![]() |
市場調查報告書
商品編碼
1497556
農業技術即服務市場:按技術、服務類型和應用分類 - 2024-2030 年全球預測Agriculture Technology-as-a-Service Market by Technology (Data Analytics & Intelligence, Guidance Technology, Sensing Technology), Service Type (Equipment-as-a-Service (EaaS), Software-as-a-Service (SaaS)), Application - Global Forecast 2024-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
農業即服務市場規模預計2023年為15.4億美元,2024年達到17.2億美元,預計2030年將達到35億美元,複合年成長率為12.44%。
農業技術即服務(ATaaS)市場包括利用先進技術向農民和農業部門的其他相關人員提供基於訂閱、計量收費或基於績效的農業創新服務和解決方案。這些服務通常包括資料分析、精密農業工具、雲端基礎的監控系統以及各種軟體解決方案,以協助農場管理、作物健康監測和產量最佳化。 ATaaS 可應用於農業的多個子區隔,包括作物監測、牲畜管理、設備租賃和農業金融服務。農民正在利用這些技術來提高田間活動的準確性、動物健康和運作效率。這些服務的主要最終用戶是農民、農學家、作物顧問和農業公司。此外,政府機構和研究機構可以使用 ATaaS 來改善保護工作並促進永續農業。生物技術和供應鏈營業單位等產業也受惠於這些服務。 ATaaS 市場的成長受到以下因素的影響:對精密農業的需求不斷成長、對提高作物產量的需求不斷成長、水等自然資源的稀缺以及農業營運中擴大採用物聯網和人工智慧。這些技術增強了決策能力,降低了技術的初始資本投資,並降低了農民的風險。然而,ATaaS 解決方案面臨一定的挑戰和限制,例如資料管理高成本、小農的技術無知以及對資料隱私和安全的擔憂。此外,對網路連線的依賴和技術中斷的不可預測性等因素也可能阻礙市場成長。同時,區塊鏈的可追溯性、機器人自動化和農業預測分析等新趨勢為 ATaaS 市場提供了新的機會。此外,垂直農業和都市農業的興起為空間有限的地區的技術服務開闢了新的途徑。
主要市場統計 | |
---|---|
基準年[2023] | 15.4億美元 |
預測年份 [2024] | 17.2億美元 |
預測年份 [2030] | 35億美元 |
複合年成長率(%) | 12.44% |
區域洞察
在先進技術基礎設施和主要產業參與者的支持下,北美農業技術即服務(ATaaS) 市場正在顯著成長。美國和加拿大處於數位農業採用的前沿,利用物聯網、人工智慧和雲端運算等技術來最佳化農場運作。隨著農民尋求提高作物產量並減少對環境的影響,南美洲對 ATaaS 的需求正在增加。越來越多的新興企業和合作夥伴正在推動農業實踐的創新,其中巴西和阿根廷等國家處於領先地位。用於作物監測和農場管理服務的衛星影像、無人機和遙感探測技術的整合正在推動 ATaaS 市場的發展。在歐洲,優先考慮永續性和可追溯性的法律規範正在強烈影響消費者的需求。歐盟 (EU)通用農業政策 (CAP) 支持整合技術,促進智慧、有彈性和多樣化的農業系統。投資和研究集中在作物監測和管理系統上,衛星影像在精密農業中的使用正在顯著增加。在中東,ATaaS 市場處於相對早期階段,但正在興起,主要是由最佳化用水和加強糧食安全的需求所推動的。在氣候乾旱、水資源稀缺的背景下,ATaaS供應商專注於智慧灌溉系統、水耕和土壤感測技術,以促進高效農業。在非洲,儘管受到經濟限制,人們對行動技術的興趣日益濃厚,以改善農業流程和加強價值鏈。亞太地區的 ATaaS 市場呈現出巨大的成長前景,其中中國、印度和澳洲等國家貢獻顯著。採用行動技術、遙感探測和地理資訊系統 (GIS) 進行即時監控和決策正在改變農業面貌。尤其是印度,農業技術新興企業,為小農提供負擔得起且可擴展的服務,使先進技術的取得更加民主化。
FPNV定位矩陣
FPNV 定位矩陣對於評估農業技術即服務市場供應商的市場定位至關重要。此矩陣提供了對供應商的全面評估,並檢驗了與商務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對農業技術即服務市場中供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭性質的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在農業技術即服務市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[186 Pages Report] The Agriculture Technology-as-a-Service Market size was estimated at USD 1.54 billion in 2023 and expected to reach USD 1.72 billion in 2024, at a CAGR 12.44% to reach USD 3.50 billion by 2030.
