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市場調查報告書
商品編碼
1495481
教育和學習分析市場:按組件、部署模式、應用程式和最終用戶分類 - 2024-2030 年全球預測Education & Learning Analytics Market by Component (Services, Software), Deployment Mode (Cloud, On-premises), Application, End-user - Global Forecast 2024-2030 |
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2023年教學分析市場規模預計為69.3億美元,預計2024年將達到80.8億美元,2030年將達到206.2億美元,複合年成長率為16.84%。
教學分析是指收集、分析和報告與學習者及其情況相關的資料,以了解和最佳化學習及其環境。該領域與教育、心理學和資料科學等各種學科交叉,旨在改善教育成果和學習者體驗。學習分析市場代表了教育領域的關鍵轉變,其特徵是策略性地收集、分析和使用資料來改善學習環境和成果。其核心是個人化教育體驗、提高學業成績、簡化不同教育環境中的管理流程。這個市場是由技術創新(特別是人工智慧和機器學習)、教育模式的數位轉型、對客製化學習體驗不斷成長的需求以及政府支援政策所推動的。該市場為學生、教育工作者、機構和政策制定者提供了寶貴的工具,幫助他們做出明智的決策,從而提高整體教育品質。儘管潛力巨大,但該市場面臨資料隱私問題、教育領域缺乏資料分析專家以及傳統教育機構的抵制等挑戰。然而,豐富學習之旅的機會比比皆是,特別是透過整合虛擬實境等最尖端科技和新興市場的未知領域。此外,專注於道德資料使用、開發方便用戶使用的分析工具以及促進跨學科合作正在成為有希望的創新途徑。
主要市場統計 | |
---|---|
基準年[2023] | 69.3億美元 |
預測年份 [2024] | 80.8億美元 |
預測年份 [2030] | 206.2億美元 |
複合年成長率(%) | 16.84% |
區域洞察
在美洲,尤其是美國和加拿大,非常重視個人化的學習經驗。教育機構擴大採用分析來了解學生的行為、偏好和結果。這種資料主導的方法有助於我們根據個別學生的需求客製化教學內容和方法。此外,由於其靈活性和可訪問性,分析在線上學習平台中的使用越來越多並越來越受歡迎。該地區的技術採用率也很高,使得複雜分析工具的整合更加可行。由於每個國家經濟、文化和教育體系的多樣性,歐洲、中東和非洲地區也呈現多樣性。在歐洲,人們非常重視實施高階分析以增強學生的學習體驗和成果,尤其是在高等教育機構。歐盟 (EU) 也資助和支持使用學習分析來提高教育品質的計劃。在中東,特別是海灣地區,重點是擴大數位學習平台並利用分析來監控和提高學生的參與度和表現。非洲正處於採用學習分析的早期階段,其大部分努力都集中在解決受教育機會方面的挑戰以及利用技術來改善教育內容的提供。以中國、印度、澳洲和韓國等國家為首的亞太地區正快速崛起,成為教育和學習分析的強大採用者。人們越來越關注結合人工智慧和機器學習技術來提供客製化的學習體驗。教育系統日益數位化以及教育作為經濟發展手段的高度重視也推動了該地區的招募。此外,該地區龐大且多樣化的學生群體促進了可擴展解決方案的開發,以滿足多樣化的需求。
FPNV定位矩陣
FPNV 定位矩陣對於評估教育和學習分析市場供應商的市場定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對教育和學習分析市場中供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在教育和學習分析市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[184 Pages Report] The Education & Learning Analytics Market size was estimated at USD 6.93 billion in 2023 and expected to reach USD 8.08 billion in 2024, at a CAGR 16.84% to reach USD 20.62 billion by 2030.
