市場調查報告書
商品編碼
1496747
頭戴式顯示器市場:按類型、技術、組件、連接性、應用分類 - 2024-2030 年全球預測Head Mounted Display Market by Type (Discrete, Integrated, Slide-on), Technology (Augmented Reality, Mixed Reality, Virtual Reality), Component, Connectivity, Application - Global Forecast 2024-2030 |
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預計2023年頭戴式顯示器市場規模為62.5億美元,預計2024年將達79億美元,2030年將達到333.3億美元,複合年成長率為26.99%。
頭戴式顯示器 (HMD) 是一種在單眼或雙眼前方具有小型顯示光學元件的穿戴式裝置。 HMD 由螢幕或投影裝置以及耳機或眼鏡組成,並配有必要的電子設備和鏡頭,可向配戴者呈現高品質的視覺資訊。 HMD 旨在提供身臨其境型觀看體驗,可用於各種應用,包括虛擬實境 (VR)、擴增實境 (AR)、混合實境(MR) 和其他身臨其境型運算體驗。遊戲和娛樂領域對沉浸式體驗的需求不斷增加,軍事和航太領域的應用不斷擴大,以及手術和診斷所需的精確影像處理的醫學進步,將增加頭戴式顯示器 (HMD) 的採用。然而,與 HMD 顯示器相關的電池壽命、視角、解析度和高成本等技術限制限制了市場的擴張。與教育領域的互動學習合作、結合 VR、AR 和 MR 的擴增實境 (XR) 的出現,以及新型先進顯示技術的創新和整合,預計將為 HMD 應用創造新的機會。
主要市場統計 | |
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基準年[2023] | 62.5億美元 |
預測年份 [2024] | 79億美元 |
預測年份 [2030] | 333.3億美元 |
複合年成長率(%) | 26.99% |
區域洞察
隨著對HMD(虛擬實境(VR)和擴增實境(AR))技術的大力投資、先進訓練工具的大量軍事支出以及渴望採用最新技術的娛樂業,頭戴式顯示器(HMD)市場正在發展在美洲。此外,與支援各種 HMD 應用的改進顯示技術和用戶介面相關的專利申請,以及高科技公司和大學之間針對先進 HMD 研究的聯合研究,正在推動美洲頭戴式顯示器市場的需求可能會增加。亞太地區的 HMD 大規模製造能力正在成長,政府對 AR/VR舉措的大力支持,以及採用這些技術進行娛樂和工業應用的龐大消費者基礎。此外,不斷壯大的中階和快速成長的精通技術的年輕人也推動了亞太地區對經濟實惠的 HMD 解決方案的需求不斷成長。歐洲、中東和非洲地區,包括歐盟國家以及中東和非洲,都有嚴格的法規,這增加了對高品質和高度相容的頭顯的需求。此外,歐盟資助的研究計劃專注於開發優先考慮使用者舒適度和能源效率的下一代 HMD,可能為歐盟國家的 HMD 成長創造潛力。中東正在經歷數位轉型,對結合 AR/VR 應用的智慧城市計劃進行了大量投資。隨著高階消費者群體對高階設備表現出興趣,HMD 市場有望成長。
FPNV定位矩陣
FPNV定位矩陣對於評估頭戴式顯示器市場供應商的市場定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估結果,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可對頭戴式顯示器市場中供應商的當前狀態進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他關鍵指標。此外,該分析還提供了對該細分市場競爭力的寶貴見解,包括研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對頭戴式顯示器市場當前地位的全面評估使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[180 Pages Report] The Head Mounted Display Market size was estimated at USD 6.25 billion in 2023 and expected to reach USD 7.90 billion in 2024, at a CAGR 26.99% to reach USD 33.33 billion by 2030.
