司仍在逐步將資源分配給網路釣魚意識提升培訓和反網路釣魚工具,以保護資料並維持客戶信任。歐洲反網路釣魚市場由於具有強大的法律規範和《一般資料保護規範》(GDPR) 等政策而十分成熟。這些法規增加了對合規反網路釣魚解決方案的需求。歐洲企業熱衷於實施先進的安全措施,隨著數位化的不斷推進,對電子郵件過濾、網域身份驗證和用戶教育的需求仍然很高。在中東地區,數位轉型更加活躍,網路安全需求快速成長。非洲是一個新興市場,儘管預算有限,但網路犯罪的增加使得必須實施反網路釣魚解決方案。亞太地區是一個多元化且快速發展的反網路釣魚市場。在中國、印度、日本和澳洲等國家,由於用戶基礎廣泛和網路普及不斷提高,網路釣魚攻擊等網路威脅正在迅速增加。這增加了對反網路釣魚解決方案的需求,特別是在電子商務、銀行和通訊領域。
FPNV定位矩陣
FPNV 定位矩陣對於評估供應商在反網路釣魚市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對反網路釣魚市場中供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在反網路釣魚市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[199 Pages Report] The Phishing Protection Market size was estimated at USD 2.40 billion in 2023 and expected to reach USD 2.70 billion in 2024, at a CAGR 12.86% to reach USD 5.61 billion by 2030.
The phishing protection market encompasses solutions and services designed to identify, prevent, and respond to phishing attacks that target individuals and organizations. These attacks often involve fraudulently obtaining sensitive information through disguises as trustworthy entities in electronic communications. The market includes various offerings such as email filtering, web security measures, phishing detection and response tools, and user training and awareness programs. Phishing protection solutions are applied across various platforms, including emails, web browsers, and mobile devices. They serve a multitude of end-users ranging from individual consumers to large enterprises across sectors such as finance, healthcare, government, and education. The primary objective is to safeguard sensitive information and maintain the integrity of data management systems. Growth in the phishing protection market is fundamentally driven by the rising incidence of phishing scams, regulatory requirements for data protection, and the growing awareness of cybersecurity threats. Advances in AI and machine learning for predictive threat detection, and integrated security solutions also play a significant role in the expansion of this market. Despite the critical need for phishing protection services, certain limitations and challenges may hinder market growth, including the necessity for continuous updates to keep up with evolving phishing methods, potential false positives that could undermine user trust, and the requirement for ongoing user education and behavioral change. On the other hand, the continuous evolution of phishing techniques presents opportunities for innovation in real-time detection and response mechanisms. Increased adoption of cloud services offers a fertile ground for cloud-based phishing defense solutions. Furthermore, the integration of phishing protection with broader cybersecurity frameworks presents opportunities for providers to differentiate and add value.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.40 billion |
Estimated Year [2024] | USD 2.70 billion |
Forecast Year [2030] | USD 5.61 billion |
CAGR (%) | 12.86% |
Regional Insights
In the American region, particularly in the United States and Canada, there is a high demand for phishing protection due to the significant Internet penetration and the digitalization of businesses. Customers from these countries are typically well-informed and seek comprehensive security solutions that offer real-time protection, user education, and support services. Significant investments in these regions are funneled into the development of advanced security infrastructure, with a substantial volume of patents filed focusing on AI, machine learning, and predictive analytics in cybersecurity. South America's phishing protection market is gradually expanding as cybersecurity awareness rises and digital transformation accelerates. Despite economic volatility and budget constraints, businesses in Brazil, Argentina, and Chile are progressively allocating resources towards phishing awareness training and anti-phishing tools to safeguard data and maintain customer trust. The European phishing protection market is well established owing to the robust regulatory framework provided by policies, including the General Data Protection Regulation (GDPR). These regulations have heightened the need for compliant phishing protection solutions. Enterprises across Europe are keen on adopting advanced security measures, and with increasing digitalization, the demand for email filtering, domain authentication, and user education remains high. The Middle East is witnessing a surge in cybersecurity demand due to increased digital transformation initiatives. Africa is an emerging market, with rising incidences of cybercrimes necessitating the deployment of phishing protection solutions despite budget constraints. The APAC region presents a diverse and rapidly developing market for phishing protection. With an extensive user base and increasing internet penetration, countries including China, India, Japan, and Australia are experiencing a steep rise in cyber threats, including phishing attacks. This has spurred demand for phishing protection solutions, especially in the eCommerce, banking, and telecommunications sectors.
Market Insights
The market dynamics represent an ever-changing landscape of the Phishing Protection Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Phishing Protection Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Phishing Protection Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
TitanHQ Launches PhishTitan to Combat Advanced Phishing Attacks
TitanHQ introduced PhishTitan, a state-of-the-art anti-phishing tool explicitly designed for M365. Enhancing current defenses with its native and API integrations, PhishTitan strategically fortifies against sophisticated threats such as BEC, account takeovers, and zero-day attacks. [Published On: 2024-01-09]
Proofpoint Closes Acquisition of Tessian's Cloud Email Security
Proofpoint, Inc. announced that it has finalized acquiring Tessian, a company specializing in AI-forge defenses against data mishaps and sophisticated email threats. This strategic move integrates Proofpoint's top-notch threat intelligence and data protection with Tessian's AI-fueled behavioral analytics to forge the most fortified barrier against human-centric cyber vulnerabilities. [Published On: 2023-12-19]
McAfee India Launches AI-powered Scam Protection to Spot and Block Scams in Real-Time
McAfee, LLC unveiled their new AI-powered Scam Protection as a robust defense against increasingly sophisticated cyber threats. By harnessing advanced AI, McAfee enhances its product suite to identify and neutralize AI-generated phishing scams, representing the most significant global cybersecurity risk. [Published On: 2023-09-20]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Phishing Protection Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Phishing Protection Market, highlighting leading vendors and their innovative profiles. These include Abnormal Security Corp., Barracuda Networks, Inc., Cofense Inc., Deepwatch Incorporated, DuoCircle LLC, EchoMark, Inc., Fortra, LLC, ImmuniWeb SA, INKY Technology Company, IRONSCALES LTD., LexisNexis Risk Solutions by RELX Group, Microsoft Corporation, Mimecast Limited, Open Text Corporation, OPSWAT Inc., Paubox, Inc., PhishCloud Inc., Proofpoint, Inc., SlashNext, Inc., Sophos Ltd., SpyCloud Inc., Trend Micro Incorporated, Trustifi, LLC, Trustwave Holdings, Inc., Twilio Inc., Virtru, and ZeroFox, Inc..
Market Segmentation & Coverage