Education and learning analytics refer to the practice of collecting, analyzing, and reporting data related to learners and their contexts to understand and optimize learning and the environments in which it occurs. This field intersects with various disciplines including education, psychology, and data science, aiming to enhance educational outcomes and learner experiences. The learning analytics market represents a pivotal shift in the educational landscape, characterized by the strategic collection, analysis, and application of data to enhance learning environments and outcomes. At its core, it aims to personalize educational experiences, boost academic performance, and streamline administrative processes across various educational settings. This market is driven by technological innovations, particularly AI and machine learning, the digital transformation of educational models, a growing demand for tailored learning experiences, and supportive governmental policies. It offers invaluable tools for students, educators, institutions, and policymakers to make informed decisions, thereby improving the overall quality of education. Despite its potential, the market faces challenges such as concerns over data privacy, a shortage of specialized data analysis professionals in education, and resistance from traditional educational institutions. Nonetheless, opportunities abound, especially in integrating cutting-edge technologies like VR and the uncharted territories of emerging markets to enrich learning journeys. Moreover, the emphasis on ethical data use, the development of user-friendly analytical tools, and the fostering of interdisciplinary collaborations emerge as promising avenues for innovation.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.93 billion |
Estimated Year [2024] | USD 8.08 billion |
Forecast Year [2030] | USD 20.62 billion |
CAGR (%) | 16.84% |
Regional Insights
In the Americas, particularly in the United States and Canada, there's a significant emphasis on personalized learning experiences. Educational institutions are increasingly adopting analytics to understand student behaviors, preferences, and outcomes. This data-driven approach helps in tailoring educational content and teaching methodologies to suit individual student needs. Furthermore, there's a growing trend of utilizing analytics in online learning platforms, which have gained significant traction due to the flexibility and accessibility they offer. The region also witnesses a high rate of technological adoption, making the integration of complex analytics tools more feasible. The EMEA region presents a varied picture due to the diversity of countries' economic, cultural, and educational systems. Europe strongly focuses on adopting advanced analytics to enhance student learning experiences and outcomes, especially in higher education institutions. The European Union has also been supportive, funding projects that leverage learning analytics to improve education quality. In the Middle East, the emphasis is on expanding digital learning platforms and using analytics to monitor and improve student engagement and performance, particularly in the Gulf countries. Africa is in the early stages of adopting learning analytics, with initiatives mostly centered on addressing challenges in access to education and improving educational content delivery through technology. The APAC region is rapidly emerging as a strong adopter of education and learning analytics, driven by countries like China, India, Australia, and South Korea. There's a notable focus on incorporating artificial intelligence and machine learning technologies to provide customized learning experiences. The adoption in this region is also fueled by the growing digitization of education systems and a high value placed on education as a means to economic development. Furthermore, the area has a large and diverse student population, leading to the development of scalable solutions that can address varied needs.
Market Insights
The market dynamics represent an ever-changing landscape of the Education & Learning Analytics Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Education & Learning Analytics Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Education & Learning Analytics Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Teachmint's Strategic Alliance with Google Cloud
Teachmint has entered a strategic partnership with Google to utilize its cloud platform to develop, deploy, and optimize its all-encompassing integrated school platform. This collaboration focuses on enhancing educational experiences by leveraging cutting-edge technologies such as AI, machine learning, and data analytics, all underpinned by Google Cloud's robust security and data protection measures. [Published On: 2023-06-22]
The Strategic Partnership Between Nuvepro and Genpact to Enhance Workforce Skills in Data Analytics
Bengaluru-based educational technology startup Nuvepro has teamed up with Genpact, a global professional services firm dedicated to business transformation, to elevate the data analytics capabilities of its India-based workforce. Nuvepro is expected to extend its innovative Playgrounds Labs, a simulated, real-world environment for hands-on learning of critical software tools such as PowerBI, Tableau, R, Python, and various cloud technologies, to Genpact, ensuring practical experience alongside technical education in vital areas, including cloud computing and digital technologies. [Published On: 2023-04-26]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Education & Learning Analytics Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Education & Learning Analytics Market, highlighting leading vendors and their innovative profiles. These include Alteryx, Inc., Blackboard Inc., Civitas Learning, Inc., Cloud Software Group, Inc., D2L Corporation, Ellucian Company L.P., G-Cube by MRCC Group, InetSoft Technology Corporation, Instructure, Inc., International Business Machines Corporation, Jenzabar, Inc., Latitude CG, LLC, Microsoft Corporation, MicroStrategy Incorporated, Oracle Corporation, Pearson Inc., PowerSchool, QlikTech International AB, SAP SE, SAS Institute, SkyPrep Inc., Tableau Software, LLC by Salesforce, Inc., Watershed Systems, Inc. by Learning Technologies Group PLC, Yellowfin, Inc. by Idera, Inc., and Zogo Technologies LLC.
Market Segmentation & Coverage