市場調查報告書
商品編碼
1497761
360 度相機市場:按連接性、解析度、分銷管道和最終用戶分類 - 2024-2030 年全球預測360-Degree Camera Market by Connectivity (Wired, Wireless), Resolution (High-defination, Ultra-high-definition), Distribution Channel, End User - Global Forecast 2024-2030 |
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360度攝影機市場規模預計2023年為15.2億美元,2024年達到16.4億美元,預計2030年將達到26.2億美元,複合年成長率為8.11%。
360度相機旨在覆蓋360度視野並捕捉周圍環境的完整全景。這款相機利用多個鏡頭(通常是兩個相對的魚眼鏡頭)來記錄相機周圍的整個環境。每個鏡頭拍攝的影像和影片透過軟體拼接在一起,創造單一球形全景影像。 360度攝影機比傳統攝影機能提供更身臨其境的拍攝和體驗,因此可用於多種應用,包括虛擬實境體驗、房地產遊覽、旅遊、活動報告和安全系統。對高解析度相機的需求不斷成長以及消費者可支配收入的增加正在推動 360 度相機的成長。 360度攝影機提供全面的全景影像,並透過提供大範圍無盲點的覆蓋區域來增強安全性。這使得 360 度攝影機對希望增強家庭安全或商業安全系統的個人具有吸引力。然而,由於需要高頻寬來支援大檔案的高畫質視訊內容,360 度攝影機市場的成長受到限制。這項要求可能會限制有效儲存和串流這些影片的能力,從而影響市場擴張。將 360 度攝影機整合到行動裝置中以觀看 HDR 內容代表著巨大的市場成長機會,因為它滿足了消費者對可攜式平台上沉浸式高清影像體驗不斷成長的需求。
主要市場統計 | |
---|---|
基準年[2023] | 15.2億美元 |
預測年份 [2024] | 16.4億美元 |
預測年份 [2030] | 26.2億美元 |
複合年成長率(%) | 8.11% |
區域洞察
由於對高科技產品的高度興趣以及主要市場參與者的強大影響力,美洲,特別是美國和加拿大,360 度相機的採用量顯著增加。美洲的成長是由娛樂業推動的,特別是身臨其境型故事講述和虛擬實境。此外,安全性和監控系統中的應用正在增加,以加強公共措施。支援性技術基礎設施的可用性和消費者的高消費能力正在推動該地區市場的穩健性。受中國、日本和韓國等國家技術進步和可支配收入增加的推動,亞太地區的 360 度相機市場成長最快。亞太地區正在透過大量生產能力和大量研發投資來降低生產成本並推動當地需求。由於虛擬實境內容在年輕人中日益流行,汽車、消費性電子產品和旅遊業擴大採用這些相機。歐洲、中東和非洲地區(尤其是歐洲)非常重視使用 360 度攝影機進行文化遺產和旅遊宣傳,從而實現歷史和文化景點的虛擬遊覽。此外,在歐盟 (EU) 更嚴格的安全法規的支持下,汽車和安全應用中 360 度攝影機的採用正在推動市場發展。隨著旅遊業的不斷擴大和整合先進監控技術的智慧城市計劃,中東和非洲正在呈現成長。此外,這些地區的安全問題促使人們採用先進的監視工具,包括 360 度攝影機。
FPNV定位矩陣
FPNV定位矩陣對於評估供應商在360度相機市場的定位至關重要。此矩陣提供了對供應商的全面評估,並檢查了與業務策略和產品滿意度相關的關鍵指標。這種詳細的評估使用戶能夠根據自己的要求做出明智的決定。根據評估,供應商被分為代表其成功程度的四個像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一個綜合工具,可以對 360 度相機市場供應商的現狀進行深入而詳細的評估。透過仔細比較和分析供應商的貢獻,您可以更深入地了解每個供應商的績效以及他們在爭奪市場佔有率時面臨的挑戰。這些貢獻包括整體收益、客戶群和其他重要指標。此外,該分析還提供了對該行業競爭力的寶貴見解,包括在研究基準年期間觀察到的累積、分散主導地位和合併特徵等因素。有了這些詳細資訊,供應商可以做出更明智的決策並製定有效的策略,以在市場競爭中保持領先地位。
策略分析與建議
策略分析對於尋求在全球市場站穩腳跟的組織至關重要。對目前在 360 度相機市場中的地位進行全面評估,使公司能夠做出符合其長期願望的明智決策。此關鍵評估涉及對組織的資源、能力和整體績效進行徹底分析,以確定核心優勢和需要改進的領域。
[193 Pages Report] The 360-Degree Camera Market size was estimated at USD 1.52 billion in 2023 and expected to reach USD 1.64 billion in 2024, at a CAGR 8.11% to reach USD 2.62 billion by 2030.