The Agriculture Technology-as-a-Service (ATaaS) market encompasses services and solutions that leverage advanced technologies to offer subscription-based, pay-as-you-go, or performance-based agricultural innovations to farmers and other stakeholders in the agricultural sector. These services typically include data analysis, precision farming tools, cloud-based monitoring systems, and various software solutions aiding in farm management, crop health monitoring, and yield optimization. ATaaS can be applied to multiple sub-segments of agriculture, including crop monitoring, livestock management, equipment leasing, and agricultural financial services. Farmers use these technologies to enhance field activity accuracy, livestock health, and operational efficiency. The primary end-users of such services are farmers, agronomists, crop consultants, and agricultural enterprises. Additionally, government bodies and research institutions can employ ATaaS to improve conservation practices and foster sustainable farming. Industries such as biotechnology and supply chain entities also benefit from these services. The growth of the ATaaS market is influenced by factors including the increasing demand for precision agriculture, the growing need for enhanced crop yields, the scarcity of natural resources such as water, and the rise in adoption of IoT and AI in farming practices. These technologies offer enhanced decision-making capabilities, lower initial capital investment in technology, and reduced risk for farmers. However, ATaaS solutions face certain challenges and limitations, such as the high cost of data management, technological ignorance amongst small-scale farmers, and concerns over data privacy and security. Moreover, factors such as dependency on internet connectivity and the unpredictability of technological disruptions can hinder market growth. On the other hand, emerging trends such as blockchain for traceability, robotic automation, and predictive analytics in farming practices provide new opportunities in the ATaaS market. Additionally, the rise of vertical farming and urban agriculture is opening up new avenues for technology services in regions with space constraints.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 1.54 billion |
Estimated Year [2024] | USD 1.72 billion |
Forecast Year [2030] | USD 3.50 billion |
CAGR (%) | 12.44% |
Regional Insights
The Agriculture Technology-as-a-Service (ATaaS) market in North America is experiencing significant growth, aided by advanced technological infrastructure and the presence of major industry players. The United States and Canada are at the forefront of the adoption of digital agriculture, leveraging technologies such as IoT, AI, and cloud computing to optimize farming practices. In South America, the demand for ATaaS is expanding as farmers seek to improve crop yields and reduce environmental impact. Countries such as Brazil and Argentina are at the forefront, with a growing number of startups and partnerships fostering innovation in agricultural practices. The integration of satellite imagery, drones, and remote sensing technology for crop monitoring and farm management services is propelling the ATaaS market. In Europe, consumer demand is strongly influenced by the stringent regulatory framework prioritizing sustainability and traceability. The European Union's Common Agricultural Policy (CAP) supports the integration of technology to promote smart, resilient, and diversified agricultural systems. Investment and research are focused on crop monitoring and management systems, with a remarkable increase in satellite imagery usage for precision farming. The Middle East exhibits a relatively nascent yet budding ATaaS market, driven primarily by the need to optimize water usage and enhance food security. With arid climates and scarce water resources, ATaaS providers focus on smart irrigation systems, hydroponics, and soil sensing technologies to facilitate efficient agriculture. In Africa, despite economic constraints, there is a growing interest in mobile technologies for enhancing agricultural processes and strengthening the value chain. The APAC region demonstrates remarkable growth prospects in the ATaaS market, with countries such as China, India, and Australia contributing significantly. The adoption of mobile technologies, remote sensing, and geographic information systems (GIS) for real-time monitoring and decision-making is transforming the agricultural landscape. In particular, India is witnessing a surge in agri-tech startups providing affordable and scalable services to smallholder farms, thus democratizing access to advanced technologies.
Market Insights
The market dynamics represent an ever-changing landscape of the Agriculture Technology-as-a-Service Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Agriculture Technology-as-a-Service Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Agriculture Technology-as-a-Service Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
AGCO Acquires FarmFacts GmbH & Launches AGCO Ventures
AGCO Corporation acquired FarmFacts GmbH to enhance AGCO's portfolio of farm management information systems (FMIS) and bolster its software development proficiency to better fulfill the data management needs of the modern farmer. [Published On: 2023-11-11]
EOSDA Enters France With Its Crop Monitoring Platform
EOS Data Analytics introduced EOSDA crop monitoring, a cutting-edge, web-based precision agriculture tool that enables effective field oversight from the skies above. In a strategic move to penetrate the French market, EOSDA is extending an exclusive offer to local farmers, permitting them to leverage this advanced platform for the complimentary monitoring of up to 300 hectares of cropland. [Published On: 2023-07-25]
Intelinair to Acquire Aker Technologies
IntelinAir, Inc. has acquired Aker Technologies, Inc. to intensify its presence in the agritech market and enrich its service offerings with state-of-the-art drone-based digital agronomy tools. These new capabilities are anticipated to bolster the AGMRI platform, delivering enhanced value to farmers throughout the growing season. [Published On: 2023-04-04]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Agriculture Technology-as-a-Service Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Agriculture Technology-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include 365FarmNet GmbH, Accenture PLC, AG Leader Technology, AGCO Corporation, AgEagle Aerial Systems Inc., AgJunction, Inc. by Kubota Corp., AgriData Incorporated, AGRIVI d.o.o., Aker Technologies by IntelinAir, Inc., ATMOS UAV, Corteva Agriscience, Cropin Technology Solutions Pvt Ltd, Deere & Company, Delair SAS, Dickey-John Corporation, DroneDeploy, Inc., Farmers Edge Precision Consulting Inc., Hexagon AB, Kubota Corporation, Lockheed Martin Corporation, Microdrones GmbH by mdGroup GmbH, Nileworks Inc., Parrot Drone S.A.S, PrecisionHawk, Inc., Prospera Technologies Ltd. by Valmont Industries, Inc., Raven Industries, Inc. by CNH Industrial N.V., SZ DJI Technology Co., Ltd., Teejet Technologies, Topcon Positioning Systems, and Yamaha Motor Co., Ltd..
Market Segmentation & Coverage