A head-mounted display (HMD) is a wearable device with a small display optic in front of one or both eyes. An HMD consists of a headset or glasses with a screen or projection setup and the necessary electronics and lenses to present high-quality visual information to the wearer. HMDs are designed to provide immersive viewing experiences, and they can be used for various applications, including virtual reality (VR), augmented reality (AR), mixed reality (MR), and other immersive computing experiences. Increased demand for immersive experiences in gaming and entertainment, growing applications in military and aerospace, and advancements in healthcare that require precise imaging for surgeries and diagnostics can increase the adoption of head-mounted displays (HMD). However, the technological limitations regarding battery life, field of view, resolution, and the high cost associated with the HMD display limit the market expansion. Collaborations with educational sectors for interactive learning and the emergence of extended reality (XR) that blends VR, AR, and MR and innovations and integration of new advanced display technology are expected to create new opportunities for HMD applications.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.25 billion |
Estimated Year [2024] | USD 7.90 billion |
Forecast Year [2030] | USD 33.33 billion |
CAGR (%) | 26.99% |
Regional Insights
The head mounted display (HMD) market is evolving in the Americas due to strong investments in virtual reality (VR) and augmented reality (AR) technologies, substantial military spending on advanced training tools, and the presence of the entertainment industry keen on adopting the latest technologies. Furthermore, patent filings for improved display technologies and user interfaces catering to diverse HMD usage and collaborations between tech companies and universities for advanced HMD research may increase the demand for the head mounted display market in the Americas. The Asia-Pacific region is showcasing growth in the HMD large-scale manufacturing capabilities and significant government support for AR/VR initiatives, with a vast consumer base adopting these technologies for entertainment and industrial applications. In addition, an expanding middle class and burgeoning tech-savvy youth population contribute to the increasing demand for affordable HMD solutions in the Asia-Pacific region. The EMEA region, including the European Union countries, the Middle East, and Africa, has stringent regulations that drive the need for high-quality, compliant HMDs. Furthermore, EU-funded research projects focused on developing next-generation HMDs that prioritize user comfort and energy efficiency may create the potential for the growth of HMDs in European Union countries. The Middle East is witnessing a digital transformation with significant investments in smart city projects incorporating AR/VR applications. The HMD market is poised to grow, with luxury consumer segments showing interest in high-end devices.
Market Insights
The market dynamics represent an ever-changing landscape of the Head Mounted Display Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Head Mounted Display Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Head Mounted Display Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Vrgineers Unveils New Mixed Reality HMD
Vrgineers unveiled the MR XTAL head-mounted display, advancing the boundaries of mixed reality technology. The XTAL 3 CAVU distinguishes itself by stripping away multiple processing stages, resulting in significantly lower latency and heightened performance. Furthermore, the new mixed reality HMD possesses a lightweight carbon fiber construction and dual image sensors yielding over 24 megapixels of full 12 bit color at over 100 Hz refresh rates. [Published On: 2023-12-07]
HTC files patent for head-mounted display device with two sensors at different angles
HTC filed a patent for its innovation in immersive technology with the introduction of a novel head-mounted display. This cutting-edge device is designed with a pair of strategically positioned sensors located on separate regions of the chassis. Each sensor aligns with a unique central point on a horizontal plane, with the interconnecting lines to these central points forming distinct angles relative to the horizontal. [Published On: 2023-11-29]
Sony Releases New High-Definition 4K OLED Microdisplay for VR & AR Head-Mounted Display Applications
Sony Semiconductor Solutions Corporation unveiled the ECX344, a 1.3 type OLED Microdisplay that offers 4K ultra high definition, setting a new standard for VR and AR head-mounted displays. This product ensures immersive virtual experiences with photo-realistic image quality by leveraging Sony's advancements in miniaturization, pixel drive circuits, and high-speed drivers, allowing for smooth visuals up to 90 fps. [Published On: 2023-11-23]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Head Mounted Display Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Head Mounted Display Market, highlighting leading vendors and their innovative profiles. These include Apple Inc., BAE Systems PLC, Bertec Corporation, ByteDance Ltd., Collins Aerospace by RTX Corporation, Dispelix Oy, Elbit Systems Ltd., Excelitas Technologies Corp., Fujitsu Limited, Garmin Ltd., GE HealthCare Technologies Inc., Hitachi Ltd., Honeywell International Inc., HP Inc., HTC Corporation, Japan Display Inc., JVC KENWOOD Corporation, Konica Minolta, Inc., Lenovo Group Limited, Lynx Mixed Reality, Magic Leap, Inc., Mediview XR, Inc., Meta Platforms, Inc., Microsoft Corporation, NVIDIA Corporation, RealWear, Inc., Samsung Electronics Co., Ltd., Seiko Epson Corp., Sharp Corporation, SONY GROUP CORPORATION, STMicroelectronics N.V., Thales S.A, Varjo Technologies Oy, Virtual Realities, LLC, Vuzix Limited, and Zebra Technologies Corporation.
Market Segmentation & Coverage