A 360-degree camera is designed to capture a complete panoramic view of its surroundings, covering a 360-degree field of view. The camera utilizes multiple lenses, commonly two fisheye lenses on opposite sides, to record the entire environment around the camera. The images or videos captured by each lens are then stitched together by software to create a single, spherical panorama, allowing viewers to look around in all directions from a single point of view. 360-degree cameras are used for various applications, including virtual reality experiences, real estate tours, tourism, event coverage, and security systems, by offering a more immersive way to capture and experience a scene compared to traditional cameras. The growing demand for high-resolution cameras among consumers and increased disposable income fuel the growth of the 360-degree cameras. 360-degree cameras offer comprehensive panoramic imaging, which enhances security by providing broad coverage areas without blind spots. This makes 360-degree cameras appealing for individuals looking to enhance their home or business security systems. However, the growth of the 360-degree camera market is limited by the need for higher bandwidth to support the large file sizes of high-quality video content. This requirement can limit the ability to store and stream these videos efficiently, affecting market expansion. Integrating 360-degree cameras with mobile devices for viewing HDR content represents a significant opportunity for market growth, as it aligns with increasing consumer demand for immersive and high-quality video experiences on portable platforms.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 1.52 billion |
Estimated Year [2024] | USD 1.64 billion |
Forecast Year [2030] | USD 2.62 billion |
CAGR (%) | 8.11% |
Regional Insights
In the Americas, particularly in the United States and Canada, the adoption of 360-degree cameras has increased considerably due to the high interest in advanced technological gadgets and the robust presence of key market players. The growth in the Americas is propelled by the entertainment industry, especially in immersive storytelling and virtual reality. Furthermore, there is a rising application in security systems and surveillance, enhancing public safety measures. The availability of supportive technological infrastructure and high consumer spending capability fuels regional market robustness. The Asia-Pacific region is showcasing the fastest growth in the 360-degree camera market, driven by technological advancements and increasing disposable incomes in countries including China, Japan, and South Korea. The Asia-Pacific region benefits from mass production capabilities and significant investments in research and development, which lower production costs and drive local demand. There is a noteworthy uptake in adopting these cameras in the automotive, consumer electronics, and tourism sectors, fueled by the growing popularity of virtual reality content among the younger demographic. In the EMEA region, particularly In Europe, there is a strong focus on leveraging 360-degree cameras for cultural heritage and tourism promotion, enabling virtual tours of historical and cultural sites. The market is also driven by the adoption of 360-degree cameras in automotive and security applications, supported by a heightened emphasis on safety regulations in the European Union. The Middle East and Africa showcase growth owing to the expanding tourism sector and smart city initiatives integrating advanced surveillance technologies. Security concerns in these regions also fuel the adoption of sophisticated monitoring tools, including 360-degree cameras.
Market Insights
The market dynamics represent an ever-changing landscape of the 360-Degree Camera Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the 360-Degree Camera Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the 360-Degree Camera Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Xiaomi's Strategic Expansion into AIoT with the Launch of the 360 Home Security Camera 2K
Xiaomi broadened its portfolio in the AIoT sector by launching the 360 Home Security Camera 2K, marking a strategic move towards integrated smart devices. This new device is strategically targeted at new parents and pet owners, providing them with enhanced security and monitoring solutions. This move reflects Xiaomi's commitment to incorporating advanced technology in everyday home products. [Published On: 2024-01-17]
Strategic Partnership Enhances 3D Spatial Imaging with Integration of RICOH THETA X and Cupix Technology
Ricoh Company, Ltd. entered into a strategic partnership with Cupix, a player in AI-driven 4D as-built platforms. This partnership ensures that Ricoh's new RICOH THETA X 360-degree camera seamlessly integrates with CupixWorks and CupixVista, providing advanced 3D spatial digital twin imaging solutions. This integration is designed to enhance the capabilities available to construction and real estate professionals, improving how they capture and utilize detailed spatial data. [Published On: 2023-11-07]
Insta360 Launches Ultra-Compact Go 3 Action Camera with Advanced Stabilization Features
Insta360 launched the Go 3, touted as the smallest action camera in the world, weighing a mere 35 grams. Despite its diminutive size, the Go 3 boasts impressive capabilities, including recording videos at 2.7K resolution. It offers a standalone runtime of 45 minutes, which extends to 170 minutes using the accompanying Action Pod. Its standout features are gimbal-like stabilization and comprehensive 360-degree horizon leveling, enhancing its utility in capturing smooth and stable footage across diverse environments. [Published On: 2023-06-28]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the 360-Degree Camera Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the 360-Degree Camera Market, highlighting leading vendors and their innovative profiles. These include 360fly, Inc., Arashi Vision Inc., Digital Domain Holdings Limited, Eastman Kodak Company, Freedom360 LLC, Fujitsu Ltd., GoPro, Inc., Immervision, Kandao, Koninklijke Philips NV, LG Corporation, Nikon Corporation, Panasonic Holdings Corporation, Professional360 GmbH, Ricoh Company, Ltd., Samsung Electronics Co., Ltd., Shenzhen Hatoa Technology Co., Ltd, Sony Group Corporation, STONKAM CO., LTD., Wodsee Electronics Limited, and Xiaomi Corporation.
Market Segmentation & Coverage