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市場調查報告書
商品編碼
1495435
國內旅遊市場:按類型、預訂模式、旅遊類型、年齡層別分類 - 2024-2030 年世界預測Domestic Tourism Market by Type (Interstate Travel, Local or Regional Travel), Booking Mode (Direct Booking, OTA Platform), Tour Type, Age Group - Global Forecast 2024-2030 |
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預計2023年國內旅遊市場規模為25.7億美元,預計2024年將達29.1億美元,2030年將達66.2億美元,複合年成長率為14.45%。
國內旅遊是一個國家的居民在同一國家境內進行的不跨越國境的旅遊活動。它們透過創造收入、創造就業機會和保護文化和歷史遺產,在促進當地經濟發展方面發揮著至關重要的作用。交通設施和接待設施的改善,將使國內出行更加便利舒適,促進國內旅遊業的發展。此外,折扣和特別套餐等經濟政策和獎勵鼓勵更多人前往自己的國家。然而,過度依賴季節性旅遊可能會導致淡季收益波動和資源利用不足,從而阻礙市場成長。此外,政府鼓勵當地旅遊業的措施將顯著促進市場成長。此外,環境保護意識的增強為環保旅遊產品和服務提供了機會。
主要市場統計 | |
---|---|
基準年[2023] | 25.7億美元 |
預測年份 [2024] | 29.1億美元 |
預測年份 [2030] | 66.2億美元 |
複合年成長率(%) | 14.45% |
區域洞察
在美洲,美國正致力於升級旅遊基礎設施並整合數位技術,以增強國家公園和城市文化中心等多個目的地的遊客體驗。然而,加拿大的自然景觀和多元文化的城市中心促進了其國內旅遊業的發展。在南美洲,由於健康意識的提高,人們對自然旅遊和養生旅遊的興趣日益濃厚,越來越多的遊客開始尋找擁有豐富自然風光和戶外活動的目的地,支撐了市場的成長。在歐洲,人們越來越關注生態旅遊和歷史保護,並得到歐盟政策的支持,這些政策資助永續實踐並促進鮮為人知的地區均勻分佈旅遊活動。在中東,政府正在加強開發旅遊創新技術和解決方案以及促進國內旅遊業。非洲透過主導強調野生動物保護和文化節慶、改善安全和基礎設施以吸引當地遊客的舉措,繼續發展國內旅遊業。在亞太地區,中國龐大的國內旅遊市場正在利用其歷史遺產,並大力投資以數位方式增強其文化機構。然而,日本正在利用每個季節的魅力,透過「探索日本」等措施鼓勵鄉村和偏遠地區的旅遊業。在印度,國內旅遊著重於精神和文化活動,政府宣傳活動支持節慶和瑜珈靜修活動,以培養民族探索精神。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在國內旅遊市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢查了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對國內旅遊市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對當前國內旅遊市場地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[189 Pages Report] The Domestic Tourism Market size was estimated at USD 2.57 billion in 2023 and expected to reach USD 2.91 billion in 2024, at a CAGR 14.45% to reach USD 6.62 billion by 2030.
Domestic tourism is the activity in which residents of a country travel within the same country without crossing international borders. It plays a crucial role in boosting the local economy by generating income, creating jobs, and the preservation of cultural and historical heritage. Enhanced transportation and better hospitality facilities make local travel more accessible and comfortable, increasing domestic tourism. Moreover, economic policies and incentives such as discounts and special packages encourage more people to explore their country. However, over-reliance on seasonal tourism can lead to revenue fluctuations and underutilization of resources in off-peak times, hindering market growth. Furthermore, government initiatives to encourage local tourism significantly increase market growth. Additionally, Increasing awareness about environmental conservation presents opportunities for eco-friendly tourism products and services.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 2.57 billion |
Estimated Year [2024] | USD 2.91 billion |
Forecast Year [2030] | USD 6.62 billion |
CAGR (%) | 14.45% |
Regional Insights
In the Americas, the United States emphasizes upgrading tourist infrastructure and integrating digital technology to enhance visitor experiences across its diverse destinations, including national parks and urban cultural centers. However, Canada's natural landscapes and multicultural urban centers boost its domestic tourism. In South America, increased public interest in nature and wellness tourism, driven by heightened health consciousness, has raised tourists to seek destinations endowed with natural landscapes and outdoor activities, fueling the market growth. In Europe, the focus tends toward eco-tourism and historical preservation, supported by EU policies that finance sustainable practices and foster lesser-known regions to distribute tourist activities evenly. In the Middle East, there has been an increase in government initiatives to develop innovative technologies and solutions for tourism to foster domestic tourism. Africa continues to grow its domestic tourism by leading initiatives spotlighting wildlife conservation and cultural festivals, thus improving safety and infrastructure to attract local travelers. In Asia-Pacific, China's expansive domestic tourism market leverages its historical heritage with significant investments in digital enhancements at cultural sites. However, Japan capitalizes on seasonal attractions, encouraging local and remote areas to explore through initiatives including discover Japan. In India, domestic tourism thrives on spiritual and cultural engagements, prominently featuring festivals and yoga retreats supported by governmental campaigns to foster national exploration
Market Insights
The market dynamics represent an ever-changing landscape of the Domestic Tourism Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Domestic Tourism Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Domestic Tourism Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Launch of IRCTC Ramayana Circuit Tourist Train A Strategic Initiative to Enhance Domestic Pilgrimage Tourism
IRCTC introduced a new tourist train, tailored explicitly to pilgrimage tourism, focusing on locations significant to the epic Ramayana. Operated by the Bharat Gaurav Deluxe AC tourist train, this service provides varying accommodation options and leverages special interest tourism to promote cultural heritage sites, aligning with broader efforts to enhance domestic travel. [Published On: 2024-02-06]
Pioneering Regenerative Tourism Goa's Innovative Strategy for Sustainable Growth
The Goa government has recently initiated a pioneering model of regenerative tourism, positioning itself as the first state in India to adopt this approach. This strategic model focuses on environmental rejuvenation, cultural conservation, and community enhancement. These efforts collectively aim to boost the state's economy, enhance its global cultural footprint. [Published On: 2024-01-11]
Strategic Collaboration between MakeMyTrip and the Ministry of Tourism to Promote Over 600 Undiscovered Indian Destinations
MakeMyTrip partnered with India's Ministry of Tourism to promote more than 600 lesser-known travel destinations across the country. This initiative aligns with the Government's DekhoApnaDesh campaign, which aims to encourage Indians to explore their homeland's diverse attractions. The initiative highlights the rich tapestry of India's cultural and geographical landscapes and supports the broader vision of positioning India as a premier global tourism hub. [Published On: 2023-08-13]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Domestic Tourism Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Domestic Tourism Market, highlighting leading vendors and their innovative profiles. These include Abercrombie & Kent Group of Companies S.A., Airbnb Inc., Booking Holdings, Inc., China CYTS Tours Holding, China Travel, Despegar.com, Corporation, eDreams International Network, S.L., Expedia, Inc., GoZayaan Ltd., Hostelworld Group, HURB CO, SA, MakeMyTrip Limited, OYO Group, Tourwriter Limited, Trafalgar Tours West, Inc., TripAdvisor LLC, trivago N.V, Via.com, and Yatra Online Private Limited.
Market Segmentation & Coverage